Japan has a polite culture. So its hard to tell if someone actually likes you or not. They will be polite and nice to your face but could really not like you at all.
@fuckin anon culture is the way of life that’s the simple definition. By this definition it means that culture can change and get influenced by other cultures that is what sub culture means not everyone in a country will follow a particular way of life from that country it’s not harming anybody so why fight against somebody’s will as they said in the video gyaru are on the decline however it does reflect on how Japanese see or view themselves not every body is meant to be meek and shy which is why a lot of them became gyaru and felt comfortable this is why some people move out of their country it’s not destroying any thing as they say no man is an island
I'd feel rather comfortable with Gyarus who have accepted themselves so wholeheartedly and don't give a damn about Japan's expectations on how omen should be. They don't seem like those kawaii types who would dumb themselves for a guy.
@Happi what does race have to do with this? It’s literally about attitude and personality, and society views them? And please explain to me what the phrase “they do many things African Americans do” means 😐
@Happi Sorry, not everything is about African amercians . You guys aren’t that special. Gyaru is based off valley girl but since 2000’s it has become its own special sub culture.
i feel like gyaru in japan is like the goth of america. its just a fashion style they they just truly enjoy wearing. It lets them feel confident in themselves being able to wear the things they want to wear and not forcing themselves to dress as society tells them they should. Nothing wrong with that, if it makes them happy
Being gyaru is actually like having the hot Cheeto girl aesthetic here in America. As long as that's what makes them feel like who they are and overall more comfortable then that's all that really matters
@@annettebonteri3234 it's a little similar visually but socially, japan is not a country that encourages individuality, so any subculture look or deviation for the norm = unpopular, ostracized, etc, whereas in America we have several subcultures people just fit into and are kind of hierarchical. All subcultures in japan are fairly out of the norm. Like it's not uncommon, even, for there to be overlap in visual kei and gyaru communities lol, they're all fairly condensed.
And like a typical American Goth, they're actually amongst the most conservative people. They almost always end up getting married and having kids in the suburbs.
"being gyaru is about vibes, not appearance" this is why even though I may not like everything about how gyaru looks (I don't like heavy use of makeup in general), I really love their attitude and open-mindedness. It's so refreshing seeing people not conforming to the idea of how society wants you to look. Moreover, I always find people's obsessiveness with the idea of purity or seiso disgusting tbh (especially in the idol and vtuber cultures). People should be what they want to be and do what they want to do.
I personally quite like the idea of purity, although it's not really nice when people are made to act like that. I'd much rather that they act 'seiso' because that's who they really are. Vtubers aren't even that bad in that they can pretty much act the way they want to, like Coco or Matsuri for example.
they try to be different as if they break free from social expectations yet they not realised the social attention is their reason to be different in the first place. It's a paradox. From my life experiences, people not just trying to be different. Some also trying to get hated, the more hate they get the more they feel alive. So much people actually very afraid of one thing, BEING INSIGNIFICANT.
it seems like everyone used to be so bright and positive about future at that time as a new century will begin and it was the first modern century for humanity when we really became a modern civilization just that it doesn't feel that great
I actually think the aesthetic is very Japanese, just not in the traditional old Japan but the new youthful Japan. I can’t think of this style without thinking Japan, I don’t see why this is so hated
@@victortesla4198 I also saw it wasn’t about rebelling against men, they just want to be themselves, especially since the girls didn’t talk about men at all, they cared more about being themselves and unique since standing out in Japan is a very bad thing and people are outcasted and looked down upon.
I agree with you. Some of the gyaru featured in this video seem so kind and I admire that they want to be their own unique selves and not care what others say about them. I'm really interested in trying the style out for myself, cause I want to be more confident about who I am since most gyaru are very free spirited and brave.
@@mariaackerman8566 They seem the type a Western tourist would like to invite over to watch a sports game, and have soda and pizza with. Friendly, easy-going, and not afraid to speak their mind. If they are okay with a Starbucks afterwards, so much the better.
It's still around! I'm in a group of gals today and we love going out and showing off our style. The numbers may have gone down since its height, but we are still here!
I'm brazilian and I definitely approve this style. I'd probably find myself more easily trying to talk with them rather than a shy-serious-"normal" one.
One thing I find sad about modern japan is what happened to the era during Y2K with diy fashion trends and how outlandish and stylized it was. All the Cyberpunk and Gyaru Harajuku looks from FRUiTs magazine disappeared and areas like harajuku are very commercialized by fast fashion now. As Shoichi Aoki pointed the reason why he discontinued fruits back in 2017 was because there “wasn’t any cool kids left”
That’s part of it. Part of it was the tourism in Harajuku. People would go to gawk at the alternative people like the gyarus, lolitas, etc. and they didn’t really appreciate people treating them like a monument that they could just take pictures of and bother whenever they wanted. I think (but am not sure) that these styles still live on in other places in Japan where they can be unbothered.
I don't really consider that as cyberpunk by the modern definition. I consider that more as hi-tech futurism. It was an optimistic outlook or at the very least a neutral outlook, also with focus on optimistic hi-tech lifestyle concepts which are closely associated with new millennium trends. I think the cyberpunk aesthetics is much more at its peak nowadays. Just look at the flat corpo logo redesigns and the crow-like modern tech fashion decked out in black. A matter of difference in energy between revamped 60s space age/Jetsons vs. boring irl version of Blade Runner/Cyberpunk 2077. In Japan rn it seems that the pendulum has swung more toward Showa trends as ppl are still in the process of moving on from the Heisei legacy so it hasn't been long enough for Heisei trends to hit full circle like it has in western countries.
@@Malice_doll I didn't know that, well that's too bad I guess. I can see how the Deus Ex era is associable with the electropop era (a bit monolithic, but yea) of things. I've seen enough of the kpop videos to notice the heavy use of polygonal shapes, tech-y boxed room sets, and stuff like that. I think Korea probably had already moved on from it as their fashion is more closer than the west than in Japan. Korea is already deep into neo y2k stuff at least from what I've seen. Maybe it's random, but I also noticed how Apple products tried to move away from the "i" branding for their products. Also non-replicable batteries, no more mini SD card expansion, no more translucent/transparent hardware, etc.. I guess I'm more looking from the lens of Asia because I don't think places like Tokyo and etc. has ever strayed from being associated with Blade Runner and related. But during y2k I felt there was less focus on night life and more focus on the day (dusk to dawn). Flower power, "70s", new futurism, and many other "tropes" (lack of better word) replaced many of the Showa outlook of things. Can't rly put my finger on it as to why but I think this was the era of Asia I feel associating myself with the most.
There mistake is thinking that anyone is “normal”. Everyone is weird. Most people just don’t wear it on their sleeve. These girls are simply young and insecure. They’ll figure it out when they get older.
I dont see confidence. Needing to dress up and decorate yourself every day to attract attention (lets be honest, from men) is a tell tale sign her world revolves around her. If thats what floats your boat
I think that’s actually misunderstood. Here we see their fashion as outlandish and therefore they have to be confident/brave. But in Japan that’s a pretty well understood, semi-underground style and it doesn’t that as much to dress up like that. In fact, many do it to blend it with specific circles.
@@matthewfurlani8647 seems like you didn’t watch the video huh. Gyarus aren’t liked as guys tend to prefer shyer, NORMAL girls. I don’t see a lack of confidence in dressing as you want even if it may be over the top. By your logic, every girl who dresses up and puts make up on lacks confidence.
What the ignorant fools call "confident", is nothing more than the ego-maniacal attempts of small irrelevant individuals to get attention in any way their limited minds, talents, and skills will allow. Pathetic. But what's even more pathetic, is how anyone would celebrate this low-rent desperation for attention and anything which might pass as "unique". When you are even less interesting than those people, you have no choice but to think it's worthy of praise. Same old story. Awareness/insight fail of gigantic proportions.
I always found Japanese street fashion and the subcultures to be so INTERESTING, Gyaru was always a favorite of mine because they seemed to break the stereotypical ideals of what people think Japanese women are like and also they have loads of confidence in their image.
@@mcd4370 Exactly and as the lady said in the interview, they're doing it for themselves and no one else. It's about self expression, if I could dress in the style I wanted it would be so fun.
ngl gyaru is exactly how I’d imagine japanese girls are like..... actually tbh I often imagine two basic stereotypes of japanese girls and they’re complete opposite, quite weird but gyaru is a uniquely japanese look even though it’s meant to be not “japanese”
I love the current gyaru style. They don't tan their skins too much like in the past, some don't tan at all, and most of them are very pretty. The biggest thing I like about them though is that they don't feel the need to fit in the society. They are confident and free, not bound with the group mentality and conformity that Japan society have.
I mean gyaru had so many sub styles. Hime gyaru was possibly the «palest» gyaru style back in the day. Also a lot of Ranzuki models (gyaru magazine) didn’t tan that much. You didn’t have to tan to be a gyaru, the whole gyaru point was the attitude.
Being confident and free and not bound by group mentality in Japan’s society is a character that’s very hard for Japanese to have. That’s why I respect subculture clicks in Japan 🇯🇵
Trying to be different from everyone is exactly the same mentality as fitting into everyone. You still care too much about about how others look. I do what I want without thinking about what others think even when they only understand the short term results. I only care about long term benefits to everyone including myself.
@@howardlam6181 Agree, they try to be different as if they break free from social expectations yet they not realised the social attention is their reason to be different in the first place. It's a paradox. From my life experiences, people not just trying to be different. Some also trying to get hated, the more hate they get the more they feel alive. So much people actually very afraid of one thing, BEING INSIGNIFICANT.
Not gonna lie, gyaru are my favourite kind of Japanese girl. I love their attitude, look and personality. Their confidence and unwillingness to bend to the will of what the rigid Japanese society expects of them is awesome.
Gyaru are very much western-like compared to the average japanese girl. They are so confident and outgoing! It's great to see people out of their shells for a change.
yes, i agree. when i first saw a few pictures of them i thought, "what? they don't look strange at all." but then i realized that i live in north America and its much different in japan lol.
@@tsuyamilk As a 2000s kid I just assumed it's normal for Japanese girls to look like that. It's kinda like how we had girls dressed in Juicy hoodies and whale tails lol, so it's not like we'd be able to notice in the first place. I do feel a sharp disconnect with Japanese trends of the 2010s after all the 2000s craziness went away. I miss those days of mid-Heisei Japan. I wish I had the opportunity to visit Japan numerous times back in 1996-2006 and especially back in 1997-2001.... (the "Minidisc/ganguro/Digimon/y2k/Velfarre 2000" era) (a lot of the Harajuku fashion from late 90s used to look like the Digimon Adventure characters lol)
I want to attempt to define it but all I know about it is from this video: A japanese interpretation of something American, which can go as far as a japanese interpretation of an american interpretation of something japanese.
The first young woman in the video seems cool as hell - not stuck up, comfortable in her own skin and her identity, and not afraid to speak her mind (not to mention her outfit is actually badass). It takes guts to actively stick out in a country as conformist as Japan, and the gyaru who still exist clearly don't care what other people think - and that is absolutely commendable. You go girl(s)!
I love most things about Japan, though was never really fond of Gyaru. However I definitely agree that being "normal" is absolutely boring and I respect people who dare to dress and be who they are without fear of judgement.
Nobita said this goes back 20 years but oddly enough in all the years I lived in Japan I don’t remember ever hearing this term. I know that in the early 90’s there were girls known as Ko-gyaru but they did not look like these girls and the term most came from the way they acted and from the fact that they were high school students. We also had the Ikeke girls in the early 90’s and these were girls who dressed up in very skimpy and sexy outfits and went out clubbing every night. In fact, they could mostly be found dancing at mega-clubs like Juliana’s (probably does not exist anymore). I remember they even once had an event where a stadium (either Tokyo Dome or Budokan) was turned into a giant dance club for one weekend and it was jam-packed with thousand upon thousands of these girls dancing the night away. There was also a term for good looking and very confident young Japanese men and they were known as Yankee-poi (that is obviously not how its spelled in Japanese but I wanted to make it clear that it comes from the western word “Yankee” because these guys acted more like western men than Japanese men). Anyway I was aware of many of these types of terms for various groups but for some reason I cannot remember one that was simply “gyaru”. Of course this term may have come into use after I left Japan for good in 1994 but that was less than 20 years ago.
@@SLOBeachboy I think gyaru came later as an umbrella term, but I can't be sure. Julianas rave/techno is probably like a distant cousin to parapara Eurobeat. But I think gyaru fashion has less to do with it...?
They seem like the kind of friends that are always there for you, and the life of the party when there is one. I really liked the fact they said it's more of a mindset than a fashion style.
Being a foreign woman in Japan AND gyaru on top of that, I had to face many issues regarding the dating scene during these years here but I never ever thought about changing myself to please another person. I finally found a right one for me and married a year and half ago and I am the happiest, my husband is a Visual Kei musician and he truly appreciates my appearance and lifestyle as I do with his. Thank you for covering up this too Nobita!💖Proud to be Gyaru 💖
I will remember this phrase a Japanese friend told me at the university "The nail that sticks out gets hammer down" society wants you to become part of it not distinguish yourself from others
It is true, but it is right for ants not for humans, in our society the one that "sticks out" is the one that allow us to advance further, Da Vinci, Mozart, Einstein, Pitagora, Turing, Michelangelo are only some of them but the list is endless.
@@lucalucente3797 I wasn't disagreeing with you. My point was, it's not easy to go against the grain when the consequences for doing so can be so dire.
When I was growing up, all the girls around me were influenced by pop mega-stars such as Namie Amuro and Ayumi Hamasaki. That was like 20 years ago. It's so interesting that some GYARU has survived through the years, and still keep the traditions alive and going. Perhaps hundred or two hundred years from now, GYARU style might be considered a "traditional" Japanese style from the 21st Century, just like what kimono is for now.
I'm not really a fan of Gyarus even in anime but I really find them amazing. They're strong, positive and different. They're not like the typical Japanese who forces themselves to fit in with the society.
Society doesn't force you to do anything, stop this crappy victim mentality about society, it is so fucking cringe, you should have lived in the time of USSR to feel what true despair of doing nothing wrong and be sent to gulag cuz somone didnt like you.
@@diogosilva6940 So societal pressure doesn't exist because systemic oppressor is a thing? What a stupid way of thinking. Sure, some people have it worse but that doesn't mean others don't have their own problems.
@@diogosilva6940 Well uh... I mean the person mentioned about Japanese people literally, not Westerners. I heard the society there kinda strict tho. If you ever watch video about bullying in Japan cos they stands out. There's always standard of what normal or not in every places, with different pressure towards a person to follow or not. But at the end of the day, if you not pressured, following the norm still your own choices.
@@archer3813 actually and aside from Japan, people in the west "especially whites and particularly white women" talk a lot about how oppressed they're because of "society"
the societal rebellion gyaru represent in a country that encourages everyone to be the same, think the same, look the same and live and die the same is so admirable.
I’m so happy to see a video about gyaru’s, growing up it was the first fashion and makeup style I fell in love with and it makes me so sad that it is declining. Gyaru’s are so nice and friendly and it’s so sad that people still judge them by their looks.
I feel like I would get along more with gyaru than I do with "normal" Japanese. Last time I was in Japan I was discriminated against because I had tattoos LOL. Interesting experience. Can't wait to go back again. Also I like the girls hairstyle with the cornrows. It's very cool.
Well, it's relieving when you see people like this in Japan... people that just don't want to live as robots... instead of it, they want to make their own path and be what they feel like... the mindset most of us rarely have
Would definitely love to visit their gyaru café/bar and have an interesting conversation. The number of Japanese people nowadays that openly show their 'honne' (true face) to the public is getting low and this would be a breath of fresh air to a quite rigid societal system.
@Ryker Mars I just think everyone should be themselves not just man or woman and its not really universally when you just put girls in there without putting others
@Ryker Mars your right but the word she used was girls not mankind because that has another meaning and international brother hood it has a different meaning than just brother She didn't attached anything that would be able to indicate that what she says is universal girls are not a word that should be used when addressing an entirety of people for example man thats not universal thats a male adult
@Ryker Mars I would undertsand if she had use a femenine word that would able to refer the entirety of people and girls are not one girls are a female that hadn't reached adulthood yet So right now even if you search in any legit dictionary you won't find a definition that girls are refering to the entirety of people so yes I agree with you by using a femenine word that refers to the entirety of people shouldn't matter however the word girls are not
@Ryker Mars being masculine is literally irrelevant when decyphering a message that was laid out and I perfectly understood the message word for word defintion by definition context by context
I worked in Japan from 2000-2010, I loved Egg magazine with Sayuri:). But these girls, Gyaru, when I worked in Narita, they were called ‘Yamamba’, meaning mountain grandmother. The white eye shadow was wild, and everything else. Such a great way for these girls to express themselves. And they just do it while their young. They were awesome:)
"It is rumored to be inspired by the popular late 1990s American action drama series Baywatch, that also appeared on Japanese television." -Wikipedia No wonder some of their makeup look so similar to pamela anderson
@@EliasssY No. Do Americans adore Japan so much that they look Japanese? You do realize that not all Americans are black, and that black people can live in different countries? And you do realize that not everything is about America?
@@yoshisarethebomb yea, sry for generalizing, but you get the point. although not everything is about america, but they're the loudest from my perspective. I.E. when i do a google search, familiar american faces appear hence that generalizing. but of course anyone can beg to differ. simply take it with a pinch of salt :D The Japanese are already beautiful as they are, so I don't understand the need to rebel. Do they not appreciate their beauty/culture? I'm not japanese, so maybe a japanese can shed some light. although I also found so many weird japanese fashion, if it's to rebel, rebel what? rebel a simple elegant makeup?
It’s the society they live in that dictates it is inappropriate so even if there is nothing wrong with the way they present themselves, they are branded as “different” from the norm.
Except that one kuro gyaru with her bf in the vid. I am not saying she's wrong or anything but its like too much for normal people. The other gyarus are still acceptable i think.
The spirit is going so nice here. Reminds me of time when I used to laugh at dumb stuff on webs even so that I was able to fill in for them, but still there was space for everyone. Still we kept on the schedule. So I have thumbs up for people rising the spirits anywhere around the world, but to see it being possible just rises my hopes. Edit: ment to say "fill in for others"...
It’s interesting the girls are so expressive and out going, cheerful. 😀 I feel like they have a very western personality. They act like regular college or high school girls here in the USA.🤔. They have fun boisterous voices and expressions.
Bro, they don't have "Western" personalities, except by your sterotyped ideas - they are human people and have their own damn indivdual human personality that dont't suit your perceptions of Asian women.
I feel that as a foreigner visiting Japan I will definitely wanna interact with them because it might be easier for them to open up to me and actually have a good conversation
One of my best friends I made while I was working in Japan were a gyaru, and oh man we had so much fun hanging out after work and go party up. She was so fun and we just laughed all the time. Kinda sad that she abandoned the look so she's more appealing for marriage :(
This is why I exclusively date gyaru type girls. The shinning analogy is 100% true they seem to be the only ones having fun and living life they want to be. Osaka has more of what you could call a gyaru scene, Nobita head on over and get an interview from them down in namba haha.
@@GodhandPlusOne And as you could hear them say in the video, they don't expect everyone to like them. They just do what they feel like doing and I would say there's nothing wrong with that at all.
Love the honesty of the girls in the video, I feel like I could go meet them and talk about anything! They seem relaxed and confident, that's the type of people I like! Great video Nobita as always, and many thanks to the girls who shared some time with us. Cheers!
I LOVE THE GYARU STYLE!! Sure they take influence however, they made it their own. It's a style that's unapologetic and expresses individuality, AND that's something something special.
Hey Nobita-san. *Gyaru* is translated as *Gal* in English. Also, *"Ah, i see you are a man of culture as well."* By the way, i think *Gyaru's* are kind of cute.
@@piotrb8434 they disbanded and a lot of the girls «graduated» and grew up pretty much. Also gyaru style was slowly fading away. You have to bare in mind fashion trends in Japan go by faster than in the rest of the world.
@@Monoiru So Black Diamond doesn't exist anymore? Their RUclips channel is still active though... Do you know if there are any other active gyaru groups in Japan?
@@piotrb8434 most gyaru-sa/units are kept pretty interpersonal between personal friends, but still exist to a lesser extent. The black diamond unit is pretty one of its kind for the way it advertised being national (and eventually international to an extent).
@@SuviTuuliAllan AS LONG AS? I didnt say tht at all lol. "Theyre pretty attractive" as in ," Nobita i know you dont find them attractive at all but i think they are. Let them be. Dont hve to nudge them towards your standards of beauty personal or not." Besides its kinda apparent that outliers are seen as abnormal in japan. iirc nobita preferred women to hve a certain look over ones with make up. He even criticizes women for using heavy make up. Another vid a foreign girl literally shares her experience of a japanese mistaking her as a sex worker. I just find their reactions to be so extreme. Maybe its the collective vs the individual mentality. clashing.
@@hcaelBBleach He told the audience not to be judgmental towards the videos. However, he's still judgmental towards gyaru. Even the pornstars don't get this treatment.
I like their energy and this type of girls are the kind you need as a friend. Most of my girl friends are gyaru type and they are like sunshine. They're the embodiment of Cyndi Lauper "Girls just wanna have fun", they're like a sister that you need.
I love gyaru style/makeup and the whole reason it started!! And omg I’m obsessed with the model!! She seems so sweet and totally shows the gyaru mindset❤️
Interesting. I'm American and I was in Japan 20 years ago. I remember girls with this image and high platform shoes, stockings and short skirts. Totemo kawaii
Please search and see Natalia Natchan ・ itsPiNKII. A woman from the United States who has become a gyaru has become a RUclipsr and is disseminating information on lifestyles and gyaru culture in various US and Japan
Gyaru did more to female empowerment than any other group in entire Japan. Being gyaru means to take control and break down patriarchal structures that keep japanese women confined.
@@customsongmaker What the heck are you smoking? They tan themselves via the sun. They use makeup on themselves, it's called Gyaru/Ganguro fashion. No they don't wear afros, those are hair dyes in case you can't see clearly. Stop pretending the world revolves around black people when these *japanese* girls highly likely haven't even met one in their lives.
You're a Great Reporter!!! I enjoyed all the time your capsules. ... About the term "Gyaru", for me sounds like a foreigner word and I suspect that could be maybe "Gears".
I've always been fascinated by the Gyaru subculture in Japan and I find some of them to be very attractive. What I like about them is that they are not afraid to go outside normal Japanese beauty standards and express themselves in different ways.
They all seem like they would be amazing friends. It's kind of sad gyarus popularity has decreased, the way they fight conservative beauty standards with happines and joy is wonderful. AND THEY ALL ALSO LOOK SO GOOD
2021 Gyaru is SO tame compared to back then. None of them are super tan with overdone makeup. Nothing is weird or scary about these girls. I think they look famous/should be on magazines!
there are limits. some places can, will , and do refuse service to weird looking people. so not being stupid is a good idea. just saying. while i legally can enter a store or restraunt in little more than a one piece leotard it would be a bad idea. So being a little more restrained day to day is good.
I moved to Tokyo a few years ago and met the love of my life Aki ♥ who was Gyaru and still is, Most Gyaru I've met over the years are beautiful, honest, loving, strong, sooo much fun!!, easy to talk to, not timid and not afraid to say how they feel. I really do love the style, its awesome!
Thank you for doing such a respectful video! i was in japan 1999-2002 and really love this style. I tried my best to follow ranzuki and egg, I still kept years worth of issues today and though I do not have much of my clothes from then, i still kept my alba rosa blanket coat (much like the girls wear in this video). This style will forever be in my heart though maybe I'm too old to follow it now. I really admire and respect all of the girls in this video!!
I have a lot of respect for these girls and honestly their energy and easy-going attitude is very contagious. Must be hard in a country that is incredibly conformist. Must be great for foreigners though since they seem incredibly easy to talk to.
I can't believe I went to the same bar in Shibuya and talked with the girl in the yellow shirt!!! I will never forget those finger nails. I didn't even know it was a Gyaru bar. The girls were extremely friendly and talkative, a very good thing compared to other bars which the staff make minimal talk.
It would be so amazing if you had a channel with all the same videos but in Japanese with subtitles. It would make such an amazing practice material for those who are trying to get advanced in Japanese. The topics are so interesting and the vocabulary used is quite rare to find in student books... I mean not only the interview parts, but everything from the beginning till the end.
I Still love gyaru trend. For over the past 10 years. I still buy egg magazine.Also, Happie Nuts. Gyaru was a huge deal to me when I was 17. Now everyone wants to be Jirai Onna or Ryosangata. They’re cute but Gyaru was like OG of everything.
I like their confidence. Wish I could be more like that. In my case I’m one of the few people in my area (Ontario, Canada) who wears a cowboy hat. I absolutely love the western inspired style, but I’m still a little self conscious about it sometimes.
Yea. I think it's supposed to be the opposite to the traditional beauty standard of white skin and jet black hair. I think it's a similar idea to how some white people get tanned, and some dye their hair black like the emos. Just to be different I guess.
Ganguro is a sub style of gyaru that stands out for being tanned and lighter hair but also having bright and colorful makeup and style, Kuro gyaru is branched from ganguro but not as extreme in makeup or clothing colours but is still known to have light or coloured hair and tanned skin, with the addition of big, often style hair. There are many gyaru sub styles, but gyaru is a broad term for all of them.
I don’t really remember seeing lots of goth or emo girls, but there were a ton of gyaru. I even saw gyaru guys. Now they’re mostly gone? I suppose all trends fade.
@@customsongmaker nothing wrong with being tan, these girls can easily get tanned under the sun. It also helps girls who are naturally tanned to feel beautiful too.
Thank you Nobita-san as always for being so open-minded and approaching and interviewing people that are generally looked down upon in japanese society. I just have to get this off of my chest: About 80% of the people in this comment section are just completely missing the point of what being a 'gyaru' means! Giving out their opinion on the girls appearance and them 'trying to look like western girls'... This is exactly what gyaru is meant to go against; superfluous and male-gazey ratings and assumptions based on the exterior appearance of women! It is about them exploring and realising their 'real selves' regardless of what others think. Just let them be themselves and leave them alone already...
this channel views and comments ratio is pretty high which means your content were deep, interesting and engaging. good job nobita. very informative. the best thing is, you go out there and interviewed them yourself. i like that. as for gyaru, i know the term gyaru is from animes. what i found interesting about them was the way they talk. they speak funny and cool nihongo.
i love gyaru so much, it is so in line with what i like and i'm really sad that it kinda died over the centuries... i try to be my own european gyaru in my countryside but i wish i could engage a bit more with this pop-culture...
I think I'd probably find it easier to initiate conversation with a gyaru, rather than your average Japanese person.
They probably be more open and less uncomfortable when talking to foreigners compared to the average japanese
Edit: missing word
Japan has a polite culture. So its hard to tell if someone actually likes you or not. They will be polite and nice to your face but could really not like you at all.
@fuckin anon what do you mean how will they end Japan culture
@fuckin anon You do know that Gyaru is part of Japanese culture, right? How is Japanese culture killing Japanese culture?
@fuckin anon culture is the way of life that’s the simple definition. By this definition it means that culture can change and get influenced by other cultures that is what sub culture means not everyone in a country will follow a particular way of life from that country it’s not harming anybody so why fight against somebody’s will as they said in the video gyaru are on the decline however it does reflect on how Japanese see or view themselves not every body is meant to be meek and shy which is why a lot of them became gyaru and felt comfortable this is why some people move out of their country it’s not destroying any thing as they say no man is an island
"I will not be swayed by others no matter what" I love the strength of character the first girl showed.
Welp that escalate quickly 😂
She gas her own happiness and she won't let anybody take it from her.
I used to see goth and emo girls more often, but now they're all gone. Guess the same thing kinda happened to Gyaru.
there is actually still plenty of them
i personally liked them
Early 2000s was the emo and goth era and actually admit was part of my youth Really miss those days and the music that time
@@geraldsambajon7372 miss so much... one of the band from that time was "eyes set to kill" ... loved them
That you mention it I really miss Harajuku Visual Kei fashion.
I'd feel rather comfortable with Gyarus who have accepted themselves so wholeheartedly and don't give a damn about Japan's expectations on how omen should be. They don't seem like those kawaii types who would dumb themselves for a guy.
or act all shy, innocent and cute but then viciously talk behind your back. i respect gyaru so much for their honesty.
RIGHTT
I'm always against any excessive make up, but they're seems fun gals to hangout with.
@Happi what does race have to do with this? It’s literally about attitude and personality, and society views them? And please explain to me what the phrase “they do many things African Americans do” means 😐
@Happi Sorry, not everything is about African amercians . You guys aren’t that special. Gyaru is based off valley girl but since 2000’s it has become its own special sub culture.
i feel like gyaru in japan is like the goth of america. its just a fashion style they they just truly enjoy wearing. It lets them feel confident in themselves being able to wear the things they want to wear and not forcing themselves to dress as society tells them they should. Nothing wrong with that, if it makes them happy
The goth is Japan is actually “Visual kei”
Being gyaru is actually like having the hot Cheeto girl aesthetic here in America. As long as that's what makes them feel like who they are and overall more comfortable then that's all that really matters
@@annettebonteri3234 it's a little similar visually but socially, japan is not a country that encourages individuality, so any subculture look or deviation for the norm = unpopular, ostracized, etc, whereas in America we have several subcultures people just fit into and are kind of hierarchical. All subcultures in japan are fairly out of the norm. Like it's not uncommon, even, for there to be overlap in visual kei and gyaru communities lol, they're all fairly condensed.
@@chiuxxtrain Exactly. To value individual freedom over societys expectations takes real strength in Japan. In the west it's just common to stand out.
And like a typical American Goth, they're actually amongst the most conservative people. They almost always end up getting married and having kids in the suburbs.
"being gyaru is about vibes, not appearance" this is why even though I may not like everything about how gyaru looks (I don't like heavy use of makeup in general), I really love their attitude and open-mindedness. It's so refreshing seeing people not conforming to the idea of how society wants you to look. Moreover, I always find people's obsessiveness with the idea of purity or seiso disgusting tbh (especially in the idol and vtuber cultures). People should be what they want to be and do what they want to do.
I personally quite like the idea of purity, although it's not really nice when people are made to act like that. I'd much rather that they act 'seiso' because that's who they really are. Vtubers aren't even that bad in that they can pretty much act the way they want to, like Coco or Matsuri for example.
they try to be different as if they break free from social expectations yet they not realised the social attention is their reason to be different in the first place. It's a paradox. From my life experiences, people not just trying to be different. Some also trying to get hated, the more hate they get the more they feel alive. So much people actually very afraid of one thing, BEING INSIGNIFICANT.
Yeah, I don't like the heavy makeup too but I wouldn't mind having a gyaru friend. They seem so fun to hang out with! They lift up the mood.
well said
That last part you wrote sounds nice, but I feel like a lot of people abuse that right way too much.
2000s were kinda weird everywhere, let's be honest.
And I miss those days like crazy...
@Loli4lyf Understandable.
I did miss a lot of things in the 2000's.
Same
2000's
When games were fun and made with passion.
it seems like everyone used to be so bright and positive about future at that time as a new century will begin
and it was the first modern century for humanity when we really became a modern civilization
just that it doesn't feel that great
I actually think the aesthetic is very Japanese, just not in the traditional old Japan but the new youthful Japan. I can’t think of this style without thinking Japan, I don’t see why this is so hated
Exactly, it still looks japanese, just not as over the top as before.
@@ccw139 and this is exactly why I love it even more, more power to them!!!!! 👌
@@ccw139 ohhh so thats what they are doing!! Thats it???? Thats dumb to me but ehh its not my problem. They still cute though
@@victortesla4198 bro... if they do what they want, and it is agaist the majority them it's rebel...
@@victortesla4198 I also saw it wasn’t about rebelling against men, they just want to be themselves, especially since the girls didn’t talk about men at all, they cared more about being themselves and unique since standing out in Japan is a very bad thing and people are outcasted and looked down upon.
Gyaru needs a comeback, this was such a cool style.
I agree with you. Some of the gyaru featured in this video seem so kind and I admire that they want to be their own unique selves and not care what others say about them. I'm really interested in trying the style out for myself, cause I want to be more confident about who I am since most gyaru are very free spirited and brave.
@@mariaackerman8566 They seem the type a Western tourist would like to invite over to watch a sports game, and have soda and pizza with. Friendly, easy-going, and not afraid to speak their mind. If they are okay with a Starbucks afterwards, so much the better.
@@theodorehsu5023 Oh ok
SO TRUE
It's still around! I'm in a group of gals today and we love going out and showing off our style. The numbers may have gone down since its height, but we are still here!
I'm brazilian and I definitely approve this style. I'd probably find myself more easily trying to talk with them rather than a shy-serious-"normal" one.
eu amo gyaru 💖
I'm brazilian too. I'm absolutely sure that gyaru girls in brazil would made success
vocês já se deram conta de que garota com roupa de gyaru no Brasil é só "qualquer garota comum" , né
@@evk-1350 fala em português akakakkaka
@@glowlydays pq
"Where have all the gyarus gone?"
Me:
Slice of life manga
You mean: Slice of life "manga" ;)
@@zastin3811 I see what you did there
The N?
Sauce?
Pain
One thing I find sad about modern japan is what happened to the era during Y2K with diy fashion trends and how outlandish and stylized it was. All the Cyberpunk and Gyaru Harajuku looks from FRUiTs magazine disappeared and areas like harajuku are very commercialized by fast fashion now. As Shoichi Aoki pointed the reason why he discontinued fruits back in 2017 was because there “wasn’t any cool kids left”
A lot of those trends are kind foreign. They don’t really have the ability to stay rooted. And more of act as a phase that goes away.
That’s part of it. Part of it was the tourism in Harajuku. People would go to gawk at the alternative people like the gyarus, lolitas, etc. and they didn’t really appreciate people treating them like a monument that they could just take pictures of and bother whenever they wanted. I think (but am not sure) that these styles still live on in other places in Japan where they can be unbothered.
I don't really consider that as cyberpunk by the modern definition. I consider that more as hi-tech futurism. It was an optimistic outlook or at the very least a neutral outlook, also with focus on optimistic hi-tech lifestyle concepts which are closely associated with new millennium trends. I think the cyberpunk aesthetics is much more at its peak nowadays. Just look at the flat corpo logo redesigns and the crow-like modern tech fashion decked out in black. A matter of difference in energy between revamped 60s space age/Jetsons vs. boring irl version of Blade Runner/Cyberpunk 2077.
In Japan rn it seems that the pendulum has swung more toward Showa trends as ppl are still in the process of moving on from the Heisei legacy so it hasn't been long enough for Heisei trends to hit full circle like it has in western countries.
@@Malice_doll I didn't know that, well that's too bad I guess.
I can see how the Deus Ex era is associable with the electropop era (a bit monolithic, but yea) of things. I've seen enough of the kpop videos to notice the heavy use of polygonal shapes, tech-y boxed room sets, and stuff like that. I think Korea probably had already moved on from it as their fashion is more closer than the west than in Japan. Korea is already deep into neo y2k stuff at least from what I've seen.
Maybe it's random, but I also noticed how Apple products tried to move away from the "i" branding for their products. Also non-replicable batteries, no more mini SD card expansion, no more translucent/transparent hardware, etc..
I guess I'm more looking from the lens of Asia because I don't think places like Tokyo and etc. has ever strayed from being associated with Blade Runner and related. But during y2k I felt there was less focus on night life and more focus on the day (dusk to dawn). Flower power, "70s", new futurism, and many other "tropes" (lack of better word) replaced many of the Showa outlook of things. Can't rly put my finger on it as to why but I think this was the era of Asia I feel associating myself with the most.
It's like the emo scene kids and and the blondes with too much tan disappeared from the usa and the world around early 2010's
"being normal is so boring !" : absolutely , and the life is too short to be selftaking serious ! ^^
@@annemarie497 You think they look normal? Okay...
@@annemarie497 japanese people arent white tho...
@モラレスヤン yeah (sorry if it sounded kinda rude)
Careful what you wish for. You want Portland in Tokyo?
There mistake is thinking that anyone is “normal”. Everyone is weird. Most people just don’t wear it on their sleeve. These girls are simply young and insecure. They’ll figure it out when they get older.
Ah its refreshing to see japanese girls being true and not 'acting' cute or changing their voice.
Lots of gyaru girls actually act a cute voice, even ganguro. Correcting, mostly ganguro xd
Stop throwing other girls under the bus
@@saragarofano6471 Yeah, that would be quite painful for the victim.
@@saragarofano6471 where?
@@privateeye7383 by saying that they're acting cute or sounding cute, it's just really how they talk though, from they were children....
"75% of the men in Japan do not like gyaru"
*proceeds to show gyaru model*
Me, a woman of culture: 😳
RIGHT?
😏
Same XD. Thought of the same thing. These men have no taste but we do and this way there's more for us :D
I think that 75% number is way off or something is wrong with these dudes
Righttttt literally they do not care- men everywhere are intimidated by confident, unique, expressive women
She actually look pretty cool and sounds like she's fun to be around with.
I think the one with Cornrows seems like a really cool girl or "gyaru" as well. I bet she has many interesting stories to tell
I love how the girls are so confident
I dont see confidence. Needing to dress up and decorate yourself every day to attract attention (lets be honest, from men) is a tell tale sign her world revolves around her.
If thats what floats your boat
I think that’s actually misunderstood. Here we see their fashion as outlandish and therefore they have to be confident/brave. But in Japan that’s a pretty well understood, semi-underground style and it doesn’t that as much to dress up like that. In fact, many do it to blend it with specific circles.
@@matthewfurlani8647 seems like you didn’t watch the video huh. Gyarus aren’t liked as guys tend to prefer shyer, NORMAL girls. I don’t see a lack of confidence in dressing as you want even if it may be over the top. By your logic, every girl who dresses up and puts make up on lacks confidence.
@@matthewfurlani8647 I hope one day you realize most women are dressing for themselves and not you.
What the ignorant fools call "confident", is nothing more than the ego-maniacal attempts of small irrelevant individuals to get attention in any way their limited minds, talents, and skills will allow. Pathetic. But what's even more pathetic, is how anyone would celebrate this low-rent desperation for attention and anything which might pass as "unique". When you are even less interesting than those people, you have no choice but to think it's worthy of praise. Same old story. Awareness/insight fail of gigantic proportions.
I always found Japanese street fashion and the subcultures to be so INTERESTING, Gyaru was always a favorite of mine because they seemed to break the stereotypical ideals of what people think Japanese women are like and also they have loads of confidence in their image.
You hit the nail on the head, this is exactly why I love it so so much 💖 the girls look like they are having so much fun dressing with lots of color.
@@mcd4370 Exactly and as the lady said in the interview, they're doing it for themselves and no one else. It's about self expression, if I could dress in the style I wanted it would be so fun.
@@aestheticcat8976 one of them said "I like it when people look at me" or something like that
ngl gyaru is exactly how I’d imagine japanese girls are like..... actually tbh I often imagine two basic stereotypes of japanese girls and they’re complete opposite, quite weird but gyaru is a uniquely japanese look even though it’s meant to be not “japanese”
I like gothic
There’s a special place in my heart for gyarus. I’ve loved their straightforwardness and boldness in some of the anime and manga that I’ve read!
I recall this trend 20 years ago. I was madly in love with their style
I love the current gyaru style. They don't tan their skins too much like in the past, some don't tan at all, and most of them are very pretty.
The biggest thing I like about them though is that they don't feel the need to fit in the society. They are confident and free, not bound with the group mentality and conformity that Japan society have.
I mean gyaru had so many sub styles. Hime gyaru was possibly the «palest» gyaru style back in the day. Also a lot of Ranzuki models (gyaru magazine) didn’t tan that much. You didn’t have to tan to be a gyaru, the whole gyaru point was the attitude.
There is many kind of gyaru you know, and there is still some who tan a lot
Being confident and free and not bound by group mentality in Japan’s society is a character that’s very hard for Japanese to have. That’s why I respect subculture clicks in Japan 🇯🇵
Trying to be different from everyone is exactly the same mentality as fitting into everyone. You still care too much about about how others look. I do what I want without thinking about what others think even when they only understand the short term results. I only care about long term benefits to everyone including myself.
@@howardlam6181 Agree, they try to be different as if they break free from social expectations yet they not realised the social attention is their reason to be different in the first place. It's a paradox. From my life experiences, people not just trying to be different. Some also trying to get hated, the more hate they get the more they feel alive. So much people actually very afraid of one thing, BEING INSIGNIFICANT.
Not gonna lie, gyaru are my favourite kind of Japanese girl. I love their attitude, look and personality. Their confidence and unwillingness to bend to the will of what the rigid Japanese society expects of them is awesome.
Bruh I’ve seen some Gyarus which look like there are tryna pull a Micheal Jackson
Gyaru are very much western-like compared to the average japanese girl. They are so confident and outgoing! It's great to see people out of their shells for a change.
Concordo, elas tem mutia confidencia. A lot confident.
yes, i agree. when i first saw a few pictures of them i thought, "what? they don't look strange at all." but then i realized that i live in north America and its much different in japan lol.
@@tsuyamilk As a 2000s kid I just assumed it's normal for Japanese girls to look like that. It's kinda like how we had girls dressed in Juicy hoodies and whale tails lol, so it's not like we'd be able to notice in the first place.
I do feel a sharp disconnect with Japanese trends of the 2010s after all the 2000s craziness went away. I miss those days of mid-Heisei Japan. I wish I had the opportunity to visit Japan numerous times back in 1996-2006 and especially back in 1997-2001.... (the "Minidisc/ganguro/Digimon/y2k/Velfarre 2000" era) (a lot of the Harajuku fashion from late 90s used to look like the Digimon Adventure characters lol)
I want to attempt to define it but all I know about it is from this video: A japanese interpretation of something American, which can go as far as a japanese interpretation of an american interpretation of something japanese.
What do you mean Western?
The first young woman in the video seems cool as hell - not stuck up, comfortable in her own skin and her identity, and not afraid to speak her mind (not to mention her outfit is actually badass). It takes guts to actively stick out in a country as conformist as Japan, and the gyaru who still exist clearly don't care what other people think - and that is absolutely commendable. You go girl(s)!
I'm not a fan of the looks, but I do love their philosophy! Very open minded and accepting it seems, which Japan needs more of.
@Mr Mistah Imagine being an asswipe that thinks open-mindedness and acceptance are exclusively "western" and bad. Yikes. Couldn't be me.
"Being normal is boring." I hope someday I can live by that too.
60 yr old here... haven't been 'normal' since high school. And she's right, normal IS boring.
I love most things about Japan, though was never really fond of Gyaru. However I definitely agree that being "normal" is absolutely boring and I respect people who dare to dress and be who they are without fear of judgement.
starty doing it now or no more cookies
Japanese subcultures are beautiful, hopefully gyaru culture doesn't die out
they have increased outside of japan lately :)
@@lulylulyanka2676 well thats pretty normal for american tbh, but for us asians it would pretty much stand out
Nobita said this goes back 20 years but oddly enough in all the years I lived in Japan I don’t remember ever hearing this term. I know that in the early 90’s there were girls known as Ko-gyaru but they did not look like these girls and the term most came from the way they acted and from the fact that they were high school students. We also had the Ikeke girls in the early 90’s and these were girls who dressed up in very skimpy and sexy outfits and went out clubbing every night. In fact, they could mostly be found dancing at mega-clubs like Juliana’s (probably does not exist anymore). I remember they even once had an event where a stadium (either Tokyo Dome or Budokan) was turned into a giant dance club for one weekend and it was jam-packed with thousand upon thousands of these girls dancing the night away.
There was also a term for good looking and very confident young Japanese men and they were known as Yankee-poi (that is obviously not how its spelled in Japanese but I wanted to make it clear that it comes from the western word “Yankee” because these guys acted more like western men than Japanese men).
Anyway I was aware of many of these types of terms for various groups but for some reason I cannot remember one that was simply “gyaru”. Of course this term may have come into use after I left Japan for good in 1994 but that was less than 20 years ago.
@@SLOBeachboy I think gyaru came later as an umbrella term, but I can't be sure. Julianas rave/techno is probably like a distant cousin to parapara Eurobeat. But I think gyaru fashion has less to do with it...?
@@SLOBeachboy When did you first move to Japan?
They seem like the kind of friends that are always there for you, and the life of the party when there is one. I really liked the fact they said it's more of a mindset than a fashion style.
Gyaru and Visual Kei fashion used to be my life 😭💖🌈✨ I’ve been waiting for the day for them to get the appreciation they deserve
Being a foreign woman in Japan AND gyaru on top of that, I had to face many issues regarding the dating scene during these years here but I never ever thought about changing myself to please another person. I finally found a right one for me and married a year and half ago and I am the happiest, my husband is a Visual Kei musician and he truly appreciates my appearance and lifestyle as I do with his. Thank you for covering up this too Nobita!💖Proud to be Gyaru 💖
I will remember this phrase a Japanese friend told me at the university "The nail that sticks out gets hammer down" society wants you to become part of it not distinguish yourself from others
出る杭は打たれる
It is true, but it is right for ants not for humans, in our society the one that "sticks out" is the one that allow us to advance further, Da Vinci, Mozart, Einstein, Pitagora, Turing, Michelangelo are only some of them but the list is endless.
@@lucalucente3797 Turing was castrated because he was different and committed suicide due to hormone imbalance shortly after.
@@s.m.4995 As I said...true but not right...do you understand what I mean?
@@lucalucente3797 I wasn't disagreeing with you. My point was, it's not easy to go against the grain when the consequences for doing so can be so dire.
When I was growing up, all the girls around me were influenced by pop mega-stars such as Namie Amuro and Ayumi Hamasaki. That was like 20 years ago. It's so interesting that some GYARU has survived through the years, and still keep the traditions alive and going. Perhaps hundred or two hundred years from now, GYARU style might be considered a "traditional" Japanese style from the 21st Century, just like what kimono is for now.
I'm not really a fan of Gyarus even in anime but I really find them amazing. They're strong, positive and different. They're not like the typical Japanese who forces themselves to fit in with the society.
Society doesn't force you to do anything, stop this crappy victim mentality about society, it is so fucking cringe, you should have lived in the time of USSR to feel what true despair of doing nothing wrong and be sent to gulag cuz somone didnt like you.
@@diogosilva6940 So societal pressure doesn't exist because systemic oppressor is a thing? What a stupid way of thinking. Sure, some people have it worse but that doesn't mean others don't have their own problems.
@@MrB10N1CLE I was talking about westerners that live in democratic countries and think they are opressed somehow.
@@diogosilva6940 Well uh... I mean the person mentioned about Japanese people literally, not Westerners.
I heard the society there kinda strict tho. If you ever watch video about bullying in Japan cos they stands out.
There's always standard of what normal or not in every places, with different pressure towards a person to follow or not.
But at the end of the day, if you not pressured, following the norm still your own choices.
@@archer3813 actually and aside from Japan, people in the west "especially whites and particularly white women" talk a lot about how oppressed they're because of "society"
the societal rebellion gyaru represent in a country that encourages everyone to be the same, think the same, look the same and live and die the same is so admirable.
I’m so happy to see a video about gyaru’s, growing up it was the first fashion and makeup style I fell in love with and it makes me so sad that it is declining. Gyaru’s are so nice and friendly and it’s so sad that people still judge them by their looks.
I love these bright personalities! They're all so pretty, and the girl with the braids had such a genuine laugh. 😭💕
I feel like I would get along more with gyaru than I do with "normal" Japanese. Last time I was in Japan I was discriminated against because I had tattoos LOL. Interesting experience. Can't wait to go back again. Also I like the girls hairstyle with the cornrows. It's very cool.
Yeah it sucks how tats are associated with the yakuza in japan 😭
Fascinating. I think it is great because there is so much conformity in East Asian cultures. I think people should not be afraid of being different.
is it really so different when there are hundreds of other people doing it?
@@juhadexcelsior they are just wanna be edgy kids
@@hayabusa1269 cant even call them kids. They looked close to 30s
@Ryker Mars yes Asian culture is highly conformist. No culture is perfect. Western culture has its faults too.
@@juhadexcelsior It's a minority but I don't think is just about being different is that the society don't want you to be different.
Well, it's relieving when you see people like this in Japan... people that just don't want to live as robots... instead of it, they want to make their own path and be what they feel like... the mindset most of us rarely have
I agree so much it’s so refreshing to see
Would definitely love to visit their gyaru café/bar and have an interesting conversation. The number of Japanese people nowadays that openly show their 'honne' (true face) to the public is getting low and this would be a breath of fresh air to a quite rigid societal system.
I really like that the gyarus that Nobita interviewed are very positive people!
Gyaru might be called "Valley Girl", though some look a bit like "Jersey Girls" (i.e. Jersey Shore television show) as exemplified by Yuchopa.
This is prolly the closest thing to Gyaru in the US, yes.
"Basic" or at least one point in time considered "Basic".
from Essex?...
That's NEW Jersey girls, thankyou very f'ing much.
It's not just GAL? Hmmmmmm.....
If only girls can be themselves without the society judging and bringing them down, the world would be a better place.
Or maybe everyone can be themselves not just girls or boys then the world would surely be a better place
@Ryker Mars I just think everyone should be themselves not just man or woman and its not really universally when you just put girls in there without putting others
@Ryker Mars your right but the word she used was girls not mankind because that has another meaning and international brother hood it has a different meaning than just brother
She didn't attached anything that would be able to indicate that what she says is universal girls are not a word that should be used when addressing an entirety of people for example man thats not universal thats a male adult
@Ryker Mars I would undertsand if she had use a femenine word that would able to refer the entirety of people and girls are not one girls are a female that hadn't reached adulthood yet
So right now even if you search in any legit dictionary you won't find a definition that girls are refering to the entirety of people so yes I agree with you by using a femenine word that refers to the entirety of people shouldn't matter however the word girls are not
@Ryker Mars being masculine is literally irrelevant when decyphering a message that was laid out and I perfectly understood the message word for word defintion by definition context by context
I worked in Japan from 2000-2010, I loved Egg magazine with Sayuri:). But these girls, Gyaru, when I worked in Narita, they were called ‘Yamamba’, meaning mountain grandmother. The white eye shadow was wild, and everything else. Such a great way for these girls to express themselves. And they just do it while their young. They were awesome:)
"It is rumored to be inspired by the popular late 1990s American action drama series Baywatch, that also appeared on Japanese television." -Wikipedia
No wonder some of their makeup look so similar to pamela anderson
It was to rebel against Japanese beauty standards :-)
@@yoshisarethebomb Does the Japanese adore the Americans so much, as to color their face pale or brown and put on makeup like Nicki Minaj?
@@EliasssY No. Do Americans adore Japan so much that they look Japanese?
You do realize that not all Americans are black, and that black people can live in different countries? And you do realize that not everything is about America?
The japanese sure do adore blondies and shit.
@@yoshisarethebomb yea, sry for generalizing, but you get the point. although not everything is about america, but they're the loudest from my perspective. I.E. when i do a google search, familiar american faces appear hence that generalizing. but of course anyone can beg to differ. simply take it with a pinch of salt :D
The Japanese are already beautiful as they are, so I don't understand the need to rebel. Do they not appreciate their beauty/culture? I'm not japanese, so maybe a japanese can shed some light.
although I also found so many weird japanese fashion, if it's to rebel, rebel what? rebel a simple elegant makeup?
The Cyndi Lauper song "Girls just want to have fun" came to mind more than once.
Thanks for the fun video.
Right??!!
Thank you for mentioning one of my favorite Cyndi Lauper songs. There is more than one performance of "Girls Just Want To Have Fun" on RUclips.
I like their style. All of them look so pretty. I don't think it's inappropriate at all.
It’s the society they live in that dictates it is inappropriate so even if there is nothing wrong with the way they present themselves, they are branded as “different” from the norm.
That’s cause this stems from our society. Not theirs. Of course we’re fine with it. The problem is theirs is not so clear cut on it.
Except that one kuro gyaru with her bf in the vid. I am not saying she's wrong or anything but its like too much for normal people. The other gyarus are still acceptable i think.
They do Dressed (makeups) really pretty.
You call that pretty? Lord..
In a country that values being in the norm so much, I'm glad they manage to show their own personnality
The spirit is going so nice here.
Reminds me of time when I used to laugh at dumb stuff on webs even so that I was able to fill in for them, but still there was space for everyone. Still we kept on the schedule.
So I have thumbs up for people rising the spirits anywhere around the world, but to see it being possible just rises my hopes.
Edit: ment to say "fill in for others"...
It’s interesting the girls are so expressive and out going, cheerful. 😀 I feel like they have a very western personality. They act like regular college or high school girls here in the USA.🤔. They have fun boisterous voices and expressions.
Yeah and they seem prettt fun to be friends with
Bro, they don't have "Western" personalities, except by your sterotyped ideas - they are human people and have their own damn indivdual human personality that dont't suit your perceptions of Asian women.
@@leonagahan9539 as asian, this is FAX
I feel that as a foreigner visiting Japan I will definitely wanna interact with them because it might be easier for them to open up to me and actually have a good conversation
Hard to be different in such a conformist society. It's cool.
I just totally love the way you worded that post. I agree that it takes a lot of effort to be different in such a conformist society.
Ngl you kinda remind me of the goths from South Park for saying conformist
Gyaru girls need to be protected at all costs🥺
That's so weird because in the west, this kind of look is the norm. Tan skin, heavy makeup, fake nails, big hair/different hairstyles, etc
I totally thought the same thing!!😆
it's where the style was inspired from, at least that's what i heard
I love that style 😩 I hope it becomes a trend again
One of my best friends I made while I was working in Japan were a gyaru, and oh man we had so much fun hanging out after work and go party up. She was so fun and we just laughed all the time. Kinda sad that she abandoned the look so she's more appealing for marriage :(
Hope your friend will find love and happiness.
Sometimes people just move on but they still remember some of the good ol' times.
Sorry for all of the :(
Are japanese men that valuable?
@@sned_dunes Yeah. Why wouldn't they be?
This is why I exclusively date gyaru type girls. The shinning analogy is 100% true they seem to be the only ones having fun and living life they want to be. Osaka has more of what you could call a gyaru scene, Nobita head on over and get an interview from them down in namba haha.
I remember then from Shinsaibashi about 10 years ago...dated one for a while. good times
ugh
Osaka is influenced by other countries compared to other parts of japan, I’m really not surprised
I mean, she can be a Gyaru, but if she’s cool, who cares?
Literally the answer to bigotry, intolerance and racism. Just replace ギャル with any group of hated individuals.
@@GodhandPlusOne toilets? Would you mind elaborating?
@@GodhandPlusOne And as you could hear them say in the video, they don't expect everyone to like them. They just do what they feel like doing and I would say there's nothing wrong with that at all.
@@GodhandPlusOne toilets? wtf are trying to say?
@@GodhandPlusOne yea sure, toilet. With your godhand
I love it how you always try to challenge harmful stereotypes. The world needs more people like you! :)
I like their updated look. Its much cuter
Gyaru in anime: well liked and beautiful
Gyaru in real life: hated by japanese men
*Gyaru is Turtle Approved* ©™
Oh no Lisa nee
And gyaru in hentee!
@@patzchan1900 in h*ntai they’re loved
Whenever I hear or see gyaru the first thing I think of is Aiura from Saiki K.
Love the honesty of the girls in the video, I feel like I could go meet them and talk about anything! They seem relaxed and confident, that's the type of people I like! Great video Nobita as always, and many thanks to the girls who shared some time with us. Cheers!
I LOVE THE GYARU STYLE!! Sure they take influence however, they made it their own. It's a style that's unapologetic and expresses individuality, AND that's something something special.
Hey Nobita-san. *Gyaru* is translated as *Gal* in English.
Also, *"Ah, i see you are a man of culture as well."*
By the way, i think *Gyaru's* are kind of cute.
loved the video!
I am going to the gyaru cafe in Shibuya when I visit Japan. It's sad Black Diamond is mostly gone now. There was one girl I thought was SO CUTE.
What happened to Black Diamond?
@@piotrb8434 they disbanded and a lot of the girls «graduated» and grew up pretty much. Also gyaru style was slowly fading away. You have to bare in mind fashion trends in Japan go by faster than in the rest of the world.
@@Monoiru So Black Diamond doesn't exist anymore? Their RUclips channel is still active though... Do you know if there are any other active gyaru groups in Japan?
@@piotrb8434 most gyaru-sa/units are kept pretty interpersonal between personal friends, but still exist to a lesser extent. The black diamond unit is pretty one of its kind for the way it advertised being national (and eventually international to an extent).
@@lilith8926 They supposedly had about 150 members from all over Japan.
It's nice to see older gals still being so in love with gyaru and it warms my heart.
I mean just let them be. Theyre still pretty attractive.
As long as they're attractive, is it?
Depends on who you ask ofc
@@SuviTuuliAllan AS LONG AS? I didnt say tht at all lol. "Theyre pretty attractive" as in ," Nobita i know you dont find them attractive at all but i think they are. Let them be. Dont hve to nudge them towards your standards of beauty personal or not." Besides its kinda apparent that outliers are seen as abnormal in japan. iirc nobita preferred women to hve a certain look over ones with make up. He even criticizes women for using heavy make up. Another vid a foreign girl literally shares her experience of a japanese mistaking her as a sex worker. I just find their reactions to be so extreme. Maybe its the collective vs the individual mentality. clashing.
I don't find them attractive at all but as long as they dress appropriate for public space idc.
@@hcaelBBleach He told the audience not to be judgmental towards the videos. However, he's still judgmental towards gyaru. Even the pornstars don't get this treatment.
I like their energy and this type of girls are the kind you need as a friend. Most of my girl friends are gyaru type and they are like sunshine. They're the embodiment of Cyndi Lauper "Girls just wanna have fun", they're like a sister that you need.
I love gyaru style/makeup and the whole reason it started!! And omg I’m obsessed with the model!! She seems so sweet and totally shows the gyaru mindset❤️
Nobita-san, I love your videos. They are informative, they make a mockery of foreign otaku’s “knowledge” of Japan
Again, thank you SO MUCH for this Nobita! You're the man!
Interesting. I'm American and I was in Japan 20 years ago. I remember girls with this image and high platform shoes, stockings and short skirts. Totemo kawaii
Please search and see Natalia Natchan ・ itsPiNKII. A woman from the United States who has become a gyaru has become a RUclipsr and is disseminating information on lifestyles and gyaru culture in various US and Japan
Torneo kawaii? You Americans are reaching another level of lame
Gyaru did more to female empowerment than any other group in entire Japan. Being gyaru means to take control and break down patriarchal structures that keep japanese women confined.
Yeah now they have the power to wear blackface
@@customsongmaker Tan doesn't automatically mean blackface, mate.
@@joneli5888 who said it did, idiot? They paint their skin darker, draw their lips bigger, and wear fake afros. Why do you love that so much?
@@customsongmaker What the heck are you smoking? They tan themselves via the sun. They use makeup on themselves, it's called Gyaru/Ganguro fashion. No they don't wear afros, those are hair dyes in case you can't see clearly.
Stop pretending the world revolves around black people when these *japanese* girls highly likely haven't even met one in their lives.
@@customsongmaker Oh and newsflash, not every gyaru tans herself, like that gyaru model at the start.
You're a Great Reporter!!! I enjoyed all the time your capsules. ... About the term "Gyaru", for me sounds like a foreigner word and I suspect that could be maybe "Gears".
I've always been fascinated by the Gyaru subculture in Japan and I find some of them to be very attractive. What I like about them is that they are not afraid to go outside normal Japanese beauty standards and express themselves in different ways.
They all seem like they would be amazing friends. It's kind of sad gyarus popularity has decreased, the way they fight conservative beauty standards with happines and joy is wonderful.
AND THEY ALL ALSO LOOK SO GOOD
I never knew what this style was. Thanks Nobita-san, for the cool insight into a foreign sub-culture!
2021 Gyaru is SO tame compared to back then. None of them are super tan with overdone makeup. Nothing is weird or scary about these girls. I think they look famous/should be on magazines!
I actually like the 2021 gyaru look, it's subtle and bright and the same time
there are limits. some places can, will , and do refuse service to weird looking people. so not being stupid is a good idea. just saying. while i legally can enter a store or restraunt in little more than a one piece leotard it would be a bad idea. So being a little more restrained day to day is good.
I moved to Tokyo a few years ago and met the love of my life Aki ♥ who was Gyaru and still is, Most Gyaru I've met over the years are beautiful, honest, loving, strong, sooo much fun!!, easy to talk to, not timid and not afraid to say how they feel. I really do love the style, its awesome!
Thank you for doing such a respectful video! i was in japan 1999-2002 and really love this style. I tried my best to follow ranzuki and egg, I still kept years worth of issues today and though I do not have much of my clothes from then, i still kept my alba rosa blanket coat (much like the girls wear in this video). This style will forever be in my heart though maybe I'm too old to follow it now. I really admire and respect all of the girls in this video!!
I'm so happy that they being themself without fear of judgment and i admire that !
I used to be obsessed with hime gyaru when I was a teenager. They’re so pretty and they all have their own unique traits.
I have a lot of respect for these girls and honestly their energy and easy-going attitude is very contagious.
Must be hard in a country that is incredibly conformist. Must be great for foreigners though since they seem incredibly easy to talk to.
they are all so cute omg
Gyaru I honestly don't mind it. They can do whatever they want it's not hindering my life.
Does that men you don't mind jokes about or minorities too?
@@mrwarmind how are those two even remotely related?
@@blackearl7891 both don't hinder his life
@@mrwarmind no lol i have bigger things to worry about
@@zironthegamer appreciate the consistency... Upvoated
I like her attitude of "you do you and I will do gyaru, no problem."
I can't believe I went to the same bar in Shibuya and talked with the girl in the yellow shirt!!! I will never forget those finger nails. I didn't even know it was a Gyaru bar. The girls were extremely friendly and talkative, a very good thing compared to other bars which the staff make minimal talk.
It would be so amazing if you had a channel with all the same videos but in Japanese with subtitles. It would make such an amazing practice material for those who are trying to get advanced in Japanese. The topics are so interesting and the vocabulary used is quite rare to find in student books...
I mean not only the interview parts, but everything from the beginning till the end.
Updated and modern gyaru style is just fine in my opinion. No one is “over the top” like 15-20 years ago.
I Still love gyaru trend. For over the past 10 years. I still buy egg magazine.Also, Happie Nuts. Gyaru was a huge deal to me when I was 17. Now everyone wants to be Jirai Onna or Ryosangata. They’re cute but Gyaru was like OG of everything.
I like their confidence. Wish I could be more like that. In my case I’m one of the few people in my area (Ontario, Canada) who wears a cowboy hat. I absolutely love the western inspired style, but I’m still a little self conscious about it sometimes.
Michael Guider. Just move out west….you will blend in….😁
I had been told light haired and tanned women were called "ganguro"
That's fascinating. How do the two relate? Kuro has something to do with black no? Not aware at all of any possible etymology for "ganguro"
Yea. I think it's supposed to be the opposite to the traditional beauty standard of white skin and jet black hair.
I think it's a similar idea to how some white people get tanned, and some dye their hair black like the emos. Just to be different I guess.
@@-TriP- ahh, makes sense
Ganguro is the name of the 90s style where the girls tanned, dyed their hair blonde and wore 70s inspired fashion. Think Japanese Bratz.
Ganguro is a sub style of gyaru that stands out for being tanned and lighter hair but also having bright and colorful makeup and style, Kuro gyaru is branched from ganguro but not as extreme in makeup or clothing colours but is still known to have light or coloured hair and tanned skin, with the addition of big, often style hair.
There are many gyaru sub styles, but gyaru is a broad term for all of them.
I don’t really remember seeing lots of goth or emo girls, but there were a ton of gyaru. I even saw gyaru guys. Now they’re mostly gone? I suppose all trends fade.
They're being themselves and are really unique in their own way. I really like them. Plus, tan skin is nice too..
You like them to change their skin instead of being themselves
@@customsongmaker nothing wrong with being tan, these girls can easily get tanned under the sun. It also helps girls who are naturally tanned to feel beautiful too.
@@Laila-hl8dc there's nothing wrong with people bleaching their skin to be paler, and also that helps paler girls feel beautiful.
Thank you Nobita-san as always for being so open-minded and approaching and interviewing people that are generally looked down upon in japanese society.
I just have to get this off of my chest: About 80% of the people in this comment section are just completely missing the point of what being a 'gyaru' means! Giving out their opinion on the girls appearance and them 'trying to look like western girls'... This is exactly what gyaru is meant to go against; superfluous and male-gazey ratings and assumptions based on the exterior appearance of women! It is about them exploring and realising their 'real selves' regardless of what others think. Just let them be themselves and leave them alone already...
The video I was expecting for so long. Finally.
They seem to be nice to be with and not over exagerated gyaru fashion is very cute/pretty.
“I just do what I like” 💯
this channel views and comments ratio is pretty high which means your content were deep, interesting and engaging. good job nobita. very informative. the best thing is, you go out there and interviewed them yourself. i like that.
as for gyaru, i know the term gyaru is from animes. what i found interesting about them was the way they talk. they speak funny and cool nihongo.
i love gyaru so much, it is so in line with what i like and i'm really sad that it kinda died over the centuries... i try to be my own european gyaru in my countryside but i wish i could engage a bit more with this pop-culture...