I like to add, before sketching and even when it’s done for free, start a conversation with your client on what they think will work. Let them tell their story to you and how they would portray themselves. After that i always do a Pinterest Mood boarding exercise together with my client. I make two boards and share them with my client. One is “Wonderful” and the other is “Awful”. First up the client needs to fill these boards with images of what they feel tells their story, what they like or dislike visually, and what brands they like. Why do i do this? To get aligned on how we both think about the company, what we like and dislike but most importantly to get on the same page visual-verbally. To them, something “bold” or something “minimal” probably means totally something different than for me. This exercise gets that out of the way. Second. After this I complete a third board myself on which I put everything I think will work for them based on the two earlier created boards and the talk we had prior. When done, the client and I talk this board through and adjust it until they are happy. This is the point where I start mind-mapping and sketching. Because this board only contains stuff that's already a “YES” from The client. This leaves a lot of guesswork out of the door and gives more room for the YES YES YES work. Always works. Happy exercising 🏃
That’s a good process. Half the work is understanding what your client wants and need. I’m no graphic designer myself, I come from a filmmaking background and am leaning more into learning this to enhance my motion graphics. BUT it’s the same as sitting down with a director as a cinematographer to understand their vision. Sometimes it’s super clear visually, sometimes it’s abstract and you gotta work with them to understand it and translate the words on the page to a visual language in the lens.
Your systematic approach to generating logo ideas, from mind mapping to mood boarding and sketching, is a fantastic guide for aspiring logo designers. How do you balance the need for creativity and uniqueness in logo design with ensuring it aligns with the client's brand and vision?
The video showcasing a method for better logo design ideas is a valuable resource and a practical approach that can help elevate the quality of logo designs. Thanks for sharing the helpful techniques, it will help a lot designers who wants to excel in their field.
I feel like the logo could have been worked upon more. Instead of making it simple, I felt like adding in more lines to sort of showcase the logo in a better light would have worked better, but the minimalism of it works just as well. Adding in more lines to the sunrays and a little bit more to the frame itself would have worked more in that sort of logo design piece, rather than just, keeping it simple. Obviously don’t make it too much or too complex, still want to keep the simplicity of it in tact, but I felt like a little bit more could have worked in that logo piece. Either way, love your videos.
Brother Wil, Is it common for some designers to skip the drawing process and go straight to the software to create their designs? I often find myself doing that, envisioning the logo design in my mind and then directly working on it digitally. What is this type of process called? I'm curious to know. hehe!
Why sketching doesn't really works for me? Everything for somehow looks OK on the paper, but when i digitalized them, it looks not the same or even worse.
Hey I was wondering if you could make a design with this character please make it so the arms are crossed and you don’t need to do the exact eyebrows just try to make the eyebrows have an happy expression and if you could add some color when your finished that would be nice thank you (please do it with the arms crossed)
But what do I do when, I dont have any words that come out? My logo for a an artificial turf field that lends out its field to many other sports club. However that is all i got
@@willpatersondesign Through the past few months I've been using Chat GPT in some steps of my process and it's helping me a lot in getting way better ideas in much less time. For example, I started using it for brainstorming. I take some few keywords from the briefing, then feed them into Chat GPT and ask it to generate new keywords and concepts expanding from those. Then I can either use some of the keywords it generated or use them as reference to explore new concepts that I didn't think of initially. If I feel that's not enough I just pick some of the new keywords and feed them again to generate even more. I've been using it in the early stages too, to help me get a better understanding of the market and target audience and define the brand strategy
Hope you guys enjoy this video! Here's a follow up video for 3 Logo Technqiues! ruclips.net/video/47GKID4ceDc/видео.html
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love it, very useful tips thx for sharing !
@bvbs5572 Milanote
Milanote and Mindnode :D
the sound so low btw ...
I like to add, before sketching and even when it’s done for free, start a conversation with your client on what they think will work. Let them tell their story to you and how they would portray themselves. After that i always do a Pinterest Mood boarding exercise together with my client. I make two boards and share them with my client. One is “Wonderful” and the other is “Awful”. First up the client needs to fill these boards with images of what they feel tells their story, what they like or dislike visually, and what brands they like. Why do i do this? To get aligned on how we both think about the company, what we like and dislike but most importantly to get on the same page visual-verbally. To them, something “bold” or something “minimal” probably means totally something different than for me. This exercise gets that out of the way. Second. After this I complete a third board myself on which I put everything I think will work for them based on the two earlier created boards and the talk we had prior. When done, the client and I talk this board through and adjust it until they are happy. This is the point where I start mind-mapping and sketching. Because this board only contains stuff that's already a “YES” from The client. This leaves a lot of guesswork out of the door and gives more room for the YES YES YES work. Always works. Happy exercising 🏃
That’s a good process.
Half the work is understanding what your client wants and need.
I’m no graphic designer myself, I come from a filmmaking background and am leaning more into learning this to enhance my motion graphics. BUT it’s the same as sitting down with a director as a cinematographer to understand their vision. Sometimes it’s super clear visually, sometimes it’s abstract and you gotta work with them to understand it and translate the words on the page to a visual language in the lens.
Fabolous process 🎉❤
100%
I will NOT start a project without the free consultation with the possible client.
thanks for sharing your process!
Glad this helps so many of you!! 🤗
Your systematic approach to generating logo ideas, from mind mapping to mood boarding and sketching, is a fantastic guide for aspiring logo designers. How do you balance the need for creativity and uniqueness in logo design with ensuring it aligns with the client's brand and vision?
Great video! Your insight into the logo design process is incredibly helpful.
The video showcasing a method for better logo design ideas is a valuable resource and a practical approach that can help elevate the quality of logo designs. Thanks for sharing the helpful techniques, it will help a lot designers who wants to excel in their field.
Absolutely right @dotpenji!
I will always be a fan of design content creators like you. I enjoyed watching this video & I'll surely share this to my friends.
Wow, this video is so informative! Thanks for sharing.
I am currently planning to be a designer of many things, currently already concepting for that 10, 15 years in the future.
Great Video!! Loved seeing your process. For sure going to implement this into my process.
Thank you! I never skip mind mapping and sketching.
Hey Man , This is such a great guidance for my works Thankyou, btw please make your audio a bit high on volume it is kinda low.🙂
Thank you for the refresh
Hello sir! volume of your video is very less for some reason... amazing work anyway :)
Alhamdulillah, great information. Thanks will be little to praise you, brother.
I feel like the logo could have been worked upon more. Instead of making it simple, I felt like adding in more lines to sort of showcase the logo in a better light would have worked better, but the minimalism of it works just as well. Adding in more lines to the sunrays and a little bit more to the frame itself would have worked more in that sort of logo design piece, rather than just, keeping it simple. Obviously don’t make it too much or too complex, still want to keep the simplicity of it in tact, but I felt like a little bit more could have worked in that logo piece. Either way, love your videos.
It is free
@@Muatex lmao
Sometimes simple goes a long way for example look at apples logo lol
This was so helpful 🙏🏼 Thank you so much sir for sharing 🤗💙
Glad it was helpful!
Which app you use for mind mapping ? your design brief in this part --- 1:25 can you please name it .
It’s in the top left corner. The first app is MindNode, the second is Milanote
great video! ver helpful. what mindmap tool do you use?
What's the name of the software you was organizing and linking your ideas in?
@AkramAkram-sp9mz You very well may have found your answer by now, however, just in case you haven’t, 1 is MindNode & then Procreate. 😊
what's the application used for mind mapping?
Your content is amazing.
📌
Thankyou so much for lesson ❤️
Any tips for someone who has two left hands and very bad at traditional drawing? My sketches look more like a kid's doodle 😂
I bought a box of those pencils dude those colors are nice on the blackwing
Thank you will! New learning unlocked
Brother Wil, Is it common for some designers to skip the drawing process and go straight to the software to create their designs? I often find myself doing that, envisioning the logo design in my mind and then directly working on it digitally. What is this type of process called? I'm curious to know. hehe!
Thankyou bro!! I like your 🫵🏻 videos 😊
Glad you like them! I've got my new course launching this Friday if you like these videos I think you'll like this too! www.logo-launch.com :D
Camera shutter blades inside a rectangle ?
Amazing, thanks for sharing 😊
What is the name of the first software used to note down keywords?
MindNode
Nicely explained sir, i love it
Wow this is so freaking useful sirr . Thank you so much ❤
Glad to hear that
Why sketching doesn't really works for me? Everything for somehow looks OK on the paper, but when i digitalized them, it looks not the same or even worse.
Really excellent guidance here. May I ask what is the program you're using at 1:41?
Hey I was wondering if you could make a design with this character please make it so the arms are crossed and you don’t need to do the exact eyebrows just try to make the eyebrows have an happy expression and if you could add some color when your finished that would be nice thank you (please do it with the arms crossed)
But what do I do when, I dont have any words that come out? My logo for a an artificial turf field that lends out its field to many other sports club. However that is all i got
What's the software/app you use for the mind mapping in this video?
Which add are you using for mindmapping?
hey really appreciate for your videos:)
So nice of you
why is the audio so low. i normally use 50% volume or below but your video is still low at 100%
New editor! Don't worry, will be fixing this for the next video
true
What do you use to create the mind map on your apple mac?
Hello!! How much times takes the creation of a visual identity!?
you might wanna check the volume of the talking, try to make it more audible.
It was a huge editing error! I wish I could change it after upload :)
@@willpatersondesign i watched a more recent video and the audio was much better, well done :)
keep the good work
what is that mindmap tool you are using?
which apps are important for logo design
what was the app he used for the mind map ?
Milanote
Are the last 40 seconds of the video intentional? I don't get it :D
Looks like an end screen where he was supposed to add a link to another video or a sub to the channel but I think he forgot
@@Muatex Makes sense! Looks funny and out of place without any further content though :D
audio volume is a bit low
Yup! Will be fixed on next video. :)
Video is really really quiet
Guys can someone suggest me a sketchbook that I can use please I can't find a good one
When the next reddit video will come
Very soon!
your video sound is so low
Ye, I am a new designer and I posting on reddit almost daily. I am looking forward to a new reddit video!
There's one coming :D
@@willpatersondesign Perfect! I am not going to miss out on that.
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Take old logo, make flat, get paid
hahaha
❤
No hta.
No
This happened to me once. It bothers me till this day 3:08
dude i love you. im gonna kiss you.
”As logo designers”
You should start looking for a new job. Hashtag AI.
The uninformed hot takes on AI are beyond adorable lately 😂 Bless your heart.
Ai makes logo designers more valuable :)
@@willpatersondesign Through the past few months I've been using Chat GPT in some steps of my process and it's helping me a lot in getting way better ideas in much less time. For example, I started using it for brainstorming. I take some few keywords from the briefing, then feed them into Chat GPT and ask it to generate new keywords and concepts expanding from those. Then I can either use some of the keywords it generated or use them as reference to explore new concepts that I didn't think of initially. If I feel that's not enough I just pick some of the new keywords and feed them again to generate even more. I've been using it in the early stages too, to help me get a better understanding of the market and target audience and define the brand strategy
I have yet to see an AI that can generate a non derivative logo that isn't hot garbage.
@@willpatersondesign yes agreed
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