Meet your future lecturers | MSc Marketing

Marketing students, meet Dr Jennifer Yule! 👋
Jennifer is a Lecturer in both undergraduate and postgraduate Marketing programmes at the Business School. She teaches a cultural approach to international marketing, explaining that cultural awareness can have a huge impact on a marketing campaign's success or failure.
Our Masters in Marketing ranks 15th in the QS Marketing Masters Rankings 2024. Find out more: business-school.ed.ac.uk/msc/marketing

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