Learn brand strategy in 25 minutes
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- Опубликовано: 15 окт 2024
- In this video I walk through the basics of quick, effective, modern brand strategy. If you're a creative or marketer who want to know how to integrate strategy in a way that actually makes sense for modern workflow and isn't overcomplicated or esoteric, I break it down exactly.
One of the biggest things creative and marketing teams are tackling right now is speed
We need more content and more strategy, not just a little, a constant stream of great ideas, hit videos, and new approaches
Every existing playbook moves too slow. The existing process for customer avatars, campaign concept development, and brand strategy shifts is antiquated.
Luckily, social media is telling us the answers. We can see every consumpotion and creation habit of targeat customers by the hundreds online, and the algorithms will bring them right to us.
This video covers how to learn and implement brand strategy techniques built for speed and modern content.
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TikTok: / orenmeetsworld
Twitter: / orenmeetsworld
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BROS, Pros, and amateurs!... Listen to this fkn dude and take fkn notes!!
I'm older with 20+ years in branding/graphic/cpg/ad agency experience (most of which in NYC). He's serving yall some high-level shit.
I'm blown away by how much value and "industry secrets" hes giving out for free on his channel(s)
PROPS to you Oren
🔥💣💪
Appreciate it - tryna make everything I wish I had someone telling me at 25
Dude you’ve quickly become my favourite branding content creator. Your videos are all packed to the brim with value. Thank you
Glad you like them!
Same!
once my brand blows im taking this man on a holiday
nohom
Brahs trip
Watched this like 7 times, the value is unmatched. Thanks Oren!
Learn so much from you man. Pure gold every time. Just joined the cut30 waitlist for July!
Sick! Opening it up Monday
@@orenmeetsworld quickest money I’ve ever spent 🚀
Man , thanks . You have been making easy all the overthinking that we creatives have been struggling from a long time on simple steps . Appreciate
Glad it hits
great stuff. as a fairly non-creative small business owner, this is super helpful for ideas on how to create content to develop a new brand. appreciate all that you put out there.
thank you!
Love the actionable content and tactics. Thx for sharing!
My pleasure!
Dude, I can't say enough on how valuable your content is. Thank you for putting this stuff out and I wish you well with all the endeavors. Curious, how you manage your burner social media accounts. Are they on the same phone as your primary ones? Or do you keep them all on a separate device with separate phone# and emails, etc..
Yeah just log in and out - Sep emails, I have a second phone but don’t have that many going at once any more so don’t use a ton
This is so good. I'd been learning marketing/branding from people that weren't really in my niche (luxury fashion) and things weren't really clicking for me, so its fantastic to find someone that gets it the way you do
Glad to hear it!
Absolutely spot on about the need for speed in modern brand strategy.
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Oren, you provide PURE value. Amazing. Also, the burner account idea is something i've done, just never thought someone would do it with multiple accounts. 2 phones, wow haha. I feel much better knowing that I've somehow applied most of the strategies you mentioned in this video, but now I feel like it's much more structured with how you've explained it.
Haha yeah sometimes it’s just nice to know other people are also experimenting the same way and it’s actually useful
Sick content! I’ve been enjoying it and recently got into Notion. I see you’re using it for campaign ideas. Would love a video on how you use it when putting together campaign ideas. Thanks.
Yep, I use it for a lot, will get that in queue
@@orenmeetsworld I watched your Brand Brothers Marketing Livestream today! I enjoy following each of you, so it was cool to see you guys all come together to create it!
Love all your videos. I've shifted all my algorithms away from mindless content into content that teaches me how to advance my career; you are in the center of all that. I would love a video or perspective on how to brand you own agency. I'm going through the process now in hopes to sell branding/web dev/seo/ads to small companies. I worry that too much art/design in my agency brand may be too meta for my general customer but it better expresses my personality/style.
Love to hear it! I think the art/design element can help you stand out
This was super helpful. Thanks for creating :)
No problem!
By just watching your video I feel like by just this video I can get any job all I need to take action.
Super insightful, this is very deep industry stuff guys
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Hi Oren! Thanks for providing so much value. Could you possibly talk about home goods (furniture/decor) sometime. I know you work with fashion a lot but would love to hear your perspective on DTC furniture, perhaps a video or with the brand brothers. Thanks!
Definitely
Glad the Algos sent this to me! Subbed! Appreciate the insights and no bs content style!
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This is amazing. Thank you for the effort you put into delivering these gems!
Appreciate it!
Clase Azul Looking fire in the BG
Lil Father’s Day pickup
The value you give out is amazing! I’m guessing you only work with big brands but any way you’d work with an upcoming one with a big budget? 😅
DM me on IG or X - depends on the niche/angle!
Always dropping the best alpha, proud to follow you Oren
Thank you!
Super! thank you!
Thank you so much
You're most welcome
insane value as always - took notes + loving this
Glad it’s hitting
I love love love love love you Oren
🙏
During the video I was wondering which program you're using while clicking through the moodboard and finding influencers by the type of content you like?
I save it all to Notion
Enjoying your content. I like the burner account strategy. Any tips on making burner accounts. For example, can you use same phone number or need to use different phone numbers…?
TikTok lets you signup with email now and IG limits by device (10) but you can signup on desktop
Thanks. Appreciate you!
I love thisssssssssssss ughhhhhhhhh❤
yo Oren great content, How I know I'm doing well the brand strategy? How I know I'm implementing good the strategy?
Results - more shares, more eyeballs, more sales
Oren, I am 1% more tactical, brand strategically wise...thank you
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Ok... just a little confused. You were talking about Brand Strategy to start but quickly started talking about marketing campaigns. How do you transition? Which part is the brand strategy and which is marketing? Are themes marketing strategy?
The Venn diagram of brand and marketing strategy should be extremely close to a circle. The brand is the themes and overarching values that form how you want the identity to be perceived, and marketing is putting the brand into action
oren dropping gems 9:59
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taking copious notes
Let’s go
Thanks, for your job. I cannot locate all the articles you have made in the past. Looking for the article around the kitchenware brand. Have you removed stuff from your product world site I believe the name was
Yeah I’m consolidating it all to the HYPER site mail.hyperstudios.us and updating everything - other site going away
do you have mentorships?
No just dropping on RUclips for free as much as I can
This is incredibleeeee
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Youre dropping all the sauce🥵
This is the plan!
Is there a way to contact you when it comes to applying to work with you or something oren? Love the content man, keep up!
Not really but comment questions I’ll try to hit in videos
I do brand work but really focused on big brands for that right now
@@orenmeetsworld Got it, when it comes to integrating your team as a graphic or web designer is there a selective process to go through or not in the moment? thanks answering!
Awesome info but I missed everything you said in your intro while that warbling bass track was playing. Perhaps consider audio tracks that enhance what you’re saying instead of distracting from it?
yeah ive had it on all of em but this time was louder for some reason my b
Oren bringing the goods once again.. fuckin legend
.. greatly appreciate it mate . Keep it up.
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And also I know you have a clothing brand, but let say you do FOMO with your clothing brand like Corteiz does or many brand more. And you release drops and every drop that you release you have to do a brief with your brand strategy?
Yes all those drops have a strategy for their content, who they’re seeding, new themes and ideas
Great content
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Favorite thought-leader of 2024
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Off topic- are you using OBS studio to stream your video and create split screen (content on left | you on right)?
Nah - tela. Easier (all I care about it speed I don’t have a lot of time) but OBS my video would prob look better
@@orenmeetsworld tela? what's that? all i care about is speed too!
🔥 how would you do this on a real estate boring and rigid industry ?
I mean- those are the best to stand out. How do you theme your catalogs, make sick mailers, do something out of the box with the signs, theme it as a real estate team that also has a stranglehold on estate sale vintage in the area - feel options are endless
golden
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thx man!
No problem!
Intention, everything you do do it with intention
Yes
As a fellow brand designer offering brand strategy, I often feel there's a constant battle between marketing and creative. Have you ever had to battle with clients' marketing directors due to differing opinions, and how do you handle that situation when implementing brand strategy?
That’s a good one to hit in a future video - it’s all about putting frameworks in place to determine where and when you can test. Requires a lot of positioning and sometimes people just suck either way
The OG
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Hey Oren, really appreciate the value that you're providing in these videos. I'm currently working on building a community/brand to support artists and athletes through providing valuable video content. Do you think there is a particular platform worth focusing on in order to build an audience? Or should I spread my focus across RUclips, TikTok, Instagram? Cheers!
Really depends on your personal strength but I would likely focus on Instagram while also cross posting to the other platforms to see where you catch attention
@@orenmeetsworld Appreciate it!
got it
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great stuff. please let me help you make your videos better. look and sound
One day!
I love you and what you do, but I get a classroom feeling with your videos and this is just about the lighting. it is too bright and cold light. if you add warm light in your video it would be great.
Yeah I’m spending zero time on production - will get there as it grows for now just getting it done - appreciate the suggestion!
@@orenmeetsworld 🤍