Ultra Hospitality at Sormlands 100 with Billy White

Billy White is a former Michelin-caliber chef who gives his available time to building the ultratrail community just south of Stockholm. He is building the Sormlands 100 and we talked with him all about it.

[@mathews238]

This is incredible! So thought provoking about how things can and should be. I did the money conversation on this and I'll just say this angel has heart and is not out to line his pockets. Thanks for doing this one. One of my favorites!

[@borderlandstr]

❤️ Love this. Thank you!

[@johanlarsson7375]

Love your talks! and this one is on my bucket list for next year!! (the 55)

[@borderlandstr]

Me too. Thank you!

[@samulihirsi]

nice to see some European races here too....

[@borderlandstr]

I hope to run this 100 someday.