Why Coach doesn't want to be a discount brand

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  • Опубликовано: 20 ноя 2016
  • The 75-year-old company is pulling back from department stores and discounts to reinvent itself as a luxury brand. CEO Victor Luis tells Cristina Alesci why Coach needs to boost its 'fashion credibility.'

Комментарии • 108

  • @tystake557
    @tystake557 3 года назад +73

    I'll just repeat what someone else said below because it was spot on: "Coach is a luxury brand just not with the insane price." Again, spot on.

  • @azeemmalik1335
    @azeemmalik1335 5 лет назад +65

    Coach is a lot more worth it than other bags like Michael kors

  • @utintellexi
    @utintellexi 7 лет назад +66

    I love coach! It was my first designer handbag. LOVE leather goods. And it's true. Even with all these years that have passed, my coach leather bag looks amazing!

  • @kimberlypuddicombe2707
    @kimberlypuddicombe2707 7 лет назад +28

    I love coach and always have and im glad that coach is expanding their line like bringing in disney lines and making different kinds of purses i think that coach is my favorite brand line

  • @EddaElid
    @EddaElid 7 лет назад +66

    The stitching on the lime green crossbody at the end of the video is perfection. That's the craftsmanship my parents came to know of Coach. Louis Vuitton was once known for their stitching as well. But not any more. And I can personally attest to that from a recent purchase. While Coach's quality is quickly improving, Louis Vuitton's and Chanel's is going the opposite direction and yet they have the audacity to consistently increase their prices. We criticized Coach for going overseas to manufacture their bags and many will not forgive Coach for doing so. Correct me if I'm wrong but LV is now manufacturing their handbags in the USA. Heck they manufacture just about everywhere Spain, Italy, France, USA. I seriously doubt the workers outside of France are paid at the same scale as those in France. And yet we are willing to spend thousands of dollars for a French handbag that was made in the USA. Personally I don't reach for my LV handbags as often not because they now manufacture in the USA but because I no longer believe they are the luxury brand they once were. Instead, I reach for my vintage Coach purses and it always pleasantly surprises me when I'm stopped in the street and asked if my bag is a vintage Coach. I've come to realize with age that I shouldn't focus so much on the name but more so on the quality. It is this appreciation that has led me to admire fine craftsmanship. And so I treasure all my well made vintage bags whether they be Chanel, Louis Vuitton, Gucci, Hermes, and so on but most especially Coach because that was the legacy passed on to me. I'm happy they are making a comeback.

  • @designerbaglady6704
    @designerbaglady6704 6 лет назад +18

    I am obsessed with LV and have been on a rampage collecting it for over a year now... BUT, I can’t deny that coach is an amazing product. The leather and the craftsmanship and the stitching is awesome and these bags last for decades. So I’m not going to abandon coach completely. There are some key pieces I will never get rid of. In fact I just bought two bags today. I can’t member the last time I bought one... it’s been years...but tonight I bought two. The Selena Grace satchel in the black with dark red accent and suede sides… And the drifter satchel in the ox blood red. Amazing! Check them out!

  • @dorzmelendez8752
    @dorzmelendez8752 7 лет назад +23

    I was at a Coach store yesterday and i browsed their latest handbags and i saw that their leather is really of quality. Maybe they only need some renovation on their stores and make it a little fancy like that of Chanel and LV and other luxury brand. I also think that Coach cannot be put down even with these luxe brand that i named.

  • @TheC210
    @TheC210 7 лет назад +26

    Coach is looking much better now.

  • @Iamlalagabor
    @Iamlalagabor 2 года назад +2

    I remember a lot of people say wearing coach is laughable. I never understood why coach craftsmanship is impeccable!

  • @williama3902
    @williama3902 6 лет назад +71

    I have no interest in Coach but its a hell of a lot better brand than Michael Kors lol those bags are garbageeeeee

  • @dankneeluck
    @dankneeluck 6 лет назад +16

    COACH better stay up, ive invested too much in my closet to have it be low end

  • @nemma3465
    @nemma3465 4 года назад +4

    My parents gave me a Coach wallet for my birthday about 4 years ago. Have been using it everyday since. Today, the quality is still as good as new! 👍🏻

  • @youngblackandstrappedcarte2508
    @youngblackandstrappedcarte2508 5 лет назад +10

    I got a coach man bag. I love it!!

  • @jeromelombardo6053
    @jeromelombardo6053 Год назад +3

    COACH customer for 21 years. True affordable luxury.

  • @SanDiego619RS
    @SanDiego619RS 3 года назад +3

    Now that is American craftsmanship

  • @doney1996
    @doney1996 3 года назад +2

    The new coach styles and designs are appealing.

  • @danyellebrown6760
    @danyellebrown6760 3 года назад +4

    Coach have the best quality bags out of all the brands, even higher luxury brands.

  • @user-cm1di8iy4b

    I love Coach❤and am a VIP at the boutique in Chicago. I would love you to endorse your own credit card!

  • @clockwork9825
    @clockwork9825 3 года назад +4

    Their men’s coats are insane 🔥🔥🔥🔥

  • @muhammadsofyan8272
    @muhammadsofyan8272 5 лет назад +2

    I love coach.. I’m from Indonesia