Thanks for sharing and being vulnerable enough to show your "failures." I put it in quotes because every perceived failure is packed with lessons and opportunities. Drai's is a tricky one. I probably would've just cleaned up the script and called it a day. Hard to mess with something so iconic.
I feel like recently there has been a bit of a surge in rebrands. And many of these rebrands feel like the client had a decent budget, so designers (always chasing the bag, obviously) hop on and go to town on these brands - only, in a lot of cases they sacrifice a lot of their originality. Which is why I love that you shared this story, because yeah. Some brands are just too strong to change, and sometimes less is more. BUT I don't think it's a "failure" per se, or that they "rejected" your ideas and your work. Sometimes clients are dumdums, other times we're dumdums, and sometimes it's as simple as a difference in creative vision with the client and there's not always common ground. There's nothing wrong with that imho
Thanks for sharing your story, I never worked with big clients but I can relate so much to the guilt or "imposter syndrome" that comes with design projects
I've never seen this logo before... but that "super recognisable" D you talk about, looks a lot like... a big corporation focused in animation and theme parks, big ears? heard of it?
Sorry, I think it doesn't look anything like it! But yeah, someone who watched Disney yesterday, it might resemble. But that's exactly the point here, and why they didn't opt-in for the re-design: Drai's "D" looks WAY WAY WAY more elegant! it literally looks like a 'hand-writing sign', even the pick in the "S" (or error, a graphic designer might say) was obviously in purpose or deliverate. So to just soften it I don't think is a great re-design, it looses the originality as someone else commented. I think the one that was looking like "Disney" was the re-design. Sorry (specially the dude who made the video) but I would have also kept my old "Logo". It literally doesn't look that bad (never saw this club before as I'm not from the USA). It is classic, and each of them resemble each of their products (the physical clubs' style). The lips I thought would only work for one, the 'after hours'. But what about the rest? I'm building a website right now for a client, I'm trying to make them look Way more modern around it, but I'm also NOT CHANGING their 30 yrs old "Logo". It will be a classic logo in a modern minimalist website. I will re-brand them with the website, but not with the logo. I'm a "Publicist".
Disney's "D" looks like having been written with a "magic wand". Drai's "D" looks like having been written with a "very expensive pen". That's the difference.
i work with a company that has been sporting a now 5 year old logo, and for the past 4 i've been trying different things to modernize or come up with a whole new design and it always made me feel bad that i just couldn't. it was only recently that i started to ponder the possibility that the logo is just the exact right fit for this particular business and my impostor syndrome let go a little bit, it was a real face to face moment between me and my profession that made me change the way i work. i'm still trying new stuff for them, bc u never know when u strike gold, but i'm not as desperate to create something revolutionary after seeing and accepting the current logo's true effectiveness. thank you james, a lot more people need to know that any contract can always sink or swim, that's just the nature of the job and we should never take it personal (us designers can be picky, but compared to the clients we don't hold up a candle lol) ❤
Once I got very similar task, they wanted to change the color of the logo but keep the original ones. I changed, they asked to keep the original 3 colors again, so than I make a call and asked them how? So Imclosed that "deal".
Hey James, hopefully this doesn’t come of the wrong way. I still feel like watching a TikTok (which is great). It’s straight to the point fast pace video with TONS of information (your signature style). Maybe you could try to add some workflow shots and other stuff like that for a youtube vid. (I love Will’s YT vids…😅😅) But this is a GREAT case study, that taught me a lot as an upcoming logo designer. Thank you for sharing it! edit: (idk if this was also the type of response you were looking for, regarding the style of the vid)
![Lethal Company Music Video 🎵 "Follow The Orders" [VERSION A]](http://i.ytimg.com/vi/QeooZB4Z7RA/mqdefault.jpg)
Thanks for sharing. great story tbh
Thanks for sharing and being vulnerable enough to show your "failures." I put it in quotes because every perceived failure is packed with lessons and opportunities. Drai's is a tricky one. I probably would've just cleaned up the script and called it a day. Hard to mess with something so iconic.
I feel like recently there has been a bit of a surge in rebrands. And many of these rebrands feel like the client had a decent budget, so designers (always chasing the bag, obviously) hop on and go to town on these brands - only, in a lot of cases they sacrifice a lot of their originality.
Which is why I love that you shared this story, because yeah. Some brands are just too strong to change, and sometimes less is more. BUT I don't think it's a "failure" per se, or that they "rejected" your ideas and your work. Sometimes clients are dumdums, other times we're dumdums, and sometimes it's as simple as a difference in creative vision with the client and there's not always common ground. There's nothing wrong with that imho
Thanks for sharing your story, I never worked with big clients but I can relate so much to the guilt or "imposter syndrome" that comes with design projects
I've never seen this logo before... but that "super recognisable" D you talk about, looks a lot like... a big corporation focused in animation and theme parks, big ears? heard of it?
exactly my thoughts lol
I thought the same thing. Drais is really well known in the music business and in Vegas. They have a lot of big artists perform there.
Sorry, I think it doesn't look anything like it! But yeah, someone who watched Disney yesterday, it might resemble.
But that's exactly the point here, and why they didn't opt-in for the re-design: Drai's "D" looks WAY WAY WAY more elegant! it literally looks like a 'hand-writing sign', even the pick in the "S" (or error, a graphic designer might say) was obviously in purpose or deliverate. So to just soften it I don't think is a great re-design, it looses the originality as someone else commented.
I think the one that was looking like "Disney" was the re-design. Sorry (specially the dude who made the video) but I would have also kept my old "Logo". It literally doesn't look that bad (never saw this club before as I'm not from the USA). It is classic, and each of them resemble each of their products (the physical clubs' style). The lips I thought would only work for one, the 'after hours'. But what about the rest?
I'm building a website right now for a client, I'm trying to make them look Way more modern around it, but I'm also NOT CHANGING their 30 yrs old "Logo". It will be a classic logo in a modern minimalist website. I will re-brand them with the website, but not with the logo. I'm a "Publicist".
Disney's "D" looks like having been written with a "magic wand".
Drai's "D" looks like having been written with a "very expensive pen".
That's the difference.
Loved your interview with Chris and this video 🔥🙏
Thanks so much!
SO excited to see you on RUclips - followed you on TikTok for such a long time!!!
i work with a company that has been sporting a now 5 year old logo, and for the past 4 i've been trying different things to modernize or come up with a whole new design and it always made me feel bad that i just couldn't. it was only recently that i started to ponder the possibility that the logo is just the exact right fit for this particular business and my impostor syndrome let go a little bit, it was a real face to face moment between me and my profession that made me change the way i work. i'm still trying new stuff for them, bc u never know when u strike gold, but i'm not as desperate to create something revolutionary after seeing and accepting the current logo's true effectiveness. thank you james, a lot more people need to know that any contract can always sink or swim, that's just the nature of the job and we should never take it personal (us designers can be picky, but compared to the clients we don't hold up a candle lol) ❤
Thank you for sharing
Once I got very similar task, they wanted to change the color of the logo but keep the original ones. I changed, they asked to keep the original 3 colors again, so than I make a call and asked them how? So Imclosed that "deal".
Hey James, hopefully this doesn’t come of the wrong way. I still feel like watching a TikTok (which is great). It’s straight to the point fast pace video with TONS of information (your signature style). Maybe you could try to add some workflow shots and other stuff like that for a youtube vid. (I love Will’s YT vids…😅😅)
But this is a GREAT case study, that taught me a lot as an upcoming logo designer. Thank you for sharing it!
edit: (idk if this was also the type
of response you were looking for, regarding the style of the vid)
Yeah that lips is a no...