Inside Gen Alpha’s controversial obsession with skincare

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  • Опубликовано: 17 апр 2024
  • Gen Alpha may be the youngest generation around right now… but some members are already worrying about wrinkles. These young girls and their skincare obsession have become a popular target for online criticism - that they’re trashing beauty shops and ruining their skin. But, no one seems to agree on the best way to handle the trend. Is this a case of “let girls be girls” or is the pressure of beauty standards hitting an increasingly younger audience? In this week’s Stay Tuned, we unpack what’s really driving the trend and the different ways parents and experts are approaching it.
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    #genalpha #skincare #Sephora #makeup

Комментарии • 195

  • @danimak90
    @danimak90 Месяц назад +198

    The parents are the enablers. The parents are the problem.

    • @jav05
      @jav05 29 дней назад +7

      Fax, they see their kids as money makers.

    • @ZachTheMaker
      @ZachTheMaker 28 дней назад +4

      Exactly. This is just extremely bad parenting and the examples those parents are setting.

    • @mikelee9516
      @mikelee9516 23 дня назад +1

      $

    • @jav05
      @jav05 23 дня назад

      @@mikelee9516 what they see when looking at their kids

  • @jonasfan4life161921
    @jonasfan4life161921 Месяц назад +179

    I can’t believe they are calling a 6 year old a tween

  • @helloheavenleigh278
    @helloheavenleigh278 29 дней назад +66

    “I’m worried about her growing up too fast because of social media”……continues to give her daughter an iPad.
    Insanity.

  • @sforza209
    @sforza209 Месяц назад +72

    Bro wtf did I just watch? I can’t believe people think this is ok.

  • @blanketthecat3586
    @blanketthecat3586 Месяц назад +63

    This is just child abuse.

    • @cupid9866
      @cupid9866 15 дней назад

      ah yes a kid smiling and laughing doing something that makes her happy is 100% child abuse

    • @Grayslostshoe5449
      @Grayslostshoe5449 45 минут назад

      ​@@cupid9866 happy? Yea she's happy but she doesnt need those products it could literally ruin her skin when she's older💀

  • @702thomas
    @702thomas Месяц назад +68

    why are yall saying "kids" when they only obviously target little girls to never age and encourage lil boys to...just be

    • @tomsweder7459
      @tomsweder7459 27 дней назад +1

      Little boys get plenty of their own toxic messages, unfortunately.

  • @karla4799
    @karla4799 Месяц назад +77

    A 6 yr old is not a tween, and why are they even on social media🙄 The world has always tried to tell women who to be, how to look, how to act. Sad to see these parents feed their own daughters these ideas of beauty which rely on products. How about teaching them to be self confident first.

    • @alsimanche
      @alsimanche 29 дней назад +4

      And don't forget it's the mothers (women) who tell them what to look like, not the men

    • @Freedom_Half_Off
      @Freedom_Half_Off 29 дней назад

      ​@@alsimanche Absolutely ... this featured women and only women destroying the minds of little girls so they can p***p them out for some sweet TikTok clicks .
      If there were a responsible man involved in their lives there might be someone to say get my daughter off TikTok right now ...
      and Oh... you don't have a working credit card anymore 💳

    • @twilit
      @twilit 29 дней назад +4

      @@alsimanchemyopic point. many men respond to and reward it as does society value beauty in women and privilege it that’s why it’s the industry it is.

    • @twilit
      @twilit 29 дней назад +1

      💯

  • @doreendumond2936
    @doreendumond2936 29 дней назад +18

    LISTEN to the Beauty Reporter: “we are perpetuating a dangerous standard that a girl’s job and, in fact, a girl’s biological destiny is to be as beautiful as possible.” I’M WITH HER!

  • @billyje4726
    @billyje4726 27 дней назад +3

    I am a licenced beautician. Skincare, especially any kind of cleanser and toner, are destroying the skin barrier, and damages the skin. In the long run, this whole thing not only ruins their self esteem but really will age them faster!! Seriously, their skin will look worse than untouched skin. The only thing you can use at a young age is an oil, fatcream or maybe a natural ingrediant moisturiser. But even that is usually not needed. SPF is the most important.

  • @poolhall9632
    @poolhall9632 29 дней назад +18

    "I just wanna be like my mom, I just want to copy her"
    Way to go mom, your daughter is going to have self image issues for her entire life.
    Way to pass on your insecurities and obsession with your appearance.
    They're literally making money off of children ...

    • @jgarofalo8813
      @jgarofalo8813 27 дней назад

      The first thing that came to my mind as well. Add grandma who also is botoxed and has a ton of makeup on. Not only are they doing it to this little girl they are spreading it to others. The moms eyes were like 😳

  • @JinsKookieJams
    @JinsKookieJams 29 дней назад +25

    *Parents are the problem. They are enabling their kids. They're too young for so many skin products. Obviously if their faces get dirty from foot, or from anything else like dirt, then yea wash with soap and water. These young children don't need so many skin products! They should enjoy their youth while they can, instead of obsessing and worrying so much with which skin care products they need (when they don't need them). The parents need to parent them better and not enable them.*

    • @JinsKookieJams
      @JinsKookieJams 29 дней назад +5

      *Also young kids don't need to be on social media. It's a hazard for their overall health. Again, they should enjoy their youth while they can. Technology has changed so much over the years! I enjoyed my childhood a lot with zero social media (since barely to none existed). They can survive without it, and enjoy the world around them. It's quite sad this video.*

    • @ryans2024
      @ryans2024 25 дней назад

      Maybe just use a basic cleanser and moisturizer, there’s no reason for them to get all these products.

  • @bhappy5510
    @bhappy5510 Месяц назад +41

    PLEASE BE A PARENT ---- MONITOR WHAT YOUR KIDS DO ON SOCIAL MEDIA !!!

    • @dkmathur100
      @dkmathur100 28 дней назад +1

      Being a parent is a long shot, first become an responsible adult and some how that too is hard for them to do coz it's opressing it's not an easy life

  • @lelouchz7765
    @lelouchz7765 29 дней назад +15

    This is one among many reasons why TikTok should be completely banned from America, not just simply regulated, because people don't seem to know any better as to what to show their child.

  • @phillipA123
    @phillipA123 Месяц назад +22

    Face wash, sunscreen, and lotion all makes sense for just about any age ... Make up tho? That's crazy for little kids they are calling tweens.

  • @bhappy5510
    @bhappy5510 Месяц назад +27

    too much social media

  • @dom57p
    @dom57p 28 дней назад +4

    I’ll say time and time again, kids are fried these days cause parents don’t know how to parent lmaooo good luck

  • @lsb9397
    @lsb9397 29 дней назад +12

    This is the epitome of abnormal psychology ❗️

  • @gemmeldrakes2758
    @gemmeldrakes2758 28 дней назад +4

    Ok.....This is disturbing. Wanting to mimic their parents/adults is a natural instinct of children. But this is just exploiting that instinct, in a way that sends a troubling message.

  • @tobykenway1608
    @tobykenway1608 Месяц назад +16

    Dystopia

  • @twilit
    @twilit 29 дней назад +12

    that girl who listed seven skin care steps has dark red heavy bags under her eyes - not a coincidence

  • @jacobperez8921
    @jacobperez8921 28 дней назад +2

    This is exactly why social media shouldn't be for anyone under 18. Especially when it comes to Gen Alpha and Gen Z. Today's kids are growing up too fast. I blame the parents who let their grow up with phones and iPad and now think becoming a TikTok influencer will give them the relevancy they think they deserve. This needs to stop. Kids need to be kids.

  • @alexonline2340
    @alexonline2340 29 дней назад +4

    i fear for those two young “influencers” with over 5million followers when theyre only six years old. as a parent you shouldn’t be exposing your children to the internet that way. they arent learning healthy social behaviors. and don’t get me started on the amount of creeps out there who are probably following them for awful reasons. these parents are harming their kids

    • @jav05
      @jav05 29 дней назад

      Fax like the internet is not a kid friendly place at all no matter what corporations like youtube say

  • @melli-yelli
    @melli-yelli 29 дней назад +9

    And people complain that they can’t make it in this economy, if you’ve ever been in Sephora or any place like it, you know its super expensive, small items cost major coin.

  • @slewis3500
    @slewis3500 29 дней назад +11

    This is actually cornering insanity 🤯

  • @Dexy83
    @Dexy83 29 дней назад +2

    I'm thinking of my 5 year old niece who loves makeup, but she has play makeup that she adores.

  • @manda_musings8459
    @manda_musings8459 Месяц назад +4

    Same reason they came out with play kid “makeup” back in the day. Remember Tinker Bell makeup?? I remember I had a compact powder that broke the second I opened it because it dropped. I was like 7. My dad tried to repress it with water and I was so upset lol

    • @jgarofalo8813
      @jgarofalo8813 27 дней назад

      Or the clear Bonnie Bell lipgloss!

  • @notrealatall196
    @notrealatall196 29 дней назад +2

    Parents are nuts. " you want to use whats appropriate for your skin".
    Crap. Shes trying to gaslight and create a different brand 🤦‍♀️🤦‍♀️🤦‍♀️🤦‍♀️🤦‍♀️🤦‍♀️

  • @jav05
    @jav05 29 дней назад +6

    It's so disgusting how they put their kid's on social media for profit. I'm Gen Z and when I was 6 I was still watching cartoons on TV (plus i didn't have internet till 2020 at my house). I don't want Gen Z to be the last generation with a proper childhood, I can tell you rn that when im a parent I will not give them social media access till their 13 and that's with restrictions. The internet is not a place for children no matter what companies say.

  • @leenaandrade3057
    @leenaandrade3057 28 дней назад +3

    Just learnt a few days back about a new term " Sephora kids" apparently it's young kids starting at age 7 who have "good skincare routine" ( total BS according to me). Let kids be kids no need for these crappy routines for them.

  • @user-if8ew8nd7k
    @user-if8ew8nd7k Месяц назад +10

    Mild soap and water, or just plain water most of the time for kids

  • @jeffthomas5291
    @jeffthomas5291 Месяц назад +10

    2:00 MOM is not helping.

    • @jgarofalo8813
      @jgarofalo8813 27 дней назад

      And now she is going to make money off other kids.

  • @apostate
    @apostate 25 дней назад +1

    So the makers of this new skincare product say a gap in the market is ages 6-12. Are you kidding me? No child needs any of this.

  • @leonardor1605
    @leonardor1605 Месяц назад +17

    The parents are missing chromosomes

  • @IAm_NoNameNoFace
    @IAm_NoNameNoFace 28 дней назад +2

    What mother, father, or any parent would want their 6yo girls wearing make-up or worrying about wrinkles? Let them be kids! It's is the ONLY TIME they have in their whole life to just be kids & not worry about grown-up things🥺

  • @Chiefmaker75
    @Chiefmaker75 25 дней назад +1

    This is the parent's fault. Period. Older moms vicariously re- living their youth through their young daughters.

  • @kurlykaitlyn
    @kurlykaitlyn 27 дней назад +1

    Madness to see such little girls obsessing over skincare lol
    In elementary school twenty years ago, there was a girl in my class who wore make up. Full face lipstick, eye shadow, and mascara, and blush. It was considered weird then and her mother who wore a lot of make up was judged for allowing her daughter to dress and style make up like a stripper

  • @CherryLipz8
    @CherryLipz8 29 дней назад +5

    This is disturbing. My kids aren't on social media at all. What is wrong with these parents???

    • @jgarofalo8813
      @jgarofalo8813 27 дней назад

      I mean the mom seems to have issues with cosmetics and procedures herself.

  • @FutureCommentary1
    @FutureCommentary1 27 дней назад +1

    Kid 6: we need to smooth those wrinkles away...
    😮

  • @ashleyrodriquez8331
    @ashleyrodriquez8331 Месяц назад +8

    6-10 is for wooden makeup 😭

  • @Canuck_Retro_Gaming
    @Canuck_Retro_Gaming Месяц назад +16

    The West is Raising Narcissist

    • @islandbirdw
      @islandbirdw 29 дней назад

      Narcissism isn’t unique to the west. They occur in all cultures around the world

    • @bnneeboy
      @bnneeboy 27 дней назад

      ​@@islandbirdw But unfortunately we are the ones that reward these behaviours.

  • @luckykoi6918
    @luckykoi6918 28 дней назад +1

    The level of chemicals, microplastics, and indocrine disruptors in these products... what are they doing to developing bodies?

  • @yugioh2470
    @yugioh2470 27 дней назад +1

    Let's talk about the lack of regulation in skincare products and make up.

  • @jamessmiley321
    @jamessmiley321 29 дней назад +4

    Who’s close captioning this?

    • @sherryw.1466
      @sherryw.1466 27 дней назад

      🤣 I gave up. It was awful!

  • @bigman806
    @bigman806 28 дней назад +1

    This is nothing but Early entry into Psych disorders. My kids will be doing sports and community activities, having fun with friends, and not lathering their faces of lotion.

  • @slusheesAndfritos
    @slusheesAndfritos 27 дней назад +1

    I have a tween who wants high end skincare. They want a lot of things that they don't need, and they don't understand. I, as the parent, explain it to them and we move on. They get appropriate things for their age. I also explain to them that skincare is not a magic solution. What they eat and drink, and do not consume, will make a lasting impact on their wellness.
    Parents have to be adults and be willing to say No, and explain when necessary.

    • @jgarofalo8813
      @jgarofalo8813 26 дней назад +1

      The mom and grandma are shallow and don’t want to take time to do that.

  • @mrs.spicer
    @mrs.spicer 29 дней назад +4

    My daughter does watch beauty influencers at all… BUT she does see her mama do her skin care routine every morning and every night… she’s into it because she’s sees me do it. She’s dying to be a big girl like mama. That’s natural. So we do chocolate masks and avocado masks , clean simple and natural. I’d rather her do that than get burned by salicylic acid products lol.

  • @Ryan125y
    @Ryan125y 28 дней назад

    "No" is an important word some parents don't seem to know

  • @fayzaanriaz796
    @fayzaanriaz796 Месяц назад +3

    What do the dermatologist have to say about this. Is it beneficial to start early or will it have the opposite affect

    • @jgarofalo8813
      @jgarofalo8813 27 дней назад +1

      Toner dries out the skin so it will have the opposite effect in that regard.

  • @m5073
    @m5073 Месяц назад +22

    You’re all sick. Money over everything

  • @KaizenAction296
    @KaizenAction296 Месяц назад +3

    Why always same people

  • @larjasoul
    @larjasoul 27 дней назад +1

    2:29 "It's targeted at what they consider a gap in the market; kids six through twelve"
    this is capitalism's ugliest face

  • @AmericanTeacher-USA
    @AmericanTeacher-USA 29 дней назад +1

    A six-year old is NOT a tween.......!!

  • @Antoinette903
    @Antoinette903 27 дней назад

    I’m 34 and my “skincare routine” is a cheap make-up removing cream like Ponds, white Oil of Olay bar soap in the shower, a homemade white or brown sugar and jojoba oil scrub 1-2x’s a week to exfoliate. All followed with Cetaphil Moisturizer Cream daily/nightly. I do splurge on Botox. I’m Caucasian so I do use SPF on face and neck if I might be out on a sunny day. I get compliments on my skin all the time and people are shocked when I tell them this is all I do for a “skincare routine.” 🤷‍♀️😂

  • @melli-yelli
    @melli-yelli 29 дней назад +2

    This is on the parents, their fault 💯

  • @Sarahopal
    @Sarahopal 29 дней назад +1

    Ya know whats appropriate for their skin? Freaking baby shampoo!! This makes me feel so sick to my stomach, my heart breaks for these little girls. Yes, we should be shaming the moms. Absolutely.

  • @Welcometothesunnyside1989
    @Welcometothesunnyside1989 29 дней назад +3

    Also y is a little child on social media or even allowed a phone
    My kids couldn’t even have a phone till they were 13

  • @firstname__lastname
    @firstname__lastname 27 дней назад +1

    I blame the parents and THEIR parents too!

  • @twilit
    @twilit 29 дней назад +8

    this is terrible…thank goodness for the one lady who talked about consumerism and social construct of beauty

  • @lfeb
    @lfeb 27 дней назад +1

    The mom is encouraging her! Showing her.

  • @llda
    @llda 28 дней назад

    We set a trend for them now we complain...... It's not just social media but parents as well

  • @lonerglide
    @lonerglide 29 дней назад +1

    It all starts with the parents 🙄

  • @Relax19647
    @Relax19647 28 дней назад +2

    I’m disgusted

  • @jaime1200
    @jaime1200 28 дней назад

    It’s a 50/50 blame. Social media and parents for allowing it.

  • @paullittle9187
    @paullittle9187 26 дней назад

    Dear God. What 6-year-old has wrinkles? I naively thought that youth provided its own radiance.

  • @Chill-Ice
    @Chill-Ice 29 дней назад +1

    "Inside Gen Alpha's *PARENTS* controversial obsession with skincare"

  • @2420orion
    @2420orion 27 дней назад

    Social media has ruined our lives. Blame Myspace, facebook, and instagram folks. Actual human interaction is a thing of the past, and we will suffer for its continuance.

  • @claudiarobinson587
    @claudiarobinson587 28 дней назад +1

    Give them a gentle cleaner and lotion, i prefer coconut oil instead of lotions, and sun screen.

  • @porkyrabbit
    @porkyrabbit 28 дней назад +1

    I blame the PARENTS

  • @bjones8698
    @bjones8698 29 дней назад +1

    Lord... what DID I just watch? 😢
    This just felt like a bad ad for skincare. 😩😭😢😢

  • @zahiarizk4612
    @zahiarizk4612 27 дней назад

    I understand wanting to imitate your mom or your big sister. I did too but this is really unsettling. encouraging an unattainable beauty standard and that beauty is the only thing that matters.

  • @dagingflowerchild733
    @dagingflowerchild733 29 дней назад +1

    She should be investigated

  • @arfriedman4577
    @arfriedman4577 27 дней назад

    These young kids dont need skincare period. Its a gimmick.
    They dont need expensive skincare. So bizarre.
    These parents are delusional.
    I didnt use skincare until i was 40 and realized its a marketing gimmick waste of money.

  • @urgentcaredr
    @urgentcaredr 26 дней назад

    That is because parents let it happen. I have kids in the alpha generation and they do not obsess over social media or skincare.

  • @jgarofalo8813
    @jgarofalo8813 27 дней назад

    Don’t take your kid to Ulta. Block social media. Don’t let your kids watch stupid things on the internet. Also the mom while young has a lot of Botox and since Quinn “wants to be like her mom” is giving her a complex. So many young girls are never going to feel they are never enough.

  • @kayenne221
    @kayenne221 29 дней назад +4

    Why would a mother want to abuse their child like this? Because she is merely an extension/accessory to her disposable mother raging ego!

    • @jav05
      @jav05 29 дней назад +1

      Plus Money

  • @audreydupuy2628
    @audreydupuy2628 26 дней назад

    I can't believe the mom lets her use retinol! Dangerous for kids.
    A gap in the market? It's because they don't need anything a part from moisturizer and SPF

  • @heatherxmars46
    @heatherxmars46 28 дней назад

    This is sad. When I was 6 I was just happy to play outside and get a happy meal. Kids need to be kids and not worrying about wrinkles at that young. It's one thing for the moms to be into but not the kids. That gen is going to have fragile egos and image issues as they age. Whatever happened to loving yourself?

  • @ARTofSound908
    @ARTofSound908 26 дней назад

    Sigh.... people are saying the parents are the problem 😒🙄... But not the "beauty industry"? This new standard of beauty and makeup?....And social media???? when I was growing up around their age I too wanted to be just like my mom and emulated exactly what she did in private because there was no social media and "beauty standards" weren't so extreme..she would use ponds cream, eye shadow, and lipstick... That's it! But if she was using 20 different creams and serums then I would want to be doing that too at that age ... My point is... This goes way deeper than the parents...

  • @valerie7422
    @valerie7422 23 дня назад

    It's called saying NO mommy. You may want to learn that.

  • @yoshiramar1992
    @yoshiramar1992 Месяц назад +4

    Man when I was a kid we all wanted to be older/ an adult. What happened. We made adulthood so bad Gen A doesn’t wana participate

  • @dkmathur100
    @dkmathur100 28 дней назад +1

    Gen Alpha, Alpha really ?? They are not even Beta Gama. Bottom of the food chain generation.

    • @srealone788
      @srealone788 28 дней назад

      It’s not their fault. It’s who raised them..

  • @johnspartan3405
    @johnspartan3405 29 дней назад +1

    Bad kids and worse parents. No place in society for either. Utterly disgusting!

  • @taylorembach8559
    @taylorembach8559 21 день назад

    I'm sorry, developing beauty products for the younger generation is still wrong. A 6 year old should not be putting on make up or cleansers at that age.

  • @alexonline2340
    @alexonline2340 29 дней назад +3

    “i just want to be like my mom. i just want to copy her” :(

  • @krassimirpetrov7131
    @krassimirpetrov7131 27 дней назад

    This is obviously how the companies are advertising now , paying for these people. Sad though

  • @ToLoveIsToLive89
    @ToLoveIsToLive89 27 дней назад +1

    This is absurd!😱😬🙄🤦🏻‍♀️

  • @cibernena
    @cibernena 28 дней назад +1

    These are NOT tweens!!! What is wrong with you parents???

  • @EchanteDante
    @EchanteDante 28 дней назад

    First I thought tweens were 11-13 year olds. Also this country is obsessed with consumerism. This country worships capitalism and consumerism…it’s so out of hand.

  • @naitjj1
    @naitjj1 28 дней назад

    Parents are the PROBLEM

  • @strawberries217
    @strawberries217 26 дней назад

    Let the kids know the earlier they start putting make ups, the bigger the pores later as they are older.

  • @rebo0
    @rebo0 26 дней назад

    Not skin care…make up 😂 teach the young men to keep a wet wipe in his pocket. Kids aging crazy 😂

  • @keith1854
    @keith1854 27 дней назад

    Those kids are going to look like catches mitts in 5 years

  • @twolaneasphalt4459
    @twolaneasphalt4459 28 дней назад

    Whaddya expect! Gen Z's raising Gen Alpha!

  • @kanjilalbaishali
    @kanjilalbaishali 29 дней назад

    this is NOT OK!

  • @geometerfpv2804
    @geometerfpv2804 27 дней назад +2

    Ugh...I wish there was some line between "6 year olds can use makeup" and "girls have no inherent interest in beauty, its a social construct". Both things are insane. Why does everyone have to be so extreme? That reporter could've actually won some hearts here, but she had to take it all the way...she's sitting there with lipstick and eye makeup on saying "its all a construct". Just admit it makes you feel nice lady, sheesh.

  • @kristentindle3075
    @kristentindle3075 29 дней назад +1

    Typical iPad generation and absolutely shameful

  • @ThisCynsOriginal
    @ThisCynsOriginal 28 дней назад +1

    Any parent allowing their six year old to use retinol is a CRIMINAL.

  • @lost_caus_e
    @lost_caus_e 29 дней назад

    Better than beauty pageants

  • @user-od3jw9fj4w
    @user-od3jw9fj4w 19 дней назад

    This is offensive and disrespectful to say this about young girls, let them be, you not letting them be is extremely disrespectful and restrictive

  • @GoonieLord
    @GoonieLord Месяц назад +1

    What is gen Alpha someone explain 🤔

    • @rugr82day
      @rugr82day Месяц назад +1

      The generation younger than Gen Z. So on average, those born after mid 2000's.