Was Apple’s New Ad Tone-Deaf? | Fast Company
HTML-код
- Опубликовано: 9 май 2024
- Apple’s “crush” ad for the new iPad Pro drew a massive backlash. The company apologized, saying it “missed the mark,” and pulled the ad from TV.
The full article: www.fastcompany.com/91121241/...
Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design.
Follow us on:
/ fastcompany
/ fastcompany
/ fastcompany
/ fast-company 
Развлечения
I loved the commercial. I got to many things. The idea of just keeping things that are necessary is liberating.
Okay, im just gonna say it. Whether this commercial was offensive or not, it’s not that great. I don’t know if this was intentional or not, but this advertisement did not make me want to buy an iPad, instead it gave off a slightly negative and weird feeling that leaves you thinking “…what did I just watch???” By the time it’s over. It felt slightly dystopian and ominous. The only way it even remotely relates to an iPad is when they show one at the end. It felt like I was being forced watching Apple attempt to make a piece of art that just felt soulless and empty and tonedeaf just like the entire billion dollar company. It FEELS like it was made by the personification of an out of touch billion dollar company. It felt like they were sending a threatening message directed to nobody.
I’ve seen people defend this ad like “wELL THIS GENERATIONS JUST SENSITIVEE”, but it’s still a worthless ad that says nothing and you don’t have to defend them to your grave, they’re a rich company, they can handle a small controversy that will last for 3 or more weeks.
I don’t know what they were thinking when hearing out ideas for their new marketing move, but I want to know why they took the idea “let’s make an advertisement where we line up a bunch of expensive items that represent creativity and fun and crush them with no context” seriously. I’m pretty sure this was just a stunt to get people to talk about them. If they wanted to show how strong their IPad was, couldn’t they have done it in a way people would take seriously??
And…..mission accomplished. This is what iconic art does, it makes you feel and think. That’s it. That’s its job. Nothing more, nothing less. It’s what all artist learn in school, including myself.
Hope you are well. Your Content is really Amazing But channel Growth is very poor. Just need to customize Your channel now (Setup, Optimize with High-quality SEO) Especially need SEO services.
That was a brilliant ad that separates the forward-thinking people and the backward-thinking people.
Apple's target market for their new iPad is those who love to do creative things digitally -- that is the future.
Sure, it might anger a bunch of technophobes, but they weren't likely to buy an iPad to begin with. So no (or little) loss there.
I, for one, find it amazing that the iPad can do so much more than I thought it can do. Definitely gonna get myself one.
Hope you are well. Your Content is really Amazing But channel Growth is very poor. Just need to customize Your channel now (Setup, Optimize with High-quality SEO) Especially need SEO services.