How Ladurée Makes Millions Of Macarons With A 130-Year-Old Recipe | Insider Food
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- Опубликовано: 12 сен 2024
- From the big screen to fashion catwalks, the French macaron has become a pop culture icon. And it’s thanks to Ladurée, the French company credited with inventing the colorful cookie over 130 years ago. Today, Laudrée has turned its colorful macarons into a cookie empire.
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How Ladurée Makes Millions Of Macarons With A 130-Year-Old Recipe | Insider Food
Macarons are so french even our president is named Macaron
Lmao😂
😂😂😂😂
Yes..they even taste delicious......just like your president❤
@@omfriend he's so tasty that we're gonna put him on the guillotine 😏
@@DatLyrix don't do that otherwise Moslems will take over France hahahahahahahahha
My mom visited their Paris location and brought me back a box. The flavor and texture was next-level (despite the 16 hour plane ride they had to endure)-- well worth the price tag, if you can afford a few!
oh yummy that sounds amazing
next level with eggwhite out of the plastic can :DDD
I've been to a Ladurée location in the past and they're so good! There's not many macaron places around here, but I'm sure to order a box of them at least once a month 🤤
Mais, c’est trop cher
thank you for the information I will definitely going now
La Duree makes such great macarons … for newbies and tourists that is. Those in the know don’t go there; they buy their macarons at Pierre Herme or Carette
Pierre Hermé are not good now, by wanting to please everybody, they reduced the taste of each flavor. And you should try yourself, eat one of them without knowing the taste, and you won't be able to tell what it is, if it's not caramel/chocolate/vanilla
@@mathisconde4490 so if I was in the market for an intense fruity flavor that ships internationally, which one's the best?
@@deathpyre42 homemade, because you are able to use less sugar and more fruit for the filling, because you don't need to preserve them 😅 In which city are you ?
Pierre Herme is pretty bad. Its way too sweet.
@Khaled Alanani
Thank you. You said what I was going to. Its a tourist trap.
Even in the US, if youre in a decent sized city you should be able to find a real French pâtisserie owned by a French pâtissier that has pastries and macaron made in house and light years better than anything at Laduree. I know my US city has 2 really great ones, both owned and operated by French expats.
Laduree is high end the way people think Godiva chocolate is high end. Maybe it was at one point. But nowdays its all mass produced and relies on branding and hype to give the illusion of quality.
1:57 instead of tossing imperfect macarons, give them to me
I’ve had these in Paris and there are many macaron shops that are just as good and cost way less. So it’s overpriced and more a brand thing than anything else.
Hibernation stage is a fancy way to say pretty much frozen
Every time she called it a “cookie” a part of me died
THANK YOU omg
Couldn't agree more
I cringed every time she said 'la doré'. If you're doing a video/blog, etc., please learn the proper pronunciation of your topic.
Yes, it is kind of disturbing. 😇
Don't act all fancy.
Tried them in Paris..
I’ll just say that they’ve done wonderful marketing 😃
These macaroons look fantastic overall. The choice of ingredients is simply top notch.
😮 They are nothing like macaroons! These are divine and delicate.
@@MyChemRomance The macaroon macaron debacle will never end haha
@@alenanela1743 True, so true. Lol
Honestly macrons are not the hardest thing to make at home if you don't care about looks (which I know is a huge deal with them) but I like how they taste and if taste is the only thing you are looking for they are not all that finicky with a $12 electric hand mixer
Brutti ma buoni
Overrated. I've tasted macrons and to be honest, chocolate chips are much better. Even the subway cookies are better. Oreo is even better. Maybe it's just me🤷
I ate 2 macarons from Laduree ( fullbox) they are ok good but not impressive, today i tried the macarons from Lidl and honestly taste the same. No need to make home Lidl selling 10 pieces for 6€. 5 different flavours
definitely overrated@@sofiaglove
French knows how to make quality snacks and food. such a rich country with amazing food
Macarons and macaroons are two different pastries. These are macarons and macaroons are like small coconut cupcakes.
Where is Claudia ? I have not seen her in awhile...
“If it’s not perfect it’s tossed” I’ll take them!
yeh, you'd think they could at least sell them off as "seconds" not waste them! That's what we do where I'm from (with everything)
I used to work at a Paul location in the US! I would pretend a macaron was dropped or broken all the time so I could snack on it lol
Best gift I’ve ever gotten, and I’ve been in love with them since!
The macaron are amazing but could the voiceover have made a little more effort to pronounce the name properly? LaDurée not Lodderay
Why would you want overpriced factory produced stale ass macarons that most times aren’t even made in France when you can get fresh ones made daily at small businesses? This is a tourist trap
I love macarons. If it's expensive I'll buy one or two. If it's affordable, I'll buy half a dozen or more if I want to share. To be honest, they all taste similar.
Or learn to make them yourself, it's a process but once you get it right, they're a lot of fun
You've obviously never been to the Ladurée in Paris and had any- I can assure you it is not a tourist trap. The lines wrap out the door for these delights.
@@TheFlowerQueen With this mentality you can do anything yourself... And macarons are so painful to make that it's often just better to appreciate them without needing to go in the kitchen;)
My mouth won't stop watering during this video haha
Well with 3 dollars each he doesnt only make millions of macarons ,he surely makes millions with them
Not a fan but they’re beautiful and what an art.
from food insider to insider food
Funny that this video was titled Laduree but in the scene from Gossip Girl, Blair was eating Pierre Herme 😂
Claudia should have narrated this one.
If you go to Amorino Gelato (locations in several cities), their signature offering is to take three different flavors, mold them into petal shapes around the cone, and place a macaron in the center. My personal favorite combo is strawberry, mango, and chocolate, with a vanilla macaron 😊
Macarons packed in the stylish looking Chest with the tassel is gorgeous....
2:46 3 Sri Lankan Tamils, so many Parisian bakeries and restaurants have Sri Lankan Tamils in the back kitchen
I've always wanted to try one of those. That and a churro.
Never tasted a macron but made them at home using home made blanched almonds and came out perfect and they tasted wonderful.. yet to taste the ones in shops 😅
A greedy, feral little animal part of me wishes macarons didn't have to be so expensive or laborious to make, because they are one of those foods that give me the deep urge to scarf down dozens of them in one sitting with wild glee
I got my box from Costco 😁 made in France, it's too sweet for me 🤭 I love the cream brulee, it's not sweet without the sugar packet
Even if it's made in France, you are not guaranteed to get good ones. I promise you should try again at Ladurée or directly in a specializes shop in France:) Most bakeries in France won't even have good macarons
Lol, Costco macarons are like California red wines. A joke!
I think I’m one of maybe ten people who doesn’t give a crap for how macaron tastes lol. However I went to Laduree in Paris earlier this year and their croissants are very underrated 🤤
They’re definitely not my favorite. I find them generally over sweet. If they have a nice zesty lemon filling…maybe. But they’re not my first choice.
i love macarons!!!!
Oooh, I went there once when I went to France
Addicted to these. Pity we don’t have it where I live. I always get them when I’m in France.
A wonderful Italian desert
French 🤓☝️
Not a single one of the ingredients he listed were expensive enough to justify 3 dollars for a mediocre cookie.
I can’t with the pronunciation of laudree it’s so cringe i hope she doesn’t talk about anything outside the USA
I am not hurting financially, however, there's no way I'd spend $3 for one of those!!! (They are not that hard to make).
I literally thought Laduree was a fashion store until this video.
you kinda know they're simple to make if zero process is shown .. it's an almond, egg white, and sugar base, then add a colouring to suit the flavour .. filling can be jam, nutella, chocolate, or whatever can be blended .. it's not rocket science and the scalability and daily production at various locations achieving comparable outcomes proves that .. this is just a clip about brand marketing basically
I was also shocked at how simple the ingredients were when my friend taught me the recipe. But I have to admit there's some skill involved with quite a bit of manual work that it is not something everyone would want to do at home. But at the same time I've avoided buying overpriced macarons nowadays.
Wow. You clearly know zero about macarons or how notoriously difficult to get them perfectly right.
Simple ingredients does not mean the dish is simple to make.
@@Madillusionist I used to work for a French patisserie, Macarons are tricky as hell; from making the mixture at the right consistency to twice baking the shells at different temperatures for optimal results.
Can you please make a batch of at least 7 flavors of macarons and send them to me?
I went to Paris in October for afternoon high tea there, very long line. Such a mood there 🇫🇷 it was worth a visit.
I love the narrators voice. It’s soothing ❤️
Working in Laduree Paris
Gcc
Proud to be
I get my macarons from the Franprix. They taste just as good as these.
This is wrong, you are either lying of you have the taste of a boar
I love these but eat them with moderation! They’re a bit tricky to make but, I (an amateur) somehow succeeded lol. 😁 La Durée for me is still the best! ❤️
Amazing ! These is the paradise of macarons lovers ♥️
Cream biscuit 😍😁
Marie Antoinette tea? Idk what it would taste like, but it sounds divine to try!
Crying in almond-allergy. :
Been to a Laduree in Geneva! Wonderful experience ❤
Trigerred french be like "It's not COOKIE it's MACARON and only macaron!"
ate 6 pieces box in Geneva, i think it was around 25 swiss franc, worth it
its just different than any other macarons ive tried so far
OMG their Rose ice cream is amazing in NYC.
Ingredients, baking process, and a LOT spent on marketing. The tricky part is to get both shells the same size, but that is managed by a machine.
These are not worth the hype. Overpriced biscuits lol. Legit have only seen people buy them for Instagram
they shouldn't be anything like biscuits, sounds like you've been cheated
@@axeavier Nah I have had the real deal. I just like referring to them as biscuits. For the simple reason their not special.
😊I have had them too, I don’t think they are worth it either. I hunted for them in France and tasted many, not my favorite. In fact a lady made them where I live and I thought hers were the best, maybe because they were more fresh and she also told me her secret ingredient.
So scroll on
Their macaron are expensive, so that's why Laduree target consumer isn't you, bro 🤣
I prefer Pierre Herme.
I love the ones from Pierre Herme. My friend brought me back a few from Paris and after 4 days they were still amazing.
@@kugatsu16They are sold in Saks Fifth Ave in NYC
@@elibrod9981 sadly I live in Canada 🥲
Laduree as a company is trash, Ive had the misfortune of dealing with them several times setting up IT systems. They treat their employees like used tissue papers according to what workers told me - not a single one was ever happy or wanted to be there. Dealing with the stores was always a pain too, they always wanted more more more and never wanted to pay.
Nice ♥️♥️
Oreo itu makaron yaaa
he’s so cute
Id their feet don't look too nice and neither do the bottoms of their shells. I'd be pretty disappointed. Especially since they say they use the italian meringue... the feet should be much more uniform and consistent using that method. I haven't tried one of there but by looks I'm not impressed (I am impressed by the volume they can produce though)
Laduree macarons are the MOST MID there is in Paris!! My local boulangerie in Boulogne (shoutout Cerise) makes them infinitely better in every way possible. One of the best in all of Paris in my opinion. But truly there are better than Laduree in every arrondissement…
You lost me, when you forgot the nuns. Macarons were a bi-product of a dessert called Blanc Mange.
Believe it or not. I never had a Macaron. I guess, I am too cheap to buy one. lol And I live in the tri-state area. And I've walked pass by Ladurée so many times.
"Ladooray" - how you americans butcher the french language 😂
Where is Claudia? Haven't seen videos of her in months
story is especially crazy when you consider the cookies taste like shit
A macaron is not a cookie, it’s a macaron. Please don’t insult good food like that.
Nice
So this is what Mattia Binotto is doing now
This january we went to miami Lincoln road and Ladurée was closed. So heartbreaking. 💔
when is Insider Food going to make a "Dimmie Shops of Brisbane" episode? jus' sayin'...
I'm probably one of the few who thinks macaron are over-rated. Far too sweet for my taste.
the laduree cakes don't look like the ones in marie antoinette
Macrons is a good recipe
I was about to say... 3200 a day was kinda low? That's under $100k per year and with at least 10 employees and overhead cost, with machines and outsourcing recipe materials, you'd go bankrupt in 6 months tops. 10k per day would just barely make you profitable, 40k per day would put them at multimillion per year.
Kinda isn’t a word. I hope that you meant to type kind of but you were too lazy to type a single letter more.
@@jonathanfinan722 it's a contraction of the two words.
macarons are expensive
$3 each and 32000 produced a day is $96000 a day profit.
@@songsenkei revenue. Profit is after deductibles.
I don't know but something looks fishy when you have a very young person as a head chef in a very old company.
The way she says macaron drives me crazy
the guy's too hot i cant even pay attention to the macarons bro
Stop calling them cookies! Macarons are their own thing, not a cookie
French almond meringue cookies
😋
Head chef's accent 😍
She makes effort in pronouncing "macaron" but no effort in pronouncing "Laduree."
Did an American narrator actually just call them 'cookies' :|
oreo
I had their cookbook a few years ago. The macaron recipe didn’t work 😂
why does he remind me of Ted nivison
As a good Brazilian I need to say: it's not macaroon, it's bolacha. 🤣
Macaron… macaroons are made with coconut… both good though.
Now get Joe to review them. 😉
I ate one in Paris. I was very disappointed. I enjoy Oreos more...and nice fresh chocolate chip pecan the best.
Macarons are the most overpriced dessert ever. $3 for such a small portion. Ridiculous
Simply because they look nice. If you make them at home and don't care or expect it to look nice, just as long as they taste good, then they're cheap/easy (watch Adam Ragusea's video on it)
How do they make the vegan version they sell in the US?? 🤔🤔
Chickpea
Macaon
I tried them in Paris. I also made them once. Still don’t like it 😂
Could we speak of Blanc Mange?
The biggest fraud is the marketing that these are “hibernating” between Switzerland and whichever country you’re buying them from. There are local more prestigious patisseries that make them on premises or in kitchens just a few blocks away. Pierre Herme make absolute God Tier macarons. Laduree are like the McDonald’s of Patisserie’s, greggs chocolate eclair is en par with Laduree…
0:55 this guy has such a weird accent. Is it French? Is it Canadian? Is it Dutch? Is it a mixed accent? Such a mystery.
They're really not that good, and yes, they 100pc are frozen. The shells and filling arrive frozen in separate bags and they're assembled in stores. Thinking that Ladurée is "the bomb" is like thinking that Louis Vuitton bags are made of leather. Ain't.