Michael Jordan and Spike Lee - It's Gotta be the Shoes Nike Commercial (1991)

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  • Опубликовано: 4 сен 2024
  • Legendary Air Jordan Nike commercial from 1991 starring Michael Jordan and Spike Lee (director of He Got Game and She's Gotta Have It) as Mars Blackmon. It's gotta be the shoes!

Комментарии • 187

  • @ejr1978
    @ejr1978 13 лет назад +100

    The disclaimer at the end is the best part of the commercial: "Mr. Jordan's opinions do not necessarily reflect those of Nike, Inc."

    • @pepethefrog6809
      @pepethefrog6809 7 месяцев назад

      Yet they axe anyone of their "Brand ambassadors" if they don't like their opinions.

    • @9Luh9Youngan9
      @9Luh9Youngan9 6 месяцев назад

      @@pepethefrog6809axe?

  • @qistan
    @qistan 4 года назад +194

    Spike Lee : "Is it the haircut ?"
    MJ : "So i took it personal"

  • @yelyzavetadubenchuk6121
    @yelyzavetadubenchuk6121 3 года назад +31

    I was born in 1997, but I adore this commercial

  • @RonaldKnecht1
    @RonaldKnecht1 14 лет назад +36

    It's gotta be the shoes!!! Best MJ commercial ever! ;-)

  • @MadMaxedMatt
    @MadMaxedMatt 2 года назад +14

    Genius marketing… this really began Nike as the shoe of choice for pop culture kids and skyrocketed it past just a track shoe.

    • @adamgordon6435
      @adamgordon6435 2 года назад +3

      That's true. Before this, Magic and Bird both wore Converse.

  • @louismatassa8489
    @louismatassa8489 Год назад +5

    The greatest ever 🏀🏀🏀🏀🏀🏀🏀🏀🏀🏀🏀 and bo Jackson nike commercials were great too lol

  • @jamespfitz
    @jamespfitz 4 месяца назад +1

    This one was always my favorite. Laughed out loud every time it came on. Do you know why? Do you know, do you know, do you know? It was the shoes.

  • @chaz200711
    @chaz200711 3 года назад +8

    She’s gotta have it brought me here. I remember these commercials when I was little but didn’t know Mars was a character from she’s gotta have it. So when I seen the movie one day, I was like 💡!! Haha.

    • @adamgordon6435
      @adamgordon6435 2 года назад

      Pretty good movie, even before Do the Right Thing.

  • @gyoyobw123
    @gyoyobw123 5 лет назад +68

    BBB brought me here

  • @thirdshift47
    @thirdshift47 15 лет назад +10

    Classic.
    Mars Blackmon rockin' the gazelle specs.

  • @MrReymoclif714
    @MrReymoclif714 13 лет назад +17

    I cannot believe I actually remember this when it came out! And of course we all spent half of the social time saying to each other"It's gotta be the shoes"? C'mon tell me it's the shoes?

  • @tonygrady5833
    @tonygrady5833 4 года назад +13

    ESPN's Last Dance brought me here

  • @estacianikesasa546
    @estacianikesasa546 10 лет назад +45

    I'm starting to wonder this about D.Rose. Plagued with injuries? Gotta be the shoes.

    • @emssasukeisunderrated7946
      @emssasukeisunderrated7946 9 лет назад +5

      Yeah, his shoes are light weight, like he's jumping without them. Yeah, it's gotta be the shoes.

  • @computernerd92
    @computernerd92 5 лет назад +5

    Little did they know those extra long shorts would become the standard for all athletic shorts we use today. Even I have a pair of extra long Nike shorts. :)

  • @robocock475
    @robocock475 5 лет назад +5

    The commercial that jinxed the Knicks from ever beating the Bulls in the MJ era

  • @thatfellaibro
    @thatfellaibro 2 месяца назад

    I remember this like yesterday, year was '97, i was 13 and curious, on tv commercial everyday 'its got to be the shoes" 😂😂

  • @L92185
    @L92185 16 лет назад +2

    i miss these times i was yung but noticed it all

  • @etheunheardofe8467
    @etheunheardofe8467 9 лет назад +16

    Shout out to ENG 1101 class. Good Luck on the the discussion post and quiz this week!

  • @Chaos2ThaWorld1
    @Chaos2ThaWorld1 8 лет назад +4

    i remember this watch it when i was 5. No Mars made me remember.

  • @shedinja_88
    @shedinja_88 9 лет назад +44

    No, mars

  • @essvee86
    @essvee86 11 лет назад +2

    Yep! I remember there was an NBA commercial where the girls of Friends were commenting about it!

  • @brayitonnfilms
    @brayitonnfilms 14 лет назад +2

    those are my favorite jordans EVER.

  • @BadBoy_604
    @BadBoy_604 Год назад

    The Air Jordan 5s (which I had as a kid) came out in Feb 1990, so I'm suprised that the title for this video is showing as 1991.

  • @chicagobearsreport21
    @chicagobearsreport21 3 года назад +2

    come on money its got to be the shoes

  • @TheLegendaryBS
    @TheLegendaryBS 11 лет назад +3

    It's gotta be the shoes!

  • @varunhans819
    @varunhans819 4 года назад +4

    Here after the Last Dance

  • @swiftyy11261
    @swiftyy11261 4 года назад +2

    Am I the only one that came here from the last dance commercial? Just me? That’s what I thought

    • @kyle4246
      @kyle4246 4 года назад

      No I’m here too

    • @swiftyy11261
      @swiftyy11261 4 года назад

      Creed Bratton oh ok good to know I’m not the only one lol

  • @BananaCo12321
    @BananaCo12321 15 лет назад +2

    I was born in '93 so yeah my memory of the early 90's isn't so clear lol, do wish i was in that generation over this one though

  • @pietrovinci2620
    @pietrovinci2620 3 года назад

    LOTUG's Chief Rocka brought me here.
    Ahahah this adv is brilliant!

  • @eatcheesekobe
    @eatcheesekobe 12 лет назад +3

    so funny how spike make commericals wit mike even though his knicks got destroyed by him

  • @aaronnickey6119
    @aaronnickey6119 Год назад

    Happy Birthday To The Basketball God MJ

  • @ADULTabuse
    @ADULTabuse 14 лет назад +1

    G.O.A.T.

  • @uchooze1
    @uchooze1 10 лет назад +1

    classic!
    now i need to go look at gran mama

  • @sharrodwilkins7158
    @sharrodwilkins7158 4 года назад +2

    Who watching this after the last dance

  • @Schmidius217
    @Schmidius217 11 лет назад +3

    Mars: "Yo, Mars Blockmon here with my main man Michael Jordan. Yo, Mike what makes you the best player in the universe? Is it the haircut? MJ: No, Mars. Mars: Is it the shoes? MJ: No, Mars. Is it the extra long shorts? Money it's gotta be the shoes? You sure it's not the shoes?"

  • @durrellkitchen9047
    @durrellkitchen9047 6 лет назад +2

    Gotta Be The Shoes 👟👟🏀

  • @QBziZ
    @QBziZ 13 лет назад +3

    I never saw mj play great without his shoes. so, the shoes are a pretty good bet.

  • @onlyone23km
    @onlyone23km 12 лет назад +2

    Is it your ability to fly? Yes, Mars.

  • @essvee86
    @essvee86 11 лет назад +2

    We got to thank Michael Jordan for putting the end to men wearing booty shorts. LOL!

  • @cjc556
    @cjc556 11 лет назад +1

    its gotta be the shoes

  • @93HonestAbe
    @93HonestAbe 12 лет назад +1

    @eatcheesekobe lol he made the commercials in the late 80s right before the rivalry started

  • @KikiDaiso
    @KikiDaiso 16 лет назад +4

    Heh.
    "That's 'Mister Jordan' to you."

  • @uskingofthesouthful
    @uskingofthesouthful 13 лет назад

    man man michael jordan

  • @dablackkidd23
    @dablackkidd23 13 лет назад

    retro 5 jordans,,,,classics i got them jay's when i 1st saw will smith on episode 1 of the fresh prince i had to have themm,i got the retro 6's with the chicago bulls sighn in the side

  • @aznskate
    @aznskate 15 лет назад +1

    gotta be the shoes !

  • @wesleyslaugh6889
    @wesleyslaugh6889 9 лет назад

    Saw this on You Don't Know Bo. Had to look it up.

  • @RickGrimes807
    @RickGrimes807 14 лет назад

    He was so young:(

  • @NewWays2Die
    @NewWays2Die 7 лет назад +3

    Came in reference from the D booker/futuristic one. Anyone else?

    • @lslx7120
      @lslx7120 6 лет назад

      David Silva just your ass

  • @datsun240zee
    @datsun240zee 11 лет назад +1

    actually the fab five for Michigan was the first to start and wear shorts like that

  • @doriansanchez7536
    @doriansanchez7536 Год назад

    Michelle Jordan knows how to keep his cool when Spike Lee asked outlandish questions about Michael Jordan's career and success

  • @evilrainbow
    @evilrainbow 16 лет назад

    it's a cycling cap. you can buy online for like 10 bucks. i've got those glasses too.

  • @themarkit27
    @themarkit27 11 лет назад

    if you watch the fab five documentary they say jordan was the first, but they wanted to have their shorts even lower.

  • @Theycallmekenney
    @Theycallmekenney 15 лет назад

    well actually the culture of the shoes is another story alot that comes from portland oregon.tinker hatfield lives here and when the shoes come out we get em early sometimes so it acutally begins here with popularity. some jordans are not released everywhere. the inner city always loves the shoes well.....because hes mike lol hes the best player ever.

  • @EXIx2
    @EXIx2 11 лет назад

    I stand corrected! Haha I forgot about that.

  • @mrzack888
    @mrzack888 9 лет назад +10

    it's not the shoes. it's the feet and it's connection to the glutes.

  • @findlj
    @findlj 13 лет назад

    Moneys gotta be the shoes!!

  • @WedgeOfSpite
    @WedgeOfSpite 13 лет назад

    @xKingHoldsclawx Spike Lee's character from his film "She's Gotta Have It."

  • @quarantinebored1427
    @quarantinebored1427 Год назад +1

    Never understood why spike lee wasn’t interviewed for the last dance documentary.

  • @marlo1987sh
    @marlo1987sh 7 лет назад +4

    It's the Melanin

  • @chinngis83
    @chinngis83 18 лет назад

    Money's gotta be the shoes!

  • @secko5108
    @secko5108 4 года назад

    Money's got to be the shoes

  • @EXIx2
    @EXIx2 11 лет назад +1

    Haha you're right. I think Rodman was the last guy to rock the bball dukes!

    • @jackson5116
      @jackson5116 Год назад

      John Stockton was the final guy, wore them into the mid-2000's.

  • @ramosrotary
    @ramosrotary 13 лет назад

    I miss the NBA

  • @lebanesegigachad8421
    @lebanesegigachad8421 4 года назад

    It’s hard to believe when this video was released I didn’t even turn 1 yet btw I’m talking about the yt video

  • @MrNewyorksports
    @MrNewyorksports 4 года назад

    It's the shoes

  • @dhylec
    @dhylec 14 лет назад +1

    I'm looking for the best moment to screen capture this ad for an "It's gotta be the shoes" caption pic. The best I found was right at 0:11, when Mars still has his mouth wide open and the shoe up close.
    Anyone have a good idea? :)

  • @tyciol
    @tyciol 14 лет назад +2

    I like how Nike got around making him lie

  • @s-jay4969
    @s-jay4969 5 лет назад +1

    Mike Epps brings me here

  • @Theglove0297
    @Theglove0297 7 месяцев назад

    “No Mars.” 😂😂😂

  • @-guykota-7834
    @-guykota-7834 4 года назад +1

    who here after the last dance?

  • @DaBearsManiac
    @DaBearsManiac 14 лет назад

    @gikib0i compared to the style in NBA leading up to the nineties, those were considered exrta long shorts

  • @essvee86
    @essvee86 11 лет назад +2

    Actually John Stockton wore it to the end of his career!

  • @WeezerCrow
    @WeezerCrow 3 года назад

    Trg sent me here

  • @EXIx2
    @EXIx2 11 лет назад

    Yeah, probably!

  • @WoW645
    @WoW645 16 лет назад

    shoes!

  • @oliverwindheart6342
    @oliverwindheart6342 Год назад

    Mars: Is it the sociopathic killer takes everything personally mindset?
    MJ: Yes mars

  • @NickelodeonRewind2
    @NickelodeonRewind2 13 лет назад

    @Hudini32 its a brooklyn cycling cap

  • @spidavenom4
    @spidavenom4 14 лет назад

    @gikib0i Jordan was the first to ever wear his shorts down that low. Before they weren't cut off half way through the thighs smart one.

  • @iisan1
    @iisan1 12 лет назад

    its not Old michael jordan...its YOUNG Michael Jordan! lol

  • @masonsmith9668
    @masonsmith9668 7 лет назад

    Baby, that was money

  • @HookedOnSonics518
    @HookedOnSonics518 5 лет назад +1

    Who’s here after the Oscars?

  • @trevhaynes
    @trevhaynes 14 лет назад

    lol, i just ordered the hat on amazon

  • @chiakinakaike
    @chiakinakaike 15 лет назад

    LOL compared to the shorty-shorts NBA players used in the 70's, those actually are "extra long". :p

  • @ashanmahendran96
    @ashanmahendran96 3 года назад

    SOC 202 brought me here

  • @DANDON323
    @DANDON323 7 лет назад +3

    Who else came here after watching Devin Booker's commercial?

    • @lslx7120
      @lslx7120 6 лет назад +1

      DANDON323 only your ass

  • @beatsxtin
    @beatsxtin 13 лет назад

    can anyone tell me where i can get that Brooklyn hat. my girlfriends birthday is coming up and this hat would be a perfect gift. so if you have any idea on where i can find one please let me know.

  • @cribgod4644
    @cribgod4644 Год назад

    ✌☮ to the God's and the one nation13 crew 🌐

  • @zahidbajwa2807
    @zahidbajwa2807 5 лет назад +5

    ZO ND DMOOOOOOOOOO

    • @raulcelaya4287
      @raulcelaya4287 5 лет назад

      muneeb ahmed are two unoriginal dumbfucks

  • @neumei626
    @neumei626 12 лет назад

    The dream team on espn brought me here

  • @MrGus1221
    @MrGus1221 12 лет назад

    I have those shoes

  • @LuvDxwap
    @LuvDxwap 6 лет назад

    I have a shirt like this

  • @gikib0i
    @gikib0i 15 лет назад

    *The extra long shorts*, the shits don't touch his knees

  • @user-ii5wf9ln8n
    @user-ii5wf9ln8n 5 лет назад

    no nope no nope no nope looool😂

  • @christianash5556
    @christianash5556 12 лет назад

    son of mars those weren't even made yet at that time those are jordan 5's

  • @brandonholsinger1151
    @brandonholsinger1151 Год назад

    who else came here after watching air

  • @EXIx2
    @EXIx2 11 лет назад

    I don't remember that either. Wow, where the heck was I the last 20 years?

  • @jacksonpoole7458
    @jacksonpoole7458 9 лет назад

    what year was this made?

  • @DivineBlasphermer
    @DivineBlasphermer 14 лет назад

    lolz. im wearing that brooklyn cycling cap.

  • @hogspit9203
    @hogspit9203 Год назад

    It’s gotta be the shoes 🤣💀

  • @Surgicalsensei
    @Surgicalsensei 11 лет назад

    Gotta be the shoes, No Mars. No Mars. GOtta NO MARS