Just learned that Dynamic Creative is going away and is being replaced by the “flexible ad” format - would love a video on how you adapt your strategy based on this!
In fact it is going away. This is showing in a ad account I have access: "Dynamic creative will be going away soon: Until then, using dynamic creative will enable the Flexible ad format. This allows you to continue providing creative elements to automatically generate combinations tailored for your audience. We’ll also show your ad in the format that we predict may perform best.".
Hey Professor, What would you do if you upgraded to Shopify Plus and had ads in German that have been doing well with lots of engagement and social proof for over a year, and now you are launching a .de domain? Would you change the URL in the existing campaign or start a new one? Keep up the good work!
Awesome video! What if you don’t have a control adset? Where will you typically start - Will you test different ads with different objectives (efficiency or volume) or do you have a specific approach for starting out a new account?
Im curious to know if my campaigns are competing against one another. I have 3 separate campaigns running to 3 separate products. Each are using the 3-2-2 method and have been running for 7 days each with a $50 per day budget. Should I only be focusing on one product and one campaign using the 3-2-2?
MBA program alumni advice. Yes.....each campaign should have a different objective. Example sales versus leads. Yes, focus on one product. Use PSM to figure out that product(s) ( LTV/(CPA+COGS)=PSM . Create a bundle.
hi, professor, may I ask if I using CBO and I keep add new DCT, but the problem is the new DCT not spend, can we use ABO for each DCT? Once found the winning DCT only use CBO campaign is it work?
Completely disagree sorry Charley. I run a travel brand and we are doing currently $750K - $1M/USD month and I run a single campaign with over 150 DCT ad sets. The AI/algo is smart enough to put the money where it sees best and this may change week-to-week but my results have sustained a 2.5-3X ROAS.
ROAS and profit volume are very different things... also it sounds like you're doing well, imagine if you have 15 DCTs that were 10x smarter... or 3 that were 5x better than that
@@EoinEverard In my experience it really goes where it sees fit. It IS smart enough. I have now over 170 ad sets (all DCT) and it is very smart in distributing the spend where it sees best. It changes week to week, sometimes it spends more on my retargeting DCT and sometimes more on TOF style content.
@@mistahac Is it a 3:2:2 style DCT? You mentioned retargeting DCT, but are there a variety of DCTs for targeting, such as broad DCT and retargeting DCT, mixed together within one campaign? Also, DCT has been abolished and flexible ads have been released, but will they be used in the same way as DCT?
@@松井賢太 I don't follow a strict structure like that, I just make sure to not have too many permutations. I might do 5 creatives, 3 ad copies, 2 headlines. Or 10 creatives, 2 ad copies, 1 headline. Also yes I mix in my retargeting with BOF ads etc. and let the algorithim decide what's best for that day. Some days it will focus all the spend on the retargeting ads and get most of it's sales from there. Sometimes it's the TOF ads. The reason I disagree with Charley is I find that the algorithm seems to thrive off the amount of different variations I feed it. They still have to be good ads, but imo FB wants to show different styles of ads to the same customer to get them to convert.
Why creative testing when performance is good is bad choice? With 3-2-2 method shouldn't I try to find the new winner. It is like challenger testing that allow us to spend more profitably and scale more? Should I wait my ads performance dropped until test new one and pass the scale phase?
Hey Charley! Have you seen that facebook recently appeared a message in the dynamic creative option that it will be going away soon? How do you plan to launch new adsets as soon as they remove it?
How do you apply this for like dropshipping or new brands where you don’t really have much of a backend or Omni channel yet. Is ok to just focus on top of funnel CPA initially
I know you’re not a big fan of cost caps the way CTC does it. But isn’t it doing the same thing as the 1 campaign method? Certain ads won’t get spend because they didn’t earn spend.
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Just learned that Dynamic Creative is going away and is being replaced by the “flexible ad” format - would love a video on how you adapt your strategy based on this!
In fact it is going away. This is showing in a ad account I have access: "Dynamic creative will be going away soon: Until then, using dynamic creative will enable the Flexible ad format. This allows you to continue providing creative elements to automatically generate combinations tailored for your audience. We’ll also show your ad in the format that we predict may perform best.".
i’ve been using the flex
it’s the EXACT same thing
Hey Professor,
What would you do if you upgraded to Shopify Plus and had ads in German that have been doing well with lots of engagement and social proof for over a year, and now you are launching a .de domain?
Would you change the URL in the existing campaign or start a new one?
Keep up the good work!
Awesome video! What if you don’t have a control adset? Where will you typically start - Will you test different ads with different objectives (efficiency or volume) or do you have a specific approach for starting out a new account?
do one more DCT
Im curious to know if my campaigns are competing against one another. I have 3 separate campaigns running to 3 separate products. Each are using the 3-2-2 method and have been running for 7 days each with a $50 per day budget. Should I only be focusing on one product and one campaign using the 3-2-2?
MBA program alumni advice.
Yes.....each campaign should have a different objective. Example sales versus leads.
Yes, focus on one product.
Use PSM to figure out that product(s) ( LTV/(CPA+COGS)=PSM . Create a bundle.
they are
all campaigns compete
Especially when launching a new dropshipping product
hi, professor, may I ask if I using CBO and I keep add new DCT, but the problem is the new DCT not spend, can we use ABO for each DCT? Once found the winning DCT only use CBO campaign is it work?
if it doesn’t spend
is the ad any good?
Completely disagree sorry Charley. I run a travel brand and we are doing currently $750K - $1M/USD month and I run a single campaign with over 150 DCT ad sets. The AI/algo is smart enough to put the money where it sees best and this may change week-to-week but my results have sustained a 2.5-3X ROAS.
ROAS and profit volume are very different things... also it sounds like you're doing well, imagine if you have 15 DCTs that were 10x smarter... or 3 that were 5x better than that
Does it not just not spend to the DCTs. If I have like 6 ad sets on low volume it just doesn't spend in more than 2 ad sets
@@EoinEverard In my experience it really goes where it sees fit. It IS smart enough. I have now over 170 ad sets (all DCT) and it is very smart in distributing the spend where it sees best. It changes week to week, sometimes it spends more on my retargeting DCT and sometimes more on TOF style content.
@@mistahac Is it a 3:2:2 style DCT?
You mentioned retargeting DCT, but are there a variety of DCTs for targeting, such as broad DCT and retargeting DCT, mixed together within one campaign?
Also, DCT has been abolished and flexible ads have been released, but will they be used in the same way as DCT?
@@松井賢太 I don't follow a strict structure like that, I just make sure to not have too many permutations. I might do 5 creatives, 3 ad copies, 2 headlines. Or 10 creatives, 2 ad copies, 1 headline.
Also yes I mix in my retargeting with BOF ads etc. and let the algorithim decide what's best for that day. Some days it will focus all the spend on the retargeting ads and get most of it's sales from there. Sometimes it's the TOF ads.
The reason I disagree with Charley is I find that the algorithm seems to thrive off the amount of different variations I feed it. They still have to be good ads, but imo FB wants to show different styles of ads to the same customer to get them to convert.
Should we use automation rules like stop the ad if CPA goes more than specific value by 2pm of the day?
you can... but thats very situation specific
Should i test a dct on a new ad account when doing creative testing??or do i need to have a winning ad to construct dct ads with?
never not DCT
@@CTtheDisrupter noted..so when do u think I should use a DCT
Why creative testing when performance is good is bad choice? With 3-2-2 method shouldn't I try to find the new winner. It is like challenger testing that allow us to spend more profitably and scale more? Should I wait my ads performance dropped until test new one and pass the scale phase?
Stability comes from time
time brings good and bad
the middle getting better is what matters
Hey Charley! Have you seen that facebook recently appeared a message in the dynamic creative option that it will be going away soon? How do you plan to launch new adsets as soon as they remove it?
I am in the Alpha for "Flexible Ads"
Its the EXACT same thing
@@CTtheDisrupter are able to see ad breakdowns to see imagens, texts, titles performances separatedly?
@@FabioPradoLima no, I can't seem to - which is annoying
actually i can see the headline and text but not the image/video
How do you apply this for like dropshipping or new brands where you don’t really have much of a backend or Omni channel yet. Is ok to just focus on top of funnel CPA initially
this is too nuanced an answer for this
but in short
same same… but move fast and vertically integrate your wins
I know you’re not a big fan of cost caps the way CTC does it. But isn’t it doing the same thing as the 1 campaign method? Certain ads won’t get spend because they didn’t earn spend.
Why does the 3:2:2 method follow that ratio instead of some other ratio?
Creative is the most important, and the rest is binary decision making
@@CTtheDisrupter thanks Charley
Tell us about your brand accelerator! I can’t find anything about it
i don’t talk much about it
but we’re helping $3-15 Million brands get to $20-$50M
email or message me for more deets