Growth vs Efficiency: Can You Have Both?

Despite the ease of product building, sustainable growth has become increasingly challenging as many traditional channels no longer deliver the same results.
How can we achieve a balance between efficiency, profitability, and growth? Which channels are still relevant and how can they be effectively mastered in 2023?
We discuss these questions and more with Gina Gotthilf, Cofounder of Latitud; Kieran Flanagan, CMO at Zapier and a long-time SVP of Marketing at HubSpot; and Bryan Kim, Partner at a16z.
Topics Covered:
00:00 - What growth opportunities exist in 2023?
03:00 - What still works in growth?
05:02 - The fundamentals and framework of growth
07:02 - Assessing growth potential and product lead growth
09:33 - Distribution
11:15 - Your moat and growth
14:00 - Integrating AI for product lead growth
16:23 -Trust as a moat
17:23 - B2C growth - discovery and breaking through
18:51 - Can you get ahead of the incumbents?
22:03 - Examples of companies and products
24:59 - How do you foster a growth culture?
28:38 - Experimentation
34:20 - How companies using AI in distribution
44:43 - Growth challenge: What would you do with $10K?
Resources:
Check out Latitud: go.latitud.com/
Check out Zapier: zapier.com/
Find Bryan on Twitter: / kirbyman01
Find Kieran on Twitter : / searchbrat
Find Gina on Twitter: / ginag
Find a16z on Twitter: / a16z
Find a16z on LinkedIn: / a16z
Subscribe on your favorite podcast app: a16z.simplecast.com/
Follow our host: / stephsmithio
Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

[@a16z]

Topics Covered:
00:00 - What growth opportunities exist in 2023?
03:00 - What still works in growth?
05:02 - The fundamentals and framework of growth
07:02 - Assessing growth potential and product lead growth
09:33 - Distribution
11:15 - Your moat and growth
14:00 - Integrating AI for product lead growth
16:23 -Trust as a moat
17:23 - B2C growth - discovery and breaking through
18:51 - Can you get ahead of the incumbents?
22:03 - Examples of companies and products
24:59 - How do you foster a growth culture?
28:38 - Experimentation
34:20 - How companies using AI in distribution
44:43 - Growth challenge: What would you do with $10K?

[@Toastyhere681]

Loved this one! listened this podcast a few days ago, and listening it again today. Thanks for the quality content!

[@jasonturner3234]

That horrible to think the price of creativity is lower. That why I'm glad I got out of photography because how will anyone know if its AI or actually me who created the product. It takes away from the hard work & Craft of creating it. So at least I know that all my photos are real and not AI built. I can stand on that and keep my price point HIGH!!

[@chrishorton7218]

Wow wow wow so much value here

[@djwayne3]

I would like to request the man the myth the legend, Peter Thiel.
My idea for growing you podcast would be to double down on user comments. Encourage comments and respond to them, build a community. Talk to the people watching and source content ideas from them. Fine, you can ask me to help. I'm down. LFG

[@cryptoairdropinfo]

Honestly, for this Podcost the introduction is waaaay to long! I almost closed it again because it just didn't start. Keep the intro shorter and get right into the meat. With introduction I mean 3minute part at the beginning of the video

[@tuckerbugeater]

I created a program so you could skip the first 3:00 minutes