Let's Take Advantage Of Our Diaspora Audience To Expand Global Reach:-Mono Mukundu

LETS TAKE ADVANTAGE OF OUR DIASPORA AUDIENCE TO EXPAND GLOBAL REACH:
The increased demand for Zimbabwean entertainment among the Zimbabwean diaspora can be used to introduce our artists to the international market.Because of the Jamaican diaspora in England, Reggae music found its first outside market there.
In an article titled 'Afrobeats finally gets its groove on' for the Deutsche Welle website, arts reporter Cei Nebe quoted Nigerian veteran producer and musician Ade Bantu as citing the massive Nigerian diaspora in the UK, the United States, and other hubs around the world for the success of AfroBeats.The Rolling Stones Magazine supported the same sentiments in a 2022 article titled "How Afrobeats is Making the World Listen" by Mankaprr Conteh and Nelson C.J.
So, as Zimbabweans, we can leverage our diaspora audience to expand our global reach.Foreign promoters, agents, and radio station officials can be invited to Zimfest and other prominent Zimbabwean festivals held abroad, with the intention of enticing them to notice our artists.
However, both Jamaica and Nigeria share a common advantage that we lack - a profound love for their cultural identity and a deep appreciation for their own music. Instead of copying their music, let us simply copy their formula.
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(Footage from ZBC-TV News at 8,Wednesday 14 August,2024)
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