Very concise Clarence, with the Asin / product campaign's you say to choose the top 10-20 competitors but I thought using this type of campaign was to choose competitors with inferior products and listings so that our product is displayed as a better option?
You still want to target those top competitors especially if your product is highly differentiated. That's the reason why we targeted them, we had a highly differentiated product.
@@thefbabros Makes sense. Sow the target is to appear next to listings who are already established to jump onto their search affinity etc. Really appreciate your response again! 🙂
Very concise Clarence, with the Asin / product campaign's you say to choose the top 10-20 competitors but I thought using this type of campaign was to choose competitors with inferior products and listings so that our product is displayed as a better option?
You still want to target those top competitors especially if your product is highly differentiated. That's the reason why we targeted them, we had a highly differentiated product.
@@thefbabros Makes sense. Sow the target is to appear next to listings who are already established to jump onto their search affinity etc. Really appreciate your response again! 🙂