Why Your Team Is Calling on the Wrong Person (And How To Fix It)

In this episode, Bill dives into a critical issue faced by sales professionals and leaders alike: the challenge of reaching the right decision-makers within organizations.
Bill shares five key reasons why salespeople struggle to connect with CEOs and strategies to overcome these obstacles. Whether you're a VP of Sales or a CEO, this episode will empower you and your team to have more effective conversations, create valuable content, incorporate CEO engagement into your sales process, and eliminate fear when calling on high-level prospects.
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