Thanks for the video guys! Chris is great as usual. how should the strategy be adopted in case if you are launching 100% new to market product? I mean you have keywords suitable from different categories, don't have competitors with the exact products as yours. What can we apply for such a case?
Create campaigns on those keywords and check regularly and get result. After one week in which keywords are not getting sale so you can add these keywords in negetive. If in some keywords getting sale so you can create individual campaigns like exact, auto and manaual campaigns.
If your product is very new to this market only then it's recommended to fetch other market keywords (same language market) and optimize your listing accordingly moreover start Targeting same keyword in broad match and do aggressive ASIN targeting on substitute products.
Great video! Does your listing activate for the honeymoon period upon the first sale on Amazon or someone leaving the first review? I recently ran a successful Kickstarter and plan to have the Amazon inventory in soon (listing already created). However, some of the backers from the Kickstarter have already stated to leave reviews for the product on the Amazon listing (insert card link to leave a review). Has my honeymoon period started already? #1 video for PPC campaign strategy!
Really helpful video. Thanks Chris we have an attractive young doctor who formulated our products I heard what you said about the importance of “faces” in marketing. A back story etc Older male doctors create the most confidence in the minds of the public in marketing So…in your experience, would it be effective to help use our young lady doctors image anyhow, use a stock image of an older male doctor. Or. No face associated with our brand? Appreciate your knowledge
Hey RK the answer here is to use the face of the real doctor behind your brand (if she's up for it). The reason for this is that you will be able to give real context and a name of the doctor, so it will be clear that it's not stock. With a product having to do with health this will go a very long way in establishing and cementing trust with the shopper. You should formulate a story around how the doctor formulated the product and the 'why' behind it. This will go a long way toward increasing conversion if you do it right. You will increase relative conversion by between 5% and 40%. Absolute conversion by between 2% and 10%.
@@ChrisRawlingsjah greatly appreciate your answer I will look into having the Doctor being the face of the products she developed Does you company offer consultations on planning & executing marketing strategy? Thanks again
Thanks for the video guys! Chris is great as usual. how should the strategy be adopted in case if you are launching 100% new to market product? I mean you have keywords suitable from different categories, don't have competitors with the exact products as yours. What can we apply for such a case?
Create campaigns on those keywords and check regularly and get result. After one week in which keywords are not getting sale so you can add these keywords in negetive. If in some keywords getting sale so you can create individual campaigns like exact, auto and manaual campaigns.
If your product is very new to this market only then it's recommended to fetch other market keywords (same language market) and optimize your listing accordingly moreover start Targeting same keyword in broad match and do aggressive ASIN targeting on substitute products.
amazing content!
Please make new 2023 of this video it's really helpful
Can you please share the template that you showed in data tracking section at 9:30??
I think that was a no 😂
@@thejackleader lmao 🤣
Great video! Does your listing activate for the honeymoon period upon the first sale on Amazon or someone leaving the first review? I recently ran a successful Kickstarter and plan to have the Amazon inventory in soon (listing already created). However, some of the backers from the Kickstarter have already stated to leave reviews for the product on the Amazon listing (insert card link to leave a review). Has my honeymoon period started already? #1 video for PPC campaign strategy!
Hello, how do you know/find sessions? It's not in search term report nor in seller central. I have only seen impressions.
Really helpful video. Thanks
Chris we have an attractive young doctor who formulated our products
I heard what you said about the importance of “faces” in marketing. A back story etc
Older male doctors create the most confidence in the minds of the public in marketing
So…in your experience, would it be effective to help use our young lady doctors image anyhow, use a stock image of an older male doctor. Or. No face associated with our brand?
Appreciate your knowledge
Hey RK the answer here is to use the face of the real doctor behind your brand (if she's up for it). The reason for this is that you will be able to give real context and a name of the doctor, so it will be clear that it's not stock. With a product having to do with health this will go a very long way in establishing and cementing trust with the shopper. You should formulate a story around how the doctor formulated the product and the 'why' behind it. This will go a long way toward increasing conversion if you do it right. You will increase relative conversion by between 5% and 40%. Absolute conversion by between 2% and 10%.
@@ChrisRawlingsjah greatly appreciate your answer
I will look into having the Doctor
being the face of the products she developed
Does you company offer consultations on planning & executing marketing strategy?
Thanks again
I want to know, how much money you should have in this kind of setup?
Elaborate on your question. Then I'll be able to guide you properly.
@Sophie Society thank you for responding