IDENTITY(S): The Face of Badalona / Composite Identity // Jorge Rodríguez Gerada

Composite Identity / Badalona
A project by Jorge Rodriguez-Gerada that consists of 3D facial scans of 34 people, one person from each of the 34 neighborhoods of Badalona, Spain. These 34 scans were combined using an algorythm program to create a composite/average face.

Programing and 3D scanning: Jorge Rodriguez Gerada, Enric Marti and his team at the Department of Computer Science at the Autonamous University of Barcelona.
Artist Assistant: Joachim Castañeda
Selection and interviews of protagonists by Albert Jódar (photographs) and Arcadi Poch (contents)
34-1 Exhibition - Photographs of 34 people, one person from each of the 34 neighborhoods of Badalona Spain by Albert Jodar.

IDENTITY(S)
This was one of a number of projects that were created for IDENTITY(S), a project based on creating social cohesion through art that was developed by the Kognitif platform for the city of Badalona in July 2010.

Identity(s) Directors: Arcadi Poch and Sara Compte
Identity(s) Project Producers: Sara Compte, Arcadi Poch and Cristina Roca
Director of Photography: Rafa Guerao, Isak Férriz and Albert Brescó
Edition: Albert Brescó and Isak Férriz
Postproduction: Albert Brescó
Music: Filastine


With the collaboration of:
The 34 districts of Badalona.
Merchants Center, Salut and Progrés in Badalona.
The neighboorhood of Sant Crist.
The hydraulic lift company Alkyplat.
Can Boter artist materials and more.
Foto Domingo.
Gerard Compte.

[@sawwaveanalog]

I liked the part where art questioned social cohesion.