Adobe Marketo Engage Champion Office Hours - April 2024

In this months edition of Adobe Champion Office Hours; the speakers discuss various opportunities for the Marketo community, including upcoming webinars, user group meetings, and the importance of asking the right questions as a consultant. They also share insights on enhancing a career path with Marketo, the transition into a consultant role, and the role of AI in marketing automation. The speakers express the importance of managing workload efficiently when implementing AI and discuss best practices for creating new campaigns and managing smart lists. They also emphasize the need for buy-in from teams outside of marketing for implementing Adobe's marketing automation and attribution platforms. Throughout the session, they highlight the benefits of attending Adobe Summit and share their experiences and recommendations.
This month's panelists:
Max Maurier: Trellix, VP, Demand Generation, Marketing Operations, Analytics
John Grundy: Accenture, Senior Manager, Marketing Technology
Josh Arrington: Kapturall, CMTO
Beth Massura: Etumos, Senior Marketing Operations Consultant
Moderator:
Jenny Robertson: ANNUITAS, CTO