This format never ceases to make me smile. Straight up impromptu wisdom, interspersed with indie movie cinematic shots. I've totally just swiped half your email flows BTW
@@EcomSoup I like the toothbrush case flow from the pop up. The old school kind of “sales letter” approach is nice. Your abandoned cart email with the “here’s why you should choose us” copy at the bottom is also great
Really been tryna rap my head around the essence of brand lately, I'd love to hear what you think about this definition . A brand, in essence, is not materialized within a business itself, instead a brand is what a business is associated with as understood by the consumer. Within a business, brand, as a facet, is the position taken by the business regarding where it associates. Presented to the consumer through the mediums of product, media and UX/CX. By extension, a brand’s value is defined by the valency between what the brand is subtly or directly associated with and the proponents defining the individualism of the understood consumer group the brand represents.
Yup, 100%. I've always loved this simple way of putting it: "Your brand is what other people say about you when you're not in the room." - Al Ries Luckily, we have the ability to control the inputs: the way we look, the things we say, and the things we do. The goal is to keep them all in unison so you can own a clear place in the mind of the customer.
Love both definitions. I heard hormozi say that brand is like a bouquet of flowers… you can’t point to one thing that defines it. In our journey we defined the principles of a world class brand… I’ve been meaning to make the video but it’s a bit too ambitious for a daily video. Thanks again for both comments and your support lads.
Very excited to see what's coming next with the new "Oh, Sheet" brand and I admire how you guys are always pushing to improve everyday. Oh the dissing was top notch, nothing you could do! 😂😂
Love the content, constantly repeating videos to download those golden nuggets. Did have 1 question because I think I have that issue with perfection being avoidance. I am the beginning phases of testing various products and trying to find a winner to run with. What is the period of time I should be spending on testing a product with different ad variations/strategies, versus just scratching it and moving on to the next best option? My first month I spent $400 and 3 weeks on the same product just to get 1 sale because in my head I thought I haven't exhausted all options. What is the happy medium or is their?
Thanks man, appreciate love. There’s not really a fixed method to call it quits. I’d say if you’re getting a high click through rate and lots of add to carts but not many sales… then keep on improving the offer. If you’re not getting many clicks or add to carts, you might want to move on.
David!!! I love your videos brother, just found your channel about a week ago and glad i did. The storytelling and value in these videos are just second to none. Honestly you are THE hidden gem in youtube right now, so big ups to you and your team as well. Most impactful vid for me has been the one where you've spoken about how you should embrace failure and know matter how much you learn you still have to go through it. I have implemented this mindset and it's helped me a lot that is by far the most impactful video I have watched so thank you. Long story short I'm 17 i have a agency that does about 1500-2500 per month and i only do cold calling for acquisition. I have a few thousand saved up for ads but i'm unsure if it's pain avoidance for cold calling or if i want to do it to actually get more leverage. Maybe both lol. I know it's not your niche now a days since your in ecom but i'm sure the principles are the same. But what would you do in my position continue to cold call or start paid ads?
Hey man! Thanks for the support 💙 I’d keep cold-calling and then slowly start with ads. Not one or the other - set up some ads start small. And in the other hours of the day get to calling. That would be my strategy!
would love to hear about what your biggest discovering in ads, Marketing or Positioning your brands. Super helpful and legacy 4 minutes. Best video EcomSoup hah. Lestgo
This format never ceases to make me smile. Straight up impromptu wisdom, interspersed with indie movie cinematic shots.
I've totally just swiped half your email flows BTW
Haha thanks brother - what’s your fave email so far?
@@EcomSoup I like the toothbrush case flow from the pop up. The old school kind of “sales letter” approach is nice.
Your abandoned cart email with the “here’s why you should choose us” copy at the bottom is also great
Really been tryna rap my head around the essence of brand lately, I'd love to hear what you think about this definition .
A brand, in essence, is not materialized within a business itself, instead a brand is what a business is associated with as understood by the consumer. Within a business, brand, as a facet, is the position taken by the business regarding where it associates. Presented to the consumer through the mediums of product, media and UX/CX.
By extension, a brand’s value is defined by the valency between what the brand is subtly or directly associated with and the proponents defining the individualism of the understood consumer group the brand represents.
Yup, 100%.
I've always loved this simple way of putting it:
"Your brand is what other people say about you when you're not in the room." - Al Ries
Luckily, we have the ability to control the inputs: the way we look, the things we say, and the things we do.
The goal is to keep them all in unison so you can own a clear place in the mind of the customer.
Love both definitions.
I heard hormozi say that brand is like a bouquet of flowers… you can’t point to one thing that defines it.
In our journey we defined the principles of a world class brand…
I’ve been meaning to make the video but it’s a bit too ambitious for a daily video.
Thanks again for both comments and your support lads.
Very excited to see what's coming next with the new "Oh, Sheet" brand and I admire how you guys are always pushing to improve everyday.
Oh the dissing was top notch, nothing you could do! 😂😂
Thanks man! It’s fun to keep pushing the potential 💙
Keen to see the progress of the new brand from the ground up, might be a step in the right direction to 100M.. PS. That interaction was wild 🤣
I think it will be a fun project with little risk and lots of upside.
Haha the interaction left me bewildered bro haha
Guy at the end does not give a single sheet. 😂
Haha was something else
What are your guy's thoughts on Shopify's summer updates, and how are you using it?
Actually haven’t even heard about it - what’s happening?
Love the content, constantly repeating videos to download those golden nuggets. Did have 1 question because I think I have that issue with perfection being avoidance. I am the beginning phases of testing various products and trying to find a winner to run with. What is the period of time I should be spending on testing a product with different ad variations/strategies, versus just scratching it and moving on to the next best option? My first month I spent $400 and 3 weeks on the same product just to get 1 sale because in my head I thought I haven't exhausted all options. What is the happy medium or is their?
Thanks man, appreciate love.
There’s not really a fixed method to call it quits.
I’d say if you’re getting a high click through rate and lots of add to carts but not many sales… then keep on improving the offer.
If you’re not getting many clicks or add to carts, you might want to move on.
I really love the name of the Company OH SHEET!
Haha don’t steal it bytte
@@EcomSoup I would never I'm doing something with Roblox its pretty cool
@@cash-bIox cool! How far into the project are you?
@@EcomSoup I've done lots of project with many people and learnt a lot!
bro you and daniel dalen are the new biggest youtubers
Thanks brother!
When you’re doing a brand are you doing coversion ads right away or brand awareness
Conversion. Straight for the jugular bruv
Yoo David, that dude in the end is your future self in disguise. He traveled back in time to drop you a diss record lol.
Haha this comment pierced my soul George
David!!! I love your videos brother, just found your channel about a week ago and glad i did.
The storytelling and value in these videos are just second to none.
Honestly you are THE hidden gem in youtube right now, so big ups to you and your team as well.
Most impactful vid for me has been the one where you've spoken about how you should embrace failure and know matter how much you learn you still have to go through it.
I have implemented this mindset and it's helped me a lot that is by far the most impactful video I have watched so thank you.
Long story short I'm 17 i have a agency that does about 1500-2500 per month and i only do cold calling for acquisition.
I have a few thousand saved up for ads but i'm unsure if it's pain avoidance for cold calling or if i want to do it to actually get more leverage. Maybe both lol.
I know it's not your niche now a days since your in ecom but i'm sure the principles are the same.
But what would you do in my position continue to cold call or start paid ads?
Hey man! Thanks for the support 💙
I’d keep cold-calling and then slowly start with ads.
Not one or the other - set up some ads start small. And in the other hours of the day get to calling.
That would be my strategy!
@@EcomSoup Appreciate the quick response. this strategy makes sense. All love!
02:05 I love this approach, you guys will kill it!
Thanks man!
Couldn’t get a better ending if you tried 😂 great video guys
Haha kinda worked out didn’t it
it's like a real life keyboard warrior ad comment
Hahaha I know. And the way he walked off 🤣
Bro that guy that walked up was gold 😂
Was next level swag
would love to hear about what your biggest discovering in ads, Marketing or Positioning your brands.
Super helpful and legacy 4 minutes. Best video EcomSoup hah. Lestgo
The biggest discovery in ads?