Keys to Marketing, Branding, & Successful Black Women's Views on Relationships with Ericka Pittman
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- Опубликовано: 1 авг 2024
- In this insightful video, we sit down with Ericka Pittman to explore the dynamics of contemporary marketing, the evolving landscape of influencer marketing, and the unique challenges faced by high-earning Black women in finding marriage partners. Ericka offers her expertise on the effectiveness of organic vs. paid marketing, the timeless rules of marketing, and the distinction between awareness and affinity marketing.
Ericka helps us uncover the differences between influencers and celebrities, highlights the significance of tracking ad effectiveness, and discusses the changing influencer marketing scene and the difficulties corporations face in targeting Black Americans. She shares her thoughts on why earned media is paramount, the pivotal moments in life, and the disparity in marriage opportunities for successful Black women.
Furthermore, Ericka tackles the journey of building legacy brands, the marriage market for Black corporate women, navigating corporate America, and the common overspending mistakes by companies. She provides insights into the perspectives of marketing executives, the importance of approaching marriage with strategy, the cultural conditioning for marriage, the role of a Chief Marketing Officer (CMO), and why vertical strategy outperforms horizontal in marketing.
Learn from Ericka about the impact of impressions, the buzz around Deion Sanders, the importance of mission awareness among employees, and Deion Sanders' mastery of earned impressions.
#Marketing #InfluencerMarketing #CorporateAmerica #LegacyBranding #EarnedMedia #MarriageAndCareer #DeionSanders #AffinityMarketing #cmo
0:00 Intro
2:36 Ericka’s Early Experience with Revolt Media
9:48 Building Premium Alcohol with Ciroc
12:28 What does a Chief Marketing Officer really do?
16:54 Organic Vs Paid Marketing, Which is More Effective?
24:12 Building Brand Creditably through Ambassadors
30:08 Getting Recruited for Al Harrington’s Cannabis Company
33:27 Ericka’s Role working with Viola
39:09 Problems Ericka is Solving with her Consulting Company
49:46 Leveraging Others to do Marketing For You
56:40 Why Influencers are the new face of Marketing
58:28 Ericka’s Book & Life Advice for Women
1:04:11 What does “Alpha” Mean?
1:09:38 Successful Black Woman and Their Experience Dating
1:15:29 Here I Stand Podcast & Outro
I am so happy that I made productive decisions about my finances that changed my life forever. I am a single mother and I live in Spain, I bought my second house in September and I hope to retire next year at 40 if all goes well. thanks to Louise O'Brien for helping me achieve this.
SHE IS ON TELE GRAM.
She communicates on telegram..
@prolikelouise . ..
That’s her user-name
Wow that is amazing. I also aspire to move outside of America. Thanks for sharing.
As a young professional in branding and marketing, I took a lot away from this convo. Jewels and gems dropped
Kim articulated the true purpose of marketing with such clarity. I am now working on my business so that everyone knows our purpose and mission to scale our brand.
Great episode! Ericka has that executive presence I'm working towards and is generous with her knowledge. Much appreciated 💞 BK in the building!!!
I love the balance between the entrepreneurship conversations and the people navigating corporate America. Very dope
Shes extremely charismatic, its attractive the intelligence, and beauty combo is doing it. Combined with her reflective posture is refreshing to see in women.
Drink some water my bro
Too masculine! She’s too old not to have found a more feminine balance that serves her career as well as a more softened tone for a home life with a husband and family - if that’s what she still wants.
@seensay2132 huh? You Need to touch grass and speak to real people
Amazing interview! She dropped gems! Funny that I had never heard about her before. I can guarantee you it won't be the last time.
They were asking the PERFECT questions!!
Yo Ericka is soooo dope, so well spoken, so intelligent and sooooo beautiful! I hope Rashad (if he’s currently single) shoots his shot cause I think I like that for both of yall 🥰🥰🥰
I had the same thought while watching this interview lol they seem like they’d make a great couple
Really appreciate them bringing on Ericka to discuss marketing. It’s always great to see amazing and talented black marketers.
I respect how yall highlight black women being entrepreneurs...salute
What a great interview. Loved how Ms.Ericka talked about Gen. Z being a purpose driven generation and measuring your audience. Rashad said “I’m not an alpha male - I AM just a male.” I’m just me.
Most influencers that become celebrities are in the entertainment industry. That includes Kim Kardashian and Kai Cenat. Most influencers without an affinity towards a specific vocation are simply "entertaining to watch". Social media influencing is basically "reality tv" with the main characters producing their own show.
What an incredible lady, I’m praying she’s getting the money she deserves, what a wealth of knowledge! Great Pod guys
I love her energy and enjoyed the interview. Great work as always 🫶🏽✨
I feel a little behind just discovering her here. I saw the relationship clip on IG earlier and noticed some comments from other well known women and knew I had to check it out. She had me at Honey magazine. 😂 This interview felt quick and nuanced. I enjoyed listening to her speak. Very high level, and very relatable. I’m about to ask my little sister if she already follows her and add her book to my next Amazon order. Thank you!
Ms. Pitman made a huge impact on my friends life! So much respect for her
The way she articulated her words were so amazing ❤
Love Erica First time I was introduced to her was when she did the reality show and was drinking Prosecco followed her ever since …Dope interview amazing insight from her perspective
I can listen to you guys talk all day , so much game in one sit down. I hope you guys can work with her more often ! GREAT CONVERSATION . I really appreciate all three of you !
Thoroughly enjoyed this interview gentlemen. She provided a beautiful conversation on so many levels to excellent questions by EYL.. Easy to see why she's been successful.
Didn’t know who Ericka was prior to this interview; nevertheless, she just gained a new fan! I STAN an educated and articulate queen!! 😍
Really enjoyed this interview. Ericka dropped. Number of gems 💎💎💎
Amazing interview! Ericka is a very real person. 🙌🏾🔥
Yes new to the channel and seeing the black communities and people sharing, doing thing and having women who are a great role model. Keep the videos coming❤❤❤
I appreciated this entire conversation. I like that you all addressed that being ‘alpha’ does not mean being loud. I have said and felt that way for years, as an introvert in leadership it was good to hear. Salute to you all 💪🏾
My favorite Finance channels: Earn Your Leisure, Stock Brotha, & Wallstreet Trapper. Make my week complete! 🔥 🔥 🔥
Hmmm never heard of Stock Brotha. Lemme check it out right after this cause this interview is hitting right now
She’s awesome! So many great gems 💎
@1:06:40 - @1:07:50. This was gold! For the single folks.
This lady is smart, savvy and beautiful
Thank you guys. Respect to di man dem.
Loved this interview and I am inspired
Nonstop Gems from her. Wow.
Great interview. Ericka showed up and delivered. Love to see it 💯
She is just excellent, I want to be just like her when I grow up ❤
Just a simple Thanks to the whole panel of brilliant individuals!
Love the FIRM !!!!!!! ♥️ 🎶 🎶
Hold on... I've watched this once while working and I'm gonna come back to it 10 more times to thoroughly analyse it coz wow
This was right on time! So good informative what I needed to see as I launch my new store. Thank you! 🙏🏾 😊
I love this episode. As a fellow marketer, this episode was marketing 101. Great questions to understand the basics.
❤ loved listening to this
Greatest!
Should out to AZ ❤
This was a Master Class thank you EYL
This was an amazing interview. She is super dope ❤
Great post!
Over 3 decades where? She looks amazing ❤😮
Definitely, especially at 47
This was such a great episode! She is highly experienced and intelligent 🤍
Great show!!!
Speak on it Ericka!
Awesome!
Great episode. Definitely going to follow this woman on other platforms
Very informative.
I’ve never seen a Chinese food commercial
This conversation was amazing. Thank you!
yes yes yes 💯✨
Love the history lesson weaved in!!!
Super inspirational 🔥
Very necessary episode #marketing
So elegant ❤
She’s very impressive 🙌🏾👏🏾✊🏾👍🏾
Amazing conversation!
Love it Mane
Great conversation
This was a great episode!
Great interview, very informative!
AZ!!!
Good Night Guys…….I’m Here 🎉🎉🎉
This was very insightful, good job .
Dope content. 💯✊🏿
Neeeded this info and I came to it at the perfect moment
This is what I'm teaching my 22yr old daughter.
Class in sessions ..pen and paper ready to make 📝 notes
Lol you can tell he been waiting on the opportunity to nerd out. I loved this conversation real bad
I think she’s feeling Troy BTW 😊
Are you guys gonna do a episode on Blue Ocean?
GREAT GUEST CHOICE! Wasn’t Rashad’s most focused interview. Started to have a lot of side conversations that stopped her from thoroughly answering what was initially asked
I was wondering if I was the only one that noticed that!!!
I completely agree. I felt that he was talking over her in some areas and that during those moments he wasn't even really adding value to what Ericka was discussing. Would've loved for Ericka to be able to speak without the interruptions. All in all, it was still a great episode and one I'll listen to again.
Wow… the things I could teach!
❤❤❤
Oh wow, I didn’t know. He used empowerment movement to sell cigarettes or the because of people in England get divorced now because one man wanted to get divorce is crazy how a lot of things we believe now was changed due to someone else wanted to change it that gives me like just the idea in my head that things can easily change if someone actually wanted to change it who has power and leverage
❤
East New Yorkkkkk
Alpha are the ones who decide who get the last food. Among different animals it could mean strength. Others intelligence or wisdom. In others, it could mean his or her unique abilities as a species, like the aptitude to fly or swim fast. Alpha is a survival characteristic. "The first shall be last and the last shall be first."
He heard Alpha and immediately got triggered
Wooahh pause on the intro 😂
They violated letting her say Sean combs 11 times and not once asking her how his marketability may alter due to recent events
🖤🖤💎
📚
I think when it comes to dating a lot of women want men on the same level which means they are busy and they want men that are just as busy. Men like to date women who do not have as much going on (stay at home wives). Women don’t want stay at home husbands so they never have time to date.
AZ is my whole boyfriend!!!!
Coca branded the present day Santa clause 😮
I love and agree with her saying that the black youth is not condition in the way, like other cultures to marry for the benefits, the allocation, the generation of well and due to the fact, we do see broken homes that we are so conditioned to we assume is going to happen we think it’s gonna happen and we don’t do anything to fix the broken homes. The single mothers are single dad or no parents at all. Then your grandparents are raising you like myself I was raised by my Grandparent And to see that over and over you don’t even second-guess. And this is why interracial couples happen because statistically black women are more educated. We work more money and we do want to follow and have generation of wealth and if we have to die loot, the blackness to get that among us black women we will do so black men are educated to black men are doing really good. Black men are very smart.
Chinese resturants never have marketing either .. we still trynna figure out how they do it like the pyramids ❤😂
“How do you know if you’re getting a return on your investment?”
Dollars. Point, blank, period. 😂😂
There js NO Other answer to that question but. ....DOLLARS
One important point and this speaks to double standard. She mentioned C Suite level jobs and she’s unmarried and childless. Men in Corporate America regardless of race Do NOT rise high in CorpAm without a wife and usually family as well. So this broad is competing with married men who had to assimilate to reach that level whereas she got a pass, socially. Saying that to contextualize this idea of BW like her not finding BM on her level earnings. A big part of the reason is because her Corporate counterpart had to marry before attaining the level of social acceptability to reach C Suite heights. Unmarried women reaching that height without the same standard tanks the idea she’s gonna find a Man in her field or industry because they’re taken. And the ones who aren’t, for their high earnings and status, aren’t checking for some masculine 44 yo childless Boss Chick rocking blazers with shoulder pads and flexing her career mobility.
40:09
Rashad wassup with the beard dawg.
He was off in this one…
ALLRIGHT ( FELLOWS ) 💻🖥☎🎥📽📺
You wouldn't pay her marketing firm all up front These Media women all take payment plans jus some want a larger down payment than others.
James Buchanan never married.
Who is James Buchanan???ALEXA .who is James Buchanan?? LOL.
I'm favoured, $60k every week! I can now give back to the locals in my community and also support God's work and the church. God bless America.. .