Redesigning Popular Soda Logos
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- Опубликовано: 6 окт 2024
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hey guys! welcome to the 1st episode of my soda rebranding series! I will definitely be doing more soda concepts in the future, but here's just a taste! enjoy ~~
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MOCKUPS:
graphicburger.com
www.mockupworl...
(soda can) www.mockupworl...
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PATREON: / kellauren
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Follow me:
ig/sc: @kel.lauren
t: @keldotlauren
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WORK WITH ME:
hey@kellylaurendesign.com
www.kellylauren...
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Follow Matty
ig: @gaptxxth
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Shot on Canon 77D, 18-55mm lens (usually)
Edited in Adobe Premiere Pro by Matty
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Music by gaptooth
traktrain.com/gaptxxth
soundcloud.com/gaptxxth
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Biz inquries:
kel.lauren.conway@gmail.com
"New 'Do, Same Dew" Jesus that might be the best slogan I've ever seen.
Nathan Coote omg thank you i thought of it on a plane and i had no one to tell about my brilliant idea
Nathan Coote it’s weird because I pronounce dew and do different lol
@featherqueen31 how do you pronounce dew
edit: i meant how does featherqueen31 pronounce it
panem same way you pronounce do
panem like dyew
“Im just gonna finish up and show you guys”
*changes the whole design*
IKR LMAI
lol art be like that
Design looked better before she changed it
sounds like me
Alex Baloga its all subjective, it depends on preferences so i think it depends on who finds what design more appealing :)
"Let me get my color palette" Literally lays out rearranged windows logo
noticed that immediately lmao
Exactly what I thought!😂🤣
Checked for this
it's just not tho is it
who was the 421st like i will personally find them and kill them
Her: picks a font for the sprite
Me: I don't like that font. I don't think that's gonna look good
Her: rounds off the edges
Me: 😯
DollyBear 57 so true 😂
same
Same. Literally shattered my newbie designer mind.
This is totally the reason why I got into learning illustrator 😂
Me watching as a Graphic design major: she should pull out those anchor points
Her: immediately pulls out anchor points
Me: 😯
I'm only 7 minutes in but already the word Sprite doesn't look like a word anymore.
Liking this bc I was at the 7 min mark thinking the same lol
I thought the same thing lmao
I'm 7 minutes in and finally the video started
It’s looking like siorite to me
Same
Mountain Dew went from "she calls me daddy too" to "I'll have her back by 9"
Lol no one is calling a Kyle daddy except probably the kids he accidentally fostered at 17
I remember tasting it when the brand first came out and they were handing out free samples
Kparkiart2 how old are you? 😂👴🏼
@@lee7926 i meant when the current design came out 😂 it was in america waaaay before it came to the uk about 10 years ago or something.i don't know 😂
@@lee7926 it says online "The original Mountain Dew drink was first developed in Tennessee, America, in the 1940s and grew to become a $1 billion brand in the 2000's.
"It first entered the UK market as an energy drink in 2010, bottled and distributed by Britvic."
So yeah i did. 😂
"Dude bro-esque" that's the perfect description for it lol
love ur profile pic🐣
As a dude bro, I’d have to agree
alright guys i get that i accidentally made the windows logo lmao you can calm down now
Lol kind of funny that the video is one week old but ur comment is 14 mins or 15 ago XD
Kel Lauren this isn’t going to stop us
Oh it’s far too late for that
11:05
I enjoy those logos more than the actual ones.
All of her revised sodas look like they would be sold at a whole foods or trader joes
I was thinking of craft beer labels too.
Caiden Certonio I was thinking the same
I can't tell if this is an insult or a compliment
Well that's just how LA youth is
It’s a complement Whole Foods have like good brands
When the initial colour palette of the sprite logo looks like the windows xp logo.....
Emily Ostapovich yeah that’s just how i make my palettes, so you could argue the windows logo is pretty boring lol
@@KelLauren it's almost like they made the logo on accident and called it a day
@@KelLauren you should redesign it too
Though the same haha
@@anthropomorphicpeanut6160 yess! and maybe apple too and similar companies
I'm choosing Sprite for the world known soda.
Coke: *Bubbles in anger*
pun intended
Coke already has a very nice logo
IKR😂😂
Coke owns sprite ;)
@@yraantan972 coke owns Fanta
The whole world: minimalism is cool
Kel: hold my Sprite
her: *picks a font*
me: no way that looks good for a logo
her: *rounds the edges*
me: i've stumbled upon a professional doing their craft
Sibling?
@@Mel0dicCrusad3r 😂😂
same lol
@@Paperclown I'm sorry my silly youtube comment made you feel this way.
@@Paperclown Ok Kyle
Sprite stopped looking like a real word read quick
Cali Tutkowski tru
Ikr
Welcome to graphic design lol
I suddenly couldn't read
That poor e always got left a little too far to the right and didn't get the same style as his brothers and sisters
Kel: I've had soda a few times.
Me: I've had water a few times.
Ikr same here
Andy Erickson SAME!
A few is an understatement for most of the population
“I don’t like soda”
*likes all the sodas*
**144 likes and no comments**
@@lanadelreylvr92893 **2 likes and no replies**
@@hisc0rehq843 *0 likes and 0 replies*
Me sees comment
*likes comment*
Chris Cady *2 lick*
"i'm gonna finish this up and then show you right here" literally reworks the entire composition
Yeah that annoyed me
Honestly wtf. I wanted to see the process
It looked good before she did that
Foreal I loved the original one she did
16 years in the industry and your dashed stroke technique blew my mind. *How have I not come across that before!?* 🤯
It's pretty standard. But yes it saves you from having to download a file with the graphic elsewhere
She has a hair styles board titled "hairy styles" I REPEAT SHE HAS A HAIR STYLES BOARD TITLED "HAIRY STYLES"
@Mocha Frappuchino wdym?
@@sageisdopeasfrick5034 he was referencing your username
Is that meant to be a joke to Harry styles
@@jonasthehomosapien yes lmao
@@unhingedfrogspawn6715 👌
So basically she made Mountain Dew so that it doesn’t just appeal to people named Kyle.
it looks like the throwback model
Tian Jacques the kyles and joshes and chads of the world are so mad
offended
It's either Kyle juice or T O X I C G A M E R J U I C E. There can be no inbetween.
and guys named xXxSoulDestroyer3000xXx
-How do you keep your personal info safe?
-I blur out my font names
The longer I look at the word Sprite the less it feels like a real word
Return Of the Judai x hahaha yea
just looks like "Sp rite" like it shouldn't be a word
Sp rite
Kel: trying to make sprite color palette
Also kel: makes Microsoft logo
okay IKR-
glad I wasn't the only one
It’s nice to see I’m not alone
That’s hilarious
Omg I know right
I want a color pallet
Microsoft: ......
Ooh that’s cute
“If I showed up in your RUclips algorithm, Hey”
Okay listen. I didn’t expect you to be clairvoyant... take my sub 😂
s a m e e x a c t p r o c e s s
Wow that was my thought process too
Kyoshinja same
Same
you should do one redesigning grocery store logos ... especially trader joes
Tayler Kalthoff this is a fantastic idea
YES STEW LEONARDS TOO
and maybe kroger’s
She should redesign Whole Foods
Fresh co is hidious
this girl: *is able to design them sick logos*
also this girl: has a 255 0 0 bright ugly red overlay
Oh hell, I laughed more than I should've.
This guy: is able to type passable fluent English.
Also this guy: is robot speak.
@@Christian_Luczejko who?
@@magiccheese8362 i think he's talking about himself
"IF I GOT LUCKY AND SHOWED UP IN YOUR RUclips ALGORITHM" LITERALLY WTF HOW DID SHE KNOW THIS!
Toxic i mean, that’s how everyone gets recommenced new content
Chris Ortiz fr it’s pretty simple
@@chrisortiz8619 yea but not a lot of people get put into peoples recommended.
She's a plant
The Cool Guy Channel i do photosynthesize so
I'm a design student/intern, I just LOST MY MIND when you did the ray shapes using a dashed line, I'm stealing that technique and running THANK YOU.
Kel: We need favourites across the globe
Coke: Am I a joke to you?
It's the most recognizable logo in the world. Probably illegal to change it lol😂
@@FindAWayGymnastics It's not illegal to make a mock up image of something for strictly non-commercial purposes or even as an asset to ones portfolio. As long as it is expressed that the logo is for case study or educational in nature. If I was Coke I would be sitting back and saying "well that's some free advertising we didn't have to spend a budget on".
@@FindAWayGymnastics The coke logo is too perfect already
@@FindAWayGymnastics no. Not illegal. They’re not selling it
Ok Mountain Dew needs to contact you because that logo is amazing
I was just about to say the same thing. I've never even had Mountain Dew, but that makes me want one a little.
It looks old school new sckool
It looks like coffee or alchohol and completely misses the core consumer base! looks nice though
William Fog von Qualen Lol it looks too natural and healthy! I love the extreme look myself it’s like living on the edge with diabetes
If Mountain Dew was organic sugar free... (it’s not) if they used her design it would be click bate!!! Mountain Dew is radioactive!!!!
11:02 you literally designed the microsoft logo
She took basic graphic design and acts like a pro! What a hack!!!
Was about to comment the same exact thing lol
And changed the fonts lmaaao
That's what I was gonna comment 😂😂😂
666th like 😈
she puts a “p” into the search bar and it automatically fills “pinterest” in i can not say the same😳
Incognito windows my dude
😳😳😳 hit too close to home
if i put a "e" it automatically fill it with a diferent type of website that only cursed people know of
@@delgrandephotos e? I dont remember any porn sides starting with e?
omg
That mountain dew logo is just *insert chef hand kiss * so good! I haven't had Mountain Dew in years, but that logo makes me want to try some!
Exactlyyyy, that’s my favorite one
omg same thoughts
😗👌
When I look at it, I feel like, "that's a tea drink, right?" But still makes me want to buy it. Looks delicious.
"one thats kind of a classic"
me: coca cola
"sprite"
Well I mean, sprite is made by coke
It’s a classic when you were a young Hispanic kid and got too sick for school and your Hispanic mom gave you sprite and fideo to get better
In Texas Sprite is a kind if coke.
Also my parents did give me Sprite, chips, and pepto for stomach aches.
To be fair she said kind of
Everyone ;
MinImAlisM is the bEsT
Kel lauren;
*hold my sodas*
Everyone:mInImAliSm Is ThE bEsT
Comment thiefs: HoLd My IpAd
Nobody:
Kel Lauren: Makes a cute "vintage" looking logo for radioactive gamer fluid soda
Everybody: :o
nicole valentine to me it looked more like it would belong on a beer can. Still great design just doesn’t really belong in the soda category
The Fall of the 76
It's got kitschy retro vibes. It could totally fit in a game with a similar aesthetic like Bioshock or Prey. Guess that's how it could be marketed irl?
*surprise pokemon face
"uhh not really into that nevermind"
- every designers' life
The Mountain Dew can she made was literally gorgeous and also kinda reminded me of Starbucks in all its aesthetic glory
I just woke up from a 2h nap.
Her: The O in this P is alarmingly large.
My brain: SPROITE!
SPROITE!💀
Ello mate!!
the irony in the mountain dew font named “voltage”
Agitated Asparagus that is exactly what I was thinking lol
I was thinking the same thing
Having gone viral, and given that a million people were watching logos for 40 minutes, i wonder which brands have reached out at this point.
unsurprisingly, none
You can make SO much on fiver. You are a true professional that knows what she's doing.
@@celicobain8270 Fiverrr is for people who want a quick buck, not serious projects. Kel could do much better than that website.
"Adobe Crashed" - the title of my life story.
Andrew T tattoo it on my forehead
Does it really always crash? I was thinking of getting it but
Loog Noog depends on a) your file size and b) how much your computer can handle
It’s the “my dog ate my homework” for designers lol
@@xax except that 9 out of 10 times it's TRUE.
The words, after looking at them so much, look so strange,
So strange.
Hi gay, I'm dad
Me Flea Hi dad, I’m mom.
@@defnotdrews hi mom im daughter
"yeah im into that" she says, staring at her reversed windows logo
The one dislike is from a dudebro who doesn't want the mtn dew logo to look less dudebro-esque.
I can't deny that as a dudebro I shed a single BroTear™ at my beloved gamer juice being defiled in such a manner.
I don't mind Moutain Dew but after drinking it a lot of it I start to feel like shit.
"Pretty much a cult favorite"
Welp, guess I'm a part of a cult now
Faygo: screams in corner
te he he Cult favorite means mainstream/well known/popular its like the term cult classic
This is awesome work!
what a weird place to find you! love your videos man!!
Sees new Mountain Dew logo.
Me: that’s not a gamer drink
These all feel oddly vintage and I'm here for it.
I've only watched a few videos on this channel so far but I feel like Kel has a tendency to overwork her pieces a bit. Often they start out really nice and clean and then she goes and adds a million details to it that just makes the piece kind of too busy. if you see this Kel, just consider it constructive criticism ^^
I have to say I like the sprite logo but when she added the lemon-lime text it just doesnt work for me... It's weird.. The font.... :/
nobody:
kel the whole video: *im into that.*
*kel: redesigning the sprite logo*
*coke ad:* you really thought-
sprite is owned by coke.
Kel Lauren : **Makes Cool Soda Logos**
**Everbody Liked That**
When you get bigger your gonna have some insane merchandise
“I’m gonna work on my lemon” -13 year olds on Wattpad
i’m crying 😂
。《Choco.Latte》。 mo
OOF
The word yaoi fits in that sentence
i remember watching this video when i was considering graphic design & i never went down that path. you still made it feel like a world that was worth living in. thank you for that! i'm spending more of my time drawing lately and exercising my creativity more in my work because i grew up watching creators like yourself. & your merchandise work is amazing!!!!!! miss your videos legend
Fun fact: outside the US Fanta has a different logo
Its called "Royal" here in Philippines
Yeah its more spikey if you could say so
In the uk it’s the same
not for australia
Yeah, its different in Norway.
The word sprite looked so weird to me like a minute in 😂
SAME
Sameee it’s cause of all the font switching 😂
Same tf
holy moly sameeee
wow I was taking a few graphic design classes and everything my professor has tried to teach me is pretty much kind of summed up in this video. U make it look so interesting, fun, and easy for rebranding a products logo. I think this will help me in finishing my take on the product I chose to redesign
Holy moly why does American Fanta look bloody radioactive. That looks like it’s never even met an orange
Yeah, the US and Dubai have that sort of colour with their fanta. In the UK it's yellow
Yeah orange juice is yellow, not orange! That looks more like fruit twist but it's not.
huh! just looked up what Fanta looks like in the UK, and it is very yellow. I never noticed how orange ours is till now
@@fruitjuice677 yeah its pretty weird considering orange juice is yellow, not sure why they thought that made sense
I mean I guess the juice from a blood orange is but really does that count?
Title: *Redesigning Popular Soda Logos*
11:04 accidentally makes Windows logo while making the sprite logo *ON A MAC*
The dissolve on the sprite rendering gives it that mid century modern illustration flavor, which feels true to the history of the brand. 👏🏻 Also, mid century all the things, IMO 😍😂
Kel: "I'm just gonna grab my pallet here."
Also Kel: *Makes windows logo*
I saw that, and was like.... Where have I seen this before?
So glad someone else thought the same thing.
microsoft logo
kel: *picks colors for sprite*
me: *wheezes* its the windows logo AHAHAHAAAH
11:01 She literally made the microsoft logo lol
I was gonna say lol. Companies, take notes. This is how you do subtle product placement
would be sick if you could make shirts with these designs
kzon sadly Fanta, mtn dew and sprite are cppyrighted so you cant sell stuff with them on 😫
Change the letters and you can haha. As the logo is not the same. "MONTAIN D3W" HAHA
I would buy
The sprite one looks kinda like a laundry detergent brand
That's why she changed the whole thing
@@anosjc no i think they mean the new one
yeah the new one imo
Yeah I thought so too, I think it was the baby blue
I don’t think she’s a very good designer, she seems to go more for trends rather than following good design practices and generally seems amateur.
16:20 When she switched back from RGB to CMYK she forgot to recheck Write Layers
This just makes me understand why companies use simple designs.
Why didn’t she just put the straw in the soda itself???
that's unhygienic
theycallmeangie You’re unhygienic.
@@crftieph whose gene
@@znazzy she might not be living alone.
@@thekonk3089 omg im crying
Her: I need a color pallet
Various shades of the Microsoft logo: Allow us to introduce ourselves
the mountain dew one is NUTS gamer juice never looked so classy
elle mhm it looks so good
" yadayada you know my thing"
Me who's never seen her videos
*No,no, i dont know*
When ever I watch any of your videos, I get immediately get my creative inspiration back.
Is anyone else surprised that she didn’t chose coke? 😂
Shiba Samurai what’s coke?
Cat4-7 coca-cola.
TheAnimeWeeb _ what is that
@@shitnotagain9492 What is that?
Cat4-7 y’all dumb 🤦🏾♀️🤦🏾♀️
"Per Bottle" on the can of mountain dew? Unimpressed. Career over
# exposed
"just gonna go setup my color pallets for these logos" "makes microsoft logo with color pallets"
I really like how you changed the sprite logo, it reminds me of the 80s, it look retro, i love it!
No one:
Kel: Blending mode to DiSsOlVe
I really like how you show the logo on the product at the end
nobody:
kel: i'm into that
Kel: “Make sure you write your layers”
*switches to RGB*
*switches back to CMYK because she realises it will flatten the layers*
*forgets to select write layers*
*exports*
Me: OH NOOOOOO!
FINE RUclips, I'LL WATCH IT! been reccomending this to me for some reason since it was posted.
Shoutout to the RUclips algorithm for recommending you to me (probably Zimri's work).
WeUsedToWonder exactly lmfao
kel: sprite is a classic american drink
me, a german: are you in the right headspace to receive information that could possibly hurt you?
Go on...
its not sprite, its fanta..
@@Paperclown who hurt you
@@SeekerGoldstone he said hes German and that she claimed sprite was american. Guessing sprite was developed in germany
also the fact that it was invented during ww2 as a lowbudged coca cola
YOU DRINKING THESE SODAS NEXT TO THAT COMPUTER IS MAKING ME VERY ANXIOUS
I'm barely a minute in and all I can think about is how adorable you are.
Amount of adorableness is overwhelming
Hi I'm Gay
@@hiimalwaysgayer885 same
@@nagasakisickworld Hi I'm Always Gayer
I heavily prefer these logos to the “old” ones. You’re so talented.
1. incredible i'm obsessed w the mountain dew logo.
2. THE JAPANESE HOUSE SWEATSHIRT WE HAVE TO STAN!!!!
“New do, same dew” what a quote right there
I liked the sprite when it was just the words and the lemon
How could he ruin it like this? the lyrics to "LEMON-LIME" almost made me cry
Yea.. I don't like the lemon-lime text there.. The font just buggs me... cause the sprite font is spot-on but the other is just weird :D is anyone feeling the same way?
That tip using the blown-out dashed lines to create a sun-ray effect was great. My go-to for this effect over the past decade was always to "transform again" a triangle around a rotation point. The best thing about watching other designers work is learning new tricks!
Ugghhh why can’t these be the actual logos! Love them and your content so much!!!
I DIDNT EXPECT YOU TO PUT "GAMER JUICE" WHEN YOU PICKED UP THE MOUNTAIN DEW LOL
"Final product"....Girl, my jaw DROPPED at that reveal! 21:05 Awesome work!
Kel: builds a color pallet for sprite.
Me: sees the windows logo.
Kel: makes lemon.
Me: Sees Stewie Griffin
As a dude-bro, your Mountain Dew packaging is brotastic!
i can't watch this without cringing. she's truly special
"i dont drink soda its too sweet"
* tries it *
"oh yeah i like that"