@@MrMongoose221 They don't get on, because Touka always demands such a high amount of equity and Steve is the only one that calls him out on it. I can imagine being so inspired by someone and would hate to watch that person give it all away when i can atleast say something
I don't understand why she's so uppity about this product only targeting girls, there's already products out there that target one gender over the other such as dolls for girls and racing cars for boys for example.
Why would you want BOOKS in an all-gender-inclusive education system to be gender-exclusive? Why are you cutting off a part of the market? As a parent of children of both genders (girls and boys) or boys only,, I would be very offended at being asked to buy an English book for my girls and not my boys...very divisive, Deborah was spot on!
not all books cater to the whole audience and dont suffer for it, I dont really think its an issue narowing the audience...deborah is missing the point a bit here
How about more men in nursing and childcare? I have no idea why you'd be so offended at the idea that female authors should be represented in the curriculum? Why is that a problem exactly? And, there have been several pitches to Dragons Den by companies wanting to push for more women in construction. Stop watching Ragebait Jordon Peterson videos and try to apply some critical thinking.
If he took 30%...remember there is 200k in the bank. So instantly he owns 30% of that. Which is 60k... so he's buying 60k cash and 30% of returns in future, for 50k... it was a terrible deal for her.
There's nothing wrong with having a business that speaks to one sex and not another, Its about girl power so how can she direct it to a male audience. I'm sure whoever makes Barbie isn't getting the same heat.
What? Deborah and Sara makes no sense here to me. MANY successful brands targets only men or women, and it’s still a big market. Her business idea and reason behind it makes complete sense for me. She can just extend it later to include boys?
According to her 75% of women buy these "men" books, yet men buy them too. Her feminist idea is to get only that 75% of women and exclude men. It's not businesswoman targeting females, it's feminist targeting females.
She can, but it seems counterintuitive to exclude them from the beginning. Businesses that target just men or women might be something like beard trimmers for men, or makeup for women. But books aren't a market that needs splitting, it doesn't make sense why you would do that
I know! There's been guys who have came on to show marketing shaving products to men even though women shave too, do you think I cared tho? No Of course not. There's nothing wrong with a business catered to one gender, she's not missing alot lol
@@celestinetoussaint6350 Shaving products for men smell different plus other things that women would not use and vice versa. Books are not gender specific anyhow. Making it gender specific is cutting big chunk of your market. This is not business decision. It's prime example of western feminism, where they fight for female equality where equality exist already.
Business was to support women author by selling it to only women ( as she cleared ignored Sarah and Debra's suggestion to make it for every one), Interesting that she was counter offering T.S so probably was ok for male investor despite it was all about women :).
She is conflating two things here that are not connected... The GCSE reading list and the bookshelf. Is her mission to change the books for GCSE, or change the number of female writers on the bookshelf, because they are not the same thing. She should have told us how many writers on the BOOKSHELF are by women, because in the US (as an example) 51% of authors are women. Her business does nothing at all to challenge the GCSE side. I don't get the 'inequality' that she is attempting to address here at all. Womens writing is not in trouble in any sense. One might think it's just a cynical virtue signal to sell product? As an aside, I can say that i have never chosen a book on the gender of the author. I just read good books. It seems odd to me to lose out on so many great reads by filtering out an entire gender of author. I have been inspired by many women, why can women not be inspired by men? It's very weird.
I love the fact that no one knows how to spell Touker’s name. Maybe that’s the issue as if you secure a deal you’d want to message your family and friends saying “I’ve just secured a deal with” then one of the 5 I’ve seen would appear. I’d love him to be my dragon though. Along with Tej.
Sigh...Mr Steven Bartlett always seems to be so harsh and/or condescending towards Mr Touker Suleyman. I half expected him to say, "OK boomer" 😥Poor Mr Touker.
If you want to spread the works of woman authors you would need men and woman to buy it, her product is bright pick suggesting only women should read women’s books
@@cookiekilbane5989 I agree that she shrunk her audience perhaps to her detriment but people trot out the word 'divisive' as if nicheing products or services to gender is a negative thing no matter what
@@shaunohagan1491 I see what you are getting at and I agree that it is silly to no promote those books to boys. On the contrary, if the idea is to promote female authors and be a "feminist" company, the appeal should be to get boys to read books written by women. Your maths however are wrong. If the ( current ) book market is 100 percent and the female audience is 75 percent then her market reach is 75 percent. Not 75 percent of 50 percent :)
@@shaunohagan1491 She stated that 75% of book buyers are women, so she's 'losing' the 25% that she's not targeting. It's not 75% of 50% of anything lol. The percentages relate to the 'book buying market' not the population.
As a man, this product needs to exist...and exclude men. Now if they want to launch a separate male centric version, cool. But they got a good product that's on-target.
I'm an avid reader, I often feel represented by male authors as they have female characters. There are a lot of woke female authors who don't interest me at all. Thanks for the division though.
Response of the 2 female dragons was incredible. They said selling to women was discriminatory against men. So are lipstick manufacturers. Dartboard manufacturers discriminate against people who don't play darts. Footfall manufacturers discriminate against cricketers. Bicycle helmet manufacturers discriminate againt people who don't have bikes. Etc, etc, etc.
But I thought the point was to promote women writers to *everyone* because awareness & stuff? Men generally don't wear lipstick, but they can (and some will) read women writers. Your implication that there isn't a significant male-readership is false. Kudos to Sara and Debra for noticing the weird bias.
This might be the dumbest comment ever. Books are general products. Every gender is interested in it. She deliberately alienates the male audience, which decreased her target market. The other products you mentioned, such as lipstick, is a feminine product to begin with. So it makes no sense selling it to men. Let me know if you want to learn more.
Books; authors & their audience aren't gender specific. (Twilight & 50 shades of grey was written by a Man). Its also no the Man's fault their movies, books, superheroes or comics are more popular or best sellers. Not everything has to he socially Engineered. Men are the dominant genda. Andrew tate was right. (pls don't compare it to the mental popcorn of magazines & show how special you're. )
She's spot on targeting females. Men tend to write for men and women write genres that appeal to other women. There is definitely cross over, but for a company promoting female writers, it makes sense to target that product at the writers general target audience, which also makes up 75% of the book reading market
Makes sense considering most best sellers are written by men, so we feed the bottom tier writing by females to other females & leave out the good books for presumed 25% of the males, including but not limited to books in maths & science. Thats how we empower & social engineer a society.
Yes but women are already buying, maybe the problem isn't gender seeing as how the market is actually skewed towards women being the predominant buyers? Men are the excluded party and her ethos further establishes exclusivity, further alienating men? Not seeing the problem huh?
This is the first of these modern Dragon's Den episodes that I've seen, and my god Sarah looks a lot younger and better in this one. Definitely lost some weight and likely wears better makeup. Props to her
Let’s get women writing books because we can’t have men writing GCSE books without women having to equalise. Honestly the whole feminist attitude gets on my nerves and I’m a woman! So what if 80% are girls buying GCSE books written by men! Big deal. Are men stopping women from writing GCSE books? No!! It’s ridiculous these feminists always think that they have to compete!! I feel for men having to put up with this crap all the time
I just think these feminists aren't paying attention to the world anymore. Equal rights have been around for ages, the reason guys don't really buy books nowadays is because we be playing our xbox or pc lol. I'd probably wager that 75%of men don't read books, they play games lol
Tuker did not want to invest therefore such an absurd ask. Feel sad, that women dragons choose to drop because the business centered only and only towards women.
Sarah and Deborah with high horse comments 😴. You could imagine if someone came in and said it’s just for gays for example, they would say it was amazing. There is no harm in having a business promoting books and clubs for females what a load of nonsense. Says it all when the men were praising her and the women were acting the way they were 🤡😴
What's sexist about that?..it focuses on females for females...trucks and mechanics are almost exclusively male, u don't blink an eye at that,don't cha now!
Yep if a company was solely promoting books written by men for boys to read, there would be a lot of comments saying they should also be pushing female authors
@@mrhaltonok most promoted authors are{white} men, yet 60 percent of buyers are females, what else do u want? I bet you are a white male, you want it all but white men are not the majority buyers ...
100% agree and that’s coming from a female! The comment above about mechanics being mostly male and truck drivers…oh put a sock in it! Many supermarkets take on women delivery drivers (yes, trucks drivers ) because they want males and females to be given equal opportunities in the workplace. Also there are many female mechanics! I don’t believe for a minute that a man wouldn’t take on a female mechanic if she has what the company is looking for! Honestly I’m sick of feminists coming on this show with female only businesses because they state that they are not given the same opportunities as men, or if men can do this then so can we. When has men ever stopped them? It IS sexist and I feel sorry for males having to listen to this utter rubbish.
I think that was bad form to declare oneself out, but then to undermine another Dragon's offer.
Yeah Steven always comes across bit of a knob especially to Touker for some reason
He was just speaking the truth. And didn’t want to see her taken advantage of.
@@MrMongoose221 They don't get on, because Touka always demands such a high amount of equity and Steve is the only one that calls him out on it. I can imagine being so inspired by someone and would hate to watch that person give it all away when i can atleast say something
It's the truth though. Business is ruthless, only the strongest survive.
Omg Tuker's weird facial expressions!!!! I can't even 😂😂😂
😂😂😂😂😂
Is it not ironic that the women were the ones literally putting her down while the men were rather supportive? To think she was doing this for women!
such a paradox lol
Because they are also individuals
I figured it would happen like that, Deborah has a history of doing this. The guys are usually pretty chill and understanding
It depends how you look at it. It would be better to get women authors read more widely by men.
Because the men didn’t see through the sexist nonsense.
Deborah has made an excellent point about this concept being divisive.
I don't understand why she's so uppity about this product only targeting girls, there's already products out there that target one gender over the other such as dolls for girls and racing cars for boys for example.
Why would you want BOOKS in an all-gender-inclusive education system to be gender-exclusive? Why are you cutting off a part of the market? As a parent of children of both genders (girls and boys) or boys only,, I would be very offended at being asked to buy an English book for my girls and not my boys...very divisive, Deborah was spot on!
Yep she making an issue when their isn't one
LMFAO
Because sexism and exclusion is ok (as long as it’s women doing it)
Feminist
not all books cater to the whole audience and dont suffer for it, I dont really think its an issue narowing the audience...deborah is missing the point a bit here
Totally agree with Debra, stop this divide
Here we go again:
We need more women here, here, here… everywhere!
How about underwater pipeline welding? Mining? Waste disposal!?
How about more men in nursing and childcare? I have no idea why you'd be so offended at the idea that female authors should be represented in the curriculum? Why is that a problem exactly?
And, there have been several pitches to Dragons Den by companies wanting to push for more women in construction. Stop watching Ragebait Jordon Peterson videos and try to apply some critical thinking.
Ladies only, but us men want 🍻🍺🍸🥃
i wonder how i would be recievied if i started a boys only book club ?
That would be sexist.
Your rhetoric makes no sense. There are plenty of brands that are catered towards men, we dont care.
@@celestinetoussaint6350 but u do, thats why u commented on this
YOUR "COMMAND" OF WRITTEN ENGLISH, IS ONLY THE FIRST HURDLE YOU'LL HAVE TO OVERCOME, BEFORE YOU EVEN GET STARTED.
Steven been a complete arse here, thought 30% was pretty reasonable especially as he said he couldn't see a return on the percentage offered
Good point .
he is a complete arse....he's rude and arrogant and doesn't need to interfere with another dragons pitch...they should get rid of him he's wirthless
He's always an arse
If he took 30%...remember there is 200k in the bank. So instantly he owns 30% of that. Which is 60k... so he's buying 60k cash and 30% of returns in future, for 50k... it was a terrible deal for her.
steven does this all the time and I think its very bad manner. They are all grown ups in there and its the enterpreneurs decision to make.
There's nothing wrong with having a business that speaks to one sex and not another, Its about girl power so how can she direct it to a male audience. I'm sure whoever makes Barbie isn't getting the same heat.
What? Deborah and Sara makes no sense here to me. MANY successful brands targets only men or women, and it’s still a big market. Her business idea and reason behind it makes complete sense for me. She can just extend it later to include boys?
According to her 75% of women buy these "men" books, yet men buy them too. Her feminist idea is to get only that 75% of women and exclude men. It's not businesswoman targeting females, it's feminist targeting females.
She can, but it seems counterintuitive to exclude them from the beginning. Businesses that target just men or women might be something like beard trimmers for men, or makeup for women. But books aren't a market that needs splitting, it doesn't make sense why you would do that
I know! There's been guys who have came on to show marketing shaving products to men even though women shave too, do you think I cared tho? No Of course not. There's nothing wrong with a business catered to one gender, she's not missing alot lol
@@celestinetoussaint6350 Shaving products for men smell different plus other things that women would not use and vice versa. Books are not gender specific anyhow. Making it gender specific is cutting big chunk of your market. This is not business decision. It's prime example of western feminism, where they fight for female equality where equality exist already.
I totally agree with deborah and. Sara.u cant exclude men from tht market.
I will never understand how entrepreneurs can often not state basic financial facts about their business without hesitation or confusion or mistakes.
It's amazing what nerves & panic can do, you just blank. It does seem crazy though not remembering the main figures.
True, but then again have you done it?
Business was to support women author by selling it to only women ( as she cleared ignored Sarah and Debra's suggestion to make it for every one), Interesting that she was counter offering T.S so probably was ok for male investor despite it was all about women :).
If it was for men only, everyone would be claiming sexism, maybe the books in schools are good no matter the gender of the author
She is conflating two things here that are not connected... The GCSE reading list and the bookshelf. Is her mission to change the books for GCSE, or change the number of female writers on the bookshelf, because they are not the same thing. She should have told us how many writers on the BOOKSHELF are by women, because in the US (as an example) 51% of authors are women. Her business does nothing at all to challenge the GCSE side.
I don't get the 'inequality' that she is attempting to address here at all. Womens writing is not in trouble in any sense. One might think it's just a cynical virtue signal to sell product?
As an aside, I can say that i have never chosen a book on the gender of the author. I just read good books. It seems odd to me to lose out on so many great reads by filtering out an entire gender of author. I have been inspired by many women, why can women not be inspired by men? It's very weird.
Lets all campaign for equal rights for women by creating a business that excludes all men. Yeah, that logic definitely makes sense! 🤦♂️
I’ve watched a few of the recent ones and man Stephen hates touker.
Yup he does because i think stephen is threatened by him because touker is a very wealthy indivual way more than stephen.
I love the fact that no one knows how to spell Touker’s name. Maybe that’s the issue as if you secure a deal you’d want to message your family and friends saying “I’ve just secured a deal with” then one of the 5 I’ve seen would appear. I’d love him to be my dragon though. Along with Tej.
Sigh...Mr Steven Bartlett always seems to be so harsh and/or condescending towards Mr Touker Suleyman. I half expected him to say, "OK boomer" 😥Poor Mr Touker.
Haha Steven is wearing the scrunchie on his wrist 🤗
I think we all knew that Touka was going to ask for 30 percent ! 😊
She seems sharper than the panel!
Cosmopolitan is targeted at women and Men’s Fitness is aimed at men - nobody blinks an eyelid at that; so why is this ‘divisive’? It’s a niche.
Deborah hates women.
If you want to spread the works of woman authors you would need men and woman to buy it, her product is bright pick suggesting only women should read women’s books
@@cookiekilbane5989 I agree that she shrunk her audience perhaps to her detriment but people trot out the word 'divisive' as if nicheing products or services to gender is a negative thing no matter what
@@dextercool from a business standpoint, why would you arbitrarily pare down your potential audience from 100% of people to even 80%?
By this logic, bras should be designed so that both men and women can wear them
It's not that they don't agree with her, it's the fact she's instantly lost 50% of the book reading market, It's not a campaign it's a business.
She hasn't, because 75% of the book reading market is women, apparently.
@@zeebee6 so.... 75% of 50% of people then
@@shaunohagan1491 I see what you are getting at and I agree that it is silly to no promote those books to boys. On the contrary, if the idea is to promote female authors and be a "feminist" company, the appeal should be to get boys to read books written by women. Your maths however are wrong. If the ( current ) book market is 100 percent and the female audience is 75 percent then her market reach is 75 percent. Not 75 percent of 50 percent :)
NOT EVERY BUSINESS HAS TO APPEAL OR BE AVAILABLE TO BOTH GENDERS, OR TAKE THE MAKERS OF FEMININE PRODUCTS TO COURT FOR DISCRIMINATION, YOU 1D10T.
@@shaunohagan1491 She stated that 75% of book buyers are women, so she's 'losing' the 25% that she's not targeting. It's not 75% of 50% of anything lol. The percentages relate to the 'book buying market' not the population.
Guys , can anyone tell me that has steven ever made an offer in dragons den ?
He did on his first appearance and got a deal!
Put in good books from good writers from either sex that appeal to both boys and girls.
As a man, this product needs to exist...and exclude men. Now if they want to launch a separate male centric version, cool. But they got a good product that's on-target.
The company had 200k in the bank so investing even 50k at 25% would be free equity. I don’t see the risk!
Touker is a lycanthrope, not a lot of people realize that.
You might want to lay off your intake until your brain returns to whatever is normal for you.
@@McSynth I have hard evidence that he is indeed a Lycanthrope, I am perfectly sane!
I'm an avid reader, I often feel represented by male authors as they have female characters. There are a lot of woke female authors who don't interest me at all. Thanks for the division though.
Sara said it exactly.
So good that Debra knows what a woman is unlike Keir Starmer
Is Steven gay or not ?Just asking . No negative comments
Ask him
@@altustalent410 if you had no answer why comment ?
@@ing9545 For comedic purposes only.
@@altustalent410
Yes very funny
Response of the 2 female dragons was incredible. They said selling to women was discriminatory against men. So are lipstick manufacturers. Dartboard manufacturers discriminate against people who don't play darts. Footfall manufacturers discriminate against cricketers. Bicycle helmet manufacturers discriminate againt people who don't have bikes. Etc, etc, etc.
But I thought the point was to promote women writers to *everyone* because awareness & stuff?
Men generally don't wear lipstick, but they can (and some will) read women writers. Your implication that there isn't a significant male-readership is false.
Kudos to Sara and Debra for noticing the weird bias.
This might be the dumbest comment ever. Books are general products. Every gender is interested in it. She deliberately alienates the male audience, which decreased her target market. The other products you mentioned, such as lipstick, is a feminine product to begin with. So it makes no sense selling it to men. Let me know if you want to learn more.
Books; authors & their audience aren't gender specific. (Twilight & 50 shades of grey was written by a Man). Its also no the Man's fault their movies, books, superheroes or comics are more popular or best sellers. Not everything has to he socially Engineered. Men are the dominant genda. Andrew tate was right.
(pls don't compare it to the mental popcorn of magazines & show how special you're. )
She's spot on targeting females. Men tend to write for men and women write genres that appeal to other women. There is definitely cross over, but for a company promoting female writers, it makes sense to target that product at the writers general target audience, which also makes up 75% of the book reading market
Makes sense considering most best sellers are written by men, so we feed the bottom tier writing by females to other females & leave out the good books for presumed 25% of the males, including but not limited to books in maths & science. Thats how we empower & social engineer a society.
Yes but women are already buying, maybe the problem isn't gender seeing as how the market is actually skewed towards women being the predominant buyers? Men are the excluded party and her ethos further establishes exclusivity, further alienating men? Not seeing the problem huh?
This is the first of these modern Dragon's Den episodes that I've seen, and my god Sarah looks a lot younger and better in this one. Definitely lost some weight and likely wears better makeup. Props to her
I love reading books, I dont care whether author is male or female. Stop this division
Random thought, it's more than likely that Gay men will read books written for Women but Do Lesbian women read books written for men?
Let’s get women writing books because we can’t have men writing GCSE books without women having to equalise. Honestly the whole feminist attitude gets on my nerves and I’m a woman! So what if 80% are girls buying GCSE books written by men! Big deal. Are men stopping women from writing GCSE books? No!! It’s ridiculous these feminists always think that they have to compete!! I feel for men having to put up with this crap all the time
You are too late, you girls did nothing to stop it and now you have what you got. Enjoy
Feme ism used to be about equality of opportunity but now their idea of equality of outcome which is what drives this
Touker at it again 🙄
Bartlett has no class. Bad business etiquette all round.
I just think these feminists aren't paying attention to the world anymore. Equal rights have been around for ages, the reason guys don't really buy books nowadays is because we be playing our xbox or pc lol. I'd probably wager that 75%of men don't read books, they play games lol
She’s not upset that men don’t buy books, she’s upset that most of the books studied in schools are written by men. Big difference.
@@JessPen00 What is there to be upset about?
This is everything that’s wrong with gender-based movements.
They never put any money why even put them up there
Not a very clever business strategy, alienate half of your potential market before you start....
Molly was so not arsed when Sara said she was out. Like abrasive geordie Sara was ever in contention to be a dragon Molly would want to work with!
I don't understand if woman are reading then what's the problem why is she making out theirs problem due to sex when their isn't one
Drew Barrymore has never sounded more sane.
Tuker did not want to invest therefore such an absurd ask. Feel sad, that women dragons choose to drop because the business centered only and only towards women.
Men supported her and women didn’t speak volumes
Anyone still buy Playboy?
Just subbed after watching this trash
This views gender as binary where as the young people today see it as a spectrum.
Sarah and Deborah with high horse comments 😴. You could imagine if someone came in and said it’s just for gays for example, they would say it was amazing. There is no harm in having a business promoting books and clubs for females what a load of nonsense. Says it all when the men were praising her and the women were acting the way they were 🤡😴
Sexist af.
What's sexist about that?..it focuses on females for females...trucks and mechanics are almost exclusively male, u don't blink an eye at that,don't cha now!
literally not sexist?????
Yep if a company was solely promoting books written by men for boys to read, there would be a lot of comments saying they should also be pushing female authors
@@mrhaltonok most promoted authors are{white} men, yet 60 percent of buyers are females, what else do u want? I bet you are a white male, you want it all but white men are not the majority buyers ...
100% agree and that’s coming from a female! The comment above about mechanics being mostly male and truck drivers…oh put a sock in it! Many supermarkets take on women delivery drivers (yes, trucks drivers ) because they want males and females to be given equal opportunities in the workplace. Also there are many female mechanics! I don’t believe for a minute that a man wouldn’t take on a female mechanic if she has what the company is looking for!
Honestly I’m sick of feminists coming on this show with female only businesses because they state that they are not given the same opportunities as men, or if men can do this then so can we. When has men ever stopped them? It IS sexist and I feel sorry for males having to listen to this utter rubbish.
The irony that the female dragons voted themselves out ....
Debra is the definition of woke culture, what is wrong with a business that focuses on and promotes girls? Ridiculous.
That's not the point Debra is making though. Just losing a significant market, including women with sons.
@@crouchingspider2001 but that is the business...
She said it was a good business just not one for herself to invest.
@@insideasimulation2667 I thought the business was to promote female authors? That doesn't mean excluding a male readership.
@@BenjaminGoose exactly
I'm out!
Sorry but if there was a boy only club all hell would break lose
But there is. It's called Playboy