Conducting Valuable Research - Alexandra Zatarain (Eight Sleep)
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- Опубликовано: 4 июн 2024
- Alexandra Zatarain, co-founder and VP of brand and marketing at Eight Sleep, shares how her company starts with qualitative research, having deep conversations with individuals to learn about their problems. Once they have enough information about a target audience to construct a profile, she says, they start gathering more quantitative data.
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