We anonymously asked people all over the world to “draw ketchup.” The result? They all drew Heinz. Now you can win a custom bottle of your own. Find out more at DrawKetchup.ca.
Whether it's good or not, Heinz is the platonic ideal of ketchup for a large portion of the world. This is their most powerful asset, and here they quite effectively leverage it to further strengthen this association. For an ubiquitous staple, perhaps this is the best use of advertising; rather than the aim being reaching a wider audience, use advertising to further ingrain your product into your audience's culture.
The ad agency behind Heinz Ketchup Canada wants you to believe everyone except the mustard guy drew a Heinz bottle... No one in the world drew a ketchup packet or a puddle of blood that looks like ketchup?? That's what a 5 year-old would draw, top of mind. Editing can make you believe anything is true.
What did you expect? People generally don't like ads. Why do you think adblockers are the fastest spreading technology in human history. The format of this ad invites cynicism. And it is a little too self-congratulatory. Especially for the marketing department. It celebrates the marketing more than the product itself.
this ad, Promotes separatism, shaming, and herd mentality. If everyone thinks something - it must be "good"? It's The wrong message, it's not about ketchup - it's about people. And "quality" must be independent of populism.
Not to mention the one woman's very accurate comment that she just drew it because it's the only one she knows. All they're advertising is that they're a very visible brand for this one product.
I came on to say, I looked at this commercial up on RUclips just to say that this is BS. This is a lie no one from around the world sat and drew Heinz bottles. Why are you even making commercials? Aren’t you in establishing brand? Stop clogging up The airways with your commercial crap.
that guy who drew mustard is a true legend
With two hands at the same time! Galaxy brain
Too bad it was censored
He made the Whole commercial
A great marketing campaign, look forward to seeing the final 250 custom bottles.
If there were people who did draw something other than heinz, we know that you wont put them in the ad
Exactly
Are we not gonna talk about the mustard drawing along with the crayons and markers being censored?
They were asked to draw a ketchup but all of them drew a bottle...
Of course they drew Heinz. Heinz asked them too
Whether it's good or not, Heinz is the platonic ideal of ketchup for a large portion of the world. This is their most powerful asset, and here they quite effectively leverage it to further strengthen this association. For an ubiquitous staple, perhaps this is the best use of advertising; rather than the aim being reaching a wider audience, use advertising to further ingrain your product into your audience's culture.
Alt account from Heinz
The ketchup sachet industry hates this ad.
Proof that a ketchup bottle is as unique as the individual interpreting it. Interesting!!
Interesting that they chose The Thieving Magpie as the music. Wonder what made someone pick that particular piece of music?
The ad agency behind Heinz Ketchup Canada wants you to believe everyone except the mustard guy drew a Heinz bottle... No one in the world drew a ketchup packet or a puddle of blood that looks like ketchup?? That's what a 5 year-old would draw, top of mind. Editing can make you believe anything is true.
He was drawing both hands.
GIVE US OUR FOOTBALL FIELD BACK!
The people: draws Heinz
Off camera: Make sure to draw Heinz on it and make it like you were gonna do that the whole time, alright?
It does make us suspicious...
I want some hotdogs and burgers now.
In Indonesia we use heinz in fancy/highclass restaurant
Cuk 1 botol heinz (140an ml) harganya sama kaya saos abc 5.5 kg 😂😭
이 광고를 통해서 우리는 헤인즈에 기발함과 자신감을 볼수 있는거 같습니다. 헤인즈에 이런한 자신감은 역시 좋은 케찹을 만드는 능력에서 오는 것 같습니다. 헤인즈 파이팅
That's exactly what they want you to believe.
그것은 바로 Heinz 가 당신이 믿기를 바라는 것입니다.
What if they had said ‘draw tomato sauce’
A lot of these people commenting sound like a bunch of haters trying to slander Heinz.
What did you expect? People generally don't like ads. Why do you think adblockers are the fastest spreading technology in human history. The format of this ad invites cynicism.
And it is a little too self-congratulatory. Especially for the marketing department. It celebrates the marketing more than the product itself.
heinz knew if they had asked any of the african countries the outcome would have been different
POV: you censor the name "Sharpie"
Very smart!
fakeness is strong with this one
honestly i would've drawn a packet 😅
I love your ad💖💖💖💖💖
1:10 We Koreans also didn't draw Heinz but drew local brand Ottogi. Heinz should exceed business more aggresively in Asian country. Ha!
I guess they should have chose mustard.... hahaha 🤭😂😂
Make sure you give them their boosters two boy.... hahaha 🤭🔥✌️
Which country drew the mustard?
I'm pretty sure he's english, from England
Sounds like English to me. England...
헤인즈 파이팅
not a single one of them put Heinz
You know what? Heinz is a well known ketchup brand, but my family prefers Walmart’s Great Value ketchup lol
They all drew Heinz...I call BULLSHIT! They just left out the Hunt's drawings.
Nobody drew the classic diner bottle with no labeling? Yeah it’s bs
WOW
Mi
this ad, Promotes separatism, shaming, and herd mentality. If everyone thinks something - it must be "good"?
It's The wrong message, it's not about ketchup - it's about people. And "quality" must be independent of populism.
Not to mention the one woman's very accurate comment that she just drew it because it's the only one she knows. All they're advertising is that they're a very visible brand for this one product.
I'm offended bc they censored crayons, markers and this guys mustard drawing
I came on to say, I looked at this commercial up on RUclips just to say that this is BS. This is a lie no one from around the world sat and drew Heinz bottles. Why are you even making commercials? Aren’t you in establishing brand? Stop clogging up The airways with your commercial crap.
so fake lol
Draw Ketchup or Draw Ketchup Bottle?...It's smart, but I smell a little advertising lie in here:)