hi Morna, in terms of gathering together your, um, let's call it an 'Inspiration Inventory,' (group of items to potentially steal from), you had mentioned looking online and at items physically around you. I was wondering if this is relatively random or if you have a process, like if you've ever considered looking at: 1) Related items (artifacts in the products 'orbit,' like if you were designing a steering wheel, it could have VBL like the vehicle's or other car's rims), 2) Mood boards/Semantics (for CMF + personality), 3) Analogies (like stealing design language from a wasp for a helicopter design and doing speed form sketches), 4) Items typically in the target user's context (for a luxury vehicle, a spark plug-form for a design of a fancy wine chiller), or from 5) Existing competitors? Thanks!
Hi Daniel, Sorry, I haven't responded sooner. I was on holiday. Thanks for taking the time to write your information-rich comment. I'm going to pin it at the top of the comments so hopefully others can benefit. To answer your question: yes, I definitely have a process, it's not random. :) I didn't go into details in the video because honestly,... I lost steam with this video & wanted to move on... lol I like that you use the word "orbit". It really describes the search process. And perhaps there are many search orbits. Usually I start with existing competitors or what currently exists on the market if there are no exact competitors. This is the center and then my search moves outward. For example, looking at products that "live" in the same context as the product being designed (ie. if it's a product that will live in the bathroom, looking at other bathroom products.. maybe they share similar issues/ or concerns) and looking at items in the user's context (as you mentioned). I think my exact search depends on what needs to be figured out in the design. A big yes to using analogies. In your steering wheel example, perhaps brainstorming all the things that people hold and grip. ie. ship steering wheel, golf clubs, hand tools, kitchen tools, etc.. are there any developments in how people hold or grip things with other products in other industries? This is just one example off the top of my head. Warm regards, Morna
form and shape are key. and above all: humans need to work on their “powers of observation” while on earth. nature, cars, tools, buildings, and other hard-surface and organic objects. it’s all in plain sight. extending these observations requires structured action seeing, listening, and touching. this is how we approach design/build of architectural metal furniture and ID works.
This is monumental Morna! I watch the entire video. I like the way you unpack you own design process to illustrate your methodology. I will continue to expand my “research” on supermodels for inspiration. I also think you should model and become an inspiration for others. Bravo!!
Explained in such a simple way,very nice. People construct their design language and try to complicate them by naming it to make it seem like as a literature study they are writing.
Very informative as always. Thanks Morna. While watching this video about the Segate Hard Drive, I’ve noticed that the honeycomb pattern have been used on the body and I think it’s a clever use of the pattern. Because the function of a honeycomb is to store the honey so in that context the storing aspect is achieved and it works perfectly for the product. Do you think I’ve guessed it right?
Hi Akhil, I love this product metaphor - how you have seen a quality in the surface texture, described what it is like in the world and interpreted the meaning from a likeness. Why aren't you making videos about product design?! :)
@@DesignplusMorna Good morning Morna. Hope you’re fine and safe. Thanks for replying me and appreciating my thoughts. While watching your video carefully I noticed the pattern prominently and I immediately thought of a Honeycomb. And I felt so sure that this would’ve been the design team’s secret inspiration which works really well. I won’t be making any video’s on product design as I’m not a product designer but would like to remain in touch with you with your portal. I love product design though. I wish to have a one on one conversation with you in regards with product design. Have a wonderful day and stay safe.
Thank you Morna, great video! I liked your idea about putting a concerted focus on searching for inspiration for different aspects; form, colour, finish, etc. I am going to try to remember that ;)
Nice video Morna, it's nice to know other designers have these questions flowing through their heads too. Btw, I like the design language used in your example product at the end of your, very cool ;)
Hi Morna, Great video ! I have a request to make. Please do video on portfolio - Some tips for nice portfolio for university application, your views on perfect portfolio, etc Thank you.
Hi Krishna, thanks for your request! I have thought about doing some kind of portfolio video. However, it's a bit tricky to make it about getting into university. The problem is individual universities have different requirements for their portfolio's and I wouldn't want to give you the wrong advice. :) If I can think of a way to make the video useful and work for all situations, I'll do it.
Great video Morna as always, but I often wonder why people get so angry at Chinese knock offs, but when it comes to food, they are ok buying knock-off food products, e.g a cheaper brand of corn flakes. Also, some of these budget brands use the same colour and font on their packaging copying the major brand... like Is a cornflake a cornflake?? Is this the same thing or is it a different thing?
Thanks, Michael! Interesting question... To me, a knock off is a knock off no matter what type of product it is. I'm not sure why one type would stoke more anger than another. However, some possible reasons could be: - With the car example, there is a considerable investment made into the design and engineering of cars. - Cars cost a lot more money than cornflakes. - Cornflakes have been on the market for a long time. I don't know if Cornflakes were ever patented but if they were, I'm sure the patent would have run out by now. I'm not really up on the latest Cornflake developments but I don't think anything new has happened since "frosted". As an aside, I try to avoid any food product imported from China. But it's not so easy. Here in Canada, there is a scandal with imported "honey" from China. There is a large amount of discount "honey" being imported from China. When Food inspectors tested it, they found it is actually corn syrup that has honey flavoring. This "honey" is sold to companies like Billy Bee and then sold at a discount in grocery stores. It's having a negative impact on local Honey bee operators because they can't sell their honey for fair market prices. I think I actually bought some before I knew about the scandal. I bought it because it was on sale. Which is the tell-tale sign - if it's marked down and quite a bit cheaper than the other honey, it's probably this fake honey.
Hi i am an industrial designer from pakistan , maam i work in a fan design company, my project now a days is to design an exhaust fan for side wall having a rotary PPE blades from where i can get inspiration?
hi Morna, in terms of gathering together your, um, let's call it an 'Inspiration Inventory,' (group of items to potentially steal from), you had mentioned looking online and at items physically around you. I was wondering if this is relatively random or if you have a process, like if you've ever considered looking at: 1) Related items (artifacts in the products 'orbit,' like if you were designing a steering wheel, it could have VBL like the vehicle's or other car's rims), 2) Mood boards/Semantics (for CMF + personality), 3) Analogies (like stealing design language from a wasp for a helicopter design and doing speed form sketches), 4) Items typically in the target user's context (for a luxury vehicle, a spark plug-form for a design of a fancy wine chiller), or from 5) Existing competitors? Thanks!
Hi Daniel,
Sorry, I haven't responded sooner. I was on holiday.
Thanks for taking the time to write your information-rich comment. I'm going to pin it at the top of the comments so hopefully others can benefit.
To answer your question: yes, I definitely have a process, it's not random. :)
I didn't go into details in the video because honestly,... I lost steam with this video & wanted to move on... lol
I like that you use the word "orbit". It really describes the search process. And perhaps there are many search orbits.
Usually I start with existing competitors or what currently exists on the market if there are no exact competitors. This is the center and then my search moves outward. For example, looking at products that "live" in the same context as the product being designed (ie. if it's a product that will live in the bathroom, looking at other bathroom products.. maybe they share similar issues/ or concerns) and looking at items in the user's context (as you mentioned). I think my exact search depends on what needs to be figured out in the design.
A big yes to using analogies. In your steering wheel example, perhaps brainstorming all the things that people hold and grip. ie. ship steering wheel, golf clubs, hand tools, kitchen tools, etc.. are there any developments in how people hold or grip things with other products in other industries? This is just one example off the top of my head.
Warm regards, Morna
@@DesignplusMorna Thank you!!
Thank you soo much morna..i was really frustrated cz of ignorant clients... Keep sharing your amazing journey.
How you look at something, will determine what you see! Wow awesome Ma'am, this channel deserves much more!
Thanks so much.. i appreciate it! :)
great) you thinking like Artist. very impressive. i love yours mind ways
form and shape are key. and above all: humans need to work on their “powers of observation” while on earth. nature, cars, tools, buildings, and other hard-surface and organic objects. it’s all in plain sight. extending these observations requires structured action seeing, listening, and touching. this is how we approach design/build of architectural metal furniture and ID works.
Really enjoyed this, Morna. And it's a pleasure to see your presentation ability evolving along with the material you present.
Thanks DAD!! lol
Your video was really helpful and relevant! Thank you :)
This is monumental Morna! I watch the entire video. I like the way you unpack you own design process to illustrate your methodology. I will continue to expand my “research” on supermodels for inspiration. I also think you should model and become an inspiration for others. Bravo!!
Thanks, Yam!
Great work! Thanks 🙏
I like the products and your ideas.
Thanks, Vincent!
Explained in such a simple way,very nice. People construct their design language and try to complicate them by naming it to make it seem like as a literature study they are writing.
Thanks, Sankalp!
Best thing on internet 😍😍😍
Thank you!
I love love love this video! It’s so good and gave me sooo much inspiration! Your vibe is so fun :)
i am studying product design in south Africa and I found your channel and its been very helpful indeed
Hi Olwani, great to hear you've found it helpful! :)
Yay, Mornas back! If I was still at Uni, I'd be recommending your channel to all the design students
Haha.. yeah, I took some time off. Thanks, Luke, I appreciate it!
Very informative as always. Thanks Morna. While watching this video about the Segate Hard Drive, I’ve noticed that the honeycomb pattern have been used on the body and I think it’s a clever use of the pattern. Because the function of a honeycomb is to store the honey so in that context the storing aspect is achieved and it works perfectly for the product. Do you think I’ve guessed it right?
Hi Akhil, I love this product metaphor - how you have seen a quality in the surface texture, described what it is like in the world and interpreted the meaning from a likeness. Why aren't you making videos about product design?! :)
@@DesignplusMorna Good morning Morna. Hope you’re fine and safe. Thanks for replying me and appreciating my thoughts. While watching your video carefully I noticed the pattern prominently and I immediately thought of a Honeycomb. And I felt so sure that this would’ve been the design team’s secret inspiration which works really well. I won’t be making any video’s on product design as I’m not a product designer but would like to remain in touch with you with your portal. I love product design though. I wish to have a one on one conversation with you in regards with product design. Have a wonderful day and stay safe.
Thanks for the video I learned so much from this.
Glad it was helpful!
Thanks a lot!
Thanks a lot for this nice video. Dear Morna, when i clicked on the link in description box for your workbook, i saw a private video i couldnt watch😭
Thx you for your great video
Hi Hiro, you are welcome! :)
❤👍
thank you it's very helpful for me as a junior designer
Glad it was helpful!
thanks for sharing your experiences and your methords. you should do more on forms and surface texture :). keep posting
Thanks for the encouragement, Afsal! :)
Thank you Morna, great video! I liked your idea about putting a concerted focus on searching for inspiration for different aspects; form, colour, finish, etc. I am going to try to remember that ;)
Thanks so much Caroline! Hope things are good with you. :)
You're awesome
Well thank you, Phil! ...haha
love your videos tks!
Thanks, Marcos!
Words of wisdom. Really interesting. Thank you 🙏. If I could I'd pay for these videos and if you did more aswell
thank you.
Nice video Morna, it's nice to know other designers have these questions flowing through their heads too. Btw, I like the design language used in your example product at the end of your, very cool ;)
Thanks for the kind words, Chris! It's good to know I'm not alone in my thinking, too. Cheers. :)
the best
thanks!
super insightful!
thanks for making this video, it was really helpful.
Hi Rushank, you are welcome!
❤
this was so fun and insightful!! thanks Morna :)
Hi Niccolo, you are most welcome! :)
Thanks for sharing!
Thanks for watching!
great video and really helpful!
Hi Mika, you are welcome! :)
Hello Thank you so much for the informative content , how can i get the workbook :THINKING EYE, DESIGNING MIND ?
Link doesn't work
Hi Morna,
Great video ! I have a request to make.
Please do video on portfolio - Some tips for nice portfolio for university application, your views on perfect portfolio, etc
Thank you.
Hi Krishna, thanks for your request! I have thought about doing some kind of portfolio video. However, it's a bit tricky to make it about getting into university. The problem is individual universities have different requirements for their portfolio's and I wouldn't want to give you the wrong advice. :)
If I can think of a way to make the video useful and work for all situations, I'll do it.
Very interesting...
Happy to hear that, Luis!
Let me know - how do you find inspiration?
Great video Morna as always, but I often wonder why people get so angry at Chinese knock offs, but when it comes to food, they are ok buying knock-off food products, e.g a cheaper brand of corn flakes. Also, some of these budget brands use the same colour and font on their packaging copying the major brand... like Is a cornflake a cornflake?? Is this the same thing or is it a different thing?
Thanks, Michael! Interesting question... To me, a knock off is a knock off no matter what type of product it is. I'm not sure why one type would stoke more anger than another. However, some possible reasons could be:
- With the car example, there is a considerable investment made into the design and engineering of cars.
- Cars cost a lot more money than cornflakes.
- Cornflakes have been on the market for a long time. I don't know if Cornflakes were ever patented but if they were, I'm sure the patent would have run out by now. I'm not really up on the latest Cornflake developments but I don't think anything new has happened since "frosted".
As an aside, I try to avoid any food product imported from China. But it's not so easy. Here in Canada, there is a scandal with imported "honey" from China. There is a large amount of discount "honey" being imported from China. When Food inspectors tested it, they found it is actually corn syrup that has honey flavoring. This "honey" is sold to companies like Billy Bee and then sold at a discount in grocery stores. It's having a negative impact on local Honey bee operators because they can't sell their honey for fair market prices.
I think I actually bought some before I knew about the scandal. I bought it because it was on sale. Which is the tell-tale sign - if it's marked down and quite a bit cheaper than the other honey, it's probably this fake honey.
Hi i am an industrial designer from pakistan , maam i work in a fan design company, my project now a days is to design an exhaust fan for side wall having a rotary PPE blades from where i can get inspiration?
here to learn english ,
your accent is pleasing
Happy to hear that. Good luck with your studies. :)
Thank you soo much morna..i was really frustrated cz of ignorant clients... Keep sharing your amazing journey.
Hi Shanza, you are welcome. Good luck with your clients! :)