How To Start A Sauce Business That Works

Do you plan to start your own sauce business? Here is some important advice for you. The first step? Do Your Research. Learn how to make, bottle, and sell your own sauce with tips from Duce Raymond (Sweet Baby Ray's Barbecue) and Shawn Walchef (Cali BBQ Media).
WATCH MORE WITH SHAWN AND DUCE: • How to Trim Brisket an...
Duce Raymond is part of the legendary barbecue family that created Sweet Baby Ray's Barbecue Sauce. He has spent his whole life in and around the food and barbecue industry so he knows quite a bit about how to start a successful sauce business.
"If you're really dead set on it, come up with a plan," Duce said in this video from the Chicago Sweet Baby Ray's BBQ Restaurant and catering company. "Where are you going to sell the sauce? What are you going to do with it?"
The Raymond family helped build a company that is synonymous with outdoor cooking everywhere. The Sweet Baby Ray’s famous barbecue sauce brand - which was sold to Ken’s Foods in 2005 for $30 million - has become such a conglomerate that their hundreds of millions in sales, obviously number one, total the next seven brands’ sales combined.
Make sure you watch the full video to see the real secret to selling sauce. Hint: don't sell sauce until you sell your story on social media first.
Do you have a sauce business or plan on starting one? Let us know in the comments so we can connect!
CALI BBQ MEDIA ONLINE - calibbq.media
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How To Bottle and Sell Sauce:
1. Create a Recipe.
2. Name and Design.
3. Get a UPC Code.
4. Get Nutrition Facts.
5. Bottle the sauce yourself or find a co-packer.
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• Sweet Baby Ray’s BBQ Restaurant - www.sweetbabyr...
• Sweet Baby Ray’s Catering - www.sbrcaterin...
• Duce’s Wild Competition BBQ Co. - www.duceswild-...
• @sweetbabyrayscatering on TikTok - / sweetbabyrayscatering
ABOUT DUCE RAYMOND (@duceraymond):
Larry "Duce" Raymond was destined to make a splash in the food industry. Son of Chef Larry Raymond and nephew of Dave Raymond, the creators of Sweet Baby Ray’s Barbecue Sauce, Duce is the Executive Chef of True Cuisine Event Catering and Sweet Baby Ray's BBQ Catering.
Duce grew up in and around restaurants, and began working in the food and service industry at the age of 12. His desire to learn and practice the culinary arts quickly blossomed into a passion. In his role as Executive Chef and Culinary Director, he expedites huge events such as the JP Morgan Corporate Challenge, Chicago Cares Serve-a-thon and large upscale weddings and cocktail receptions.
Duce Raymond and Dave Raymond are also KCBS Barbecue Competition teammates.
• Duce Raymond on LinkedIn: / duceraymond
• Duce Raymond on Restaurant influencers Podcast • DUCE RAYMOND of Sweet ...
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