GRAMMY U Unwrapped: "SET IT OFF" by Offset

At GRAMMY U's Unwrapped event in Atlanta on Sept. 20, 2024, GRAMMY-nominated rapper Offset offered valuable insights into the creation of his sophomore album, SET IT OFF.
Attendees heard from Offset and his creative team - which includes recording engineer JRich, producer Southside, and creative director SheShe Pendleton - who discussed the trust and vulnerability that shaped the album.
The event was hosted in collaboration with the Recording Academy’s Atlanta Chapter and the Black Music Collective at the Ray Charles Performing Arts Center, with participating sponsors Mastercard and Amazon Music.
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About the Recording Academy / GRAMMYs:
Recording Academy is the world's leading society of musical professionals and is dedicated to celebrating, honoring, and sustaining music's past, present and future.
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[@LegalizeYoutubeCritics]

Less than 1k views in 7 hours.. Woe fills this channel

[@RemmyMusic1]

something about this video tells me hip hop is done and so is migos 😂

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MIXTAPE ON THE WAY