HIGHSNOBIETY VISITS : The Stone Island Archive Part 1

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  • Опубликовано: 19 сен 2024
  • We travelled to Stone Island's headquarters in Ravarino, Italy, and were treated to a private tour of the brand's iconic archive from CEO Carlo Rivetti. Part 1 looks at the brand's extensive storage archive, fabric swatches, and being able to create any color in-house. Stay tuned for Part 2.
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Комментарии • 190

  • @StephenBased
    @StephenBased 9 лет назад +415

    You can hear the passion in this man's voice

    • @gianlucacoppi899
      @gianlucacoppi899 6 лет назад +5

      StephenBased italian english

    • @shadowtigerx5651
      @shadowtigerx5651 5 лет назад +2

      I talked to him this night since a long time, we are friends and i cant tell what a humble and enthusiastic guy he is...

    • @mattw4496
      @mattw4496 4 года назад

      @@shadowtigerx5651 Your comment doesn't make sense.

    • @mattw4496
      @mattw4496 4 года назад

      Where?

    • @antoneckhart4010
      @antoneckhart4010 2 года назад

      Why did he make it a international brand?. Its like a none european brand, like the rest are. Maybe if the casual lads stop wearing it. It will faze out.

  • @Kingro619
    @Kingro619 8 лет назад +195

    My days. Imagine just being able to go in there an pick out an outfit

  • @placidrenegade
    @placidrenegade 7 лет назад +73

    I have shook this great mans hand and shared a beer also spent a couple of hours talking to him. His passion for the brand will never waiver. He knows this company means a lot to a lot of people, not just football hooligans but to the real casuals that took an instant like to the brand in the 80s. There is a lot of lads and lasses that are not involved or have never been involved in football hooliganism but are true casuals. The look was everything for a dresser and stone island was a clothing brand like cp company also that caught the eye of many and fitted the casual look perfectly.

    • @shafserious2805
      @shafserious2805 4 года назад +3

      @@Terracecasualx5 i love the connection. Its a testosterone red pill badass brand.

  • @Sirjinny
    @Sirjinny 9 лет назад +69

    That's a lovely jacket Carlo is wearing

    • @hardhouse87
      @hardhouse87 9 лет назад +7

      It's a 'Raso Hand Painted Tortoise Shell' from this seasons collection. A beauty!

  • @konghalvor
    @konghalvor 7 лет назад +123

    love stone island. i dont care about the hype, it will fade away anyways - stay true (Y)

    • @niklas8227
      @niklas8227 6 лет назад +4

      kong halvor jo, flott å se andre norske her

    • @johnvx2100
      @johnvx2100 6 лет назад +5

      So happy you said that. The hype makes me second guess buying stone island but stone island fits my style perfectly and i dont want the hype to ruin it for me

    • @OfficialYeat
      @OfficialYeat 6 лет назад +7

      lmao, stone island has been around in england for longer that 45 years lmao.

    • @babidibobidi433
      @babidibobidi433 5 лет назад +4

      @@OfficialYeat but it was founded 36 years ago?

    • @DMWBN3
      @DMWBN3 5 лет назад

      I been wearing it since 89

  • @ogreavesx
    @ogreavesx 9 лет назад +35

    I love this... it is mesmerising as much as it is inspiring. I have much respect for Stone Island and I have gained even more now.

  • @anonymous_siren
    @anonymous_siren 2 года назад

    He's explaining all these like a professor, a passionate one

  • @thefrankbaca
    @thefrankbaca 9 лет назад +10

    Love his mind set, complete relate.. what a cool guy.

  • @MrG77
    @MrG77 4 месяца назад

    Could you imagine having free reign in there,wow some belters. Love Stone Island just a bit pricey . If they came down just a little bit would be brilliant. 🙏

  • @Kingro619
    @Kingro619 8 лет назад +17

    People complaining about the SI and Supreme collab forget the noteworthy accomplishments which Supreme has taken in fashion in the last few years through its innovation and collaborations. I think this collaboration was a great step for Stone Island as I think it was the final step to push it away from it's 'hooligan' image and propel it back into the world of high fashion.

    • @Kingro619
      @Kingro619 8 лет назад +1

      ***** The collab won't kill that though. It just opens new doors for the brand in my opinion

    • @SI-cd7xs
      @SI-cd7xs 6 лет назад +4

      Disagree. 'Streetwear' is a death sentence for most brands especially when I gets in the hiphop world. Supreme and SI brand identity couldn't be further apart that's why the collab made no sense. The hooligan image is the only reason stone island became so popular in the first place

    • @DMWBN3
      @DMWBN3 5 лет назад +3

      Hooligan ....... casuals & the football culture helped make SI & ive worn it since 89.
      Never forget your roots!

  • @chardelraconner7324
    @chardelraconner7324 4 месяца назад +1

    advice : once you index know the index pre judgement entering

  • @UALEB
    @UALEB 7 лет назад +6

    I'm Italian and as one I can surely affirm that he speaks English far better that many others Italian designers ...I am positively surprised!

  • @RubyMarkLindMilly
    @RubyMarkLindMilly 5 месяцев назад

    Amazing

  • @davidferrell606
    @davidferrell606 7 лет назад

    He seems so excited about the processes going into it. There is a lower quality but more in depth video on the factory and all the things that go into making Stone Island garments on their personal channel.

  • @TBlake
    @TBlake 8 лет назад +66

    ID on jacket he is wearing in this video?

    • @MAMAYAYALALARARA
      @MAMAYAYALALARARA 8 лет назад +10

      +T Blake Raso Hand Painted Tortoise Shell. It says at 2:48 in the video. Love your vids by the way.

    • @davelovesshoes9051
      @davelovesshoes9051 5 лет назад +10

      T Blake please don’t wear stone Island it’s for men

    • @ВиталийТи-л6т
      @ВиталийТи-л6т 3 года назад

      @@davelovesshoes9051 ))

  • @CamDott
    @CamDott 8 лет назад +5

    Every single piece that goes out on his company he's proud of apart from the supreme n nike collab

    • @CamDott
      @CamDott 8 лет назад +1

      Obviously it's true on the collabs all they do is go through the stone island archive and slap the supreme logo on the garments

    • @CamDott
      @CamDott 8 лет назад +1

      He can't be pround of that

    • @Gunthazv2
      @Gunthazv2 3 года назад

      @@CamDott imagine he saw the most recent x Nike collab 🙃 disgusting

  • @chardelraconner7324
    @chardelraconner7324 4 месяца назад +1

    don't ; they'll visible in the hands of where i return from elsewhere out up far

  • @Superpeterpan
    @Superpeterpan 11 месяцев назад

    The good old times!

  • @ryanmalone9434
    @ryanmalone9434 2 года назад

    I need contact with this man. I've got the reflex mat jacket and the top layer of the coat has gone sticky and the dye comes off, would like to know a salutation.

  • @TheFelix63
    @TheFelix63 Год назад

    io vorrei consigliare di non fare il fondo dei pantaloni da 15 cm, un uomo non può girare anche d'inverno in scarpe da tennis, ma da dove nasce questa imposizione del fondo stretto?

  • @DafTO88
    @DafTO88 9 лет назад +2

    This is my Italy!!

  • @Memotek82
    @Memotek82 8 лет назад +12

    made in Bologna

    • @Memotek82
      @Memotek82 8 лет назад +5

      *****
      yes cause Bologna is in Holland.
      anyway the factory is between Modena and Bologna and Massimo Osti was from Bologna.

    • @Memotek82
      @Memotek82 8 лет назад

      ***** yes i own them. sometimes they cost much less on ebay. yes 82 maybe i dont remember well. 1882

    • @Memotek82
      @Memotek82 8 лет назад +3

      ***** you have to choose them properly, there are a lot of fakes for sure.

    • @mikele817
      @mikele817 7 лет назад +1

      porco dio

  • @xxder_kritikerxx4701
    @xxder_kritikerxx4701 3 года назад

    I have sone pieeces from the early 2000 and those Hoodies looked like new today.Incredible quality.I also buy some things from time to time, bit the quality is now still good, but not the same like twenty years ago.But i only buy the classic pieces.

  • @tsr6220
    @tsr6220 3 года назад

    by far my favourite brand quality is unmatched

  • @coreyh5571
    @coreyh5571 3 года назад

    Where is this place??

  • @Memotek82
    @Memotek82 8 лет назад +41

    "I think this collaboration was a great step for Stone Island as I think it was the final step to push it away from it's 'hooligan' image and propel it back into the world of high fashion."
    anyway it's always better to be an hooligan than a gangsta rapper who wears Supreme, in any case that isn't high fashion (and it's proud not to be it), try again.

    • @BobbyDazlerRS
      @BobbyDazlerRS 8 лет назад

      wont ever be left off the terraces.....even if half of it is high end shit

    • @sambuck8710
      @sambuck8710 6 лет назад

      I think that bc stone island borrowed some ideas from rave culture and skinheads in the 80s or 90s, people tend to associate stone island with hooliganism.

    • @Memotek82
      @Memotek82 6 лет назад +1

      Stone Island in the beginning was for Paninari in Italy (anticommunist people mostly) not hooligans, hooligans arrived later wearing Stone Island.
      Stone Island hype history = Paninari (1982-1989), Hooligans (1990-2009), retarded hipsters mainly rappers = (2010-now)

    • @sambuck8710
      @sambuck8710 6 лет назад

      until 2009? i thought it was from 1990-2000. 19 years thats a long time!

    • @Memotek82
      @Memotek82 6 лет назад

      ok so until 2005 when the hooligans movie with Frodo Baggins came out lol

  • @FashionRoadman
    @FashionRoadman 6 лет назад

    The business model of Stone Island is quite impressive

  • @alessandrotorricelli6044
    @alessandrotorricelli6044 3 года назад

    Grazie Presidente

  • @kieranevans1988
    @kieranevans1988 10 месяцев назад

    Montclair is french and owned stone island

  • @neilmoore5387
    @neilmoore5387 3 года назад +1

    Bet he’s been an ultra in his day or still. Looks the sort! Dude.

  • @DMWBN3
    @DMWBN3 5 лет назад +1

    Wow!,,, speechless at all that clobber

  • @Geeone212
    @Geeone212 3 года назад +2

    Has he now not sold the company to moncler🙁

  • @johnjodoinracing
    @johnjodoinracing 5 лет назад

    Anyone know what shoes he's wearing?

  • @rebornxavier5390
    @rebornxavier5390 2 года назад

    that's heaven

  • @mcfcrusssinfin6371
    @mcfcrusssinfin6371 4 года назад +1

    wonder how much all those garms would be worth if sold

    • @Gunthazv2
      @Gunthazv2 3 года назад

      A genuinely priceless collection.

  • @chardelraconner7324
    @chardelraconner7324 4 месяца назад

    his voice is not dude on at simulation but understand that assemble relation

  • @antonkirk5526
    @antonkirk5526 5 лет назад +2

    I still love stone Island but kind of pissed that you have outsourced some of the manufacturer I still buy but not as much as I did when all your stuff was made in Italy

  • @randellbigr1960
    @randellbigr1960 7 лет назад +1

    It's sad as this man's passion is heart felt but the real sadness is he looks like he is a heavy drinker but respect to him for keeping in with such a great job

    • @vanman757
      @vanman757 Год назад

      I thought that he looked a bit rough & possibly a drinker especially as he's the boss of Stone Island !!!

  • @googlimov
    @googlimov 9 лет назад +33

    hmm considering 90% of stone island is now made in Romania etc i don't think 'we do everything inside here' is the truth lol

    • @simonefiore3144
      @simonefiore3144 7 лет назад +5

      Sally Cinnamon stone island pieces are Made 100% in Italy ...please don't bullshit us......

    • @googlimov
      @googlimov 7 лет назад +8

      you go out and buy a stone island t shirt, jacket or what ever, the chances are its made in romania or even china, ive got an ice jacket thats even made in romania and special process jackets are all supposed to be made in italy

    • @simonefiore3144
      @simonefiore3144 7 лет назад +21

      maybe you bought a fake one....

    • @powerslide13
      @powerslide13 7 лет назад +20

      The days of all SI clothing made in Italy ended during the late eighties. SI also started producing clothes in Portugal in late 80s early 90s. The countries of manufacture are today Italy, Tunisia, China, Rumania, Mauritius and Portugal. And Indonesia if I'm not mistaken.

    • @andrellaren
      @andrellaren 6 лет назад

      I can confirm some of them are made in Romania, atm working only on zipper hoodies, dont know much info tho

  • @vm5153
    @vm5153 7 лет назад +2

    Hes so humble about the brand

  • @davyzardo3815
    @davyzardo3815 7 лет назад

    this is beautiful

  • @SI-cd7xs
    @SI-cd7xs 6 лет назад +5

    'Streetwear' is a death sentence for most brands especially when I gets in the hiphop world. Supreme and SI brand identity couldn't be further apart that's why the collab made no sense. The hooligan image is the only reason stone island became so popular in the first place

  • @gunnarnord1232
    @gunnarnord1232 4 года назад

    what shoes is he wearing

    • @quaro900
      @quaro900 4 года назад

      Gunnar Nord Nike Air Max 2014 Flyknit

    • @Memotek82
      @Memotek82 4 года назад

      @@quaro900 totally no flyknit

    • @quaro900
      @quaro900 4 года назад

      Memotek82 I think they are

    • @Memotek82
      @Memotek82 4 года назад

      @@quaro900 no fyknit are different they are simply nike air max 2014

    • @Memotek82
      @Memotek82 4 года назад +1

      @@quaro900 you could be right i didn't watch well they are nike air max flyknit but that specific colour (light blue purple) was only for women, so women nike air max flyknit 2014 .

  • @jokerrnaha6633
    @jokerrnaha6633 6 лет назад

    Hi Guys can somebody help me out i bought a stone island jacket but the back of the tag is white with the stone island take in count that its a model from 2006

  • @richardwebb4799
    @richardwebb4799 9 лет назад +1

    Hard brand

  • @baggs739
    @baggs739 5 лет назад +1

    Best clobber in the world/history. Never has been and never will be anything like it.🏴󠁧󠁢󠁥󠁮󠁧󠁿

    • @megadave1197
      @megadave1197 3 года назад +1

      It’s Italian clothing not English 🏴󠁧󠁢󠁥󠁮󠁧󠁿 . Manifattura italiano although think it’s made in Romania now which is shame

  • @boogiel01
    @boogiel01 9 лет назад +20

    What a shame the brands been ruined :(

    • @duncabbin
      @duncabbin 9 лет назад +5

      snapback hats next on the agenda I bet. Osti would be doing somersaults....

    • @boogiel01
      @boogiel01 9 лет назад

      duncabbin lol

    • @Sirjinny
      @Sirjinny 9 лет назад +4

      it has declined badly, you can tell those who feel the same, they wear their jackets with the badges removed..
      I'm still a fan of the pre 2000 jackets though

    • @duncabbin
      @duncabbin 9 лет назад +1

      They make class coats, as do CP, end of.

    • @duncabbin
      @duncabbin 9 лет назад +1

      So many class coats in the Osti Archive.

  • @epicbigmoney2031
    @epicbigmoney2031 3 года назад

    the best colour comes from a mistake he's very much right about that if you have ever used garment dye before then you would understand his quote.
    My best colours came from mistakes also

  • @og8565
    @og8565 6 лет назад

    What a legend this guy is

  • @NBOnijmegen
    @NBOnijmegen 9 лет назад +37

    I cried when they collaborated with shitpreme, or supreme some people call it. Stone Island is an amazing brand, present to this day with a unique genre of people that wear it with great pride. So why did they work with a brand that is worn by people that call themselves 'G's' or rappers and hipster. Just was the wrong decision IMO

    • @samseymour6897
      @samseymour6897 9 лет назад +37

      are you joking? Supreme is one of the most culturally significant brands in the last decade, collaborating with a number of extremely respected artists and musicians, collaboration with Stone Island was amazing for them, but not at all a surprise or a mistake when you think about it. They both share extremely similar production processes and brand values, just my opinion though ofc

    • @ticktocksullyOLD
      @ticktocksullyOLD 9 лет назад

      smh this is another stupid ass hipster opinion and brings on benefit to anyone or any culture
      just stop being a douchebag for once

    • @NBOnijmegen
      @NBOnijmegen 9 лет назад

      Yes exactly, an opinion. I'm am allowed to have one, so as you. So how about you don't call me a douchebag and you stop being one yourself

    • @ticktocksullyOLD
      @ticktocksullyOLD 9 лет назад

      NBOnijmegen your opinion is that of a douchebags, so be entitled to that opinion, but just kno u are a douchebag. Aslong as you accept that, keep on with your day

    • @NBOnijmegen
      @NBOnijmegen 9 лет назад +1

      Well me being a douchebag: I assume you feel attacked by my opinion which means that you belong in one of the categories I highlighted in my comment. Probably own supreme stuff too I guess

  • @rafaelluna3564
    @rafaelluna3564 Год назад

    He has a thick Italian accent I never knew he was European

  • @beastmasterakathabarbaric1509
    @beastmasterakathabarbaric1509 4 года назад

    Football Fashion is a way of life.I love it

  • @extradimensional8818
    @extradimensional8818 2 года назад +2

    I hope I become a millionaire one day so I can buy some stone island clothing..✌️🤣🇬🇧🇺🇦

  • @Tonyweight
    @Tonyweight 6 лет назад

    Track please

  • @gingerseanie
    @gingerseanie 6 лет назад

    What's the tune

    • @djhaides
      @djhaides 6 лет назад +1

      Darude-sandstorm

  • @snuivduif4289
    @snuivduif4289 4 года назад

    Is hij Nederlands

  • @chardelraconner7324
    @chardelraconner7324 4 месяца назад

    he stepped from a platfrom why not pass his

  • @SonofGod75
    @SonofGod75 6 лет назад

    Check out the Shillz Da Realz Show Podcast. #originallolifes #streetwear #fashiongod

  • @leopittore
    @leopittore 6 лет назад

    italian stile

  • @henkdeklapsteen6787
    @henkdeklapsteen6787 6 лет назад

    Go cp company !!!

  • @hellokintu
    @hellokintu 8 лет назад

    Dope!

  • @kdufhhyaiofhnasjklvn
    @kdufhhyaiofhnasjklvn 5 лет назад

    I took a photo with this guy while tens of hypebeasts wearing stone island were walking past us.

  • @ibrahimbaig3852
    @ibrahimbaig3852 5 лет назад

    Fam I just wanna go there and pick out so many outfits. For free of course haha. Great brand

  • @kitler01
    @kitler01 8 лет назад

    omg cant handle all the clothes any brand created by massimo osti is worth wearing

  • @HKNYN1
    @HKNYN1 4 года назад +1

    Give me 30 minutes I'm clearing that whole place out

  • @acquiesce100
    @acquiesce100 2 года назад

    Starting to become a bit chaved am afraid. If they are not careful they will meet the same fate as some other brands who fell away. The one thing going in their favour still is their wide range of pastel colours. Stunning.

  • @Пользователь-ц6щ
    @Пользователь-ц6щ 3 года назад

    Homemade made in china cost grand+ 🤷

  • @hoangdaitran6048
    @hoangdaitran6048 4 года назад

    😍😍😍

  • @clownrecords2869
    @clownrecords2869 8 лет назад +1

    3:02 lool

  • @dw4398
    @dw4398 2 года назад

    Don't belive the last sentence to be honest.

  • @88vvv88
    @88vvv88 9 лет назад

    Nike name pls

  • @connellmaccool7018
    @connellmaccool7018 9 лет назад +2

    The brand made great clothes in the 80, s and 90, s. But sadly the brand lost direction and stuck an arm badge on any old tat!
    There are much better brands out there nowadays.

  • @lawrencejay5405
    @lawrencejay5405 8 лет назад +4

    every wannabe roadmans dream lol

    • @darrenthomas1999
      @darrenthomas1999 7 лет назад +9

      Lawrence Jay You look like wannabe roadman tho!

  • @chardelraconner7324
    @chardelraconner7324 4 месяца назад +1

    don't here withat shit

  • @manamiemyr
    @manamiemyr 4 года назад

    I can't even imagine the carbon footprint from this company......

  • @pierluigitancredi7287
    @pierluigitancredi7287 7 лет назад

    si ma che prezzi...... vergogna

    • @mikele817
      @mikele817 7 лет назад +1

      pierluigi tancredi la qualità costa

  • @JustLiveify15
    @JustLiveify15 Год назад

    Italians do it better.

  • @boogiel01
    @boogiel01 9 лет назад +1

    Blokes wearing skinny jeans and kids wearing ffs where did it all go wrong :(

  • @auxmike
    @auxmike 6 лет назад

    Never heard of them. Looks like millennial, metrosexual, hipster gear..