The Purpose Driven Company | Colleen Murray

What is a purpose-driven company, and is there value in prioritizing purpose ahead of profits? Colleen Murray, Partner at Jump Associate, presents that by excelling in five key areas, companies can demonstrate their purpose-driven missions and experience increased financial returns, outperforming their peers over time.
This big idea was recorded at the 15th Annual Conscious Capitalism CEO Summit on October 25, 2023, in Austin, TX. Learn more about the CEO Summit: bit.ly/3Lvmzu5
Discover more about Jump Associates’ white paper on The Purpose-Driven Company: bit.ly/48nsjiB
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