How To Build Business Relationships with Clients (with Drea Lecher)

In our fast-paced world as a hairstylist, it’s easy to feel like you’re constantly chasing the next trend, trying to stand out in a saturated market, or possibly even struggling to maintain a steady client base.
In today’s episode, we’re diving deep into the challenges every hairstylist faces, from balancing creativity with profitability, and uncovering actionable strategies to not just survive, but truly thrive in the industry. Whether you’re a seasoned pro or just starting out, this conversation is designed to help you connect with your clients on a deeper level and find more fulfillment behind the chair.
Key Take-aways:
1. Personalized Follow-Ups: After a client’s appointment, send a personalized text or email thanking them for their visit, or a hand-written card if you really want to stand out. Include a specific compliment or mention something personal they shared.
2. Studies show that addressing someone by their name makes interactions up to 10 times more memorable. “Hi [Mackkenzie], it was great seeing you today! I hope you enjoy your new haircut. Don’t forget to use the serum we talked about for added shine. Looking forward to your next visit!”
2. Have clear and intentional communication: Understand your clients needs, repeating things back to them, and showing appreciation.
3. Host a VIP night or a small client appreciation event. This ties into the profit of emotion or time being the greatest, long-term profit of all.
4. Customize a haircare plan for your clients: Detail recommendations based on tips, products, and added value.
5. Host a private “bring your own tools night” and spend focused time on helping people with learning how to style their hair.
6. Consistency with your story and brand, for example booking extra time for a new client.
7. How do you show up on social media. Do you engage with your clients or potential clients when you have a gap in your day?
8. Make a special note on clients to remind yourself to bring it up when they come back in.
9. Referral and rewards program: word of mouth can increase our new client acquisition by 50%
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MEET AMBROSIA CAREY
Hey there! I'm Ambrosia Carey, lead marketing consultant and founder of Successful Stylist Academy.
With over twenty years of experience in the beauty industry as a hairstylist and salon owner, I've had the amazing opportunity to consult leading brands, speak on stages Nationally, and teach at hair shows with top brands like Truss Professional, Olivia Garden, and Matrix. My work has been featured in many trade magazines, and I've won awards such as Pravana Vivids International Top 6 and Top 5 Colorist Nationally with Kenra Neon Battle. My latest achievement which I’m most proud of, acquiring a partnership to Rooted, an eco conscious Hair Extension company.
I'm excited to share insightful knowledge from my experiences in the salon industry, entrepreneurship, finance, attitude, marketing, sales, social media, and many other interesting topics on my channel!
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