Designer Days at Adidas HQ, Herzogenaurach

Each year, the design teams at the Adidas HQ in Herzogenaurach come together to discuss and decide on trends for the seasons ahead. Inspired by founder Adi Dassler, Designer Days consists of a week of workshops for the teams to discuss innovation, brainstorm new creative concepts and think about what product lines will elevate the different pillars of the performance sport department. Constantly aiming to produce sportswear that is faster, lighter, cooler and smarter, the creative teams set the standard for innovative designs. Crane.tv goes behind the scenes at LACES - the brand new 62,000 square meter office devised by kadawittfeldarchitektur - and speaks to a few of the key design directors and the personalities who give the brand a unique feel.
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[@Sean0ify]

Thank you for sharing this video.

[@theredmaster_superbee]

¿dónde puedo aplicar una prueba...? quiero diseñar calzado con ellos.

[@lazerdragon5194]

can i design a shirt and then show it to you if u like

[@theredmaster_superbee]

I asked 5 years ago ... and nobody answered us, it's so sad but you know what I did ... I forgot to go begging work in companies that are not mine ... and I decided to start dreaming of a brand of my own clothes .. .designed by me ... little by little to make it known ... it will be almost impossible ... almost ... I said almost no more than it will be impossible ... but why not dream that I can have an important brand . I was happy with the idea of having a brand of my own that I was designing for others ... if you could work in adidas?