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Top and middle funnel is where we use RUclips Ads. Built brand awareness or problem awareness to your ICPs, and then if you have a complicated product or service where prospects need to be educated on the solution or they need to do research before purchase / conversion, middle funnel ads can help educate prospects by providing them with rich content to help accelerate them through the sales/marketing funnel. Great stuff guys, cheers.

Probably the only Podcast where you talk "unfiltered" and not the GURU language. The internet is full of "best strategies" that don't work for any account. We need more content like this!

You guys willing to share this with me or direct me where to get it?

How do you find outliers?

The cat was out of the bag back in June when John Moran blew the lid on Google Price Fixing. After that I turned off Enhanced CPC on all my manual bidding campaigns. I saw my cpc's drop on avg 20% and my CPA went down by 20-30%. I'm looking at one of my top accounts right now, cost is down 30% since June 15, avg cpc down 23%, CPA to leads generated down 23% and qualified leads CPA down 33%. Our volume of qualified leads are up 5%. Pretty much proved Google did not know if people were more likely to convert or not.

You're describing OODA Loop. Observe, Orient, Decide, and Act. I came across that methodology more than 10 years ago and it's been my approach to marketing and advertising ever since. Great job guys.

Honestly silly that they need a beta for it. Just release the damn feature.

Great content guys.. “you have to figure out ways to shift the energy outside of work” this is exactly how I think about it.

Hoping to get this video be informative

Great Pod guys. Wanted to ask if I exclude the brand [acme] as an exact match and someone searches for acme shoes will my ad still not show in the products section?

And yes..Michael said we are the PPC Filtered un-podcast 😂😂

Why am I the first one to see these videos? Always 😂😂. Guess I am looking forward for each one..

🎉🎉🎉🎉🎉

Hi, How do you create cold youtube ads? Do you exclude your customer match list or your website visitors add to cart converters etc? Am I missing something? Thanks

This is super helpful. Im still learning the basics, the advanced stuff sounds amazing but I'm not ready for that yet. Its hard to not feel a little overwhelmed starting out.

Nice trick for 0 price for consultancy.

Great episode

Thanks for sharing your thoughts here. As someone who's benefited from working with you Cory, I'm always keen to hear your Google Ads advice. Michael really nailed in when saying: “People who self-run their account don’t get that it’s really them versus Google and the new changes, the new settings, the new features… The biggest issue with that DIY…is that there are so many new features coming out that have no benefits. And because they hear about it on LinkedIn or a new video, they’re like, “I've got to try this thing.” And then they spend hundred, maybe thousands of dollars on a campaign type or something new that does not work, because it’s not actually aligned with more sales.”

I always start with manual bidding, open up my columns and look at what it takes for first position bid and top of page bid. Find something in that range. Then after you have some collection of data see if you can move to an automated bid strategy and test the manual against the automated.

I hired Cory; it was worth every penny. He taught me how to really dig into our PMAX accounts, and the ROI we've received from that advice over the past almost two years is huge.

Awesome episode. Kirk Williams had an amazing chapter in his book, stop the scale on this same topic. It's not spoken about enough and sooo important. Love the focus

Thanks guys. A quick question, unrelated to the video subject. Does demand gen campaign do dynamic remarketing on youtube? Also, if we run demand gen remarketing, does it make send to run youtube remarketing separately?

Great episode 🤜🤛

great drop of knowledge. Thank you! I agree that underpacing is a big issue but even worse is overspending.

The image quality is waaaaaay better!

Great discussion. You guys should do an excel for Google ads episode :)

We had a 73% increase in revenue from digital ads 1 year after importing offline conversions for qualified leads. Only 20% of our form fill and phone call conversions were qualified. Unfortunately, our average close is past the 90 day click window for this client, so we can only import a small amount of converted leads and revenue.

I certainly enjoyed the episode, like the rest. That said, if you guys wanna really stand out in this sea of google ads info, you should periodically record some episodes showing HOW to do the things you you preach. All the content said here is repeated in plenty of other pods, offline conversion imports, yadda yadda yadda, but nobody dares to take the time to show how to actually implement these strategies. Take the leap and stand out in the crowd. Much love <3

How would you identify websites not tracking their conversions correctly since there's several ways of feeding conversion data to Google? I know that the absence of Google Tag Manager would be a good starting point, but what about someone who only has GA4 analytics installed? In your opinion, would this indicate the likelihood of a local business or contractor (my niche) of them not feeding conversion data back to Google Ads to be high?

+1 on make sure your conversion tracking is set up correctly! I had perfect conversion tracking set up but then messed up the consent mode meaning all my events were with consent declined so my campaigns fell off a cliff and I couldn’t figure out why ! Make sure it’s absolutely correctly set up.

Great episode with 2 dudes that know what they're talking about. Loved to hear someone else articulating the importance of measuring how your marketing efforts impact cost of new customer acquisition and where new customers come from. It's obvious but most of the times overlooked by agencies. For example in the SEO space, most agencies report on organic traffic as a whole, attributing themselves a big chunk of revenue and traffic generated from branded searches that are only possible thanks to other marketing efforts (like G Ads and Meta Ads) and vice versa. Putting attention into first click attributed sales, email sign ups or any important conversion would make a world of difference for marketing managers trying to optimise their budget allocation. Looking forward to Michael's insights in the next one!

What a knowledge bomb! Keep it up!

love it!! tks

Another great video!

This video gave me an inferiority complex 😀. I run Google ads for a small business for over 4 years. Started off great and slowly has gone downhill (too much bad advice from Google reps) and I probably do not put as much time as needed (negative keywords). Going to work on adding more negative keywords now so thanks for the inspiration (but not for the complex 😉)

Any chance of discussing ad strategies for low-cost items, under $20? My issues always revolve around CPC for items that convert great (sometimes almost 25%) but for a $7 item clicks can cost almost $2. Average orders tend to be $30. I'm pretty much all shopping ads and 1-2 search campaigns.

How are you finding your negative keywords and adding those for PMAX? Scripts and Account level negative keywords?

Hi guy! Good stuff. Do you conduct negative keyword exercise by cost, clicks or impressions?

Good stuff chaps. The makeup looks on point too. 🚀

fantastic episode guys. loved the topic and points. you are coming in at the perfect time. i used to love the solutions 8 channel for this kind of discussion but they recently have shifted to a strange self-serving, spray-and-prey content approach and I find myself eye-rolling or tuning out most of their content. its great to see real thought leaders make content for google ads nerds again! thank you and keep it up!

This was great guys!! when it comes to testing, what's the first element you think of? is it messaging?products? creatives, target audience? thanks!

Great talk!

Whoop whoop!

❤

can't wait to see what you guys come up with!

Max believable, times 2!!

Can't wait for this!

YES!!! 💥

Have a topic you'd like us to discuss? Let us know! 💬