#SwizzArtBiz

Valeria Diaz Granada represents a new generation of art entrepreneurs, organizing a museum quality exhibition programme without a physical gallery space, or even any specific country of operations. Instead, rossogranada the ‘art catalyzer’ founded by her centers its operation around artists, organizing seemingly impromptu pop-up exhibitions across the globe. In this way, audiences from Basel to London could meet, for instance Leonora Carrington’s over two meter tall statue, The Dancer.
Yet, such operations are not only costly but require a global audience. One may wonder in what way does such a new voice find its way within the art world, and by what means is it able to do so? In the following episode of Swizz Art Biz, our host, Tanya König asks Granada about institutional and private sponsorship within the art world, and her view on the future of art patronage. Granada also sheds light on her views regarding philanthropy within the art sector, and the importance of giving back to the community, through artist led initiatives.
While the episode stars Granada, it explains more than the story of rossogranada, stressing the importance of adaptability in the approach of modern curators and art dealers, emphasizing a global and flexible programme.
This episode was produced at TableCast Studio.
Co-Producer: Marcell Márthon
You can listen to this episode on Spotify, Apple Podcasts, or Audio-Cult by looking for Swizz Art Biz.