A Retailer’s Lifelong Journey to Wellness with Muriel Gonzalez - EP64
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- Опубликовано: 13 янв 2025
- In this episode, Wendy Liebmann talks to Muriel Gonzalez, President, The Vitamin Shoppe about how the pandemic brought her out of retirement to lead the transformation of street corner vitamin shop into a model of 21st century wellness.
They discuss:
The keys to transforming a store for fitness jocks into one for anyone on a wellness journey
How to manage fast-emerging categories and products in the health and wellness space, from hydration to sports fitness, from menopause to immunity
Working with young entrepreneurs and the power of influencers and social media
The importance of the “health enthusiasts” staff in helping shoppers make sense of all the news -- and noise.
Creating value in the heavily discounted vitamin category
How to create a reason for quick trips and longer-term loyalty
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