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The WINKELMANN Effect in the Supercar World
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- Опубликовано: 19 ноя 2020
- Let's discuss the so called "Winkelmann Effect" and what impact it has on the supercar world.
As a tool to boost profits it can help to make manufacturers profitable and give them a more exclusive image.
Do you like this platform strategy among supercars? Are the extreme prices justified for the exclusive design? Or are they overprized because the cars are pretty much the same as the base model from a technical point of view?
Let me know what you think below!
#Lamborghini #LamborghiniAventador #Bugatti #BugattiChiron
Making Lamborghini profitable is a feat in it self, well done to this guy
So this is why modern cars feel all too similar
At least one of the reasons
Ferrari did the same during their "Golden Era". Basically a few different types of engines, a few chassis lengths, customers who begged for a tailor made car (=exclusivity), and you ask different designers for different bodystyles (Pininfarina, Bertone, Scaglietti, etc.). Don't blame Winkelmann for bringing that back!
On a side note, Aston Martin is doing something similar, but on a wider scale.
Exactly. Like the 308 GTB, is where the 288 GTO is based. Although a lot of engineering changes have been made, like the engine from a transversely mounted to a longitudinally mounted, and given more wheelbase length. But from the cabin it is quite similar to the 308 GTB. Then Ferrari took the 288 GTO improved it more and then came out the F40 which is basically the same as the 288 GTO with better aero.
@@giocabral9903 I was thinking more in terms of the 250 GTOs and alia, but this is also a good example :)
"The golden era", this is the first time I've heard such claim regarding Ferrari and you say it so blatantly like everyone should instantly know what you personally are talking about.
@@ducedevlstear2471 sorry! I'm speaking about the early years of Ferrari, until the end of the 1960s, when cars were still very much hand made, often coachbuilt, and where they had a very direct lineage to race cars or race engines. It's basically the Ferrari cars who fetch the highest prices at auctions now.
For me, it's ruining supercars.
Take the 935 Homage for example, which is nothing more but a 911 GT2 RS which whent through early 2000s pimp my ride, so now it has a bodykit, fancy fan wheels and funny headlights. It's a super expensive object of speculation trailer queen which can't be raced in any real championship, and therefore will be locked in a dark garage most of the time. Kinda sad, tbh.
Agree
I have a more optimistic view on that: yes, there will be exclusive versions of supercars locked up in colectors garages, to be used more as a financial asset than enything else. BUT this allows those supercar brands to stay afloat, so they can keep delivering the standart models that, by themselves, could not be enough to pay for their exorbitant costs for development and production. In other words, I see them as a thing that exist only to pay for the cost of keeping the normal models coming and investors happy, so if they didn't exist, soon the whole manufacturer could not exist aswell
That's a very incorrect analysis using a horrible example. The 935 Homage is to 911 what the '77 935 is to the 70s 911- a 911 with a wide body aero, air tunnels and race specs built for Group 5. Remember that the original 935 was basically Norbert Singer putting 917-like aero on a 911 Turbo to prep it for Le Mans. If you see the first version of the 935, it was a standard 911 race car. And this is by Norbert Singer, the man responsible for 16 of Porsche's 19 wins.
So porsche did exactly that with a Homage- slapped an aero wide-body kit on the 911 GT2 RS, which is basically a GT2 Turbo. I see nothing wrong in that. Remember, its a homage car, not an actual homologated race car like back in the day. So they have the liberty of going overboard.
@@arjun._.bbC6 I'm sorry, but for me that's just not enough to live up to the name of the original 935. You can't drive the homage on the road, there's no homologation, plus it's ultra rare on trackdays, unlike its predecessor.
Also I don't really see anybody going overboard with this. What's the unique "crazy" feature on this car? - It's price? The fact that it's produced only 77 times?
These facts just keep on screaming "SPECULATIVE OBJECT" at me. It may be a cool car for collectors, for racers... not so much. Imho, Porsche missed a huge opportunity with this.
@@ynnn991 I mean, Sure, you can keep those expectations but your expectations seem to forget or rather blur the elephant in the room, which is the almost 40 years of gap between '76 and '22 and the real-word limitations in getting one-off cars registered for the road, like laws, and that's not something Porsche can ever cater to because those are just your opinions taking nostalgic liberties to fly over reality.
You couldn't drive the original 935/76 or 78 on the road either unless you paid good money to homologate it personally as a privateer, which you can still do with the homage if you have the cash. Otherwise, for all realistic comparisons, the homage is the exact same as the original 935/78, which is a 911 turbo with an aero wide body kit. Want it road legal? Pay extra to get it restricted, silenced and have the sharp edges removed. Any company will do that for you, like Ferrari allowing it's customers to pay extra to make their FXXKs legal. We are in an era where homologation is dead due to governmental rules and regulations. So don't blame Porsche if they have their hands tied. You can't 100% homologate overall winners anymore (unless you shell out millions for the homologation yourself), and Winkelmanm isn't to blame for that. It's just how the authorities work.
Also what do you mean "no homologation"? The 935/78's actual homologated version was the standard 911 turbo of '76, while the homage's homologated version is the 911 GT2 RS. It even says in their press release that they based it off the gt2 platform they sell. They've done EXACTLY what Norbert Singer did back then. Seems like you're neither aware of your own expectations nor the reality.
And McLaren perfected this to exhaustion. It seems like they bring out a new model every week.
Well, it's not about cars anymore, this is haute couture and high fashion. Cars like this shouldn't be looked at as mere cars, these are fashion accessories, like jewelry or watches, or a piece of art.
I love your channel my dude keep up the great work
Thank you! Good to hear!
Nice reflection. The funny thing is that I recognize more cool a 'simple' original first gen. Aventador than a Centenario or whatsoever other version of the same platform. I alway prefer clean lines and simplicity. It's harder to show beauty throw simplicity than add continuosly new things at the same project, and this show more nearness to the state of art in my opinion.
@R S the Huracan is one off those rare cars where the more cheaper the version, the more I like it’s look. I think the best looking Huracan is the LP580-2. Very clean lines, and similar to LP era Gallardos.
I'm tired of hearing this narrow minded opinion again and again, just becuase it's simple doesn't mean it's beautiful
Winkelmann is just doing his job. Generating money. Insane amounts of money. For the volkswagen ag it would be really stupid to buy a financially good running company. So theyve bought lamborghini and bugatti when bouth companies were financially struggling. The same goes with porsche in the years before the cayenne.
Yes definitely, this video is not against Winkelmann. It's just explaining this effect. You either love or hate this strategy.
p.t. barnum would love this...
I think you underestimate the development cost of just a limited production number reskin.
Yes drvetrain suspension and so on is the same, but you are still crating a fresh body which is very expensive. The amount of time and effoert Designers pute in to craft every surface to perfection is imense. and then the mold cost is still the same/ very similar to a standard variant but you only sell a few cars so relatively it is much more expensive.
I‘m aware of the development costs behind it and the big one is the platform underneath - even for supercars.
To create a different body for it is relatively cheap.
He understands the concept of exclusivity.
this is a good example of why we are collapsing
What a stupid comment! 😂
I am for a car that can go fast on track so I want a different feeling in every car.
Well they are exclusive and if you are car crazy then why not.
Wow it's fucking expensive!! Same shit different day.
I thought the 'Winkelmann Effect' might explain why his body looks too skinny for his head.... ;-P
Lmao
This scheme was invented by Rolex, although, it's not a Lamborghini in its engineering, it's rather a Trabant 🤭🤭
Tbh, lamborghini's are kinda ugly.
I think not! They aren't extraordinarily beautiful but but they are cool looking and chaotic at times but they always seem to make it flow imo.
When you see a Lamborghini It is always obvious that it is a Lamborghini.
One of the most beautiful modern lamborghini's imo is the 2004 lamborghini murcielago. Very simple and sleek design. Not aggressive transformer.
I prefer simple design! Do you? Maybe that why there is some dislike. Lamborghini is very lamborghini!
@@Jaxan-dq2jy that's My problem with it. It's too showy. And it isn't timeless. You look at a 458, 550 or a 360, you would think its made today.
Agree. Today's Lambos are loosing its dream poster status. Something of the appeal like the Countach and the Miura in the 70's and 80's. You don't feel the same in today's Lamborghinis. I say bring back Gandini, he's still alive and I hope he can still design what Lamborghini should look like.
No
The idea is good but results are garbage sorry Dude but replica cars designs are absolutely garbage of course there is Dubai riches for sure