How APH uses OptiBoost® to boost sales, reduce waste and enhance the cut flower experience

A.P.H is the leading importer of flowers in Sweden. In their facilities in Malmö they have an OptiBoost system installed and offer supermarkets, wholesalers, and florists boosted flowers. We made a visit to talk to their CEO, Adam Muhr, to understand what impact OptiBoost makes for their customers.
The OptiBoost treatment is both a technology and a method. We use vacuum infusion to impregnate the cut flowers with a nutrient solution.

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