Asking If SEO Is Dead? (And How To Diversify)
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- Опубликовано: 15 май 2024
- Clicks.so - An affordable, high-quality SEO Data tool starting at $25 a month.
Matt Diggity, Jacky Chou, Julian Goldie, Kyle Roof, James Dooley, Jason Hennessy, James Oliver and Niels Zee all gave their opinion of whether SEO is dead or not.
So what is it? Is SEO Dead? or not?
Timestamps:
0:00 I got a free ticket and misbehaved 🫣
0:26 Matt Diggity
2:37 Jacky Chou
4:11 Julian Goldie
5:29 Kyle Roof
8:10 James Dooley
9:29 Jason Hennessey
10:50 James Oliver
12:33 Niels Zee
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Nah just be carefull with how you build your links 😊
Yee also
Maybe not the best place to ask this question. I think the 1st guy was the most honest.
Hard to find anywhere else with so many big names
@@JaumeRosWhat I mean is they won't spit in their plate.
I look at it this way...think of your online business like your building a house. You pour the foundation on the ground (that’s your blog) the walls of your house are your RUclips channel or podcast, the doors and windows of your house are your social media accounts (Facebook, Instagram, TikTok, even Twitter), the roof of your house is Pinterest and/or Flipboard , the chimney of your house are FB and Pinterest ads and the furnace of your house is your email list. I don’t believe websites are dead, your website is something you own, you don’t own RUclips or Instagram! Etc., if something were to happen you’ll always have your website and your email list to reach your followers as a back up. And yes diversify your traffic no differently when your diversifying your income streams.
Yeah great way of looking at it :)
Agreed! I do think that solopreneurs should be careful about having too many marketing channels, as it can get overwhelming.
Informational websites are dead. Creative, inspirational, or ones with strong perspectives will be unique experiences just from those merits alone.
This is bad news for the 95% of “SEOs” that have no idea what they’re doing.
Nice
Well where I can get 5% of the information people
Diggity makes sense. You have to shift what you offer. Nobody can play the role of encyclopedia for your niche anymore...AI is better at that. Roof: Diversify type of site, diversify revenue sources and also more focus on Brand. All great advice
🤝
How do you focus on Brand??
@@friendoverse You just build another Amazon... here is the brand :-)
@@peterk1115 lol … wut u meen?
Awesome mate ❤ thanks for the invite 🎉
Thanks for the knowledge bombs 💣
0:53 But AI takes the answers from websites, so websites are necessary. Also, people wants to choose the source of information, not just take for granted what AI says. Ai just reprocesses what is already in the web. AI has not bought and tested a blender, has not travelled to Paris, does not sell products, and does not know about medical treatments more than the doctor writing for WebMD.
Yeah ik what you mean, but what about in a couple of years? How advanced will AI be then? Obviously not advanced enough to travel to paris (I hope) but maybe smart enough to understand exactly what we're looking for - in a much more efficient way to search engines.
blogs aren't the only type of information source. Most big businesses now have their own blog and have the budgets to get links, authority writers, and SEO specialists. Solopreneur types are dead simply because they can't compete with the big players and UGC content. All this omnichannel bs talk is not viable for small publishers but these guys just keep saying it so that they can continue selling courses
I'd disagree omnichannel just means act like a normal business. Don't just create a random content site. Try to grow a real brand.
As a user, I find the SGE answers overwhelming. I prefer reading articles or watching video from people who tried the products and present it in a very relatable way, meaning human. I also think, as SEO, we should start to think ourselves as search engine marketing professionals not only focused on google but on all platforms where a search is performed. Besides I think non english speaking markets have still a lot to catch up in terms of SEO with english speaking markets so they may still offer more traditional SEO opportunities than USA market.
would the act of rewording what nw gives me be considered information gain in it self? Or not really since it’s the same topic Just worded differently, are there any ChatGPT or ai processes that come up with good reworded headings you know of?a Are there any processes you know of to find good and untapped headings for new ideas like what’s semantically missing in article and when adding these new untapped headings should I add them on top of all my reworded nw headings or should I replace some of the nw headings with new ones so I can hit my target word count easier instead risking a proportionally written article with tons of headings and a specific target word count that could be low. Finally how do key takeaways count as information gain or how would I do it so it is information gain, if there’s a certain way to do key takeaways so it’s info gain
Well, it's dead for me with 75-80% traffic loss over the past week alone ahhhas!
No way! What is going on? Give me some context. AI? Programmatic?
@@JaumeRos Been AI since the beginning but tediously edited/formatted before publishing. Seems like the 50+ HARO links I earned for the past year didn't help much even though I mentioned that my site was still doing ok at the beginning of the update.
Getting outranked by extremely thin content from establishments (restaurants, hospitals, clinics, etc) as well as topical authority sites, age-old forums, ecom stores.
Might be thinking of how to add a shop section to my current site if that helps boost search rankings by promoting etsy or print-on-demand products.
Google search is really in a bad place now for niche website owners. First page results are oftentimes awful and irrelevant. Still waiting for the update to be fully rolled out before I decide where to channel my efforts next.
The SEO experts in the interview can pivot easily as they have the funds to do so, not much so for the average person sadly.
My Niche site as well. Was doing well past years until march 2024.
Mine is programmatic seo@@JaumeRos
@@JaumeRos Really? Have you been away?
Hey Jaume! A little off topic question but your help will be much appreciated.
In my sites GSC, in pages indexeding section; the number of de intexded pages are increasing and increasing like indexed are (80% of my Posts) and the rest 180 de-indexed pages (that are increasing everyday) including 404, redirects, other junk. Although i have done my best to fix these issues as well as modifying my robot txt file (meticulously) to prevent bot from indexing needless pages. But the number is kept goind up in GSC, will it be impacting my crawl budget or should i flush my sites cache and that become better. what should i do, how you approach this issue. Thanks alot!
Let me get back to you
Looking forward 👀
Wow - nice line up of SEO rock stars. Great video :)
We were missing you pal :)
Those SEO rock stars have their pants on fire now! haha
Key Takeaways from this interview:
SEO is evolving and we need to adapt our strategies accordingly.
Also, it is essential to diversify our traffic sources because relying solely on Google for traffic is a big risk.
Build a brand rather than just trying to rank in a search engine.
Yep thats accurate
Very well explanation ❤❤❤
SEO is not evolving... seo is dying and disappearing
@@peterk1115 You are right. SEO dies every year but people are making more money with SEO than ever.
@@rajaghani8805 If you are referring to those who sell pointless SEO courses, back links packages etc... maybe you are right.
Hey Jaume, what’s your own pov on SEO? Would you recommend a newbie to start a niche site? Thanks for bringing in these legends one video. Kyle is always a joy to listen to.
Yea Kyle’s amazing. Probably not just a random affiliate website, i’d build a sick brand behind something - am actually doing it with Clicks - but yeah im deep in SEO and dont think its dying anytime soon.
Saying that SEO will eventually die out is crazy. Yes, people go to the internet to find the answers to questions like "How high is the Eiffel Tower", and AI can answer that quicker, but what about commercial intent? Business depend on web traffic and if AI becomes similar to a search engine then people will still do their commercial investigations to establish the business that they trust the most.
Optimising your website with content to answer a searcher's query might become obsolete, but that still leaves us with 199 ranking factors.
🤝🤝🤝
Agreed. SEO is not just limit to factual information-based content. A lot of people need expert opinion on more complex matters. for example, if my pet parrot is showing weird behavior or symptoms, I would much rather read a post from someone who's been keeping parrots for years and decades, instead of AI. I would want to learn from the wisdom, personal experience, and advice of the expert. Same with health and psychology related content, would rather read from a medical professionals than AI, and same with other "advice-based" type of content such as finance or self-help. If SEO really dies, we would be left craving for human experts on A LOT of topics, and all that traffic might be transferred to RUclips... which might be a smart strategy on part of google.
Thanks for creating this gold mine of insights. Appreciate it.
Man it was a grind to get this video done ;;;) Happy you like it :)
@@JaumeRos Totally worth it! You are a legend 💪
Great compilation, Jaume! Very encouraging.
Happy it helps :)
Excellent video as always
Eyyyyy
Google already provides you with blunt straight answers for many things. But these type of searches are quite rare? Personally I never seek straight answers to my searches except for the times when I search for a fact , a statistic fact or something like that
Yeah same - i actually usually go straight to youtube :p
Great interviews packed with positivity 👌
Glad ya liked it Carl!
@@JaumeRos it was good to hear some solid sensible advice rather than hype or doom and gloom gloom.
@@CarlBroadbent Yeah man no fluff - just 100% what they think
Yeah... they sell seo stuff to naive people so of course they will be positive. lol
Websites will last a while, especially those where a conversion takes place. And even ads and affiliate sites for people who prefer getting info from those. It's like radio and cable. Not as dominant in terms of market share as they once were, but still have their niche.
Yeah thats a good take on it
None of these guys are building niche sites.
You, looking at this video, are probably an average Joe trying to build a business to be financially free. That's the niche website thing.
None of these experts do that. They own agencies and work for large clients. For them, SEO work. For you, the small guy with no cash and no brand, it doesn't.
On top of that there's a survivor bias (those who still come to these conferences obviously still benefit from SEO) and a conflict of interest (they have SEO agencies and sell SEO courses, so of course they'll tell you it still works.)
The question should be way more specific : what's the probability than a regular joe will start a blog with 0 capital and make it profitable enough to leave his job in less than 2 years ?
You know the answer.
Industry's far from dead for established experts (with track records, authority and money, ie : things you cannot fake, emulate or reproduce).
As a side hustle, it is.
I have to say that most of these guys got started with niche sites, but a while back when things were easier. Now if they are building new sites (which im sure some of them are) they have a lot of leverage with their current sites that have a lot of authority so the game is a lot easier for them - But thats kind of like anything its always easier to do things when you've been doign them for 10+ years.
But apart from that - I agree with most of what you said :)
The only person I’ll take advice from in this video is Kyle roof. He’s one of the few people who actually knows what he’s talking about.
Thats fair
Yeah, Kyle Roof, the genius who says you should put keywords on your pages (for SEO), and an about us page on you site (for EAT). Mind-blowing.
These guys all know it quite well.. dumb statement
Agree with the 1st guy maybe in 3 years media sites will be dead, but AI have to pull data from somewhere I wonder where.
Yeah lets see :O
Great chat Jaume!
Thanks for all the knowledge Niels!!
You didn’t run into Koray Tugberk? He was there as well
Breh he is so hard to grab
I was also waiting to see him in this video
much of the traffic in the future, to websites, won't be humans
If websites will be obsolete, where will the ai get its data from?
I hear you, and i agree - but to play devils advocate what about evergreen topics? Does AI need more recipes about how to bake a chocolate cake? Theres only so many ways you can do it....... Food 4 thought
@@JaumeRos I think we have a while to go before ai perfects chocolate cake lol. And even still, it will be just one take on chocolate cake. There are a million ways to bake a cake. Great analogy!
Wdym. AI collecting data as we speak. And they keep it somewhere.. dunno probably some underground alien basement underwater.
At some point, they won't need us.
Is there any content site that had been hit by huc september 2023 recovered so far?
Good question
Nice conent, man.
Eyyyy
Hey Jaume, really nice video ! I was wondering if I could help you with Best Quality Editing in your videos better than your Editor with good pricing and also make a highly engaging Thumbnail which will help your videos to reach to a wider audience ? Pls let me know what do you think ?
Im goooood bro but thanks 🤝
So my websites are going the way of MY SPACE!
Could be ahaha
Matt diggity reminding me of myself when I’m like 10 beers deep explaining a far out topic and looking for that legit explanation but can’t quite recall since I’m sloshed.
ahahaha i did catch him a lil off guard
The outlook for SEO’s that know how to leverage AI is fantastic. Outlook for those that can’t adapt is complete irrelevancy.
Nah i'd disagree I dont think AI is the deal breaker
@@JaumeRos AI is completely replacing the SEO process.
What process exactly? How are you using it?
Let's see what Google will do. because majority of Google's revanue from ads
True
Jaume still waiting for your reply!
So could you clarify the problem again - the issue is that more pages are getting deindexed in GSC? Is there a traffic issue as well? Are the pages that are getting deindexed relavant? Or are they 404s?
Very interesting
Very!
If Google for example just gives ai answers then it stops being a search engine. If people only want answers from AI then they would only be using chat gtp cause Google Gemini is crap
Yeah i think Matt’s saying whats gonna happen in the future not whats happening now
SEO as a single function is slowly going to lose value. Start Thinking More About Becoming a Master Marketer. Marketing will Never Die. A.i is making marketing more scalable.
📈
Should we even do Blog content? Or is blog content completely fucked?
Well depends on the blog content - hyper informational stuff that is already being eaten up by featured snippets you should probably think twice before doing it - unless you really have some crazy different result from the one thats ranking now. But apart from that - plenty of keywords you can target with your blog :)
@@JaumeRos Thanks man!!
❤
Buncha cuties up in this vid 😘
So many of em
Wow
Wow indeed 🤝
Is SEO Dead... It will question every newbies be asking even if it is 2099 years also😂
ahahah but i thoguht it was dead???
Yes SEO is dead. All of you leave the industry sell your websites. There is no hope ;)
ahaha sell em to meee
Lol it’s simple all these loser SEOs on here
SEO isn’t dead because a map pack exists
Which means Local SEO will never die
What a bunch of losers who try and make SEO seem complex
Yeah we're all a bunch of losers 🤣
@@JaumeRos not you just the people you interviewed
SEOs just need to start giving transparent and easy to follow answers
Anyhow that’s my response for “SEO isn’t dead” lol put that in your case study
The whole SEO industry is shady & lots of people making money practically through "cheating". How many times do you search for something on Google just to end up on a worthless clickbat page full of ads? Sorry, but no sympathy for the scammers making millions out of wasting people's time and rigging the system.
Yeah I think we're on the same page here
No one making you use Google 😂
@@JamesMooreMarketing There's a reason It's called a monopoly. BTW, You just told us you scam people without telling us you scam people. Shame on you.
yeahh because big brands don't cheat... like reddit... got a "special" deal with google. Now they rank on almost everything.