🔍 Zero to Hero: Transforming Inactive Google Ads Campaigns

Diving into the world of Google Ads, sometimes campaigns launch into a void of zero impressions, zero clicks, and ultimately, zero conversions. In this episode of PPC Unfiltered, Cory Lindholm and Michael Nadalin tackle the frustrating scenario of inactive search campaigns in Google Ads, offering insights and solutions that span beyond the usual checklist.
From the overlooked importance of negative keywords and campaign settings to the subtleties of ad approvals and keyword statuses, we dissect the myriad reasons a campaign might fall silent and how to breathe life into it once more. We explore practical steps to diagnose and remedy these issues, emphasizing the importance of a methodical approach to troubleshooting in Google Ads management.
In This Episode:
🚫 The Silent Campaign Syndrome: Unravel why some search campaigns fail to launch, garnering zero impressions, and what to do about it.
🔍 Negative Keywords & Campaign Settings: A deep dive into the common culprits behind non-performing campaigns, including the often-overlooked impact of negative keywords and the essentials of campaign settings.
🛠️ Diagnosis & Recovery: Strategies for diagnosing inactive campaigns, from ad approvals to keyword research, and the pivotal role of campaign rebuilds for revitalization.
💡 Beyond the Basics: Moving past the foundational aspects of campaign management to explore advanced troubleshooting tactics, including insights into Google Merchant Center diagnostics for shopping ads and the strategic advantage of using Google Merchant Center's marketing features to enhance ad delivery.
Whether you're encountering zero impressions for the first time or you're a seasoned marketer looking to refine your troubleshooting skills, this conversation is packed with actionable insights. We bring a light-hearted yet informative approach to a topic that can often be a source of frustration for digital marketers and business owners alike.
Why Tune In:
Unlock the mystery behind non-performing Google Ads campaigns with expert advice that spans the basics to more advanced diagnostics. Whether you're managing small-scale campaigns or steering the digital strategy for larger e-commerce operations, this episode provides the tools and insights needed to ensure your Google Ads are seen and successful.
👍 Liked this episode? Don't forget to like, share, comment, and subscribe for more in-depth marketing insights designed to boost your Google Ads success.
#GoogleAds #DigitalMarketing #PPC #GoogleAdwords #OnlineAdvertising #MarketingPodcasts

[@CurtisHays]

I always start with manual bidding, open up my columns and look at what it takes for first position bid and top of page bid. Find something in that range. Then after you have some collection of data see if you can move to an automated bid strategy and test the manual against the automated.

[@adamjespersen7042]

same here bro!

[@PPC-Unfiltered]

Thanks for watching, Curtis!
We're also big fans of that same approach 👍👊

[@youradsbuddy]

Amazing podcast, again learned alot.

[@youradsbuddy]

Hi curtis, can you please elaborate more, what columns you look at in order to get more insights

[@collideascope5357]

@@youradsbuddy estimated first position bid and estimated top of page bid. These two columns if you're doing manual bidding will tell you where you want to bid to be in the top 3 positions. I usually go for something just under 1st position but never bid below top of page. Depends on the keyword and conversions for that keyword how competitive I'm going to be. I never bid lower than top of page.