Google Ads in 2024 [with Adriaan Dekker]

In this interview with Adriaan Dekker we discuss all of the latest changes in Google Ads and how to best utilise them in your own Google Ads campaigns.
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[@adriaan-dekker]

Thanks for having me!

[@AaronYoungGoogleAds]

My pleasure Adriaan

[@AdriaanDekkerPPC]

@@AaronYoungGoogleAds I just bought a new mic! So let's do another one soon:)

[@renukaprasadn1854]

Hi Young
Make more videos like this it is so useful.

[@AaronYoungGoogleAds]

More to come!

[@sethbaker2587]

Great content. I’m curious about your thoughts on high price point brands in underdeveloped markets. It seems to me that this could be an outlier in upper funnel demand generation. For reference, we’re seeing an 8-14% MER, as a single conversion-or multiple-can significantly impact our marketing efficiencies.
So, my question is: Do you see value in Google's demand generation product for an upstart that is seeking market share and defining a market, especially when the product is a high-priced, desirable item?

[@hasanshahrearnahid]

so useful

[@AaronYoungGoogleAds]

Glad it was helpful!

[@afsana2595]

Thanks👍

[@TracyCollins-c7z]

Thanks Aaron!

[@hokhoichan7657]

Hey aaron, could you please talk about server side tracking?
As many of my conversion data cannot be recorded by google tap manager now..
(~30-50% lost)
Thanks!

[@jasmineob698]

Hey Aron , I would like to ask you.. if I have on a campaign 17% CTR but no conversions, what could be the cause ? The campaign or the website that is not converting?

[@taintedseal]

Check your search terms (not keywords) if your traffic is clean it's your website

[@jasmineob698]

@@taintedseal thank you for your answer! What do you mean by search terms ? If the search terms are like my key words?

[@taintedseal]

Yea or if you're paying for clicks that are related or not

[@Candyrock15]

How many impressions and clicks do you have? If you have at least 1000 impressions, a ctr of 17% and still no conversions, then it's very likely that your conversion tracking is not set up, or set up incorrectly. So you may be getting conversions but they're not showing up in your reports. Check that first, it was the case with my account. As soon as we fixed it conversions started rolling in.

[@jasmineob698]

@@Candyrock15 I have like 453 impressions with 55 clicks / CTR 12, 5 % . What do you think ?