Most valuable content I've seen and needed in my creator journey. I already know I want to work with Justin and go through his program. I'm that miner, that is stubborn as a mule to move forward. Grateful for you guys sitting down and having this conversation and like a fly on the wall, I sipped my coffee, drinking it all in.
I'd never ever ever have emailed somebody 4 times before without Justin's encouragement, and it worked! People aren't always ignoring you they just forget to remember you. 😂
Jay, I wasn't going to watch this episode but after 5 minutes I stopped what I was doing and started taking notes. This guy is fantastic! He's a pro and we can all tell.
Great insights and episode. While I agree on results over vanity metrics, not all brands are 'ignorant' when using them; rather, they serve specific use cases. Having worked at F100 companies in social/sponsorship/marketing/product roles, those metrics serve as a filter, given the volume of requests that may come in or in evaluating creators to work with. And, let's all be real, while they shouldn't be the primary metrics - it's the nature of the beast, and those metrics can tell a story regarding how you're helping the brand achieve their end goal(s). I wanted to say this bc, if you're a new creator and if you go into an engagement with a brand with this mentality anchored in your head off the jump, it could spoil the relationship and future opportunities. It's a give-and-take when working with brands. That said, I get what Justin is saying at it's core and I agree :)
1:02:19 - I think I crush it on the analysis side. The main brand I've worked with on a repeating schedule now sent me a free Christmas gift on top of things, has come back for more videos, wants UGC now, is discussing a long term channel sponsorship, etc. Post campaign reports are HUGE. Also, ask for testimonies if the brand says things went well!
one of the things I've heard Justin allude to that I love, is a lot of creators aren't on top of things, may not deliver on time, and if there's a brand that needs something in a pinch, or they have extra budget for something left over because someone else fell through, there's that chance because you're on top of your p's and q's and you have that established long term relationship of delivering and being a positive experience, maybe they reach out and plug that money and opportunity into you
This is my second interview I’ve watched with Justin (Creatorwizard) and the value from these two interviews are incredibly insane as a budding RUclipsr with 0 knowledge going into partnerships. “Sometimes you just don’t know what you don’t know”
Justin has so much fantastic advice! The advice about not accepting a deal without clear KPIs is INVALUABLE! There’s no way to measure the win and then there’s vague disappointment on either side because these unspoken expectations aren’t met. Good business has to be a win-win.
they came out with a report, I commented on Justin's video the other day about it, that brands are looking for more niche creators to advertise with because who wants to spend a million dollars when 90% of the people who see it will never be interested or care about that brand or product. better to pay a direct market and someone that their customer base would relate to, and get it in front of eyes primed for whatever it is they want to push
I'm a huge Justin fan. watch as much of his content as I can. I see a lot of people comment on his and others content about "its the same stuff over and over". to which I say, thank you. consistency of message for me, means the information is legit. and repetition means that it's much more likely to stick in my brain. and I can always find two or three nuggets that have never been talked about or a question he gets asked that I know will give me that little edge I may someday need because someone else wasn't willing to watch the content. thank you guys, great video as always
Thank you for putting us in the shoes of the companies and helping us learn from their perspective. I’m addictedd to the the deep dive advice, enthusiastic guests, and conversational delivery on this channel.
I almost feel like I got exclusive access to some inside information without paying. 😮 I can't imagine how much more value is in the program that both of you offer! I feel a lot more confident now speaking with brands and getting past the "we are going to send you X in return for a video" phase of my sponsorships. My next step is to get a lawyer to write up a contract! Thanks for ALL the info and taking the time to cover this in DETAIL! I wish you BOTH the very best! 👍🏾
I felt seen at 57:00 haha. I have this issue. I had a long-term partnership with a large men's grooming brand and now I'm so worried about not finding another partnership like I had with them (monetary and relationship). A lot of great advice and knowledge dropped here. I need to watch multiple times and take notes haha.
18:45 oh hey it's me! Thanks @CreatorWizard and @JayClouse . This was on my watch later and another viewer actually saw me in the chat of @NickNimmin 's stream and shouted it out that I was mentioned here, haha. We all should get together some day!
Excited to settle into this--Brand deals/sponsorships are my bread and butter, and navigating them is how I was able to quit my day job with objectively not a lot of followers. BUT my strengths are in landing , 'upselling' and negotiating inbound requests. Haven't *had* to pitch in years so I have a lot to learn with the ice-cold pitches.😅
@@jay I love that!! It's time to get off my butt--I've definitely always admired the control that pitching gives you, but got lazy because I "didn't need to'". But I'm wanting to pivot a bit in my business and the only way to really guide that a long is to pitch 😂🙃 Definitely feeling more motivated to, Justin is always so great!
I remember being a Director of Marketing in a small biz doing the everthing - the ppc ads, the email broadcast, the landing pages 😅 10:46 Another really helpful one to close more sales 🏆🚀
Just watched the entire thing from start to finish. Masterclass from Justin and amazing hosting from Jay! Going to impletement the sponsorship wheel asap - can't thank y'all enough for giving this valuable info away for free! Liked and subbed to you both! Time to lock in some brand deals!!
Love the episode, would love to hear more about the pricing in terms of what's realistic to charge base on industry, sub base ,etc... and when it comes to tiers do you create brackets like 1x 1.5x 2x or 1x 10x 100x? thanks :)
Great video! Was wondering if anyone here could shed light on the process of attaining the actual email contacts for brands you want to target and pitch to. I feel like this is a topic within the process of procuring sponsorship that isn’t highlighted as much as it should be. I’m a travel content creator and created a good media kit, then had a fiverr seller do some of this research grunt work to find emails for me. With whatever emails she collected, I blasted out a mass email only inquiring for other direct contact email addresses for their social media marketing departments. Unfortunately I did not get the responses I was hoping for… Any ideas will be helpful…. Thanks!!
I am not at the stage where I’m comfortable reaching out to brands for partnerships BUT this is incredibly valuable for other client work as well (I make commissioned illustrations and do live event illustration as well as being a fine artist and sharing that on RUclips). I’m never taking rejection personal again after watching this :-)
15:00 sponsorship contineum Small: Do an audit on social presence. I would like to make conent for you... Post on their channels Medium: conent and consultant Large: post on your channels
PLS DO AN INTERVIEW WITH SETH GODIN! He believes in building tribes, leading communities, that have no leaders, without Social Media… Would be very interesting.
Jay this was such a great episode. I’m starting to pitch content to brands this year. I never imagined creating content for them to use and not publishing them on my own channel. I’m going to invest in Justin’s program. I think I can make a solid income stream with this.
I earn a lot of money out of sponsors. In my mind I was really profesional. Thia video made me realice I am far from that. Thanks for this amazing video!! I will improve
Bewildered by my errors. 😭😭😭😭😭 Putting in the effort to refine my find-sleep-fast videos, thumbnails, and SEO-optimized titles, but RUclips seems indifferent. Scarce views. Picture yourself as a lone spaceman on the Moon, enveloped in constant lofi music from an aged shortwave radio-a distinct, ineffable melancholic sound. I've discovered its efficacy in inducing sleep, even on the toughest days or for a midday reprieve amidst stress. How do I "extend an invitation" for others to partake in this experience? Recognizing its niche, attributed to the unique sound, yet unexplored, I'm enthusiastic about sharing! To witness its impact on others, gauge their response to the concept, and ultimately aid them in finding sleep amid this tumultuous, stressful world. BUT - I'm uncertain about gaining visibility. Help..... 😥
I create sponsorship reports on influencer campaigns on the brand side and it's so sad to see how few creators actually want to dive into it. We spend hours putting together a full breakdown and rarely someone takes the time.
@@jay if you’re an analyst on the agency side it’s hard to get time with a creator to walk them through it. So it just gets sent to them. Or the sales rep & manager see the report and do a bad job of explaining the content to the creator. Creators just never get it fed to them the right way.
Business Idea for you Jay? ;-) Is there no template contract for creators that is pretty generic and could be done once and sold for a small fee to newcomers?
really good insights. Im coming from a job as a demand planner and product designer and have a similar 6 step process I follow for designing and launching products for companies but it's just not mapping to starting something from scratch. Gonna try this out and see if I can get some convos rolling.
Grow Your Podcast on RUclips Workshop: creatorscience.co/play
Duuuude thank you so much for your friendship but mostly the opportunity to spit these hot flames of sponsorship truth into your RUclips sub feed
Thanks for being so generous in sharing all of this! I think this is going to be one of the definitive sponsorship videos on RUclips.
Most valuable content I've seen and needed in my creator journey.
I already know I want to work with Justin and go through his program. I'm that miner, that is stubborn as a mule to move forward. Grateful for you guys sitting down and having this conversation and like a fly on the wall, I sipped my coffee, drinking it all in.
Insightful and to the point as always Justin!
You two are so important in this space! Thanks for sharing all the knowledge
Thanks for the shoutout @CreatorWizard ! We gotta all get together.
I'd never ever ever have emailed somebody 4 times before without Justin's encouragement, and it worked! People aren't always ignoring you they just forget to remember you. 😂
I'm so proud of you!!!!
I'm so proud of you!!!!
Jay, I wasn't going to watch this episode but after 5 minutes I stopped what I was doing and started taking notes. This guy is fantastic! He's a pro and we can all tell.
Glad you found it helpful 💪
I watch/listen to this at least once a month. So much great information here.
I’m 30% through the vid and this is gold. No, fire. Wait - gold that’s on fire 🔥
💪🙏
This conversation had sooo many nuggets of wisdom. Loved the episode!
Glad you enjoyed it!!
Glad you found it valuable!!
It's wild that this video doesn't have more views... but that just makes it easier to win I guess. I appreciate the masterclass!
🙏🫡
Great insights and episode. While I agree on results over vanity metrics, not all brands are 'ignorant' when using them; rather, they serve specific use cases. Having worked at F100 companies in social/sponsorship/marketing/product roles, those metrics serve as a filter, given the volume of requests that may come in or in evaluating creators to work with. And, let's all be real, while they shouldn't be the primary metrics - it's the nature of the beast, and those metrics can tell a story regarding how you're helping the brand achieve their end goal(s).
I wanted to say this bc, if you're a new creator and if you go into an engagement with a brand with this mentality anchored in your head off the jump, it could spoil the relationship and future opportunities. It's a give-and-take when working with brands. That said, I get what Justin is saying at it's core and I agree :)
1:02:19 - I think I crush it on the analysis side. The main brand I've worked with on a repeating schedule now sent me a free Christmas gift on top of things, has come back for more videos, wants UGC now, is discussing a long term channel sponsorship, etc.
Post campaign reports are HUGE.
Also, ask for testimonies if the brand says things went well!
one of the things I've heard Justin allude to that I love, is a lot of creators aren't on top of things, may not deliver on time, and if there's a brand that needs something in a pinch, or they have extra budget for something left over because someone else fell through, there's that chance because you're on top of your p's and q's and you have that established long term relationship of delivering and being a positive experience, maybe they reach out and plug that money and opportunity into you
Booom
This is my second interview I’ve watched with Justin (Creatorwizard) and the value from these two interviews are incredibly insane as a budding RUclipsr with 0 knowledge going into partnerships. “Sometimes you just don’t know what you don’t know”
Had a little smirk as you dropped in the U Screen logo at 38:50. So good.
I bet they loved that too.
Justin has so much fantastic advice!
The advice about not accepting a deal without clear KPIs is INVALUABLE! There’s no way to measure the win and then there’s vague disappointment on either side because these unspoken expectations aren’t met. Good business has to be a win-win.
5:45 ROPE
Relevant to brand campian
Organic ties back to your organic content
Proof of how you can achieve brand goals
Easy to execute
they came out with a report, I commented on Justin's video the other day about it, that brands are looking for more niche creators to advertise with because who wants to spend a million dollars when 90% of the people who see it will never be interested or care about that brand or product. better to pay a direct market and someone that their customer base would relate to, and get it in front of eyes primed for whatever it is they want to push
I'm a huge Justin fan. watch as much of his content as I can. I see a lot of people comment on his and others content about "its the same stuff over and over". to which I say, thank you. consistency of message for me, means the information is legit. and repetition means that it's much more likely to stick in my brain. and I can always find two or three nuggets that have never been talked about or a question he gets asked that I know will give me that little edge I may someday need because someone else wasn't willing to watch the content.
thank you guys, great video as always
🙏🙏
11:52 3 levels of who to pitch
Small: Director of Marketing
Medium: ...Marketing Manager
Large: outsourced to agencies
Whoa! Great video man, your introduction was perfect. Love following your channel.
I get a lot of value from these videos. Cheers Jay
Thank you for putting us in the shoes of the companies and helping us learn from their perspective. I’m addictedd to the the deep dive advice, enthusiastic guests, and conversational delivery on this channel.
So glad you like it!!
Thank you Jay and Justin for so much value! Literally my notion page is filled with the notes 🤩
Glad you enjoyed it!
I am amazed that this video has only 10k views, it is full of gems! Thank you for sharing.
Perfect timing. This is what I'm trying to do at the moment - get a deal with either Home Depot/Lowes/Harbor Freight for the castle I am renovating.
Hope you enjoy it!!
I almost feel like I got exclusive access to some inside information without paying. 😮
I can't imagine how much more value is in the program that both of you offer! I feel a lot more confident now speaking with brands and getting past the "we are going to send you X in return for a video" phase of my sponsorships.
My next step is to get a lawyer to write up a contract! Thanks for ALL the info and taking the time to cover this in DETAIL!
I wish you BOTH the very best! 👍🏾
So glad you enjoyed it!
I felt seen at 57:00 haha. I have this issue. I had a long-term partnership with a large men's grooming brand and now I'm so worried about not finding another partnership like I had with them (monetary and relationship). A lot of great advice and knowledge dropped here. I need to watch multiple times and take notes haha.
Glad you found it helpful!
18:45 oh hey it's me! Thanks @CreatorWizard and @JayClouse .
This was on my watch later and another viewer actually saw me in the chat of @NickNimmin 's stream and shouted it out that I was mentioned here, haha. We all should get together some day!
Would love that!!
@@jay Just saying, we can all get together for a mastermind group and test things, haha.
I listened to this on Spotify, and it was so good that I’m gonna give my watch time too because yall deserve it
haha amazing! thank you!
This guy is amazing 🤩 so much good information here
Justin in a genius and a genuinely nice guy. He truly cares about helping creators and guiding them to elevated success!! Great podcast Jay!
appreciate u, dude!
Excited to settle into this--Brand deals/sponsorships are my bread and butter, and navigating them is how I was able to quit my day job with objectively not a lot of followers. BUT my strengths are in landing , 'upselling' and negotiating inbound requests. Haven't *had* to pitch in years so I have a lot to learn with the ice-cold pitches.😅
I've been pitching all week. It's fun! I feel like things are way more in my control - and brands have been super receptive.
@@jay I love that!! It's time to get off my butt--I've definitely always admired the control that pitching gives you, but got lazy because I "didn't need to'". But I'm wanting to pivot a bit in my business and the only way to really guide that a long is to pitch 😂🙃 Definitely feeling more motivated to, Justin is always so great!
Really love your editing style! It's engaging but not annoying. And of course a fan of you two :)
Thanks so much! 😊
24:00 The point of the Pitch is to get them to think of you.... so you also need to lead nurture
21:33 creators are production companies in a box.
Ideation
Productin
Post-production
Marketing all in one
With an organic following
I remember being a Director of Marketing in a small biz doing the everthing - the ppc ads, the email broadcast, the landing pages 😅 10:46 Another really helpful one to close more sales 🏆🚀
Just watched the entire thing from start to finish. Masterclass from Justin and amazing hosting from Jay! Going to impletement the sponsorship wheel asap - can't thank y'all enough for giving this valuable info away for free! Liked and subbed to you both! Time to lock in some brand deals!!
So glad you enjoyed it!
Love to hear it Jack!!!!!!
Great video, keep up the great work Jay!
18:01 Show your influence because those are the results that you can leverage
Love the episode, would love to hear more about the pricing in terms of what's realistic to charge base on industry, sub base ,etc... and when it comes to tiers do you create brackets like 1x 1.5x 2x or 1x 10x 100x? thanks :)
Great video! Was wondering if anyone here could shed light on the process of attaining the actual email contacts for brands you want to target and pitch to. I feel like this is a topic within the process of procuring sponsorship that isn’t highlighted as much as it should be. I’m a travel content creator and created a good media kit, then had a fiverr seller do some of this research grunt work to find emails for me. With whatever emails she collected, I blasted out a mass email only inquiring for other direct contact email addresses for their social media marketing departments. Unfortunately I did not get the responses I was hoping for… Any ideas will be helpful…. Thanks!!
I needed this video SO bad! Too many emails from brands and have no idea what to ask or what to charge. Thanks!
Glad it was helpful!
So much great information here. This was Amazing and it absolutely has replay value
I am not at the stage where I’m comfortable reaching out to brands for partnerships BUT this is incredibly valuable for other client work as well (I make commissioned illustrations and do live event illustration as well as being a fine artist and sharing that on RUclips). I’m never taking rejection personal again after watching this :-)
This is great info. I don't need it right now but I've bookmarked it for later reference.
15:00 sponsorship contineum
Small: Do an audit on social presence.
I would like to make conent for you...
Post on their channels
Medium: conent and consultant
Large: post on your channels
This is a great video! Thanks for this .. gold!
why this video doesn't have a million views, I will never understand ! so much good info
Thank you! It's one of my personal favorites.
THIS IS GOLDEN!
7:23 pitch to get a brand deal has to be about the sponsor
Two of my favourite people to listen and learn from! So much info! Thank you.
Appreciate you!!
8:19 be the quarterback and look back on the quarter last year so you can see what is coming a quarter ahead
PLS DO AN INTERVIEW WITH SETH GODIN! He believes in building tribes, leading communities, that have no leaders, without Social Media… Would be very interesting.
He was the first interview on our audio show: podcast.creatorscience.com/seth-godin/
Jay this was such a great episode. I’m starting to pitch content to brands this year. I never imagined creating content for them to use and not publishing them on my own channel. I’m going to invest in Justin’s program. I think I can make a solid income stream with this.
Glad to hear you found this helpful Heather!!
I earn a lot of money out of sponsors. In my mind I was really profesional. Thia video made me realice I am far from that. Thanks for this amazing video!! I will improve
Enjoyed. Keep em coming.
More to come!
I am a teen, and the information that I know is important is unfortunately going in one ear and out the other... 😔
Keep rewatching, and ask questions in the comments. Why wouldn’t people getting value, not share value 😊.
@@secondchildhood My mum says that I won't be able to get it just yet, but I really want to...
@@chibacha21_CarBoi you tell your mom “Stay golden Ponyboy , stay golden.”
Bewildered by my errors. 😭😭😭😭😭 Putting in the effort to refine my find-sleep-fast videos, thumbnails, and SEO-optimized titles, but RUclips seems indifferent. Scarce views. Picture yourself as a lone spaceman on the Moon, enveloped in constant lofi music from an aged shortwave radio-a distinct, ineffable melancholic sound. I've discovered its efficacy in inducing sleep, even on the toughest days or for a midday reprieve amidst stress. How do I "extend an invitation" for others to partake in this experience? Recognizing its niche, attributed to the unique sound, yet unexplored, I'm enthusiastic about sharing! To witness its impact on others, gauge their response to the concept, and ultimately aid them in finding sleep amid this tumultuous, stressful world. BUT - I'm uncertain about gaining visibility. Help..... 😥
Amazing video, as someone working on their first sponsorships right now, I got so much value out of this!
Glad it was helpful!
Valuable content! Thanks for sharing.
Do you have to pay them or buy their products to promote them?
I create sponsorship reports on influencer campaigns on the brand side and it's so sad to see how few creators actually want to dive into it. We spend hours putting together a full breakdown and rarely someone takes the time.
Can you say more? Like creators don't want to SEE the report, or help provide information for it?
@@jay if you’re an analyst on the agency side it’s hard to get time with a creator to walk them through it. So it just gets sent to them. Or the sales rep & manager see the report and do a bad job of explaining the content to the creator. Creators just never get it fed to them the right way.
Believe it now
10:39 Do the hard work and audit their content so you can make it so easy for them to just say yes and not have to think and imagine the vision
Business Idea for you Jay? ;-)
Is there no template contract for creators that is pretty generic and could be done once and sold for a small fee to newcomers?
Get on their radar 🔥
omg this guy is so cute. thats y i clicked and watched the whole entire video
Love the hookie intro ...haha
Anyone else think this was Winston Schmitt from New Girl?
This is amazing
How do we know what’s a real offer vs a fake one… We have been receiving multiple emails saying we will get paid 700$ per ad???
Direc•Ｍｅｓｓｇｅinfo
Good idea…
It seems he gets sponsored a lot by his local cocaine dealer. Jezuz, speed is high with this one
Great video thank you! 👍🏌️♂️
really good insights. Im coming from a job as a demand planner and product designer and have a similar 6 step process I follow for designing and launching products for companies but it's just not mapping to starting something from scratch. Gonna try this out and see if I can get some convos rolling.