Hi everyone! I hope this video helped you simplify your social media analytics a bit. They can be overwhelming! Here's the next video I recommend for you; it will help you get better results on your Facebook posts (and really, all your social media!) 👉ruclips.net/video/UywvFv--Zl4/видео.html
This video is incredible! Thank you for including all the ways to measure engagement rate, CTR, etc. Watched a lot of other videos and they never include this. You are incredible!!! Thanks so much!
Here is a run through of some things she discusses further defined, for those who love the extra detail. Reach: Reach refers to the total number of unique users who see your content or posts on a social media platform during a specific period. It is an important metric that indicates the potential audience size your content is exposed to. Impressions: Impressions represent the total number of times your content or posts are displayed on users' screens, regardless of whether they are unique or repeated views. If a post is shown ten times to the same person, it counts as ten impressions. Engagement: Engagement measures the level of interaction and activity generated by your social media content. It includes actions like likes, comments, shares, retweets, clicks on links, and other forms of user interaction. High engagement rates indicate that your content is resonating well with your audience. Followers: Followers are the individuals who have subscribed to your social media account and receive updates of your content on their news feeds or timelines. They have chosen to connect with your brand or account to stay updated with your posts. Peak Hours: Peak hours are the specific time periods during the day when your target audience is most active on a particular social media platform. Identifying peak hours is crucial for posting content at optimal times, as it increases the likelihood of higher reach, engagement, and visibility. Click-Through Rate (CTR) is a crucial metric in social media marketing, as well as other digital marketing channels. It is a percentage that measures the number of clicks your content or ad receives relative to the number of impressions it generates. CTR is commonly used to evaluate the effectiveness of online advertising campaigns and the appeal of specific content to the audience. The formula to calculate Click-Through Rate (CTR) is: CTR = (Total Clicks on Content / Total Impressions of Content) x 100 For example, if your content or ad receives 500 clicks and generates 10,000 impressions, the CTR would be: CTR = (500 / 10,000) x 100 = 5% A higher CTR generally indicates that your content or ad is resonating well with your audience and encouraging them to take action by clicking on it. A low CTR might suggest that your content is not relevant or compelling enough to attract clicks. Improving CTR is often a goal in social media marketing, as a higher CTR can lead to increased traffic to your website, higher engagement, and potentially better conversion rates. To enhance CTR, marketers often experiment with different ad formats, visuals, copywriting techniques, and targeting strategies to find the most appealing and effective combination for their target audience.
OMG, you nailed me on this one... I check my analytics once a week, knowing that I don't have enough of a data sample for it to be meaningful. But I just can't stop myself 😩
For the reach rate, I was wondering if it is # of followers reached / total number of followers or is it # of accounts reached / total number of followers?
Thanks for asking! From my research, it looks like the 2nd one - # of accounts reached / total number of followers, even if some of those accounts aren't (yet) followers. I hope that helps!
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Hi everyone! I hope this video helped you simplify your social media analytics a bit. They can be overwhelming! Here's the next video I recommend for you; it will help you get better results on your Facebook posts (and really, all your social media!) 👉ruclips.net/video/UywvFv--Zl4/видео.html
This video is incredible! Thank you for including all the ways to measure engagement rate, CTR, etc. Watched a lot of other videos and they never include this. You are incredible!!! Thanks so much!
You're very welcome, Katy! I'm really glad the video was helpful!
Here is a run through of some things she discusses further defined, for those who love the extra detail.
Reach: Reach refers to the total number of unique users who see your content or posts on a social media platform during a specific period. It is an important metric that indicates the potential audience size your content is exposed to.
Impressions: Impressions represent the total number of times your content or posts are displayed on users' screens, regardless of whether they are unique or repeated views. If a post is shown ten times to the same person, it counts as ten impressions.
Engagement: Engagement measures the level of interaction and activity generated by your social media content. It includes actions like likes, comments, shares, retweets, clicks on links, and other forms of user interaction. High engagement rates indicate that your content is resonating well with your audience.
Followers: Followers are the individuals who have subscribed to your social media account and receive updates of your content on their news feeds or timelines. They have chosen to connect with your brand or account to stay updated with your posts.
Peak Hours: Peak hours are the specific time periods during the day when your target audience is most active on a particular social media platform. Identifying peak hours is crucial for posting content at optimal times, as it increases the likelihood of higher reach, engagement, and visibility.
Click-Through Rate (CTR) is a crucial metric in social media marketing, as well as other digital marketing channels. It is a percentage that measures the number of clicks your content or ad receives relative to the number of impressions it generates. CTR is commonly used to evaluate the effectiveness of online advertising campaigns and the appeal of specific content to the audience.
The formula to calculate Click-Through Rate (CTR) is:
CTR = (Total Clicks on Content / Total Impressions of Content) x 100
For example, if your content or ad receives 500 clicks and generates 10,000 impressions, the CTR would be:
CTR = (500 / 10,000) x 100 = 5%
A higher CTR generally indicates that your content or ad is resonating well with your audience and encouraging them to take action by clicking on it. A low CTR might suggest that your content is not relevant or compelling enough to attract clicks.
Improving CTR is often a goal in social media marketing, as a higher CTR can lead to increased traffic to your website, higher engagement, and potentially better conversion rates. To enhance CTR, marketers often experiment with different ad formats, visuals, copywriting techniques, and targeting strategies to find the most appealing and effective combination for their target audience.
Wow, thank you so much for sharing this! I’m sure this will be helpful to some of our viewers!
@@DelawareShoutOut GET THAT BAG GIRL🤑💲💲💵💵💰💰💸💸
OMG, you nailed me on this one... I check my analytics once a week, knowing that I don't have enough of a data sample for it to be meaningful. But I just can't stop myself 😩
Believe me, I wish I'd take my own advice with RUclips analytics. I check maybe every 12 hours, as if something will miraculously change.
Super clear explanation Brooke. Thanks!
You're welcome! I'm aiming for clarity! 🙂
Thnak you for your class
Thank you so much, Aline! I appreciate that!
Gosh - why did not see this before. you made me excited for the work I do :") God bless you woman!!!!
I am so glad, Hira! Social media marketing can sometimes be a drag, so I try to make it a little more fun. :-)
Excellent insights, Brooke. Thanks for sharing them!
You're welcome, John!
Thank you 🙏
This was so helpful
You‘re welcome, Ester! 😊
Great job ....i am very new to digital marketing things but i have understood this all. thank you.
Thank you! I'm so glad you enjoyed the video!
This video was informative and you have a great personality ❤😂
I really appreciate that, Emily! ☺️
Thanks for this! I love it. 💯
Thank you, Deirdre! 😀
Great explanation of the difference between reach and impressions! CTR and Engagements are more intuitive. As always great video!
Thank you so much, Allan!
this is very informative, love theyou presentate it ma'am fun, light and very entertaining
Wow, thank you so much, Sara! Ì really appreciate it!
Sometimes I am feeling just drowning in data. Great clarification!
Thanks, Bob! It's good to keep things simple.
Perfectly explained agree 100👌 blessings to you 🤙
Thank you so much! 😊
Very good info i am having an exam and this is part of it. I dont love this subject but i need to learn it.
Good luck with your exam! 👍
Thanks for the content
You're so welcome!
great great video thank you so much
You‘re very welcome, Leonor!
For the reach rate, I was wondering if it is # of followers reached / total number of followers or is it # of accounts reached / total number of followers?
Thanks for asking! From my research, it looks like the 2nd one - # of accounts reached / total number of followers, even if some of those accounts aren't (yet) followers. I hope that helps!
Thank you! @@DelawareShoutOut
Your hair is beautiful. Anyways, Great clarification 🤙
👍
Thank you 😢
You‘re welcome! 🙂
Very smart! Bring up Ben and Jerrys so that way you can enjoy it "for the video" 😏
Thanks! I do try to multitask!
5:17 🛌
Thanks for sharing the time stamp!