Hey - Mark here! Don't forget to Like the video and Subscribe to the channel. That way you'll save this video + won't miss any new ones. Lastly, if you want to chat about your launch, just click here 👉 bit.ly/launchboom-chat
Great video! Would Kickstarter be a good avenue for a custom fabricator / motorcycle mechanic to help raise funds to get into a physical shop location?
Mark, thank you so much for creating such a data-driven and comprehensive Kickstarter video. Your inclusion of case studies and personal insights was incredibly valuable and greatly appreciated. The clarity and depth of your analysis truly sets your video apart as an essential resource for anyone interested in Kickstarter or even anyone interested to step up their sales, marketing and business acumen.
Mark, Your advice is always top-notch. You're truly a kind and generous person. I wasn't able to get my project off the ground with you last year, but I'm hoping we can collaborate this time around. I also have a question: could you share some examples of projects that were contracted with you but didn't pan out? What were the reasons behind their failures?
Thank you for the video! It’s very informative. I’d like to launch my campaign soon, but still a bit confused. May I have your advice about launching a personalised product? I tried but still can’t find a good example on Kickstarter.🙏🏻🙏🏻
This is a really solid video with a great overview of what it takes to launch a product and business successfully on Kickstarter. Good work Launchboom team!
Sure! Probably the one that is most proven would be building an organic social following. Now, I don't think it's that easy to do and typically takes a lot of time, but there's lots of examples of people doing this. For example, a creator we recently worked with spent a lot of time building a social following (www.youtube.com/@Nomads.Nation)
Hey Mark! First of all I would like to thank you for this content, it's hard to believe that all of this is for free. Now my question is: what is the ideal average duration for a pre-launch campaign?
I recommend 30 days. The beginning and end of the campaign is when typically the most funding / day comes in, so 30 days is a nice middle ground where a large percentage of the campaign happens within the first and last week.
Hi Mark. My product (a high-end LED gaming desk) is expensive, and I don’t have a big budget for advertising. Should I take the risk of getting a loan to reach those “elite” customers who might be interested? I have some doubts about the risks, especially since the shipping costs will be high due to the size and weight of the desk. Besides, I have tested tiktok and received great feedback from people, specially young ones (18-30 years old). Do you have any recommendations for me? great video, thank you.
Thank you! Very good and deep! Funny thing is that only in the end I started to think if its available from Europe :D hope it is, otherwise I spend like 2 or more hours of writing all info down :D Thank you once again!
Hi! Just a bit of confusion about one thing you said, can you clarify? - "photorealistic renderings are not allowed on Kickstarter". I have done campaigns that have mockups in the past as it's our way to show dimensions and specifics of the product. However, we still have the main video with the real product and photos with the real product. But, we do have photorealistic renderings as well. So can you explain a little bit more what you meant by, "they are not allowed" because they are from my experience haha. Thank you so much! Only in the first few mins of the video and so much great stuff!
Hmmm. So, if you don't have a physical product to take photos of for your site and only have a 3D rendered version. How do we present the item, aside from pre-launch? Do we have to have a reference site that the kickstarter takes the visitor to for seeing the rendering?
The examples in the video are product campaigns but how can I work a campaign to start a business (I want to make a crowdfunding campaign to start a modular indoor farm in Puerto Rico) I'm not selling a product in the initial phase.
Looking to team up for one of my new prototypes. Just curious as to what is the total marketing budget as % of the kickstarter raise generally... and other costs.
Can you limit sales due to production constraints? If I build it myself, I can only produce so many in a given month. Also, is there a delivery date limit as to how late the product should be shipped?
You can limit the sales by making all the rewards “unavailable” on the campaign once you reach your goal. There isn’t a delivery date limit but most ship within 1 year
Really compelling content, thank you. I'm a complete noob with Kickstarter and I have a couple of questions. When one pledge a sum of money do Kickstarter add on top local sales tax or VAT? Also, it is my understanding that Kickstarter acts as a financial/marketing service, so the collected money should not be considered as US based income unless one run their business in the US. Is it this assumption correct? In other words, for a business located in the EU with no established presence in the US, the collected money using the services provided by Kickstarter are not deemed as taxable income in the US? Thank you.
Thank you for your kind words! 😊 Let me address your questions about Kickstarter: Sales Tax or VAT on Pledges: Kickstarter does not add VAT or sales tax directly to pledges. However, project creators can choose to include these costs in their reward pricing or handle them separately, depending on their business's tax obligations. If you're in the EU, you'll need to consider VAT for your backers, especially since digital platforms often require compliance with local tax laws. Taxable Income in the US: You're correct that Kickstarter acts as a financial/marketing service and doesn't determine tax liability. For a business based in the EU with no physical or tax presence in the US, the funds collected via Kickstarter are typically not considered US-based taxable income. However, the income may be taxable in your home country according to your local laws. Important Note: Kickstarter will issue a Form 1099-K for US-based creators who meet certain thresholds, but as an EU-based creator, this wouldn’t apply to you unless you have a US-based business entity. Since tax laws can be complex, I highly recommend consulting a tax professional familiar with cross-border crowdfunding to ensure compliance with both EU and US regulations. Let me know if you have more questions-I’d be happy to help!
@DennisBabych-o4h thank you very much for your thorough and complete response. While I have experience in transforming ideas into products, I don't have much for launching a campaign with these platforms. But as far as I have understood you provide this kind of service. It would be interesting to know a ballpark idea of the required budget. Maybe it's a hint for a video 🙂. About the VAT it is disappointing to hear that Kickstarter doesn't offer any facility to fulfill this obligation. Cheers, Claudio.
First off, I don't have experience crowdfunding a short film so take my answer with a grain of salt. The essence of the steps I went over can apply to any category, but the tactics may look a bit different. For example, you'll want to have a pre-launch following, but I'm not sure if Meta ads is the best traffic source. At the end of the day, what I'm teaching in this video is this: - Know who your audience is - Build a pre-launch following - Get your campaign marketing assets created - Get funded quickly - Follow up on that momentum with continued marketing
The video is really good, but it looks like you need to spend 50k (with landing pages, ads, videos, email campaings and so on) alone on the kickstarter campaign!?
There are campaigns that spend that spend that much and more but it is definitely not a requirement. Just depends on what your financial goal is. If it’s to raise multiple 6 or 7 figures, you’ll have to spend quite a bit on marketing
Terrific stuff. Many thanks. ... I'm launching a comedy book (and not a tech product) in March 2025. Do you think Kickstarter could be relevant for a laugh-out-loud product made from dead trees?
Lots of non-tech products launch on Kickstarter, so it's worth exploring for your product. I recommend doing some research on campaigns in the publishing categories to get a better idea of the potential!
There are a few different ways. For example, if you are using Facebook ads to drive most of your traffic, Facebook will tell you which countries are signing up for your email list.
The Videos was very informative. And made me intersted in working with you I have contacted you threw the form on your website and hope to hear from you soon
How much does a first time creator spend (on average) for their Kickstarter campaign? $10k video? $15k in ads? If I needed $25k to reach my goal, I might as well fund it myself lol.
I hear you haha some first-time creators spend tens of thousands launching their products, but many don't. It really depends on what the goals of your campaign are. For example, if you have a $10K goal, then spending $25K doesn't make sense. But if your goal is $250K, spending that much (or likely more) not only makes sense, but is necessary.
I worked in an adjacent field for a while and I think he is right. There really isn't a better place than FB/IG. So him suggesting that isn't abnormal, imo
At the beginning of the video, you mentioned how you help raise millions, which is crazy awesome. My question is, would you be interested in helping me actually create a product from start to finish while using this method and documenting the process? This is a serious inquiry and would like to discuss this further with you in private. Please message me back when you have time. Thank you
Hey - Mark here! Don't forget to Like the video and Subscribe to the channel. That way you'll save this video + won't miss any new ones.
Lastly, if you want to chat about your launch, just click here 👉 bit.ly/launchboom-chat
Can't believe this video is free. Awesome.
♥️
Dear Cameron, this video is most probably sponsored by Meta ads.
@@NatalieReesEnglishChannel this video is not sponsored by any company, including Meta.
Great video! Would Kickstarter be a good avenue for a custom fabricator / motorcycle mechanic to help raise funds to get into a physical shop location?
Potentially! It's more used for pre-selling physical consumer products but depending on what your funding goal is, it may be a good route for you.
Thanks very much for sharing !! Will be setting up a launch in January, and this is extremely helpful. Appreciated and all the very best in 2025 !! W.
Best of luck!
Doing this to raise money so I can send in funds to a record label who just accepted my lyrics!
Great Video,i learn a lot
Oh my god.
This is basically a blueprint.
thank you!
You're very welcome!
Awesome content here!
♥️
Great video presentation providing the perfect product launch template
🙌
Mark, thank you so much for creating such a data-driven and comprehensive Kickstarter video. Your inclusion of case studies and personal insights was incredibly valuable and greatly appreciated. The clarity and depth of your analysis truly sets your video apart as an essential resource for anyone interested in Kickstarter or even anyone interested to step up their sales, marketing and business acumen.
You're very very welcome!
I've learned a lot. Thank you very much.
Incredible Video, action packed! 🤓👊
👊
Awesome!!! This is 100% useful video Thank you so much :)
You’re very welcome!
Mark,
Your advice is always top-notch. You're truly a kind and generous person. I wasn't able to get my project off the ground with you last year, but I'm hoping we can collaborate this time around. I also have a question: could you share some examples of projects that were contracted with you but didn't pan out? What were the reasons behind their failures?
Thanks for the update Mark
Thank you for the video! It’s very informative. I’d like to launch my campaign soon, but still a bit confused. May I have your advice about launching a personalised product? I tried but still can’t find a good example on Kickstarter.🙏🏻🙏🏻
Excellent video, thanks so much for sharing this Mark!
Of course! Glad you're liking it!
Thank you for creating this video! I just purchased your book on audible!
Let me know what you think!
This was packed with such great info! Gonna bookmark this and come back to it frequently when I don't feel like opening up the Crowdfunded book.
I was hoping it would be a good companion to the book!
Very informative video. thanks from Ukraine!
this is amazing! thank you
❤
This is a really solid video with a great overview of what it takes to launch a product and business successfully on Kickstarter. Good work Launchboom team!
Hey Julio, long time no talk! Great to see you in the RUclips comments and thanks for kind words!
Awesome video thank you so much for doing this. How long do you think prelaunch marketing should be? One month or two months? Thanks
Glad you liked it! Most creators start pre-launch ads 2-3 months before the launch.
This was an incredibly valuable video! Thank you for going through all this in an easy-to-understand way.
You’re very welcome!
Hey Mark We Have a Product to launch so can we??????
Thank you so much for sharing this information 🤯 ❤ free
You’re welcome!
I need a kickstater done about my movie The Hype. Can you or a friend team up with me?
34:51.. this is a great idea but how do I know if the backer comes from the influencer and how much did he pay.. ?
Are there any alternatives to meta ads? Have you found any ‘free’ marketing avenues to get pre launch sign ups.
Sure! Probably the one that is most proven would be building an organic social following. Now, I don't think it's that easy to do and typically takes a lot of time, but there's lots of examples of people doing this. For example, a creator we recently worked with spent a lot of time building a social following (www.youtube.com/@Nomads.Nation)
Insane value!
🙌
Hey Mark! First of all I would like to thank you for this content, it's hard to believe that all of this is for free. Now my question is: what is the ideal average duration for a pre-launch campaign?
Glad you're liking it! Most pre-launches are in the 2-4 month range.
I was starting to think that people saying "JIFs" when talking about Graphics Interchange Format are a myth. Nice video though.
awesome
🙌
How long should the kickstarter campaign run for after launching? Is there a best practice for number of days?
I recommend 30 days. The beginning and end of the campaign is when typically the most funding / day comes in, so 30 days is a nice middle ground where a large percentage of the campaign happens within the first and last week.
Hi Mark. My product (a high-end LED gaming desk) is expensive, and I don’t have a big budget for advertising. Should I take the risk of getting a loan to reach those “elite” customers who might be interested? I have some doubts about the risks, especially since the shipping costs will be high due to the size and weight of the desk. Besides, I have tested tiktok and received great feedback from people, specially young ones (18-30 years old). Do you have any recommendations for me? great video, thank you.
Can people hire you to work on their Kickstarter campaign?
Yep! You can reach out to us here: www.launchboom.com/expert/
My product is a digital product. I don't know when will I need to upload the product. Is it before I launch, on launch date, or after I launch?
After the launch!
Thank you for this valuable information. I learned a ton. Subscribed. We are trying to launch a kickstarter but for services not products.
Wishing you the best with your launch!
Arggh jeez I wish you put this up last week, I just sent out a newsletter for the first (and last) time😅
No worries! I'd just ease up at this point until you are leading into your launch week.
Thank you! Very good and deep!
Funny thing is that only in the end I started to think if its available from Europe :D hope it is, otherwise I spend like 2 or more hours of writing all info down :D
Thank you once again!
Kickstarter is available in many European countries. Here's the list! help.kickstarter.com/hc/en-us/articles/115005128594-Who-can-use-Kickstarter
Hi! Just a bit of confusion about one thing you said, can you clarify? - "photorealistic renderings are not allowed on Kickstarter". I have done campaigns that have mockups in the past as it's our way to show dimensions and specifics of the product. However, we still have the main video with the real product and photos with the real product. But, we do have photorealistic renderings as well. So can you explain a little bit more what you meant by, "they are not allowed" because they are from my experience haha. Thank you so much! Only in the first few mins of the video and so much great stuff!
Would love to know more about that too @launchboom_official
Hmmm. So, if you don't have a physical product to take photos of for your site and only have a 3D rendered version. How do we present the item, aside from pre-launch? Do we have to have a reference site that the kickstarter takes the visitor to for seeing the rendering?
The examples in the video are product campaigns but how can I work a campaign to start a business (I want to make a crowdfunding campaign to start a modular indoor farm in Puerto Rico) I'm not selling a product in the initial phase.
I would like to know what strategy and croudfunding page should I use.
Looking to team up for one of my new prototypes. Just curious as to what is the total marketing budget as % of the kickstarter raise generally... and other costs.
Usually 10-15% of whatever is raised goes into advertising
Can you limit sales due to production constraints? If I build it myself, I can only produce so many in a given month. Also, is there a delivery date limit as to how late the product should be shipped?
You can limit the sales by making all the rewards “unavailable” on the campaign once you reach your goal. There isn’t a delivery date limit but most ship within 1 year
Absolutely great value, but I would add product development to this because most projects fail because it’s just a substandard design or execution
Really good point! I'm going to look into making more content around that exact topic.
@@launchboom_officiallet me know if you wanna collaborate on that. I can help
Really compelling content, thank you. I'm a complete noob with Kickstarter and I have a couple of questions. When one pledge a sum of money do Kickstarter add on top local sales tax or VAT? Also, it is my understanding that Kickstarter acts as a financial/marketing service, so the collected money should not be considered as US based income unless one run their business in the US. Is it this assumption correct?
In other words, for a business located in the EU with no established presence in the US, the collected money using the services provided by Kickstarter are not deemed as taxable income in the US? Thank you.
Thank you for your kind words! 😊 Let me address your questions about Kickstarter:
Sales Tax or VAT on Pledges:
Kickstarter does not add VAT or sales tax directly to pledges. However, project creators can choose to include these costs in their reward pricing or handle them separately, depending on their business's tax obligations. If you're in the EU, you'll need to consider VAT for your backers, especially since digital platforms often require compliance with local tax laws.
Taxable Income in the US:
You're correct that Kickstarter acts as a financial/marketing service and doesn't determine tax liability. For a business based in the EU with no physical or tax presence in the US, the funds collected via Kickstarter are typically not considered US-based taxable income. However, the income may be taxable in your home country according to your local laws.
Important Note: Kickstarter will issue a Form 1099-K for US-based creators who meet certain thresholds, but as an EU-based creator, this wouldn’t apply to you unless you have a US-based business entity.
Since tax laws can be complex, I highly recommend consulting a tax professional familiar with cross-border crowdfunding to ensure compliance with both EU and US regulations.
Let me know if you have more questions-I’d be happy to help!
@DennisBabych-o4h thank you very much for your thorough and complete response. While I have experience in transforming ideas into products, I don't have much for launching a campaign with these platforms. But as far as I have understood you provide this kind of service. It would be interesting to know a ballpark idea of the required budget. Maybe it's a hint for a video 🙂.
About the VAT it is disappointing to hear that Kickstarter doesn't offer any facility to fulfill this obligation.
Cheers, Claudio.
Does this work on Journal?
If you mean "is a journal able to be successful on Kickstarter?" then yes!
Does this apply to crowdfunding a short film?
First off, I don't have experience crowdfunding a short film so take my answer with a grain of salt.
The essence of the steps I went over can apply to any category, but the tactics may look a bit different. For example, you'll want to have a pre-launch following, but I'm not sure if Meta ads is the best traffic source.
At the end of the day, what I'm teaching in this video is this:
- Know who your audience is
- Build a pre-launch following
- Get your campaign marketing assets created
- Get funded quickly
- Follow up on that momentum with continued marketing
@ thank you for the advice!
The video is really good, but it looks like you need to spend 50k (with landing pages, ads, videos, email campaings and so on) alone on the kickstarter campaign!?
There are campaigns that spend that spend that much and more but it is definitely not a requirement. Just depends on what your financial goal is. If it’s to raise multiple 6 or 7 figures, you’ll have to spend quite a bit on marketing
@@launchboom_official Is there a ratio you can expect (like 1:10 - when you spend 10k you can expect to raise 100k) - or is the variance too high?
Terrific stuff. Many thanks. ... I'm launching a comedy book (and not a tech product) in March 2025. Do you think Kickstarter could be relevant for a laugh-out-loud product made from dead trees?
Lots of non-tech products launch on Kickstarter, so it's worth exploring for your product. I recommend doing some research on campaigns in the publishing categories to get a better idea of the potential!
If the product doesn't have big margins, what can we offer for the $1 deposit other than a discount?
How much do you guys charge to make this happen?
I need all the help I can get
I am working on making a book with some illustrations like a Japanese light novel
Hope this video helps out!
Awesome video, Mark. This will be required viewing for my students.
Thanks Jack! Love to hear that
How can you tell you where your email users are from?
There are a few different ways. For example, if you are using Facebook ads to drive most of your traffic, Facebook will tell you which countries are signing up for your email list.
What kind of jraphics do you use in the jiffs? 😂 #hardG
Anything better shown through motion or interaction!
Thank you for this comment.
Amazing video! and full of detailed information, Can you help on my service based project?
Thanks! Right now, we work with consumer products (typically physical) so we wouldn't be the best partner for your service-based business!
The Videos was very informative. And made me intersted in working with you I have contacted you threw the form on your website and hope to hear from you soon
That's great! Looking forward to learning about your product
Hi, can I start it Form India for launching a herbal medicine brand.
At this time it’s not available to start a project in India!
who can help start a company?
So much to take in. Oof! Idk if I will do all of this
Every step is important but not all are necessary, just do your best to set up for success and don't give up
Thank you. We have 10 days left until our kickstarter is over. 😅
You're welcome! I wish you the best with the rest of your campaign
@@launchboom_official thank you!!!😊
How much does a first time creator spend (on average) for their Kickstarter campaign? $10k video? $15k in ads? If I needed $25k to reach my goal, I might as well fund it myself lol.
I hear you haha some first-time creators spend tens of thousands launching their products, but many don't.
It really depends on what the goals of your campaign are.
For example, if you have a $10K goal, then spending $25K doesn't make sense. But if your goal is $250K, spending that much (or likely more) not only makes sense, but is necessary.
All ads are spam. You can't change my mind
I think people are over "time limits " and "scarcity"
From what we see even today, the data would suggest otherwise
@@launchboom_official Probably me being more aware than most from analyzing and overthinking everything lol
Say JIF one more time........
JIF
Mark, It is dishonest and disgraceful to advertise Meta ads without mentioning that this video is sponsored.
Hey Natalie, this isn't sponsored by Meta. We simply use Meta ads as part of the advertising strategy for our clients, which is why I recommend it.
I worked in an adjacent field for a while and I think he is right. There really isn't a better place than FB/IG. So him suggesting that isn't abnormal, imo
Just because someone recommends a product highly doesn't always mean it's sponsored.
At the beginning of the video, you mentioned how you help raise millions, which is crazy awesome. My question is, would you be interested in helping me actually create a product from start to finish while using this method and documenting the process? This is a serious inquiry and would like to discuss this further with you in private. Please message me back when you have time. Thank you