The #1 Thing to Avoid When Buying a Luxury Watch.
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- Опубликовано: 8 сен 2024
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It may seem simple...buying a luxury watch. You walk up to the counter and say "I'd like to buy this Grand Seiko or this IWC or this Nomos or this JLC" and the store clerk says "Wait which one do you want?" and boom done. However not all watches are the same! There are $10,000 dollar watches not pulling their weight and there are $1,000 watches that can pull 10x their weight! How can you tell them apart? There are TON of different ways, Christian outlines 3 and tells you the biggest sham a lot of watch makers try and do!
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#iwc #nomos #piaget
Today, Christian dives into three of the ways YOU can tell which watches are worth your time (see what I did there? Time? Because we're talking about...forget it).
The first subject is finishing. Although we tend to associate the term with referring to the outside of the watch, specifically the case and bracelet, it can really refer to everything from the hands to the dial markers to the movement, and just about any other surface on or in your watch. Grand Seiko is one such brand whose commitment to finishing is second to none, alongside Piaget with superb bezel finishing and movement execution. How much attention is paid to finishing? That's the almighty question.
Second, we have movement execution with technical innovation and mechanics. How much attention has the manufacturer paid to the movement powering the watch? That's the question here, with a focus not strictly speaking on in-house versus off the shelf, but on the modifications to an off the shelf movement, or the genius ingenuity behind a really interesting in-house movement, like the one found in the NOMOS Zurich World Time (which, yes, is technically a GMT). That's a crazy well designed movement for less than the price of a modern Submariner (far less, in fact). In this case, NOMOS goes above and beyond to execute something truly special in a price point that doesn't often see something that special.
Third and finally, we have brand history and prestige. This one can be a bit of an easy out for a brand trying to sell a "meh" kind of watch. A mediocre watch is still a mediocre watch, and you shouldn't let its connection to something historical or relevant drive your decision making alone. Not that every historically significant watch is mediocre, of course, simply that there are plenty of cases where a brand might use that connection to over-sell a watch that doesn't on material value alone justify its price point. So while it's certainly an important part of the decision making process, let not historical provenance drive you.
IMO watch collecting is an incredibly personal and emotionally driven hobby, so I think history (and story) of the watch is something that you cannot completely ignore. That being said, trying not to get hyped by the hype train and "clout" is a difficult part of the hobby we also cannot ignore!
There are 300,000 usd watches that aren’t luxurious to me: Richard Mille.
The 'plain white Supreme t-Shirt' of the watch world.
I agree- I would call Richard Mille a creative piece but my no means would I call it a watch
Yeah I honestly don’t get it. Classless, ugly, cheap looking.
A vintage Cartier Paris tank yellow gold with an alligator strap to me, is the epitome of luxury. But everyone me has their definition of luxury,
😆😆
That IWC is such an absolute treasure
How accurate is it with that 7 days power reserve? Is it on par with a chronometer for accuracy?
@@tomy8339 Nope. Well, the newer movement introduced in 2015 might be closer to chronometer. But the old 5001 model definitely is not, especially if the PR was down to less than 3 days.
@@tomy8339 accuracy for all IWC from the most inexpensive pilot to the Tourbillon perpetual calendar run at 0 to +7 sec/day at factory specs. Technically 3 seconds under cosc standard
@@prstito Oh cool, thanks for that. It's technically extremely challenging to offer a whopping 7 days power reserve and have chronometer accuracy. But that accuracy just outside of COSC certification with that power reserve is incredibly impressive.
Thank you for giving the polo some love it desserves. So underrated imo.
The green dial variant is absolutely incredible!
I believe you are confusing luxury with technical innovation. They are different things. A computer is the embodiment of technical advance, but it is not luxurious. A Patek Calatrava contains little by way of technical advance/innovation, but it is luxurious.
The IWC Portugieser line is really underrated
A lot of the features that made luxury watches luxurious are now pretty common in affordable watches so there difference comes down to the movement and finishing. (Assuming the watch isn't made of precious metals) are we to say that the finishing and movement justifies a 100x mark up? I have $100 automatic watch with saphire, solid end links and a milled clasp. The movement is Japanese and is accurate to about -3 s/d. I do admit the finishing is garbage on it but why does a no date submariner cost $10,000.
Because someone is willing to pay it in guess
What watch had ask that for $100?
I think one thing that dominates when it comes to purchasing a first luxury watch is many people look for the comfort of a solid brand name. It is hard for many to shake that.
So true. A good example in the lower tier of watches would be Chinese brands from Aliexpress that offer such outstanding specs for the money, but lots of people go worse specs and higher price just because of the brand name. The same goes for luxury watches. It's basically watch geeks (minority) vs big money (majority) when it comes to buying luxury watches.
@@andreimadasov4955 I totally get it. It applies to many luxury goods. Everybody wants to know their purchase is validated. It is not until you have fully embraced a specific hobby to learn the ends and outs that you begin to shake that desire for the know name brands.
@@andreimadasov4955 chinese watch specs?? good luck with 1 minute deviation per day 😆
Very interesting video. Thank you for that! I really like the IWC Schaffhausen Portugieser Automatic 7 days. I agree with the others in this comments: IWC watches are underrated. IWC is a brand that embodies luxury, precision, and timeless style. Their watches are the epitome of excellence, with intricate design and state-of-the-art technology. Their commitment to quality and attention to detail is evident in every timepiece they produce, making them a true standout in the world of luxury watches.
I have 2 $5000 watches, one I consider Luxury, the other I do not. My GS Blue Snowflake is definitely Luxury, my Seamaster Diver 300m i don’t consider luxury, it’s a slightly dressy tool watch, it’s my daily wear and I love it’s ruggedness, shock resistance, magnetic resistance and the fact I don’t need to baby it. The GS I am always aware of that polishing and not doing anything that may damage it.
I guess it’s all relative. A round of drinks in Davos could run you $6,000...in Chicago, $1,500....
Stunning Polo S. the green strap version has me hooked
Incredible opinion, i've never thougth about the mediocre products some brand offer us just for they history. Sometimes we have to really forget about the brand to value a product the right way.
Not to denigrate the Portugueser, but it made me think of the JLC Reserve de Marche 8 Days. Gorgeous, refined watch with a platinum case and one of the prettiest movements around -- and an eight day power reserve, of course. :) Thanks for the vid.
The new polo skeletons look great!
I was considering an IWC big pilot...but decided to go for a Patek 5524g, and so glad I did. Of course the price difference is obvious, but the Patek is on a whole other planet in terms of finishing.
Both amazing watches but that's not a "fair fight" if you will. Congrats though.
Thank you. Agreed that it’s not a fair fight. But I’ve been on a kick to pair down my collection as tightly as possible so that every watch gets worn often. Currently have it down to four pieces. The Patek 5524 is both a sport/pilot watch and a GMT that makes it super versatile and not as gigantic as the 45mm Big Pilot. I might stay there at four watch, and trade one in / one out...or I might end up at five in the end. But for now, four stunners seems to be the sweet spot for me.
In this case would any Rolex then be considered a true luxury watch? I suppose AP Royal Oaks, PP Nautilus & VC Overseas are because of their finishing and in some cases technological innovations but would even Omega count on the latter?
Rolex have always been a tool watch. Much closer to Omega than to Patek.
Their finishing has always been average.
@@Niro_Hero That is the convention wisdom. It is wrong. Every Rolex is hand finished.
@@locutusdborg126
You can check out the quality of their finish on allot of videos. It’s average at best. So does Omega’s (which is sometimes a bit better but on par with Rolex).
Grand Seiko on the other hand are completely different.
To my heart i would say Grand Seiko spring drive but from a diffrent prospective as a colector I' ve woul chose Lambda Nomos !
Does Longines guarantee 2 seconds accuracy? If yes, interested. If not, I already own 3 watches that are as accurate, though not guaranteed by their respective brands.
I see the Piaget as a distorted Nautlius - trying to sell itself based on the success of another brand.. Great video, but I'm sorry - the Piaget is trash.
I’m not a fan of that specific model but the brand overall is not trash. What they managed to create with their Altiplano Ultimate Concept is truly incredible.
@@JB-fl2gp Yeah for sure, Piaget itself isn't trash - I was referencing that model specifically :) - I actually have a lot of appreciation for Piaget overall.
Great Topic !! Love that Piaget Polo..👍
Loved it mate. Another super vid.
Another great video guys!
Watch education is great, any education is great. But you shouldn't have to be "told/taught" what watch to buy, or why you should like it. If a guy wants to buy an Invicta because they don't give a shit if the inside corner on the centre wheel is black polished, he should buy it. All watches are "luxury" items. Anything one doesn't need is a luxury. Quality of course, is a different matter.
What are a few examples of brands you think “coast” rather than investing in a truly good product?
First time viewer...love Grand Seiko...thank you for vid
Interesting video. Regards.
Great message 😊👍
I love the Longines Masters Collection- for just under 4K it has what you would end up paying 12k or over for a JLC etc
All watches are a luxury since no one needs a wrist watch anymore
That's true. Watches are pretty much jewelry nowadays. That's ok I still enjoy learning about them.
Well Done! Where is Ana?
They broke up I think.
Great Video, I love when you share your passion.
The reason I don’t get excited about the Omega Speedy
Does Polo s use in-house movement? Not Cartia? Although both of them are within Richmond group
Great video!
Awww man, I thought Christian was gonna rip on the supposed “red herring” then.... suckered me right in.
I left asking...so which brand is the red herring? Kinda wish Christian would have named names, but I also appreciate why wouldn't.
GS is the answer , almost always.
What I consider a luxury watch is a watch that you have to plan financially to buy
That makes it incredibly subjective and means that to some, _no_ watch is 'luxury', while to others, _all_ watches are 'luxury'.
I strongly disagree with this 'definition'.
@@staceygram5555
Isn’t that the point
And I’m sure even if you’re a billionaire u need to plan to buy a Patek Philippe 5208
Thats a way too simplistic and subjective way of looking at luxury and thats exactly what this video is trying to teach you.
@@risshenraj1055
If that's the point, it's a stupid one.
@@staceygram5555 you’re speaking from an extremely privileged point of view
Definitely agree! Quality always more and important than story.
Luxury is way more than quality and precision that you discussed. It is exclusivity that other know about, covet it but majority cant have it.
Hey. Where has Anna’s content gone? She was my favourite on this channel. Haven’t seen her in awhile.
Maybe they broke up. I hear she is partnering with Frederique and John in Miami to create a competitor to T&H..
@@locutusdborg126 too bad. She was the best part of the channel IMO.
Something about how Christian say the word Manhasset. So much emphasis. 😂😂
Man has it, and woman wants it.
Great video
Shame you didn't mention Parmigiani. So overlooked as a luxury watch brand
The IWC is mostly gorgeous, but that white date window in that dial....hideous.
Great vid again! Would you consider the JLC Master control calendar steel a luxury watch?
Subscribed !
Wow I've never seen that Piaget before. Gorgeous....... but what was the #1 thing to avoid?....Needs a new title.
That thing was what dreams are made of. Gorgeous
Check the chronograph version of it with the blue dial....God level!
Boom! Watch fam 🤗
Nice video mate 🇺🇸
Nice video
Interesting but why not tackle the big elephant in the room and do a comparative / critical analysis putting in perspective for example the nautilus, a Rolex (whichever... to me none of them is luxury), ROO diver, and the VC overseas...
I don’t think he wanted to talk shit on any watches in particular in this video (partially bc he was partnering with a watch dealer for this one lol) and he probably didn’t have all of those watches on hand
Great video! Love London Jewelers at Americana! Americana Manhasset is nice too!!
Delivering good content as always.
Don't buy any watch that isn't readily available. If there's a "waiting list" for it, dodge.
with all respect, why you say that? because its an indicator of hype maybe?
Apart from "because I don't want to wait for it", there's literally no logical reason behind this.
That sounds dumb
You should read up on the scarcity principle. The less of something there is, the more valuable it is.
So true, great advice.
Lugxury
“Riding the coat-tales of past achievements...”... royal oak... anyone... anyone... Bueller....
Royal Oak is a supremely beautiful and well-finished watch though. It has certified top of the line Swiss finishing in every facet of its existence.
Omega and the speedy
@@rabelosancho only if the Speedmaster didn't stay a genuinely fantastic watch, which it has been.
Achievement of the past : Omega
Seriously as awesome as it is they put too much emphasis on the moon and James Bond
With your “history” point are you again taking a swipe at the GP laureato, picking up from your rant a few years ago?
I think the Laureato and Piaget Polo S are very nice watches.
IMO luxury shouldn’t be common. If an item is produced in millions of units I won’t consider it to be luxury.
Luxury is expensive to buy. But it’s even more expensive own and maintain. Think about a Lamborghini car. Expensive, sure. But you’ll spend x it’s value on petrol and tires over it’s lifetime.
With all that in mind a true luxury watch to me would be hand made.
No boom watch fam?!
Anna took that motto with her when she left.
Rolex
ok , i liked this video
from the thumbnail i thought the number one thing was going to be "don't buy a watch from a company that collaborated with the Nazis" lol
We miss Anna. Is she gone?
STOP WITH THE CRAP AND ANSWER YOUR FANS
WHERE IS ANNA
WHERE IS ANNA
WHERE IS ANNA
WHERE IS ANNA
WHERE IS ANNA
WHERE IS ANNA
WHERE IS ANNA
WHERE IS ANNA
Royal oak ? overrated... ugly... over hyped! if given one i would sell it and have an entire collection of more interesting and better looking watches!!
So the "800-lb gorilla" in the room is: "Is a steel tool watch with no complications, even with very good quality, a luxury watch?"
Like certain $50,000 steel watches that doesn’t even have a quick set date...
I mean, yeah if it is supremely good quality. It's not just about the precious metals or the complications, it's all in the attention to detail on execution.
@@simplyvintagewatches5349 speaking as someone who's never seen or worn one in person. Just because it's mass produced doesn't make it nonluxury
@@simplyvintagewatches5349 I think it's worth the MSRP and definitely not the grey market price. Even though they're machined, it's really hard to find a quality watch brand that ticks all the boxes in so many of their models (appropriate for dress, appropriate for sport, chronometer, antimagnetic, unisex appeal). Other brands usually have only a small selection that hits all of those, and practically the only Rolex that doesn't is the Cellini.
@@simplyvintagewatches5349 also I apologize for assuming, that was insensitive.
Errrr people just want to look rich. Am I right?
Great video!