Are social media influencers key to effective COVID communication? with Abbie Chatfield | The Drum

Many people look to the famous faces on the Instagram feeds for comfort,
advice and wisdom - and what those faces say matters.
There's plenty of bad information out there, celebrities touting the benefits of deworming medication for COVID for example.
But some influencers have been using their powers for good and have joined the push to get Australia vaccinated.
Subscribe: / abcnewsindepth
ABC News In-depth takes you deeper on the big stories, with long-form journalism from Four Corners, Foreign Correspondent, Australian Story, Planet America and more, and explainers from ABC News Video Lab.
Watch more ABC News content ad-free on iview: ab.co/2OB7Mk1
For more from ABC News, click here: ab.co/2kxYCZY
Get breaking news and livestreams from our ABC News channel: / newsonabc
Like ABC News on Facebook: / abcnews.au
Follow ABC News on Instagram: / abcnews_au
Follow ABC News on Twitter: / abcnews
Note: In most cases, our captions are auto-generated.
#ABCNewsIndepth #ABCNewsAustralia