The History of Modern Menswear

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  • Опубликовано: 27 ноя 2024

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  • @Gashag5
    @Gashag5 Год назад +243

    Amazing video You really broke down men’s fashion over the course of hundreds of years and did it very comprehensively. Thank you Fashionlover4, you’re making the best fashion content on RUclips.

  • @petalmouth
    @petalmouth Год назад +447

    i like this channel a lot bc it feels like im just gossiping w a pal lol

    • @pseudo148
      @pseudo148 Год назад +19

      Why does this make so much sense

    • @fashionlover4
      @fashionlover4  Год назад +62

      Lol gonna go back to doing more gossip after all the fashion history vids

    • @jharrim
      @jharrim Год назад

      Parasocial

  • @Devananta-Rafiq
    @Devananta-Rafiq Год назад +103

    The transition from Ye to Virgil's LV got me teared up a little not gonna lie. Plus points for the Junya explanation and including HBA in the picture somewhere there. This is literally one of the most important fashion video in youtube.

  • @fashionlover4
    @fashionlover4  Год назад +22

    Sooo a clip of Hedi Slimanes Dior Homme FW03 collection that had 97 views on RUclips was claimed so I had to remove the whole segment from the video which kind of ruins the continuity..
    Anyway here's what it said so it makes sense. Nothing was really happening visually on screen just showing the collection so I don't really mind cutting it out, but if you would like to see it, I left a link in the description to the uncut video. Or you can just read what I had to say below instead.
    The cut happens at 12:18 where it skips to the style zeitgeist magazine cover.
    "Hedi Slimane was doing the opposite in youthful menswear with Dior Homme. His AW03 collection epitomises
    his unapologetic edgy rock and roll inspired looks. Similar to Raf, Hedi offered an alternative to the younger generations, he presented a more mainstream casual
    look on younger skinnier models which related more to the average younger man than the jacked chiseled models of other brands. Hedi Slimane's skinnier looks
    were becoming a massive success and with the backing of a huge fashion house like Christian Dior he catapulted into the mainstream. He was one of the first
    designers to reach a much wider audience outside of fashion diehards and I'd say he's responsible for getting a lot of guys into fashion in the first place
    which is possibly one of the hardest things to accomplish with menswear, just getting men to take that first step and take some interest in fashion. Hedi
    Slimane probably had the widest reach in the 2000s with his clothes.
    By this time many new styles had been established and were being remixed by many brands that hadn't come with the ideas first themselves. Over the next
    10 years, there wasn't much variation in the mainstream for menswear fashion but there were a couple of notable underground brands that started to
    gain traction, particularly in online menswear fashion forums like stylezeitgeist"

  • @bringthehound
    @bringthehound Год назад +45

    I really like how in depth you went whilst still keeping it concise. I think it's really important for people who care about modern fashion to understand it's history and this really helps us to understand why fashion trends happen even in the mainstream.

  • @ambergris5705
    @ambergris5705 Год назад +10

    I think overlooking Hedi Slimane is a bit of an injustice... his influence on everyday wear is absolutely crucial. Before him, wearing something form fitting (ie acknowledging your body through your clothes) wasn't really accepted. He's the one who led us down the path of accepting that men too can be looked at for their bodies, and though it obviously led to a lot of issues for men too, it was freeing in a big way. Plus, he was basically the biggest change that happened to men's formal wear in decades.

  • @williamkazak469
    @williamkazak469 Год назад +2

    No runway shows of Ralph Lauren, nor his lifestyle ads. He adapted British prep school looks to the American lifestyle. Ivy League became a very popular style of the American east coast student population. Many of the items taken from their rich parents. Button down shirts, sack suits, Brooks Brothers, Murray's Toggery Shop, Nantucket Reds, Navy blazers with brass buttons, Tommy Hilfiger we're seen everywhere. Armani? Saville Row? The nautical lifestyle clothing, boat shoes, loafers, equestrian, polo. British Barbour jackets? I remember the 70's rock musicians and their colorful clothing. It tricked into bell bottoms for the youth, yellow t'shirts, yellow Harrington jackets. Thank you for your efforts. 40's and 50's movie stars are worth mentioning. Some of the men and woman were so elegant and well dressed. They inspire me today to dress my best whenever I leave the house.

  • @ltzdawn
    @ltzdawn Год назад +11

    I loved this video because of how informative it was to where the base of fashion came from but also , at the same time I’m so glad you touched based on steetwear and how Kanye is the one to really build it on, and then wrapping it up with Virgil’s best show, it’s crazy because I got into fashion as a og carti fan in 2015 and now being 22 I have the framed image in my room above my bed of carti walking the runway of that show, while he was also the first and last look of the show. Crazy but loved this more than I can say

    • @ltzdawn
      @ltzdawn Год назад

      @mo2chvc Not many have the same story or relate to what I said, so yea lol

    • @cxrtierrr
      @cxrtierrr Год назад

      @mo2chvc goofball

  • @Kelectrik
    @Kelectrik Год назад +37

    Love your dissection of fashion history and how it’s so relatable today. Your videos are true gems.
    My name is Drew but I go by Kelectrik, keep going my friend ⚡️

  • @aloysious1432
    @aloysious1432 Год назад +5

    the Raf Simons FW01 show is exactly what youth fashion looks like current year. Punk x hiphop = Opium. Also, with that metal frame they used on the runway, it must've been the main inspiration for that one Playboi Carti Rolling Loud set.

  • @humanspiritpersonified2219
    @humanspiritpersonified2219 Год назад +27

    Great video man. You did a great job doing a deep dive in menswear or men's fashioin. I definitely came away with knowing more after watching this

  • @cemdo9292
    @cemdo9292 Год назад +34

    I love how you tell fashion with all historical, economic, sosıological context, man you are good in this

  • @mrdecember
    @mrdecember Год назад +11

    Great video on a topic I was literally thinking about the other day. Laying it out like this properly highlights how far menswear has come, and the role menswear plays in fashion that is all too frequently talked down

    • @fashionlover4
      @fashionlover4  Год назад +2

      I agree, I wanted to make a video like this for a while so that it's all in one place, I feel like most people getting into fashion kind of had to piece it together

  • @awesomeness24x7
    @awesomeness24x7 Год назад +8

    Tiny detail but i would call Rose Bertin, the dresser of Marie Antoinette, the first stylist. Some even consider her being the first ‘designer’

    • @fashionlover4
      @fashionlover4  Год назад +3

      I meant men's stylist, I should have included that, you're absolutely right

  • @twentyoneHz
    @twentyoneHz Год назад +5

    getting to be a teenager during the 2010s swing of men’s fashion was a privilege

  • @--curiosity
    @--curiosity Год назад +8

    I didn't get influenced by shows really, but more by going out skating in berlin and 2000s skate culture that I got to know through my uncle. Yes, I wear overly baggy jeans, and have hoodies with sleeves cut off aswell as the entire t-shirt over shirt thing. It's comfortable and awesome, goes extremely well with old, chunky, long lasting (very important) skate shoes.

    • @alecothegecko
      @alecothegecko Год назад +1

      yea I agree, I think skate and black culture's influence were overlooked or missed in this video. Streetwear would be nowhere without them

    • @Yuvraj.
      @Yuvraj. Год назад +2

      @@alecothegecko also not enough about Japanese and French influences, but he outright said he was only doing what he knew at the beginning

  • @jegorzh
    @jegorzh Год назад +18

    funny that heels werent actually invented to make people taller, it was a shoe designed for riding horses, first worn by very wealthy men only for the activity, later men would wear them casually to showcase their status and the fact that their passion was riding horses and that they could afford a horse. well they were actually adapted from ancient egypt i belive, at the time (as always) worn to showcase wealth, later also worn by married women to show that they were married

    • @fashionlover4
      @fashionlover4  Год назад +7

      You’re right actually I should’ve mentioned that instead of making you taller oops

  • @discoteo
    @discoteo Год назад +3

    i missed Massimo osti as he was a big part of how menswear came to be. still great work man!

  • @sophiacravo6840
    @sophiacravo6840 Год назад +2

    just to clarify, in ancient Egypt the concept of fashion wasn't present yet, exactly because nobody could really copy the monarchs and because of that nothing styles never changed within the 3000 years of ancient Egypt. fashion only began between the Middle Ages the modern period, because it bothered the monarchs to be copied so they changed their clothing periodically.
    so yeah, fashion wasn't a thing in ancient Egypt. great video tho.

  • @nixonmanuel6459
    @nixonmanuel6459 Год назад +4

    Wow! Thank you!! I'm no longer feel like I'm swimming in the dark when it comes to fashion. And thank you for the early history as well!

  • @JohnCannonBand
    @JohnCannonBand Месяц назад

    When I was a kid, the biggest influence of streetwear was JNCO Jeans and Band T-Shirts. That was literally my uniform.

  • @lucawasserer
    @lucawasserer Год назад +16

    Everything after 1950 you really know your stuff. Before that it is harder to talk about fashion. Not lot's of good books have been written on fashion history.

    • @fashionlover4
      @fashionlover4  Год назад +6

      True, that's why I tried keep it relatively brief

  • @Wlhrnkl
    @Wlhrnkl 5 месяцев назад +1

    Bro great video super informative and interesting!

  • @Wr3clessShark
    @Wr3clessShark Год назад +9

    My favourite show was when I was at Primark waiting in line to try on a £5 polo shirt where in front comes out a middle aged man who was forced to try on the exact polo I was about to put on by his wife with a crying baby dangling from her arms. Man could not be bothered and looked as if he wanted to die on the inside while bickering to himself and quietly to his partner. Those are the kinds of shows that I live for.

  • @Antonio-nk5mx
    @Antonio-nk5mx Год назад +9

    CDG FW93 my favorite fashion show ever. Glad you brought it up.

  • @brixan...
    @brixan... Год назад +4

    "History of menswear"
    *Jumps from 3000 B.C. to 1700 A.D.*
    Ayoooo

  • @karigrandii
    @karigrandii Год назад +6

    11:07 I also read in an old fashion history book from the 2000s that Helmut Lang was the first to sell a collection via the internet

    • @AlexHider
      @AlexHider 5 месяцев назад

      This is not completely true. HL 1998 show was indeed the first time a runway was shown over the internet, but you still needed to go to the store to get the garments. Net a porter launched the same year (I’m fairly certain) and that would be the first e-commerce fashion website we had.

  • @victorkasiga9970
    @victorkasiga9970 Год назад +7

    I walked for the last Kiko show aw23, n if it wasn't for u I wouldn't have known anything about him or the brand so ty! And also this video might just help me study for my fashion history exam lmao

    • @fashionlover4
      @fashionlover4  Год назад +4

      That's crazy man, I'm glad I could help!

  • @Rafael-iv2ns
    @Rafael-iv2ns Год назад +9

    good ass job, appreciate how much effort u put in these videos.

  • @kesingtonkross7591
    @kesingtonkross7591 Год назад +5

    HIP HOP designers like cross colors, Sean jean, fubu, Karl kani,roca wear…where REALLY the forefathers to hypebeat & held everything together in the fold between high fashion merging into street wear…from there “street fashion” was idolized and has transitioned into the culture

    • @YoogiNation
      @YoogiNation Год назад +3

      He’s looking at it through a white lense. It’s like black people weren’t wearing clothes before Ye and Virgil.

    • @DarkMuj
      @DarkMuj Год назад +6

      He’s talking about high fashion and mainstream fashion. Not hood fashion. Otherwise he’d mention Avirex and Jordache. Not to mention Apple Bottoms and Juicy Couture 🫣

    • @haventseenhim
      @haventseenhim Год назад

      @@YoogiNation did u not watch the video. please find a single high fashion runway show prior to 2010s in which streetwear highly influenced almost all runway shows. you can’t because it didnt exist. yes niggas wore fubu and sean jean before the 2010s that doesnt mean that shit was mainstream in runway shoes. yall niggas say anything w/o using yall brains 🤦🏿‍♂️

  • @chicaalmogodard
    @chicaalmogodard 9 месяцев назад

    i literally cried when the video showed the Carol Christian Poell ss2004

  • @tobiaspeterson6354
    @tobiaspeterson6354 Год назад +3

    Nice video! Its interesting to think what fashion will look like in 10 years or even 30 years. One trend I have noticed as of late is that people start to bring back old trends, maybe people will start regularly wearing suits again?

  • @veronicab15
    @veronicab15 Год назад +1

    I'm not interested in fashion. But it's so interesting to see how a movement is bascally just an answer to another. And how ciclical things are. I wonder what comes next.

  • @hamburgerhelperflick
    @hamburgerhelperflick Год назад +3

    Smart, opinionated, well researched. Subscribed!

  • @cchampa17
    @cchampa17 Год назад +3

    I don't know much about fashion, and unfortunately lack a sense of style that I cannot acquire (lol), but I love your videos because you reintroduce me to this art form in such a fresh and exciting way. I've watched every video you've made (well, listened while working on stuff) and it makes me pumped to engage in all forms of creativity. Keep making stuff bruh, hope this introduces you into the world of fashion beyond a commentary perspective (like, gets you a fully-fledged dream career in the field you're passionate about).

    • @fashionlover4
      @fashionlover4  Год назад +4

      that's really nice, I'm glad I can help in that way and thanks for the wishes, I'm also hoping this gets me somewhere in future!

  • @Vemito
    @Vemito 2 месяца назад

    crazy how heals in mens fashion is coming back

  • @icaprone1
    @icaprone1 8 месяцев назад

    I'm sure it has been mentioned but need to confirm...That was Robert Rauschenberg on the CdG runway. one of the seminal figures for pop art. Love!!!

  • @mattbonanza9032
    @mattbonanza9032 Год назад

    Strange how something hits you in head 20 years later...

  • @jaybstyles_official520
    @jaybstyles_official520 Месяц назад +1

    You will shocked to discover that we were actual walking around naked 😂😂😂

  • @namebit40j4
    @namebit40j4 Год назад

    Personally I think that the better fashion period ever existed, for man, was the early twentieth century

  • @offnonoff
    @offnonoff Месяц назад

    I miss u fashionlover4 plz come back

  • @mdrzn
    @mdrzn Год назад +4

    Great video, got recommended to me randomly but I very much enjoyed it. Maybe some cuts were too fast paced but otherwise very interesting.

  • @DepecheModeDaddy
    @DepecheModeDaddy Год назад +1

    Good stuff! Used to work at Barneys at its highest point! Saw the boom in menswear and sold almost everything here to the fashion elite!

  • @kouseitakeda9611
    @kouseitakeda9611 Год назад +1

    what a video you do an amazing job explaining the timeline of menswear youre a goat forsure

  • @DivineYeezy
    @DivineYeezy Год назад

    Glad to see one of my favorite fashion youtuber gaining a bigger following

  • @pedro-wu6hp
    @pedro-wu6hp Год назад

    this video is fucking beautiful bro i love your writing big inspiration

  • @theponderingplumb9790
    @theponderingplumb9790 6 месяцев назад

    Do you have any long-form videos by yourself or colleagues you recommend on the history of fashion as a whole? Or an online lecture series? Love your vids ❤

  • @mikestanmore2614
    @mikestanmore2614 Год назад +2

    My father worked in menswear for almost fifty years, from retail to covering 2.5 million miles as a commercial traveller. If you hear laughter on the edge of hearing, it's probably the old man looking down at today's fashion.

  • @reyerromkes2515
    @reyerromkes2515 Год назад

    eyo thanks for making this! :)

  • @thegrapevine10
    @thegrapevine10 6 месяцев назад

    5:29 if they only knew how much a Ford Model T would be worth right now, but I guess you can say the same for any 1965 Ford Mustang

  • @ruvarashemafofo
    @ruvarashemafofo 8 месяцев назад

    no cause it's the fact that my school presentation starts the exact same way😂

  • @AlexHider
    @AlexHider 5 месяцев назад

    “But what about (designer name)??” THIS VIDEO IS SEVENTEEN MINUTES

  • @Mrsmith222
    @Mrsmith222 Год назад

    Honestly never subbed to a channel so quick I needed this thank you sir

  • @MultiOdom
    @MultiOdom Год назад +1

    I think to talk about streetwear and not mention black/hip hop culture as a whole was a miss.

  • @MingusDynastyy
    @MingusDynastyy Год назад +3

    As much as I don't realize it, Ye really got me into fashion in a super subtle way. If it weren't for Yohji though I definitely wouldn't be really into it

  • @hiwelcometochillis2579
    @hiwelcometochillis2579 Год назад

    Love this channel 😌 he's very knowledgeable

  • @josepholopez2072
    @josepholopez2072 Год назад +5

    Awesome video! Unrelated but I would love to hear your thoughts on the upcoming kiko x heaven collab. A LOT of people were not happy lmao (myself included)

    • @fashionlover4
      @fashionlover4  Год назад +2

      Lol I thought it was an interesting move but I’ll hold my judgement for when it’s properly released. I think it’s for the women’s line as well which I’m not as familiar with.

    • @josepholopez2072
      @josepholopez2072 Год назад

      yeah I'll wait to see how it turns out as well. I wasn't super excited when they announced the hysteric glamour collab but some of the pieces were quite dope. In laura and deanna we trust!

    • @Devananta-Rafiq
      @Devananta-Rafiq Год назад +3

      I shocked when I saw the announcement and immediately thinking what fashionlover4 would feel about this lol

  • @easyyeye
    @easyyeye Год назад +1

    16:48 and Jerry Lorenzo even tho he’s not at a major house. U can say Heron Preston too

  • @nickpost5546
    @nickpost5546 Год назад

    Wow wow wow! Amazing video. Love your content

  • @michaelemonds
    @michaelemonds Год назад

    An excellent video. Though I would have to say Stüssy was the first streetwear label.

  • @EddyB_.
    @EddyB_. Год назад

    Bruh 40k subs I’m gassed for u icl lesgoooo

  • @camilogalvez7236
    @camilogalvez7236 Год назад +1

    Tisci at givenchy was game changing to me

  • @Unknown-fr9tr
    @Unknown-fr9tr Год назад +1

    WAKE UP BABE FASHION LOVER POSTEDDDDDD

  • @doomsdave5357
    @doomsdave5357 Месяц назад

    Great Video, so educational!

  • @michamarkuszewski4546
    @michamarkuszewski4546 Год назад +1

    one of the most amazing video essays i've ever seen, great job bro

  • @hiwelcometochillis2579
    @hiwelcometochillis2579 Год назад

    there is a statue of beau in London in the handmade clothing district

  • @versceti8651
    @versceti8651 Год назад +1

    Amazing video bro!

  • @dopelova4730
    @dopelova4730 Год назад

    I’m glade I just stumbled upon this channel, keep a the great content 💪🏽

  • @aaryanyadav1386
    @aaryanyadav1386 Год назад +1

    People be gatekeeping this channel

  • @Exterminism
    @Exterminism Год назад

    great video but he forgot to mention the Rick Owens ss16 collection lol

  • @maxlinder5262
    @maxlinder5262 Год назад +2

    You talk Sooo fast ..but clearly....... Distressed clothes were around in 1980....... Vivienne Westwood ......What about Rudi Gernreich ..?? 1960s uni sex designer?????

  • @e.m5661
    @e.m5661 Год назад

    I read your content and how you talk about the world of fashion greetings Mexico

  • @abadtyme
    @abadtyme Год назад

    was gonna be upset if there was no hedi mention

  • @hamooze3538
    @hamooze3538 Год назад

    Fashionlover4 and FHTV carrying yt rn

  • @Whodnl
    @Whodnl Год назад

    Babe wake up fashionlover4 uploaded a banger

  • @simonbinguingi7733
    @simonbinguingi7733 Год назад

    Super well put together bro 10/10 work 🎉

  • @stevemoz5617
    @stevemoz5617 Год назад

    Have the same kiko hoodie, same color lol. Love the hoodie, love your video as always :)

  • @ARYANJCE
    @ARYANJCE Год назад

    I like your videos a lot. Good informative style and the guy seems nice.

  • @zerois2801
    @zerois2801 Год назад

    Awesome recap on this interesting history

  • @alexchen3125
    @alexchen3125 5 месяцев назад

    ayyye my man rocking that kiko sweater

  • @costcobongwater
    @costcobongwater Год назад

    I won't pretend that I know all that much, but I usually hear about Hiroshi Fujiwara as THE genesis of streetwear, and through him came Nigo and Bape which crescendos into the 2016 Supreme era

  • @Swammy101
    @Swammy101 Год назад

    Thank you for this, great video

  • @whoknowswhoto
    @whoknowswhoto Год назад

    Awesome video . I just wish you had mentioned armani and Zara as it is the most influential fast fashion brand in the world I would say

  • @tayyabumer7580
    @tayyabumer7580 Год назад

    Excellent video got me to subscribe

  • @Mushsoon
    @Mushsoon Год назад +1

    Really loved this video but would love if you could talk a bit slower, I had some issues understanding some words ❤️

  • @ftftyffghfvghfcht6701
    @ftftyffghfvghfcht6701 Год назад

    should do one for the last few years. really interesting to look back on that. even every few months

    • @fashionlover4
      @fashionlover4  Год назад +1

      That could be interesting actually, thanks

  • @EnteringtheDoor
    @EnteringtheDoor Год назад

    Man, I'm looking about commoners fashion, not those weird catwalk thing 😭😭

  • @mrfunky1768
    @mrfunky1768 Год назад +1

    HOOD BY AIR !!!! not having Olivers work mentioned is criminal Tucci bit hard from his work

  • @anna.4073
    @anna.4073 Год назад

    there’s something so incredibly sophisticated about men’s fashion and their clean-cut styles that makes me incredibly jealous, as a woman, that they do not fit the same on me.

    • @blah55044
      @blah55044 Год назад +1

      We may have that but the sheer range and depth of differing styles women have access to is incomparable to menswear. There’s a reason “true” fashion is referred to as womenswear.

  • @StanleyT6
    @StanleyT6 Год назад

    loved the video, please keep it up

  • @someoneontheweb4303
    @someoneontheweb4303 Год назад

    Dope video once again!

  • @alitheaussie
    @alitheaussie 6 месяцев назад +1

    Men should go back to morning dress and white tie. Woman should go back to gowns, it's better that way. It's more elegant, and something to take pride for. The more modest look is probably best for todays society.

    • @abyssalbleu
      @abyssalbleu Месяц назад

      women can be modest and elegant without wearing gowns

  • @ifeelverygood
    @ifeelverygood Год назад

    What about Armani? Did he have no influence on menswear? I remember him being referenced a lot in sitcoms and movies...

  • @4kumetsu
    @4kumetsu Год назад

    great vid broski

  • @Mymerizzy
    @Mymerizzy Год назад

    Important question : Will the light blue Jean work with darker skin guy

  • @ChimpZAI
    @ChimpZAI Год назад

    I read the title as "history of memes", disappointed that there where no memes. Still a good video though.

  • @Orangnus
    @Orangnus Год назад +1

    Man, we really fell off.

  • @JohnDoe-vc5qb
    @JohnDoe-vc5qb Год назад

    Everythign is cyclical, everything comes back every 20 or so years, nothing is truly original, etc. Am I based or what? Great vid tho, it's concise and helpful enough to get others into menswear.

  • @understitchYT
    @understitchYT Год назад +2

    I know this is off topic, but you LIGHTING??? THE GLOW UPPPP, I know youve been asking us about the green screen, and though I actually like it, I dont think you need it. Personally, I think a shape mask to a circle would be better for your pearl branding, but really, wow the lighting glow up is incredibly impressive.
    Meanwhile, on topic, I think menswear became dull because of misogyny honestly. Men didnt want to appear feminine and so they just ✨invented✨ things that were more feminine to make themselves look more manly. Obviously new generations, every generation, pushes against this, but as time goes on in their lives each generation ends up complying with the ‘norm’ i.e. the menswear that Im saying came from misogyny. I think thats also where the ‘etiquette’ of today comes from too btw, then it was evolved because of profits as you say in this video
    Just my two cents 💕 (oh, and yes, I think this extends to Asia too, just look at Korea where anti-feminism is a strong movement than feminism and even saw their current president win the election on the anti-feminism platform)

    • @fashionlover4
      @fashionlover4  Год назад +1

      Thank you! the lighting is honestly just the grey cloudy sky out of my window, seems like I'm finally using crappy irish weather to my advantage.

    • @understitchYT
      @understitchYT Год назад

      @@fashionlover4 clouds are a great diffuser I guess 🤷

  • @MrDukeSilverr
    @MrDukeSilverr Год назад

    Cargo trousers were not a thing in WW1, the photo you use shows a WW2 uniform