Session 4: What Are Your Products Benefits? | Mr. David Sweeny | Business Seminar 2024

Our final session focussed on the benefits products should provide to customers. David Sweeny defines benefits and how to give them to customers. He also explains the difference between a benefit and a feature.
David Sweeney is a Christian and seasoned franchising expert with 20+ years in the industry. He has held leadership roles at Papa John's and Dodo International Group, launching franchises globally. With a background in sales and coaching, he offers franchising courses and has authored 'Introduction to Franchising' and 'Solution Selling Skills'.