Sales Made Easy #1

Decisions are made without all the facts all the time. Once the purchase decision has been made, more facts might reinforce the deal. But they could also kill it. Once you’ve got a “Yes,” why risk snatching defeat from the jaws of victory?
The simple solution in presentations-especially ones that go well-is to be quiet and let your buyer talk. To do that, remember Sales Made Easy #1: “Shut the @#$%!! up.”