Wian Van den Berg: The trick to going VIRAL over and over again | Buckle Up #66

In this unfiltered conversation with Wian (‪@wianvandenberg‬), he reveals his strategy behind growing his social media following to over 20mm and counting. We get into the controversy over "copying" tricks, how he landed on his formula for TikTok and Reels, and how he keeps his head on straight on the slow road to virality. If you're a fan of Wian's content, this is a raw look into how he thinks about what he puts out there.
00:00 Magician TikTok
01:50 Six years of NOTHING. Then Wian went viral.
5:25 Is it JUST hot chicks that makes Wian’s content appealing?
10:53 What was the magician hustle like before social media changed everything?
17:30 40-yr olds HATING on Millenials who "have it easy"
25:00 The debate over “stealing” tricks & sharing reveals
36:15 Wian VS. The entire magic industry
38:24 How much can you sell a magic trick for?
44:54David Blaine: He's NOT a magician?!?
51:18 Monetization strategy: Social media success vs. Career success
56:26 How to decide which brand deals to pursue
1:00:00 The importance of RELATIONSHIPS in brand deals
01:01:54 How to manage clueless clients
01:06:27 You don't need a ton of followers to get a brand deals
01:11:10 Does Wian have 1,000 True Fans?
01:17:00 The WORK of going viral
1:22:15 Advice on not getting captured by your own viral content
01:26:04 Wian performs a MAGIC TRICK from 8,000 miles away
01:28:28 Wian interviews Ami
01:31:32: Will Wian be at VeeCon III?
As always, find us on...
♤ Spotify: open.spotify.com/show/6geoUKS...
♤ Apple Podcasts: podcasts.apple.com/us/podcast...
♤ Instagram (@buckleuppodcast): / buckleuppodcast
♤ TikTok (@thebuckleuppodcast): / thebuckleuppodcast
♤ RUclips: / @amishousepod
Links
Follow Wian at:
♤ Insta: wianvandenb...
♤ TikTok: www.tiktok.com/@wian?lang=en
♤ YT: ‪@wianvandenberg‬
♤Mike's Newsletter: contextiseverywhere.beehiiv.com/
♤ Ami's TikTok: www.tiktok.com/@aj_comedy?lan...
#podcast #magician #contentcreator #southafrica

[@rogermasson1]

@wianvandenberg is a national treasure! 🇿🇦

[@bertstehr]

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