The Rise and Fall of Supreme Streetwear | What Went Wrong? (1994-2024) Supreme New York

In this video, I explore the meteoric rise and dramatic fall of Supreme, one of the most iconic streetwear brands of all time. From its humble beginnings in 1994 to becoming a global phenomenon, Supreme reshaped fashion and street culture like no other brand. But what led to its decline?
Join me as I break down the key moments in Supreme's history, the cultural shifts that catapulted it to fame, and the missteps that led to its eventual downfall. We’ll look at the brand’s most significant collaborations, the hype culture surrounding it, and the factors that caused it to lose its edge in the ever-evolving world of fashion.
Whether you’re a longtime fan of Supreme or just curious about the brand’s legacy, this video will give you a comprehensive look at what went wrong for the streetwear giant.
Don’t forget to like, comment, and subscribe for more deep dives into fashion history and street culture!
Disclaimer: Some footage used in this video is not owned by us and is used under Fair Use or with proper licensing. All credit for this content goes to the original creators and copyright holders. If you are the copyright owner and have any concerns, please contact me.
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[@KrazyKicks-u5q]

Supreme is making a comeback

[@KalenBlakeGaming]

the hype era was too good to us 😭

[@sweetexotics]

true 😭

[@misterdevil8872]

The hype IS dead but Supreme is my favourite brand and it will stay that way for a while.

[@TurtleIslandTraveller]

Sad, I love Supreme.

[@KrazyKicks-u5q]

Just because a youtuber says a brand is dead doesn't mean you still can't like and enjoy a brand.

[@kalenblake]

Absolutely! I never said Supreme is dead, just that it's changed hands, so the direction could shift, and the hype is fading a bit - drops aren't selling out like they used to. I still love Supreme and I'm excited it'll be more accessible, but it’s bittersweet seeing the hype and fanbase change! ❤️🙌